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Relationship between corporate governance and cost of capital of British American Tobacco Bangladesh
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.Cataloged from PDF version of internship report.Includes bibliographical references (pages 10).Corporate Governance is currently one of the most discussed matters around the economies by both corporates and academicians. This report focused on the relationship between corporate governance and cost of capital of a renowned multi-national company- British American Tobacco Bangladesh. The first part of the report discussed about the organization. Additionally, the duties and responsibilities are also discussed in the next phase, as I have been an intern at BATB since February and for successful completion of the report, my major duties and responsibilities in the organization are discussed. Then it focused on the base terms and made an introduction of the topics i.e. Corporate Governance, Cost of Capital. Previous studies on the topic had also been focused afterwards. After that, there is a brief description of how the analysis had been done. Finally, in the finding part, the relationship that is retrieved from the analysis is discussed and appropriate recommendations are put to conclude the report.Saif HossainB. Business Administratio
Partners and drivers attraction and retention strategies of Uber Bangladesh
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2019.Catalogued from PDF version of internship report.Includes bibliographical references (page 39).The overall approach of the report is a descriptive one as it goes into the depth and partner’s attraction and retention strategies of UBER Bangladesh. This company widely known as UBER Bangladesh is the leading technology-based Transportation service provider in Bangladesh with more than ten thousand plus cars. To prepare this analytical report both primary and secondary data were used. Among the sources, data mainly collected from the internal annual report of UBER Bangladesh. I have constructed this report under five chapters these are given below.
The first part of this report deals with introduction, objective, background, scope, and limitations of the report. In order to understand the marketing performance of UBER Bangladesh on which the report is carried on. The second part includes company profile of UBER Bangladesh. A brief narration of the overview of UBER Bangladesh given on which I selected for my report. This company structure of UBER Bangladesh, vision, mission & objective, working place, working environment, and task list of UBER Bangladesh. The third part of this chapter tries to show literature review, and here describes what factor impact on perpetual performance, why it is important and what does it means and also added the theoretical framework. The fourth part of the report focuses on the population and the sample for the present study, data collection procedures and data analysis. The fifth part includes findings and recommendation. In this part, I am trying to give some suggestion basis for analyzing how to manage the loop fall which affects the performance of the company. The sixth part of the conclusion part tried to put the gist of the report. UBER Bangladesh has passed a long way since it is providing services. Already it has earned strong market leadership position. Hopefully, UBER Bangladesh will continue to hold the position and be perfect in this sector. To keep the leadership position company, need to give more and more attention to the customer retention and development.Tabassum AtiaM. Business Administratio
The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
No full textThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.Cataloged from PDF version of internship report.Includes bibliographical references (pages 33).In recent times, many brands are operating in Bangladesh, ranging from large Multinational Corporations to Small and Medium Enterprises, and all of these brands try to capture and secure their own portion of the market through many means of acquiring, satisfying and retaining their consumers. Some such Brand Communication tools are Promotional Offers and Discounts which allow a brand to boost sales and, if executed well, increase consumer delight, loyalty and repeat purchases.
In the context of Bangladesh, no such study was carried out before; thus, during my 2-month long internship at Asiatic Digital, which is under Asiatic Marketing Communications Limited, I decided to carry out my research on this research topic as it was a topic which would also help satisfy my curiosities about the behavior of consumers in Bangladesh. Over time, while doing my internship, I was able to study how consumers respond to discounts and promotions; and they seemed to mostly react with intrigue and positivity. Thus with this observation in mind, I set off to conduct an exploratory research on this subject with the consumers of Brands in Bangladesh in mind.
A total of 106 individuals took part in the survey to share their opinions and feedback on discounts and promotions. 60% of these respondents stated they liked to collect on products that had an offer or discount attached to them; and 51% of the sample population believes that offers and discounts hold some form of a benefit for them while the other 49% thinks that offers and discounts are only beneficial occasionally. 9% of the respondents stated that they do not become loyal consumers to brands that give out promotions and discounts; 44% respondents state that they do indeed become loyal consumers while the remaining 47% become loyal consumers for some of these brands that usually activate promotions and discounts. It has also been seen that consumers prefer offers more than they prefer discounts; 45% of respondents question whether the quality of a product is intact when they learn that a product is available at a discount – and 51% of the respondents do not always question the quality of a discounted product but only sometimes while 4% do not question it all.Rafiur Rahman BhuiyanB. Business Administratio
