Scientific Journal of Reflection: Economic, Accounting, Management and Bussines
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Analisis Strategi Sosial Media Marketing Kopi Kenangan melalui Instagram Feeds
Full text linkThis study aims to analyze the social media marketing strategy implemented by Kopi Kenangan on the Instagram feed posts of @kopikenangan.id This research uses a qualitative descriptive method with a netnographic approach. Data sources were taken from 108 Instagram feed contents of @kopikenangan.id from November 2023 to February 2024. The data analysis techniques involve both qualitative and quantitative descriptive analysis. The research findings indicate that the type of content used in the Instagram feed is predominantly video content, compared to Single Image and Carousel posts. Kopi Kenangan employs a content marketing strategy that includes Awareness, Promotion, Collaboration, User Generated Content, and Product Information. This strategy aims to increase product sales as well as enhance awareness and interaction with followers on the Instagram account @kopikenangan.id. The social media marketing strategy implemented by Kopi Kenangan can serve as a reference for other businesses that wish to maximize Instagram as a communication and marketing platform to enhance awareness and engagement with consumers
Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian pada Toko Roti The Boutique Bakery Cabang Cengkareng Jakarta Barat
Full text linkThe purpose of this research is to examine the impact of product quality and promotion on purchasing decisions at The Boutique Bakery, Cengkareng branch, West Jakarta, both partially and simultaneously. This study uses a quantitative method with a probability sampling technique, specifically simple random sampling, involving 100 respondents, based on Slovin's formula. Data collection methods include observation and questionnaires, while the data analysis techniques used are descriptive analysis and quantitative analysis, including multiple linear regression, correlation coefficient analysis, hypothesis testing, and coefficient of determination analysis. The findings indicate that, in partial tests, product quality has a positive and significant effect on purchasing decisions, supported by the statistical results showing that the t-value exceeds the critical t-value and the p-value is less than 0.05. Similarly, promotion also has a positive and significant effect on purchasing decisions, with similar statistical results. In the simultaneous test, both product quality and promotion together have a positive and significant effect on purchasing decisions, with the calculated F-value surpassing the critical F-value and the p-value also less than 0.05. The results of this study suggest that both product quality and promotion are important factors influencing purchasing decisions. The implication of this research is that businesses should focus on enhancing product quality and implementing effective promotional strategies to increase consumer purchasing behavior. By doing so, businesses can improve customer satisfaction, strengthen brand loyalty, and ultimately increase sales. This research provides valuable insights for marketers and business owners to develop strategies that align with consumer preferences and expectations, ultimately contributing to the growth and competitiveness of the business in the market
Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT. Price Trandos Engineering
Full text linkThe aim of this study is to determine the effect of motivation and work environment on employee performance at PT. Price Trandos Engineering, both partially and simultaneously. The research employs a quantitative method, with saturated sampling technique involving 58 respondents. The data analysis techniques used in this study include validity testing, reliability testing, classical assumption testing, simple linear regression testing, multiple linear regression testing, coefficient of determination, t-test hypothesis testing, and f-test hypothesis testing. The results show that motivation has a significant effect on employee performance. A strong correlation was found between the two variables, indicating that motivation plays a substantial role in influencing employee performance. The hypothesis testing confirmed that the effect of motivation on performance was significant, as the t-test result supported the rejection of the null hypothesis. Similarly, the work environment also has a significant effect on employee performance. A moderate correlation was observed between the work environment and performance, suggesting that improvements in the work environment can enhance employee performance. The hypothesis testing for the work environment variable also showed significant results, leading to the rejection of the null hypothesis. Furthermore, both motivation and work environment have a significant simultaneous effect on employee performance. The results indicated a strong relationship between the independent variables (motivation and work environment) and the dependent variable (employee performance). The hypothesis testing confirmed the simultaneous impact of these two factors on performance, leading to the rejection of the null hypothesis
Pengaruh Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Karyawan pada PT. Exabb Energy Nusantara
Full text linkIn the current competitive business environment, understanding the factors that influence employee performance is essential for organizations to enhance their productivity and overall success. This study aims to investigate the impact of employee discipline and motivation on employee performance at PT. Bank Index Selindo KC. Pluit. The research utilizes a quantitative approach, and data processing is performed using statistical analysis. The sample size was determined using Slovin's formula with a 5% margin of error, resulting in 109 respondents. The data analysis methods include validity tests, reliability tests, classical assumption tests, autocorrelation tests, regression analysis, t-tests, F-tests, and the coefficient of determination. The results of the analysis indicate that employee discipline does not have a significant impact on performance when examined independently, while motivation has a positive and significant effect on employee performance. Furthermore, both employee discipline and motivation, when considered together, significantly affect employee performance. These findings suggest that motivation plays a key role in improving employee performance, while discipline alone may not be as influential. Organizations should focus on strategies to enhance motivation to achieve better performance outcomes
Pengaruh Kompetensi Prajurit dan Kesiapan Materiel Tempur Batalyon Bekpal 2 Marinir terhadap Tugas Korps Marinir
Full text linkThe problem that researchers found in the field is that current material readiness needs to be optimized. Because the materials used greatly influence the main task of Yonbekpal 2 Marines, namely that carrying out logistical assistance must be supported by material readiness that is in accordance with the capabilities of the material. The objectives of this research are a. To test and analyze the influence of the competency of Marine Bekpal Battalion 2 soldiers on the duties of the Marine Corps, b. Testing and analyzing the influence of the combat material readiness of the 2nd Marine Bekpal Battalion on the tasks of the Marine Corps, c. To test and analyze the influence of soldier competency and combat material readiness of the 2nd Marine Bekpal Battalion simultaneously on the tasks of the Marine Corps. The method used in this research uses quantitative research methods. In this research, to determine the sample, the researcher used a probability sampling technique, namely simple random sampling. Data processing in this study used the SPSS 27 program. The study revealed that soldier competency in the 2nd Bekpal Marine Battalion contributed 32.9% (R²) to the effectiveness of Marine Corps operations, indicating a meaningful impact of individual skills and capabilities on mission performance. Combat material readiness accounted for a greater influence, with an R² of 55.5%, highlighting the critical role of equipment and logistical preparedness. When combined, both variables explained 61% of the variance in operational outcomes, suggesting a strong synergistic effect. SPSS analysis confirmed that both factors exert a positive and significant influence individually and jointly on Marine Corps task performance. These findings emphasize the strategic importance of enhancing both human resource development and material readiness to improve operational effectiveness and ensure mission success in complex military environments
Pengaruh Deskripsi Kerja dan Kualifikasi Kerja terhadap Kompetensi Prajurit Korps Marinir
Full text linkTherefore, the purpose of this study is to analyze the influence of Job Descriptions partially on the Competence of Marine Corps soldiers, analyze the direct influence of Job Qualifications partially on the Competence of Marine Corps soldiers, analyze the influence of Job Descriptions and Job Qualifications simultaneously on the Competence of Marine Corps soldiers. In this study, to determine the sample, the researcher used a probability sampling technique, namely simple random sampling (sampling by Random/simple random) with a total of 393 respondents. The research method used in this study is quantitative with a survey technique. The data processing used in this study uses SPSS 27. The results of the study show that the job description variable is obtained at 6,098, the job qualification obtained is 19,348 greater than the t table which is 1,649 and the simultaneous influence is 1108,219 greater than the f table which is 2.63. The coefficient of determination value obtained was 85% while the remaining 15% was influenced by variables outside the research. The implications that can be given in this study as input for Pasmar 2 in improving the abilities of soldiers, honing the skills of soldiers to reduce difficulties in carrying out tasks and work capabilities to be optimal and as input for Pasmar 2 also by optimizing the job description and job qualifications of soldiers
Peran Kepuasan Kerja dalam Memediasi Pengaruh Lingkungan Kerja Non Fisik dan Work-Family Conflict terhadap Motivasi
Full text linkEmployee motivation is essential in maintaining the productivity and performance of healthcare institutions, particularly in nursing services. However, motivation is often influenced by non-physical work environments and work-family conflict. This study aims to examine the effect of non-physical work environment and work-family conflict on motivation, with job satisfaction as a mediating variable. A quantitative associative approach was employed, involving 89 nurses from a public hospital in Lombok. Data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The results revealed that both non-physical work environment and work-family conflict had a negative and insignificant effect on motivation. However, the non-physical work environment had a positive and significant effect on job satisfaction, while work-family conflict remained insignificant. Furthermore, job satisfaction demonstrated a positive and significant effect on motivation. The mediation analysis confirmed that job satisfaction successfully mediated the relationship between non-physical work environment and motivation but did not mediate the relationship between work-family conflict and motivation. These findings emphasize the central role of job satisfaction in enhancing employee motivation and suggest that creating a supportive non-physical work environment is more impactful than mitigating work-family conflict in the nursing context. This research contributes to organizational behaviour theory and offers practical recommendations for hospital management to improve internal work conditions that foster nurse motivation
Pengaruh Kecepatan Layanan dan Ketersediaan Layanan Digital terhadap Kepuasan Masyarakat di BPKAD Kota Yogyakarta
Full text linkIn the digital era, public expectations for fast and accessible services have increased significantly. However, the implementation of digital services in government institutions often encounters challenges such as low digital literacy and concerns over data security. This study aims to examine the effect of service speed and digital service availability on community satisfaction in the Regional Financial and Asset Management Agency (BPKAD) of Yogyakarta City. Using a quantitative research approach, data were collected through questionnaires distributed to 109 service users, selected through simple random sampling. The instrument was developed based on validated theoretical indicators and analyzed using SPSS version 25. The analytical techniques included validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing. The results show that both service speed and digital service availability have a significant positive effect on community satisfaction, both partially and simultaneously. Specifically, digital service availability covering accessibility, system security, reliability, and uptime shows a stronger influence compared to service speed. These findings support the Technology Acceptance Model (TAM), highlighting the importance of perceived usefulness and ease of use in shaping user satisfaction. This study provides empirical evidence for local governments to integrate fast conventional service with user-centered digital innovations, particularly within the framework of smart city governance
Praktik Green Supply Chain Management dan Kinerja Bisnis pada Coffeeshop: Kepuasan Kerja Karyawan sebagai Variabel Mediasi
Full text linkIn the era of business sustainability, the adoption of Green Supply Chain Management (GSCM) practices has become a crucial strategy to enhance competitive advantage, even in small-scale service sectors such as coffeeshops. This study aims to examine the direct impact of GSCM practices on business performance and to assess the mediating role of employee job satisfaction in this relationship. A quantitative approach was employed by surveying 30 employees from various coffeeshops in Padang City, Indonesia. Data were analyzed using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) method. The results indicate that GSCM practices have a positive and significant effect on business performance. Furthermore, GSCM also significantly influences employee job satisfaction. However, the mediating effect of employee job satisfaction on the relationship between GSCM and business performance is not statistically significant. The model explains 63.4% of the variance in business performance and 24.9% in employee job satisfaction, indicating strong explanatory power for business outcomes but limited predictive relevance for job satisfaction. These findings underscore that while GSCM directly contributes to improving operational and reputational performance, efforts to enhance employee satisfaction must be reinforced to maximize overall organizational effectiveness. This study provides valuable insights for coffeeshop managers and SMEs, encouraging strategic integration of sustainability practices with human resource development to achieve sustainable business growth
Dampak Korupsi terhadap Pertumbuhan Perekonomian Indonesia
Full text linkCorruption is a major obstacle to sustainable economic development in Indonesia. Although the country is rich in natural resources, the persistent corruption across public sectors undermines economic progress. This study aims to examine the impact of corruption on Indonesia’s economic growth by analyzing its effects on investment, productivity, public finance, and service quality. Using a qualitative descriptive approach through a literature review of academic journals, government reports, and institutional data, this research identifies several key implications of corruption on the economy. The findings reveal that corruption reduces both domestic and foreign investment due to legal uncertainty and an uncompetitive business environment. It also leads to inefficient resource allocation in public spending, which in turn decreases national productivity. Furthermore, corruption in taxation systems causes revenue leakage and forces the government to rely heavily on public debt. The study concludes that systemic corruption not only hampers economic growth but also weakens the trust in public institutions, deepens income inequality, and undermines long-term fiscal stability. Addressing corruption is therefore essential to building a transparent, inclusive, and sustainable economic environment in Indonesia