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Importance of data analytics in advertising
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.Cataloged from PDF version of internship report.Includes bibliographical references (page 22).The world has experienced fast paced growth due the advancement in technology. The advertising world is no different. Few things have changed rapidly in last few years and advertising are one of them. Advertising, one of the most vital aspects of a business have become completely dependent on digital. Making things easier for the brands, reaching out to the customer and showing them ads have become a more controlled process. Incorporation of consumer data in advertising ensured effective reach and higher conversion. With the help of data, designing and planning campaigns have become easier. Ads in digital platforms are more effective. Data analytics have helped reach the ads only to people that are relevant or to the potential customers. As a result, spending for businesses have also went down. Availability of data helped businesses craft strategies that best suit their target customer. Consumer journey mapping helped businesses understand which touch points are crucial and effective to increase top of mind awareness. Last but not the least, brands can now have the privilege to proactively design campaign forecasting using the past trend data of the customers. Data not only helped business gain efficiency, but also made advertisement an eventful experience for the audiences as well.Nazmul AhsanB. Business Administratio
HR process and activities of BRAC Bank
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.Cataloged from PDF version of internship report.Includes bibliographical references (page 37).The HR Division of BRAC Bank is one of the general social events in the cash related business. As, there are stores of specialists working out there in regard to different banks, they have around two divisions like: Support and Business. The HR area is one of the features of the BRAC Bank's help division. As a result of having a managed help division, they can effectively keep up colossal number of workers midway. As we likely am careful, by temperance of being a Bangladeshi bank and helping and satisfying the need of individuals, the HR area of BRAC Bank Ltd. following a basic association framework. The division contains Recruiting and Relationship, Payroll and Compensation, Training and Developments of workers and Organizational Development. They fundamentally interface HR support with the essentials of the business. BRAC Bank Ltd. Is currently presumedorganization booked business bank. The bank has adjacent and remote both standard monetary experts. In addition, the bank has basically chosen with a point of perspective on making prospects and looking for reseller's exchange claims to fame not all things considered meet by common banks. It has now been induced to give "cream of the harvest" workplaces to its various plans of associations that are spreading all of the nations over under online money related days. Human Resource Division of BRAC Bank on a very basic level concentrated on headway of the capacities of the specialists in the affiliation and improvement of the association through different inside and external setting up that are being given by the bank to the improvement of the agents. They have in like manner displayed and thought of various standard and saw events, surprising progressions by ideals of intercontinental and certify specialist duty to celebrate and familiar with.Nawshad SharifB. Business Administratio
An overview on credit risk management of Prime Bank Limited
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.Cataloged from PDF version of internship report.Includes bibliographical references (pages 50-52).Prime Bank Limited (PBL) is one of the most renowned banks in Bangladesh. It was established in 17th April 1995. It has been one of the dominating banks from the very beginning of the commercial banks. It has contributed a lot in Bangladesh’s economy.
The topic of my internship report is “An Overview on Credit Risk Management of Prime bank limited”. It has achieved the latest highlighted feature in the banking industry of Bangladesh. There is a huge competition in the banking industry between the commercial and Gov. Banks in Bangladesh, which is the reason that Credit Risk Management has gained an extensive attention. The main focus of my report was to understand the activities take place in An Overview on Credit Risk Management of “Prime Bank Limited”.
This report primarily focuses on the overall financial indicators of “Prime bank Limited” and their performance in this overall commercial banking industry in Bangladesh. Different issues like their management, financial strength, credit and collection policies and their crisis, management stands are described in this report. I tried to describe the steps “Prime bank Limited” follows to maintain this issues of Credit Risk. It also includes the Credit facilities PBL provides for their customers.
This report covers the facilities under MSME, RETAIL and CORPORATE units. But I have mainly focused on the Retail Loans of “Prime Bank Limited” due to the limitation of the research. I have focused on the facilities of retail loan like Personal loan, Home Loan, Secured Loan, Credit card, Auto loan etc. Here I have showed their retail loan’s performance, total outstanding loan amount, total Non-performing Loan (NPL) Amount and segmented loan performance of Prime Bank’s retail department. As a general there is a minimum amount of credit risk for most of the customers, so I have tried to find out what types of credit risk issues PBL face and how they manage this credit risk issues of the customers.
I have also tried to compare the loan performance, total outstanding loans and Non-Performing Loan amount of “Prime bank Limited” with “City Bank” so that the current position of “Prime Bank Limited” can be understood and they can take several steps to grow their economy more.
After discussing these components, I have found out some findings and challenges PBL faces while they manage the credit risk of their customers. In the finding part I found that they are facing problems like inflexible credit assessment and risk categorizing, ineffective Third Party agent (CPV agents), inefficient data management and some other things which are affecting PBL’s Credit Risk Management.
Lastly, I tried to make some recommendations for the bank based on my findings and challenges they face. The credit risk can be managed efficiently if these recommendations are followed and the challenges are converted into opportunity by “Prime Bank limited”Rubaiat Abde RabbyB. Business Administratio
Accelerator programs and its benefits for micro entrepreneurship
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.Cataloged from PDF version of internship report.This report is on how accelerator programs benefits micro entrepreneurs in Bangladesh. The programs that have been run were mostly outside of Dhaka – such as Rangpur, Barguna, Dinajpur, Khulna, etc. This is because the accelerator programs that are done in sub-urban areas reap greater benefits since the people living on the outskirts lack financial and educational support. Which is why when they get big support from the capital city, they excel in their performance and stay determined to grow their businesses. For these entrepreneurs the sky is the limit and they will travel great distances to get the vocational training provided by industry experts and business tycoons.
The accelerator programs discussed here are mainly that of Unnoty program because that is the program that I was a part of. Apart from this there are small segments that talk about SmartCap and TruValu’s Farmer’s Hub done in Rangpur, all of which I was a part of. The report not only gives insights to what these small and medium sized entrepreneurs need, but what sort of steps actually helps these businessman and women in real life. There are different models provided in the report for different scenarios. Not all businesses are the same, so obviously not all solutions will be the same either. Having said that, there have been trials to make a generic plan for tackling most similar problems that are faced by micro-entrepreneurs such as access to finance, capacity building and forward market linkage. These are some of the basic generic problems that every one faces. There have been many models and structures of accelerator programs that tackle these very problems with different solutions.
The report here discusses primary solution through going to the fields personally and helping out people in their daily work and also there are digital solutions where data input is required to understand the needs and wants of the entrepreneurs. Here, Farmer’s Hub of Syngenta Bangladesh has used an IT driven solution to help farmers grow better crops and get support beforehand so that it is not too late when professionals get to the actual scene.
This report also gives the result of the accelerator programs and how they have helped SMEs get huge investments from venture capital firms which is very new in Bangladesh. Such VC firms need to grow and need to have a stack of opportunistic businesses to invest in. Bangladesh has a diverse set of products that can be curated to the international market. Under the right mentorship and planning this can be made possible where Bangladeshi products are being sold world-wide, and the exporters do not have to be from the Capital or the Port City of the country. One major plus point of micro-entrepreneurship is its nature of decentralized economy. Any part of Bangladesh can suddenly boom, if there is enough growth of small businesses in different parts of the country.
The report gives an overview of the success stories of my time at LightCastle Partners and how we made it possible for SMEs to dream big. There are many such projects that are still ongoing and many more participants that are calling up to be a part of the such programs. I hope this student report sheds little light on the topic of Micro-Entrepreneurship and its importance for the growth of economy in Bangladesh.Kazuki KunimotoB. Business Administratio
Effectiveness of LinkedIn as marketing tool
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.Cataloged from PDF version of internship report.Includes bibliographical references (page 39).This report reflects the first hand experience and knowledge I gathered during my tenure at Tryonyx Ltd. Though my work was solely based on the Business Development department but I got the opportunity to collaborate and work closely with the marketing team as well. As a result, I gathered data and tried to evaluate the different marketing mediums Tryonyx used to promote their products. Among these mediums, LinkedIn was one of the crucial one when it came to business to business marketing and lead generating. However, we found it really hard to promote our product and get significant response from our target audiences at LinkedIn’s platform. In this report I analyzed the reason behind the inefficiencies and the back draw we faced while trying to market our product via LinkedIn. Also, not having similar features like other social media platforms like Facebook, Twitter or Instagram made it more challenging for us to utilize LinkedIn to it’s full potential. I also realized that LinkedIn has only catered to the needs of a niche target audience at Bangladesh. Among these group of people, most of them are either looking for jobs or established their position in somewhere which has made them come to the platform in hope of extending their network more. The report mainly deals with overall marketing experience on LinkedIn and the challenges we faced and some suggestions to overcome those challenges as well. The whole analysis of the report was done using both qualitative and quantitative measures. Before coming to any conclusion from this report, it should be kept in mind that, it was prepared in a very short period of time, there were difficulties in finding the data as Tryonyx Ltd. is a start-up business and last but not the least, the survey sample size is fairly small which has been the biggest obstacle for reaching a conclusion. However, the report may still be useful for designing any further study on effectiveness of marketing on a platform like LinkedIn.Rubayet AminB. Business Administratio
Credit management practice
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2019.Catalogued from PDF version of internship report.Includes bibliographical references (page 43).In JAT Holdings Bangladesh (Pvt) Ltd, I learned about the practical environment and situation of a multinational institution and also make up a bridge between the theoretical and practical aspects of financial tools and analysis. The internship report is prepared with respect to two years of knowledge in the practical and realistic work environment.
This report is composed of three chapters. The first chapter is Organizational Overview which consists of the organizational history, profile, vision, mission, organizational structure, products and SWOT analysis of the organization. Second chapter is regarding my job experience which emphasis on overview of my job responsibilities, my learning, outcomes and analysis of performance through financial analysis. It is the main and more descriptive part of the report where I tried to emphasize on credit management practice in JAT Holdings Bangladesh (Pvt) Ltd through both theoretical and practical aspects. I tried to emphasize in how the company implement their credit management policies, problems and challenges of the credit management. And in chapter three, the last chapter of the report where I showed the findings with conclusion and some sources of references at the end.
I tried to bridge up all the findings based on analysis and discussions. While preparing the report I always tried my best level to make it authentic and at the same time easily understandable. In spite of my heart and soul effort there may be some mistakes and unforeseen errors, which may arise due to my inexperience state.Salman KarimM. Business Administratio
