Journal of Business on Hospitality and Tourism (JBHOST)
Not a member yet
297 research outputs found
Sort by
FOOD SOUVENIRS FROM BALI – WHAT MATTERS FOR TOURISTS FROM JAKARTA?
Get PDFBali is one of the popular destinations in Indonesia. It is not only popular for the international tourists, but also for domestic tourist. One large segment of Bali domestic tourist is from Jakarta. This segment like to buy food souvenir from Bali, even though the food do not presenting Balinese local food. The purpose of this research is to determine the degree of influence from brand image, brand awareness and dimension of food souvenirs from Bali towards buying decisions of Tourist from Jakarta when they are in Bali. Usually, product with good brand image and good brand awareness could attract people to buy the products.This research uses descriptive quantitative approach, where the data is collected through questionnaire and observations. To analyze the data, multiple linear regression analysis using SPSS program was applied. The result will determine if the brand awareness and brand image of food souvenirs really influence buying decision of tourist from Jakarta or not. The benefit of this research is expected that it will be a beneficial insight for the tourism industry in Bali in making a strategy for increasing tourist expenditure, from the food souvenirs sector
RETHINKING THE THEORY OF TOURISM: WHAT IS TOURISM SYSTEM IN THEORETICAL AND EMPIRICAL PERSPECTIVE?
Get PDFTourism within the practical scope has gone beyond the development of tourism theory itself. Considering the importance of theory as a foundation for knowledge and understanding of a phenomenon, especially in the scope of tourism. Therefore this study attempts to fill the gap between the tourism theory that has been built with the latest empirical facts. In developing tourism theory, this research used the creation of theory approach. Where in the process, the creation of theory is more inductive (or can be regarded as a qualitative approach). The result of this research is that tourism as a system consists of two kinds of sub-system that is internal and external sub-system. The internal sub-system is the interaction between person or the tourist termed as the tourist demand, from the tourist generating region and during a trip to a destination called the tourism supply, linked by the intermediaries elements, to return to its original territory. While external sub-system consists of international trade factors, safety and security factors, natural or climate factors, social-cultural factors, technological factors, economic or finance factors, political factors, demographic, and geographical factors. The relationship between the internal and external sub-systems not only determined the existence of tourism, but otherwise the existence of tourism can also affect the two sub-systems (internal and external). The interesting thing about this research is that the phenomenon of tourism can be ‘limited’ by its own point of view which is described through a comprehensive and integrated system
The Feasibility of Puncak Damar and Tanjung Duriat Ecotourism as Tourist Destination Areas
Get PDFJatigede Reservoir area has potential to be a Tourist Destination Area. This area has two ecotourism that are Puncak Damar and Tanjung Duriat. The area will be used as a Tourism Special Economic Zone (Kawasan Ekonomi Khusus). This research purpose is to find out how the feasibility of Puncak Damar and Tanjung Duriat Ecotourism as tourist destinations. The design used is qualitative with a case research approach. The result of the research showes that Puncak Damar and Tanjung Duriat have not fulfill the principle of ecotourism. Puncak Damar Ecotourism has attractions, (1) the views of Jatigede Reservoir, (2) taking pictures at viewdeck, (3) camping, (4) offroad. While in Tanjung Duriat, that are (1) the view of the Jatigede Reservoir, (2) taking photos in tree towers, (3) camping, (4) fishing, (5) boating. In terms of accessibility, the road conditions of both ecotourism are damaged and rocky and there is no public transportation. The facilities of the infrastructure in both ecotourism are not yet complete. The obstacles in Puncak Damar Ecotourism are (1) damaged road conditions, (2) no clean water, (3) no food stall that operate, (4) relations between managers. In Tanjung Duriat there obstacles are: (1) damaged road conditions, (2) no electricity system, (3) relations between managers. Both of these ecotourism are still not feasible for tourist destinations. It is because there are still many attractions that cannot support tourism activities at Puncak Damar and Tanjung Duriat Ecotourism objects.
STRATEGIES FOR DEVELOPING MANGROVE ECOTOURISM IN RIAU PROVINCE, INDONESIA
Get PDFMengkapan Mangrove Ecotourism, located in Siak Regency, Riau Province, was once visited by a large number of visitors soon after it was opened for public in 2015. Nevertheless, since the beginning of 2016, the number of visitors has been drastically dropped. One of the causes of this unfortunate condition is that there is no established planning to guide the development of the mangrove ecotourism. Therefore, this study was aimed to formulate strategies for developing the Mengkapan Mangrove Ecotourism by using the SWOT analysis. The data was collected through conducting interviews with related stakeholders, distributing questionnaires to them, and performing field observations. The collected data was then analyzed inductively to capture the key strategy alternatives. Based on the results of SPACE Matrix and SWOT Matrix, this study formulates the following priority strategies: diversifying tourist attractions and promoting them massively by using online media, creating tour packages, and making a cooperation with travel agents
TOURIST VILLAGE PORTRAIT (Case Study in Kampung Tajur, Desa Pasanggrahan, Kecamatan Bojong, Kabupaten Purwakarta)
Get PDFKampung Tajur is located at the foot of Mount Burangrang Purwakarta, this area has beautiful natural scenery and cool air so that it has the potential to be used as a tourist destination. The purpose of this study is to find out the sustainability of Kampung Tajur as a tourist destination by conducting portraits wisely and based on relevant socio-economic theories. The design used is qualitative with a case study method. The results of the study show that based on the history of the chronicle and its development, Kampung Tajur has potential and has long been projected as a tourist destination. Based on their performance, Kampung Tajur tends to be categorized as a Tourism Village. Kampung Tajur is managed by the local community and the Tourism Driving Group. The Kampung Tajur management system tends to use the Top-down approach. The Kampung Tajur has several positive impacts on the economic and socio-cultural life of its people and has a negative impact, namely the decrease in the level of community harmony due to inequality in income. The sustainability of Kampung Tajur as a Tourism Village is poorly maintained due to several development efforts that tend to be less than optima
VISITORS PERCEPTION ABOUT THE SAPTA PESONA IMPLEMENTATION IN KAMPUNG FLORY SLEMAN YOGYAKARTA
Get PDFSapta pesona is a condition who expected to be able to create a comfortable and give a good impression to every visitor who comes. Kampung Flory is one of the agro-tourism located in Sleman Regency, Special Region of Yogyakarta, which began popular since 2016. The potential offered is quite diverse, ranging from nature tourism, outbound, to culinary with a distinctive nuance. Visitors who come tend not to increase even on certain days it looks very quiet. Based on visitor’s data from January to July 2019, there was a decrease from January to April 2019. This study aims to determine visitors' perceptions about the implementation of sapta pesona in Kampung Flory. The method used is qualitative with a case study. The results showed that the implementation of sapta pesona in Kampung Flory was good, but there were still some things that needed to be improved especially joglo souvenirs as aspects of the memory attribute
ANALYSIS OF ANTIOXIDANT CAPACITY AND GLUCOSE LEVEL OF BREADFRUIT LEAVES FUNCTIONAL DRINKS TREATED WITH DIFFERENT RATIO OF SWEETENERS
Get PDFEfforts to lower blood sugar levels for diabetes mellitus patients can take by consuming a popular functional drinks which has been added by herbal ingredients such as breadfruit leaves. The aim of this research is to observe the effect of addition three-types of sweetener (aspartame, acesulfam k, and sorbitol) in different ratio (50%: 25%: 25%, 25%: 50%: 25%, 25%: 25%: 50%) to the antioxidant capacity and glucose level of functional drinks made from breadfruit leaves, as well as its number of calories and variety sensory tests (sour taste, sweetness and texture). The experimental design used a Completely Randomized Design with three replications. This study also employs 35 panellists to produce organoleptic quality data in two repetitions. All collected data were then analyzed using ANOVA test followed by DMRT test. Results showed that the highest antioxidant capacity was obtained by ratio 25%: 25%: 50% of aspartame, acesulfam k, and sorbitol with IC50 value of 64,717 ppm. Meanwhile the lowest glucose level was resulted by ratio 50%: 25%: 25% of aspartame, acesulfam k, and sorbitol in value of 25.53 g/100g. The highest number of calorie was produced by ratio 25%: 25%: 50% of aspartame, acesulfam k, and sorbitol with a value of 126.44 cal. / 100gr. Whereas, the most preferred formulas of breadfruit drink formulas are found in ratio 25%: 25%: 50% of aspartame, acesulfam k, and sorbitol
Inventory Control of Product Supply of Agricultural Product for Online Sales (Case Study in PT Insan Agritama Teknologi)
Get PDFThe industrial revolution 4.0 has encouraged a digital technology companies called startup. PT Insan Agritama Teknologi (Inagri) is one of startup in Bandung City that is engaged in agriculture as a supplier of food ingredients. Inventory of goods in Inagri is currently fulfilled from five partner farmers. At present, Inagri has collaborated with several Horeca (hotel, restaurant, café) and modern retailers to distribute agricultural products. However, for approximately 2.5 years, Inagri has not yet found a standard procedure for inventory control. Sometimes Inagri could not fulfill the demand because there was an out of stock of goods. Therefore required to control supplies. The purpose of this study was to identify the process of controlling inventory in Inagri and analyzed the classification of inventory in Inagri based on ABC analysis. This study used the ABC analysis method. The results showed that the classification of goods inventory in Inagri based on ABC analysis, group A amounted 16 commodities, this amount represented 21% of total items (76 commodities). Group B amounted 17 commodities or 22% of total commodity and group C had 43 items or 57% of total commodities sold by Inagri. ABC analysis is one of the solutions for making goods stock procurement decisions in future period.
