Trijurnal E-Journal Universitas Trisakti
Not a member yet
11312 research outputs found
Sort by
RELASI MITOS DAN PERSEPSI KHALAYAK PADA IKLAN YOUTUBE MOTOR HONDA BEAT DELUXE SMART KEY X KOBO KANAERU: THE RELATION BETWEEN MYTH AND PUBLIC PERCEPTION IN THE YOUTUBE COMMERCIAL FOR THE HONDA BEAT DELUXE SMART KEY X KOBO KANAERU MOTORCYCLE
Get PDFThe Relationship Between Myths and Public Perceptions in the Honda Beat Deluxe Smart Key x Kobo Kanaeru YouTube Advertisement. In recent years, advances in the digital era have given rise to a phenomenon of transformation in advertising in Indonesia. This study is motivated by the urgency to understand the impact of innovation in digital advertising strategies, particularly the potential use of Virtual YouTubers (VTuber) as a more efficient alternative to human models, in terms of cost, reduced risk of controversy, and message delivery effectiveness. However, the utilization of VTuber in the context of marketing in Indonesia remains suboptimal. Digital advertising transformation now enables advertisements to function not only as promotional media but also as a means of building narratives through myths, as seen in the use of VTuber as an advertising model. The Honda Beat Deluxe Smart Key x Kobo Kanaeru YouTube advertisement was selected as the focus of this research because it contains symbolic complexity and mythical construction that are intriguing and have not been extensively studied previously. This study aims to examine the relationship between the myths constructed in the advertisement and audience perception to understand the impact of this innovation on the potential for unique digital marketing communication strategies implemented by Honda. To achieve this objective, this study employs a qualitative descriptive method using Roland Barthes\u27 semiotic analysis to identify the myths contained in the advertisement, as well as Schmitt\u27s sociological theory approach to analyze how the audience interprets and responds to the message conveyed. Based on the discussion, it is found that myths in advertisements have a significant influence on how audiences understand messages, while also offering novelty in digital advertising creativity. The conclusion of this study emphasizes the close relationship between constructed myths and audience perception as an important element in digital advertising strategies
PENYULUHAN DAN PELATIHAN PEMBUATAN SABUN DARI MINYAK JELANTAH DI KELURAHAN CURUG KOTAMADYA BOGOR
Get PDFMinyak jelantah dapat menimbulkan dampak buruk terhadap masalah pada kesehatan. Minyak jelantah juga menimbulkan masalah pada lingkungan. Di sisi lain minyak jelantah dapat diolah menjadi sabun. Sehingga pemanfaatan minyak jelantah dapat mengurangi limbah rumah tangga di Indonesia yang terus meningkat dari tahun ke tahun. Berdasarkan permasalahan tersebut tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan penyuluhan dan pelatihan khususnya kepada Masyarakat di RW 5 yang berlokasi di RW 13, Kelurahan Curug, Kecamatan Bogor Barat, Kota Madya Bogor. Kegiatan ini mendapat antusiasme yang tinggi dari masyarakat setempat. Berdasarkan evaluasi terhadap perbandingan penilaian pre-test dan post-test yang dikerjakan oleh peserta memperlihatkan kenaikan dari nilai rata-rata 35,0 menjadi 80,7 atau kenaikan rata-rata sebesar 130,6%. Selain peningkatan pemahaman dan keahlian mengenai pembuatan sabun, para peserta juga termotivasi menjadi masyarakat yang produktif di samping meningkatkan kepedulian untuk memelihara kelestarian lingkungan
PENGENALAN DAN IMPLEMENTASI TONG SAMPAH PINTAR PADA WARGA RT 08 DESA CIBODAS
Get PDFWaste management in RT 08 Cibodas Village still uses traditional methods that are less effective and risk polluting the environment. Therefore, it is necessary to hold community service activities that aim to introduce and apply smart trash bins to RT 08 Cibodas Village residents as an innovative solution in waste management. This activity also educates the community about the importance of saving energy and protecting the environment to increase awareness of environmental sustainability. The implementation of PKM activities includes observation and interviews, needs analysis, delivery of materials, and demonstrations and grants of tools to residents. The pre-test results showed that most residents were not familiar with the concept of technology-based waste sorting. In contrast, the post-test showed an increase in their understanding and interest. In addition, 91.8% of participants considered this helpful activity, and it was conducted to add new insights into technology-based waste management. Hopefully, this innovation can be implemented sustainably to create a cleaner and healthier environment
PERWUJUDAN KONSEP ECO CULTURE PADA CITRA BANGUNAN KANTOR PEMERINTAH
Get PDFPerancangan bangunan dengan konsep Eco-Cultural menggabungkan prinsip-prinsip ekologi dan budaya dalam elemen-elemen bangunan. Penelitian ini bertujuan menciptakan perencanaan yang ramah lingkungan dan mencerminkan nilai-nilai budaya lokal. Melalui penerapan elemen-elemen bangunan yang memadukan aspek ekologi dan budaya, diharapkan lingkungan yang tercipta pada bangunan dapat menjadi model pembangunan berkelanjutan dan mempromosikan keberagaman budaya. Konsep Eco-Cultural mencakup penggunaan bahan ramah lingkungan, desain berbasis sumber energi terbarukan, dan penekanan pada identitas budaya melalui seni dan arsitektur. Dalam konteks ini, elemen building image menitikberatkan identitas dan kesan visual bangunan, mengakomodasi aspek Harmonious, Authentic, dan Typological. Metode penelitian yang digunakan adalah Systematic Precedent Review. Penelitian ini dilakukan dengan prosedur peliputan, kemudian pengolahan , dan yang terkahir analisis data. Pendekatan ini melibatkan perbandingan dan penarikan kesimpulan secara deskriptif dan komparatif terhadap berbagai literatur dan preseden yang dieksplorasi. Hasil dari kajian literatur dan preseden ini yaitu elemen harmoni yang memiliki penerapan seperti bentuk pemanfaatan site dalam melestarikan potensi alam setempat dan desainnya mencerminkan suku local. Elemen Authentical dengan penerapaan material asli suku setempat dan sejarah dan keaslian menjadi konsep utama bangunan dan elemen typological menerapkan konsep bioclimatic tropis.
Kata kunci: Eco-Cultural, Perancangan Bangunan, Ramah Lingkungan, building image
MENGIDENFITIKASI DAN MENANGGULANGI LOST CIRCULATION PADA SUMUR SP LAPANGAN Y
Get PDFHilangnya sirkulasi lumpur pemboran merupakan salah satu permasalahan penting yang sering terjadi dalam proses pemboran minyak dan gas bumi, di mana sebagian atau seluruh lumpur masuk ke dalam formasi bawah permukaan dan tidak kembali ke permukaan. Masalah ini dapat menyebabkan gangguan operasional, serta membahayakan stabilitas lubang bor. Penelitian ini bertujuan untuk menganalisis kasus kehilangan sirkulasi lumpur yang terjadi pada sumur SP di Lapangan Y pada kedalaman 1088 ft TVD. Metode yang digunakan meliputi analisis tekanan formasi, tekanan hidrostatik, tekanan rekah, tekanan formasi, serta evaluasi Equivalent Circulating Density. Hasil analisis menunjukkan bahwa tekanan sirkulasi yang terjadi melebihi tekanan rekah formasi, dengan nilai tekanan sirkulasi dasar lubang sebesar 577,691 psi, tekanan hidrostatik 497,87 psi, tekanan formasi 520,50 psi, dan tekanan rekah 568,02 psi. Kondisi ini menyebabkan terbentuknya rekahan buatan yang menjadi jalur hilangnya lumpur. Permasalahan ini dikategorikan sebagai partial lost dan berhasil ditanggulangi dengan aplikasi material penyumbat pada zona kehilangan menggunakan Lost Circulation Material. Penanganan yang tepat memungkinkan kegiatan pemboran dapat kembali dilanjutkan secara aman dan efisien.
Loss of drilling mud circulation is one of the important problems that often occurs in the oil and gas drilling process, where part or all of the mud enters the subsurface formation and does not return to the surface. This problem can cause operational disruption, as well as jeopardize borehole stability. This study aims to analyze the case of mud circulation loss that occurs in the SP well in Y Field at a depth of 1088 ft TVD. The methods used include analysis of formation pressure, hydrostatic pressure, fracturing pressure, formation pressure, and evaluation of Equivalent Circulating Density. The analysis results show that the circulation pressure exceeds the formation fracture pressure, with a hole bottom circulation pressure value of 577.691 psi, hydrostatic pressure of 497.87 psi, formation pressure of 520.50 psi, and fracture pressure of 568.02 psi. These conditions led to the formation of artificial fractures that became the pathway for mud loss. This problem was categorized as partial loss and was successfully addressed by the application of plugging material in the loss zone using Lost Circulation Material. Proper handling allowed drilling activities to resume safely and efficiently
TRANSFORMASI DIGITAL PERPAJAKAN: STRATEGI UMKM DI BOGOR UNTUK MEMPERKUAT KEPATUHAN DAN DAYA SAING MELALUI PELATIHAN DAN PENDAMPINGAN
Get PDFThis Community Service (PKM) program aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Curug Village, Bogor Regency, in understanding and utilizing digital-based taxation services. The activity, organized by the Forum of Accounting Lecturers of Higher Education (FDAPT) of the Indonesian Accountants Association, Jakarta Region, focuses on training and mentoring regarding e-SPT, MSME taxation, tax rates, and tax calculations, as well as promoting digital adoption in financial administration. A participatory and applied approach was used, involving partner needs identification, intensive training, and continuous mentoring. Evaluation was conducted through a comparison of pre-test and post-test scores. Results show a significant increase in participants\u27 knowledge regarding digital tax obligations, with 85% of participants able to perform e-Filing and e-Billing independently and 70% beginning to use simple financial recording applications. A paradigm shift occurred from "tax-averse" to "tax-compliant due to awareness of rights and obligations." This activity successfully improved digital tax literacy, fostered compliance based on awareness, and created a more transparent business ecosystem, aligning with government efforts in national economic digitalization. This model is recommended for replication and multi-stakeholder collaboration
ANALISIS PENCAPAIAN TARGET NOA DAN DANA PADA PROZEBRA DI BSI RO IV JAKARTA 1
Get PDFPenelitian ini bertujuan untuk menganalisis pencapaian target Number of Account (NoA) dan Penempatan Dana (Fresh Fund) pada Program Rezeki Berkah di Bank Syariah Indonesia (BSI) RO IV Jakarta 1 tahun 2024. Program Rezeki Berkah merupakan strategi penghimpunan dana yang memberikan hadiah kepada nasabah atas partisipasi dalam menempatkan dana pada tabungan syariah. Permasalahan yang muncul adalah adanya perbedaan antara target dengan realisasi pencapaian, khususnya pada indikator pembukaan rekening baru. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis data sekunder dari laporan internal BSI RO IV Jakarta 1. Uji normalitas dan uji One Sample t-Test digunakan untuk menguji pencapaian target pada enam Area. Hasil penelitian menunjukkan bahwa target NoA (Number of Account) hanya tercapai di Area Banten dan Kebon Jeruk, sedangkan empat Area lainnya masih di bawah target. Sementara itu, pencapaian Penempatan Dana menunjukkan hasil lebih positif, di mana seluruh Area berhasil mencapai bahkan melebihi target Fresh Fund yang telah ditetapkan. Hasil uji One Sample t-Test memperlihatkan bahwa meskipun pertumbuhan rekening baru belum merata di seluruh Area, penempatan dana nasabah relatif tinggi. Implikasi penelitian ini mendorong BSI untuk memperkuat strategi pemasaran dan meningkatkan pendekatan kepada nasabah di Area yang pencapaian NoA-nya masih rendah.
REDISTRIBUSI TANAH BEKAS HAK GUNA USAHA PT. CEMERLANG ABADI DI KABUPATEN ACEH BARAT DAYA (STUDI PUTUSAN NOMOR 24/PDT/2021/PT.BNA)
No full textAgrarian reform is a national strategic agenda to reduce socio-economic inequality through land redistribution. This research analyzes the implementation of agricultural reform in the case of land redistribution of former HGU PT Cemerlang Abadi in Southwest Aceh Regency through the study of Decision Number 24/PDT/2021/PT.BNA. Using normative legal research methods with a qualitative approach, this study examines the factors inhibiting land redistribution, implications of court decisions, and aspects of legal standing in agrarian reform disputes. The results show that the implementation of agrarian reform is hampered by bureaucratic complexity, overlapping authority, and lengthy administrative processes. The court decision affirms that land redistribution authority lies with the central government and provides clarity on court jurisdiction in agrarian reform disputes. This research recommends the need for comprehensive bureaucratic reform, strengthening central-regional coordination, and developing an effective dispute-resolution system to accelerate the implementation of agrarian refor
TINDAK PIDANA PENGANIAYAAN DENGAN SENGAJA MENYEBABKAN CEDERA BERAT (PUTUSAN NOMOR 561/PID.B/2021/PN.SBY): The Crime Of Torture With Intentional Cause Serious Injury (Desicion Number 561/Pid.B/2021/PN.Sby)
Get PDFThe crime of assault perpetrated by the perpetrator against the victim has involved violent behavior that can cause various types of physical injuries to the victim. However, the victim may also experience serious psychological impacts due to the violence they have endured. The identification issues raised are: what are the criteria for intentional assault causing serious injury in Decision Number 561/Pid.B/2021/PN. Sby, and does the perpetrator\u27s action of intentionally causing serious injury meet the qualifications of Article 351 Paragraph (2) in Decision Number 561/Pid.B/2021/PN.Sby. This research employs a normative research method with descriptive-analytical characteristics, utilizing both primary and secondary data obtained through literature review and analyzed qualitatively using deductive logical conclusion drawing. The research findings conclude that the defendant\u27s actions have caused severe injuries to the victim by the criteria of Article 90 of the Indonesian Criminal Code (KUHP), which involves conditions of illness or injuries that do not provide hope for recovery or even result in death and there is appropriateness of the punishment and criminal sanctions given in this case. In the researcher\u27s view, the charges that should have been brought forth are based on Article 351 Paragraph (2) of the Indonesian Criminal Code (KUHP) because the injuries suffered by the victim fall into the category of severe assault
SANKSI PIDANA TERHADAP KECELAKAAN LALU LINTAS YANG MENGAKIBATKAN HILANGNYA NYAWA ZAINAL ARIFIN (PUTUSAN NOMOR : 1346/PID.SUS/2023/PN.SBY): Criminal Sanctions for Traffic Accidents Resulting in the Loss of Zainal Arifin Life (Decision Number: 1346/Pid.Sus/2023/Pn.Sby)
Get PDFThe purpose of this study is to analyze Decision Number: 1346/Pid.Sus/2023/Pn.Sby on Criminal Sanctions for Traffic Accidents Resulting in the Loss of Zainal Arifin Life. The identification problems discussed are 1) Is the provision of criminal sanctions against the defendant Caesar Rianaditya Fasa Ardiansyah Bin Djoko Purnomo which resulted in loss of life by Law Number. 22 of 2009 concerning Traffic and Transportation Roads?; and 2) Is the criminal sanction imposed by the Panel of Judges in Decision Number: 1346/Pid.Sus/2023/Pn.Sby by imposing a prison sentence of 5 (five) months by the objectives of punishment?. This research uses a type of normative legal research which is descriptive analysis, using secondary data, then processed qualitatively. This study result and oncludes that the 1) criminal sanction imposed on the defendant is very light and not optimal because it is not by the criminal sanctions in Article 310 paragraph (4) of Law Number 22 of 2009 concerning Traffic and Transportation Roads, and has not reflected a sense of justice; 2) the imposition of criminal sanctions is not by the objectives of punishment in absolute theory, relative theory, combined theory and contemporary theory