Jurnal Online Fakultas Ekonomi UST (Universitas Sarjanawiyata Tamansiswa)
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EFEKTIFITAS STRATEGI PEMASARAN TAMAN PINTAR YOGYAKARTA DI ERA PANDEMI COVID-19
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Efforts made bly tlhel management of Taman Pintar Yogyakarta so that it can run effectively during the Covid-19 pandemic include carrying out internal and external activities, implementing health protocols, conducting counseling for employees. Yogyakarta Smart Park's strategy for dealing with the Covid-19 pandemic includes preparing SOPs, providing facilities and infrastructure, simulations and limited opening trials. The marketing strategies implemented by Taman Pintar Yogyakarta are plrilcel stlratlegyl, plrolmotliolnl sltrlatelgyl, pllalcle sltrlatlegyl alndl plroldulctl sltrlatleglyl
PENGARUH KUALITAS PELAYANAN DAN PROMOSI DIGITAL TERHADAP MINAT BELI KUNIN DASTER YOGYAKARTA
No full textThe purpose of this test is to examine: (1) does service quality influence purchase intention, (2) does digital promotion affect purchase intention, (3) does service quality and digital promotion affect purchase intention of Kunin Daster. The sample in this test is a customer who has made a purchase at Kunin Daster with only 100 respondents using a purposive sampling technique. The instrument in this test is a questionnaire that has been tested for validity and reliability using Alpha Cronbach. The data analysis method used is multiple linear regression using the SPSS version 26 data processing program.
The test results originate from multiple linear tests showing that: (1) service quality has a positive effect on purchase intention, with partial test results showing t count points 2.208 > t table 1.984 and sig. 0.030 <0.05 ; (2) promotion has a positive effect on buying interest, with t count 5.544 > t table 1.984 and sig. 0.000 <0.05 ; (3) service quality and digital promotion simultaneously have a positive effect on purchase intention, with a calculated F point of 52.725 > F table of 3.09 and a significance point of 0.000 <0.05.
 
PERSEPSI PELAKU USAHA MIKRO KECIL DAN MENENGAH TENTANG AKUNTANSI, PENGETAHUAN AKUNTANSI, DAN SKALA USAHA TERHADAP PENGGUNA INFORMASI AKUNTANSI
No full textThis study aims to find out how important the perceptions of micro, small and medium enterprises actors are regarding accounting, accounting knowledge, and business scale to users of accounting information. The research method is carried out through literature study using national journals and international journals. The results of this study, micro, small and medium enterprises influence accounting knowledge and accounting information in developing a business.
 
PENGARUH LIKUIDITAS, LEVERAGE, DAN ARUS KAS TERHADAP PREDIKSI FINANCIAL DISTRESS PERUSAHAAN
No full textThe purpose of this study was to analyze the effect of liquidity, leverage, and cash flow to predicting financial distress. This research was conducted on manufacture companies listed on the Indonesia Stock Exchange (IDX) from 2013-2017. The population in this study amounted to 138 companies using purposive sampling method and obtained sample results with a total of 411 financial reports. Financial distress here was counted by Altman Z- score method. The results showed the logistic regression model is Y=2,512- 1,32X1+ 0,086X2- 7,405X3. That is, liquidity ratio (X1), leverage ratio (X2), and operation cash flow (X3). The results of the study indicate that liquidity has a negative effect on financial distress with significant level of 0,000, leverage has a positive effect on financial distress with significant level of 0,042, and operation cah flow has a negative effect on financial distress with significant level of 0,000.The purpose of this study was to analyze the effect of liquidity, leverage, and cash flow to predicting financial distress. This research was conducted on manufacture companies listed on the Indonesia Stock Exchange (IDX) from 2013-2017. The population in this study amounted to 138 companies using purposive sampling method and obtained sample results with a total of 411 financial reports. Financial distress here was counted by Altman Z- score method. The results showed the logistic regression model is Y=2,512- 1,32X1+ 0,086X2- 7,405X3. That is, liquidity ratio (X1), leverage ratio (X2), and operation cash flow (X3). The results of the study indicate that liquidity has a negative effect on financial distress with significant level of 0,000, leverage has a positive effect on financial distress with significant level of 0,042, and operation cah flow has a negative effect on financial distress with significant level of 0,000
Pengaruh Usia Dan Tingkat Pendidikan Terhadap Penggunaan Fintech
No full textThis research aims to examine the effect of age and level of education on the use of fintech, especially fintech users in Yogyakarta. Sampling in this study using convenience sampling method and obtained 95 pieces. The data analysis technique used is regression analysis with the independent variables of age and education level and the use of fintech as the dependent variable. Data processing was carried out by classical assumption test and hypothesis test with normality test, multicollinearity test, heteroscedasticity test, T test, and F test. The results of the analysis conclude that age has no effect on fintech use, and education level affects fintech use.
This research aims to examine the effect of age and level of education on the use of fintech, especially fintech users in Yogyakarta. Sampling in this study using convenience sampling method and obtained 95 pieces. The data analysis technique used is regression analysis with the independent variables of age and education level and the use of fintech as the dependent variable. Data processing was carried out by classical assumption test and hypothesis test with normality test, multicollinearity test, heteroscedasticity test, T test, and F test. The results of the analysis conclude that age has no effect on fintech use, and education level affects fintech use. 
Financial Performance Analysis of PT Gresik Migas (BUMD)
No full textPenelitian ini bertujuan untuk mengetahui kinerja keuangan PT Gresik Migas dengan menggunakan data sekunder berupa laporan keuangan dari PT Gresik Migas tahun 2019 sampai dengan tahun 2021. Metode dalam penelitian ini menggunakan metode observasi dan studi pustaka. Analisis Rasio adalah metode analisis yang digunakan dalam analisis data laporan keuangan, dan hasilnya diambil berdasarkan kinerja keuangan perusahaan. Rasio Likuiditas, Solvabilitas, Profitabilitas, dan Aktivitas adalah rasio yang digunakan. Hasil perhitungan rasio menunjukkan bahwa perusahaan memiliki kinerja operasional yang cukup baik dari segi Rasio Likuiditas, Solvabilitas, dan Aktivitas. Namun sangat baik dari segi rasio profitabilitas.This study aims to determine the financial performance of PT Gresik Migas by using secondary data in the form of financial statements from PT Gresik Migas from 2019 to 2021. The method in this study uses observation methods and literature studies. Ratio Analysis is an analytical method used in the analysis of financial statement data, and the results are taken based on the company's financial performance. The Liquidity, Solvency, Profitability, and Activity Ratios are the ratios used. The results of the ratio calculation show that the company has a fairly good operational performance in terms of Liquidity, Solvency, and Activity Ratios. But it is very good in terms of profitability ratio
PENGARUH COUNTRY OF ORIGIN, GAYA HIDUP DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINISO
No full textThis study aims to analyze the effect of Country of Origin, Lifestyle and Perceived Quality on Purchase Decisions for Miniso products. This study used of sample 100 respondents who were at least 17 years old, domiciled in Yogyakarta and had purchased Miniso products for at least the last 6 months. The data collection technique in this study was a survey method, namely a questionnaire. Data on all question items in the instrument test show valid and reliable results. The data in the classical assumption test show results that are normally distributed and this research is free from multicollinearity and there is no heteroscedasticity. The results of this study show: (1) Country of Origin has no significant effect on purchasing decisions for Miniso products. (2) Lifestyle has a positive and significant effect on purchasing decisions for Miniso products. (3) Perceived Quality has a positive and significant effect on Purchase Decisions for Miniso products. Theoretically, this research has implications, namely empirically testing the effect of lifestyle and perceived quality on purchasing decisions for Miniso products. This research also has implications for the Miniso industry to build an image or image for products from the country of origin so influence consumer purchasing decisions
PENGARUH LIKUIDITAS, PROFITABILITAS, DAN SOLVABILITAS TERHADAP HARGA SAHAM PERUSAHAAN (Studi Kasus Pada Perusahaan Minyak Sawit (CPO) Yang Terdaftar Di Bursa Efek Indonesia)
No full textThe purpose of this research is to investigate how palm oil companies' liquidity, profitability, and solvency affect stock prices from 2019 to 2021. Current Ratio, Return on Assets, and Debt to Equity Ratio are the analyzed financial ratios, with stock prices serving as the dependent variable. The research tool used in this study is an Eviews trial, and the research method used in this study is panel data regression analysis. The data used in this study are secondary data. This study's population and sample were ten IDX-listed palm oil companies. Partially, the findings demonstrated that the Indonesia Stock Exchange (IDX) share prices of palm oil companies were unaffected by the Current Ratio and Debt to Equity Ratio variables. The Indonesia Stock Exchange (IDX) stock prices of palm oil companies are influenced in part by the Return On Assets variable. Stock prices are unaffected by the Current Ratio, Return on Assets, and Debt to Equity Ratio simultaneously. As a result, the researchers hope that it can be taken into account when setting company policies regarding financial developments
Pengaruh Roe, Eps, Cr Dan Tato Terhadap Harga Saham Perusahaan Sub Sektor Pariwisata, Restoran Dan Hotel Yang Terdaftar Di Bei Periode 2018-2021
No full textPenelitian ini bertujuan untuk mengetahui pengaruh ROE, EPS, CR dan TATO terhadap harga saham perusahaan sub sektor pariwisata, restoran, dan hotel yang terdaftar di BEI periode 2018-2021. Pendekatan penelitian ini yaitu kuantitatif asosiatif. Sumber data penelitian ini data sekunder. Teknik analisis fundamental digunakan untuk memprediksi harga saham di masa mendatang. Metode penentuan sampel menggunakan teknik purposive sampling yang sudah dilakukan melalui kriteria-kriteria. Populasi penelitian ini sebanyak 161 perusahaan dan diperoleh 23 perusahaan yang sesuai kriteria. Penelitian ini menggunakan analisis regresi data panel dengan bantuan software Eviews versi 9 dan microsoft excel. Hasil penelitian ini menunjukkan variabel ROE bepengaruh positif dan signifikan, EPS berpengaruh negatif dan signifikan sedangkan CR berpengaruh negatif dan tidak signifikan, TATO berpengaruh positif dan signifikan terhadap harga saham. ROE, EPS, CR dan TATO secara simultan berpengaruh signifikan terhadap harga saham
Pengaruh Pengalaman Pelanggan, Store Atmosphere dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Di Gotrok Kopi Cirebon
No full textPersaingan bisnis coffeeshop semakin ketat seiring dengan adanya perubahan gaya hidup konsumen. Kondisi tersebut mendorong pelaku bisnis untuk mengelola atau meningkatkan loyalitas pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman pelanggan, store atmosphere dan kualitas pelayanan terhadap loyalitas pelanggan di Gotrok Kopi Cirebon. Sampel dalam penelitian ini sebanyak 100 responden yang merupakan pelanggan yang sudah melakukan pemebelian minimal 2 kali dalam kurun watktu 3 bulan terkahir. Jenis Penelitian yang digunakan adalah penelitian kuantitatif dengan instrumen penelitian berupa kuesioner. Hasil Penelitian ini membuktikan bahwa: (1) pengalaman pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, (2) store atmosphere berpengaruh positif dan signifikan terhadap loyalitas pelanggan, (3) kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan Gotrok Kopi Cirebo