Jurnal Online Fakultas Ekonomi UST (Universitas Sarjanawiyata Tamansiswa)
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PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING PADA TOKO JOLIE ACCESORIES JOGJA
No full textTujuan dari penelitian ini adalah untuk menganalisis (1) pengaruh sales promotion terhadap positive emotion (2) pengaruh store atmosphere terhadap positive emotion (3) pengaruh sales promotion terhadap impulse buying (4) pengaruh store atmosphere terhadap impulse buying (5) pengaruh positive emotion terhadap impulse buying.
Penelitian ini merupakan penelitian kuantitatif dengan sampel sebanyak 100 reponden pada konsumen toko Jolie Accesories Yogyakarta. Teknik yang digunakan dalam pengambilan sampel menggunakan accidental purposive sampling dan pengumpulan data dilakukan menggunakan media kuesioner. Alat analisis yang digunakan adalah uji regresi linier berganda, uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinieritas, dan uji heterokedastisitas dengan bantuan SPSS 18.
Hasil dari penelitian ini menujukkan bahwa (1) Sales Promotion berpengaruh signifikan terhadap Positive Emotion (2) Store Atmosphere berpengaruh signifikan terhadap Positve Emotion (3) Sales Promotion berpengaruh signifikan terhadap Impulse Buying (4) Store Atmosphere berpengaruh signifikan terhadap Impulse Buying (5) Positve Emotion tidak berpengaruh signifikan terhadap Impulse Buying.
Kata kunci : Sales Promotion, Store Atmosphere, Positive Emotion, Impulse Buyin
Pengaruh Motivasi, Organisasi Pembelajaran Dan Budaya Organisasi Terhadap Berbagi Pengetahuan Pada Dinas LIngkungan Hidup Kota Yogyakarta
No full textThis study aims to determine the effect of Motivation, Learning Organizations and Organizational Culture on Knowledge Sharing at the Yogyakarta City Environmental Office. This research method uses quantitative descriptive and primary data using a questionnaire. In sampling employees of the environmental service the sampling technique used is porposive sampling, one of the non-random sampling techniques where the researcher determines sampling by determining specific characteristics that are appropriate to the purpose of the study so that it is expected to answer the research problem. In this study the source of data to be used is the primary collected directly by researchers from respondents. Data obtained by distributing questionnaire questions containing questions on variables in the study. The number of questionnaires distributed was 40 questionnaires. Data were analyzed using multiple linear regression analysis. The results of this study indicate that motivation has a positive effect on knowledge sharing, whereas organizational learning and organizational culture have no effect on knowledge sharing.
Keywords: Motivation, Learning Organization, Organization Culture, Sharing Knowledg
IMPACT OF THE COVID-19 PANDEMIC ON REGENCY/ CITY REGIONAL ORIGINAL REVENUE IN THE SPECIAL REGION OF YOGYAKARTA
No full textThis study aims to determine the impact of the Covid-19 pandemic on Regency/ City Regional Original Revenue in the Special Region of Yogyakarta. This type of research is quantitative research with secondary data taken by cluster sampling method. The analytical method used is parametric statistics, namely Two-Way Anova, and non-parametric statistics, namely the Wilcoxon-Rank Sum Test and the Kruskal-Wallis Test. The results showed that there were differences in the average Regional Original Revenue (PAD) of regencies/cities in DIY before and during the Covid-19 pandemic, and there were differences in average PAD between four regencies and one city in DIY before and during the Covid-19 pandemic
IMPLIKASI DISIPLIN KERJA, KOMPENSASI FINANSIAL DAN KOMPENSASI NON FINANSIAL TERHADAPKINERJA KARYAWA (studi pada PT. Borobudur Oto Mobil Yogyakarta)
No full textThis study aims to analyze the effect of Work Discipline, Financial compensation and non-financial compensation to employees at PT. Borobudur Oto Mobil Yogyakarta. The nature of this study uses quantitative methods. Data collection is done by distributing questionnaires directly to the employees of PT. Borobudur Oto Mobil Yogyakarta, amounting to 60 people and the data is processed using SPSS software version 24. Analysis of this data uses validity, reliability, classical assumption, and multiple linear analysis. The results of the analysis concluded that the independent variable and the dependent variable have a significant positive relationship and simultaneous effect togethe
PENGARUH LIKUIDITAS DAN KEPEMILIKAN INSTITUSIONAL TERHADAP NILAI PERUSAHAAN DIMODERASI OLEH KEBIJAKAN DIVIDEN PADA PERUSAHAAN PERTAMBANGAN TERDAFTAR DI BURSA EFEK INDONESIA
No full textThis study aims to examine and analyze liquidity and institutional ownership of firm value and to analyze whether dividend policy can be a moderating variable. The population in this study increased by 49 mining companies in all sectors on the Indonesia Stock Exchange. The sampling technique used was purposive sampling method, so that obtained 11 sample companies in 4 observation periods (2015-2018) and produced 44 observation data. Data obtained from financial statements that have been collected on the Indonesia Stock Exchange website and company website. Data analysis techniques used are inferential statistical analysis and multiple linear regression analysis. The process of data analysis is descriptive statistics, classic assumption tests, multiple linear regression analysis then testing hypotheses with non-parametric inferential statistics. The results showed that institutional ownership had a significant positive effect on firm value, while liquidity had no significant positive effect on firm value. The results of simultaneous liquidity and institutional ownership have a significant positive effect on firm value. The results of moderate studies show that dividend policy is not significant in moderating the relationship between institutional ownership of firm value and dividend policy is not significant in moderating the relationship between liquidity and firm value
PENGARUH TRANSPARANSI, TINGKAT MARGIN, DAN KEPATUHAN SYARIAH TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PEMBIAYAAN MURABAHAH DI BMT BINA IHSANUL FIKRI (BIF) CABANG PARANGTRITIS DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI
No full text This research was conducted in order to gain an understanding on the effects of transparency, margin rate, and sharia conformity on customers’ decision to take Murabaha financing in BMT BIF Parangtritis, using religiousness as a moderating variable. This is a quantitative research and the data was gathered through questionnaires given to customers who took Murabaha financing in BMT BIF Parangtritis. Data sampling used purposive sampling technique from a pool of 87 respondents. The data was then analyzed using Moderated Regression Analysis (MRA). The results showed that transparency, margin rate, and sharia conformity affected customers’ decision to take Murabaha financing in BMT BIF Parangtritis. This showed that, the more transparent, the better the margin rate, and the higher sharia conformity level affected customers’ decision to take Murabaha financing in BMT BIF. The effects of transparency on customers’ decision to take on Murabaha financing was not moderated by religiousness. However, as a variable, religiousness moderated the effects of margin rate and sharia conformity on customers’ decision to take on Murabaha financing. From this, it could be concluded that customers’ religiousness level is not related to BMT’s transparency policy, therefore, not affecting their decision on taking Murabaha financing. However, higher religiousness levels did mean that the customers will pay more attention on the margin rate and sharia conformity of BMT BIF Parangtritis, thus affecting their decision on whether to take Murabaha financing or not
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN LOKASI TERHADAP KEPUTUSAN NASABAH MENABUNG DI KSP ”JAYA ABADI” GABUGAN SRAGEN
No full textPenelitian ini bertujuan untuk menganalisis secara parsial pengaruh kualitas pelayanan, kepercayaan, dan lokasi terhadap keputusan nasabah menabung di KSP “Jaya Abadi” Gabugan Sragen, serta untuk menganalisis pengaruh secara simultan kualitas pelayanan, kepercayaan, dan lokasi terhadap keputusan nasabah menabung di KSP “Jaya Abadi” Gabugan Sragen. Jenis penelitian ini merupakan penelitian kuantitatif. Data penelitian bersumber dari data primer berupa kuesioner. Populasi penelitian sebanyak 1.412 pelanggan dan sampel sebanyak 100 pelanggan. Teknik pengambilan sampel menggunakan aksidental sampling. Teknik analisis data yang digunakan adalah uji regresi linier berganda, uji F, uji t dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial variabel kualitas pelayanan, kepercayaan dan lokasi berpengaruh positif signifikan terhadap keputusan nasabah untuk menabung di KSP “Jaya Abadi” Gabugan Sragen, dan ada pengaruh secara simultan antara kualitas pelayanan, kepercayaan, dan lokasi terhadap keputusan nasabah menabung di KSP “Jaya Abadi” Gabugan Sragen
Pengukuran Trend Analysis Dalam Menilai Performance Management Dan Mempertahankan Business Continuity Management
No full textThe covid-19 pandemic has affected the industrial sector which has an impact on the cessation of the wheels of business and must stop operating. The results of the 2020 Central Statistics Agency (BPS) survey noted that 82,85% of companies were affected by the covid-19 virus. Based on the sector, accommodation and beverage/food business experienced the most decline in income, which was 92,47%. The purpose of this study is to determine the percentage increase or decrease in account items in statement of financial position in the base year 2019 and the comparison years 2020 and 2021in manufacturing companies that listed on the Indonesia Stock Exchange. Based on data analysis, it is concluded that the company’s financial performance from the 2019-2021 periode has increased and decreased, which can be seen from the comparison per two years on the balance sheetbased on trend analysis. Increases and decreases in performance have no significant effect because the company is still able to run and operate. From the result of the analysis of financial statements using the trend method, it can be concluded that the ICBP company has the best performance seen in the accounts on the balance sheet which has increased compared to other companies
PENGARUH PROFITABILITAS, MANAJEMEN LABA, DAN PENGHINDARAN PAJAK TERHADAP KETEPATAN WAKTU PELAPORAN KEUANGAN
No full textThis study aims to determine the effect of profitability, earnings management, and tax avoidance on the timeliness of financial reporting at lq45 companies listed on the Indonesia Stock Exchange.
The sample of this study used 21 companies lq45 listed on the Indonesian Stock Exchange in 2015-2017 which were taken using purposive sampling method. The data used are secondary data. Data regarding the timeliness of the company's financial reporting to BAPEPAM and other data can be obtained through the Indonesia Stock Exchange homepage, www.idx.co.id. The data analysis technique in this study used logistic regression.
The results of this study indicate that 1) protection has a significant positive effect on the timeliness of financial reporting, 2) earnings management has a negative effect on the timeliness of financial reporting and 3) tax avoidance has a positive and insignificant effect on the timeliness of financial reporting.
Keywords: Profitability, Profit Management, Tax Avoidance, and Timeliness of Financial ReportingThis study aims to determine the effect of profitability, earnings management, and tax avoidance on the timeliness of financial reporting at lq45 companies listed on the Indonesia Stock Exchange.
The sample of this study used 21 companies lq45 listed on the Indonesian Stock Exchange in 2015-2017 which were taken using purposive sampling method. The data used are secondary data. Data regarding the timeliness of the company's financial reporting to BAPEPAM and other data can be obtained through the Indonesia Stock Exchange homepage, www.idx.co.id. The data analysis technique in this study used logistic regression.
The results of this study indicate that 1) protection has a significant positive effect on the timeliness of financial reporting, 2) earnings management has a negative effect on the timeliness of financial reporting and 3) tax avoidance has a positive and insignificant effect on the timeliness of financial reporting.
Keywords: Profitability, Profit Management, Tax Avoidance, and Timeliness of Financial Reportin
PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA PELANGGAN TOKOPEDIA (Studi Kasus pada Mahasiswa Universitas Islam Negeri Maulana Malik Ibrahim Malang)
No full textThis study aims to determine the effect of experiential marketing on customer loyalty through customer satisfaction as an intervening variable for Tokopedia customers. This research approach uses a quantitative approach. The sampling method is purposive sampling. The sample is 102. The results (1) Sense (X1) and Feel (X2) get results that have an effect and are not significant on customer loyalty (Y). While Think (X3), Act (X4) and Relate (X5) get significant and influential results Customer loyalty (Y). (2) Sense (X1), Think (X3) and Act (X4) get acceptable results and not significant Customer Satisfaction (Z). Feel (X2) and Relate (X5) get acceptable and significant results. (3) Customer Satisfaction (Z). Customer Satisfaction (Z) is accepted and significant Customer Loyalty (Y). (4) Customer Satisfaction (Z) is accepted and significant to Customer Loyalty (Y)
Keywords: Customer Loyalty, Experiential Marketing, Customer Satisfactio