8887 research outputs found
Sort by
The procedure of launching brand new homecare products in the country
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.Cataloged from PDF version of internship report.Includes bibliographical references (page 15).This internship report is written as it is a part of a course and an essential requirement for the students of BRAC Business School. This report illustrates the overall procedure, methods and the steps required to launch brand new home care products in a country. Apart from the launching part, this reports elaborates the branding procedure which is done for an existing product in the market. Also we will find how to bring out individual products for specific targeted group of people.
Unilever Bangladesh Limited (UBL), considers women to be a fundamental part of the society. They encourage women for empowerment and thus want to do something to reduce the time, most of the women spent in cleaning utensils and other washing materials. So the idea of launching Vim Liquid arises from there, which will clean 2 times more and will save 30 minutes time compared to other washing bars. So this report will say in details about the launching of Vim Liquid, starting from the survey procedure to the launching program of the product.
Unilever Professionals (UPRO), is a part of Global Unilever which serves products in larger quantity. For example in offices, schools, hospitals etc. if they carry out their regular washing of floors, toilets and kitchen by using small packs of detergents. Then it won’t be worth it. The price would be high and they need to purchase these cleaning stuffs in bundle. So, Unilever Professional (UPRO) is going to launch bigger packs of the same product which will to some extend fulfill the demand and at the same time would be cost efficient. So this report also illustrates the overall proceedings of Unilever Professionals (UPRO) in Bangladesh.
Another important criteria which this report is going to cover is the idea of launching a special product only for the laundry service providers. The detergents or washing powder ordinary people uses for washing clothes is way different from that used by the laundries. So by making the laundry services providers as target market, Unilever is planning to launch a product which will only be provided to laundries. This specific product won’t be available to shops or supermarket. It is going to cover a niche market. So this report will also focus in this particular segment.Shihab Al Mahmud SikderB. Business Administratio
The study of the shopper marketing activation process of Unilever Bangladesh Limited
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.Cataloged from PDF version of internship report.Includes bibliographical references (page 34).Customer Development Function at Unilever Bangladesh Limited. The research report titled
“The study of the Shopper Marketing Activation Process of Unilever Bangladesh Limited” has
been prepared with an aim to exploring the key processes of the activation projects; Laabher
Bazar and Privilege point. Firstly, the report provides an overview of Unilever Global and
Unilever Bangladesh Limited. The key responsibilities of all the functional departments,
Products of Unilever Bangladesh Limited, the SWOT analysis and my role as an intern has
been discussed in details in this section. In the “Literature Review” section the concept of
Shopper Marketing and the role of this in retails have been discussed from the experts’ point
of view. Later in the “Analysis and Interpretation of Data” section, the report provides a
detailed discussion about the Shopper Marketing Activation Processes. The Activation process
at Unilever Starts with identifying the shopping missions of their target customers. The second
step of the process starts with identifying different distribution channels to best serve the
different shopping missions of the target customers. Lastly, the after analyzing different
channels, Unilever Bangladesh Limited develops different Shopper Marketing Activation to
best suit the different requirements of channels. From the data collected through the selection
process, Unilever developed Laabher Bazar for the 150 Wet Market Clusters throughout the
country and Privilege Point for 39 Modern Trade Centers of Dhaka city. The activation
operations are conducted by collaborating with different Agencies, where the process starts
with the planning phase and ends with finals sales report submission, all other processes in
between them are discussed in details in this section. Later on in the report, based on the
analysis of the former section the reports discusses the key findings of the report. Next, the
report identifies some of the ways by which Unilever Bangladesh Limited can make the
activation process more effective. Therefore, in the conclusion it can be said that the report
provides a detailed discussion of the key processes of the Shopper Marketing Activation
processes of Unilever Bangladesh Limited.Rabeya Jahan RabuB. Business Administratio
Banking process and social interaction of Southeast Bank Limited
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.Cataloged from PDF version of internship report.Includes bibliographical references (page 36).Bank is that the meeting place where many individuals who need to borrow cash meet those who supply that money. A bank acquires cash from lenders, and recompenses interest. The bank permits this cash to the receiver and permits borrowers and lenders of varied sizes to fulfill. Social interaction refers the communication with one another. Social interactions may embrace the relations and dealings among families, business establishments, academic establishments or bureaucracies that are designed to fulfill up the requirement of making order at intervals the interaction itself. The banking activities of SEBL is divided into three basic eminent fields – 1) general banking (two types, conventional and Islamic). 2) Credit service, 3) Foreign trade. This report has been written in the perspective of southeast bank limited, shyamoli branch, therefore within the report I’ve got tried to specialize in various product/ schemes and how clients reacts to these. In the deposit theme they need offered savings account (SB), current account (CD) mounted deposit receipt (FDR), double profit theme, and special notice deposit (SND) and have a deposit with increasing profit rate. Southeast bank limited contains Islamic banking services which provides all the schemes of conventional banking for the soul follower Muslim clients who strictly follows the laws of Islam. Additionally, there's a theme for saving cash to perform pillar of Islam, journeying to Mecca for hajj.
Banking system is established to help the clients for savings as well as for borrowing money. So clients are the principal element of banks. Southeast bank believes that fast and good customer service is the utmost priority of their banking system and proper interaction is the key to provide good client service. Engagement of social media benefits SEBL in order to know about the current market place of the organization, helps to get a good conception what competitors are doing and many more. Social media interaction allows bank to keep the existing customer in hand and also helps to attract potential new customers.Adiba TasnimB. Business Administratio
Identifying customer satisfaction level of BRAC Bank general banking activities
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.Cataloged from PDF version of internship report.Includes bibliographical references (page 29-30).This research paper is done based on my Internship experience of BRAC Bank Ltd. Here I worked under Branch Governance department. While working here, I have decided to complete my report on Customer satisfaction level of general banking activities. The main motto of this report is to identify the factors that help to bring positive satisfaction and the factors that create difficulties to bring a loyal customer base. Here the SEVQUAL model is used to analyze these dimensions. The independent variables are Reliability, Responsiveness, Tangibility, Assurance and Empathy. At first, a brief organizational overview is given on BRAC Bank. Then a related literature review is inserted including different books, journals and research report. The methodology of this study is also given here which is a combination of primary and secondary data collection. Then the analysis and interpretation of data is given. Here SPSS analysis is used to identify the strength of independent and dependent variables and the total significance of the model. In the result part, the anova table and beta coefficients are also given to test the reliability and validity of the variables. Then a thorough discussion is given highlighting on every independent variables on the areas to improve. Some recommendations are provided based on customers feedback while branch visit and the analysis of coefficient beta. Finally, some concluding words are inserted to identify the overall situation of banking industry. The reference part provides all information and sources by which the entire report is combined. In addition, the final questionnaire of data collection is inserted in the appendix part.Samanta MahnazB. Business Administratio
Increasing customer awareness in context of digital marketing platform: a scenario Veet Bangladesh
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.Cataloged from PDF version of internship report.Includes bibliographical references (page 45).I have done my internship at X Solutions Ltd., which is one of the main digital agencies at present in our nation. My internship was in the client administration division. All through my internship, I had been chipping away at various clients crosswise over Bangladesh. This report was composed in the wake of getting a direct understanding from Digital media marketing. This report clarifies the significance of the battle in digital media marketing at this present time from the situation of Veet Bangladesh a result of Reckitt Benckiser. In this report, I have clarified the general battle thought to the execution of one of the crusades of Veet Bangladesh named "Pre-wedding party Campaign". This report will assist the pursuer with getting a thought regarding the significance of the battle, ins and out of any crusade, the ongoing need of digital marketing and furthermore ideas of digital marketing, obligations and duty of client overhauling, steps associated with the crusade and shopper purchasing conduct in the digital time. The destinations of the internship are to comprehend the necessity of clients, the significance of the battle in expanding the consciousness of another item. By doing client adjusting, I found the opportunity to work with well-known brands like Veet Bangladesh, Savlon, MARKS, Nagad, Sunshine, Telenor and some other brands like Apex, Bengal Digital, Meena Bazar and so forth.Nusrat JahanB. Business Administratio
Impact of corporate governance in restricting non-performing loans in commercial banks of Bangladesh
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.Cataloged from PDF version of internship report.Includes bibliographical references (pages 35-38).Non-performing loans is one of the most severe problems that the banking sector is currently facing. The major causes of non-performing loans are lack of proper management, lack of effective corporate governance and monitoring of the banks, borrowers negligence in paying installments, lower GDP growth etc. NPL has a huge impact on the performance of the banks. The income and the profitability of the banks suffer due to increased non-performing loans in banks. The report analyzes the impact of corporate governance mechanisms in controlling the non-performing loans in banking sector of Bangladesh. The report has found that Non-performing loans has a positive relationship with insider ownership and government ownership. However, non-performing loans decrease with increase in foreign ownership. Non-performing loans also decreases with increase in CEO‟s salary and the number of audit members. The report has found that the board size and the board independence have no significant impact on the volume of non-performing loans in a bank. In order to control the default loans, the banks should use more constructive method to improve the credit operations such as background checking of the borrowers, checking feasibility of the project for which loan was taken and most importantly keeping track of the loan installments after the disbursement of the loans.Sumaiya Tahsin AliB. Business Administratio
