Spiru Haret University: Open Journal Systems
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Factors Affecting Mobile Tagging Awareness; A Research on Social Media Consumers
Get PDFThe purpose of the study is to identify the factors affecting awareness of mobile tagging on social media. The study assumes that the mobile tagging awareness levels of social media consumers are high. As a result of the literature review made in the scope of the purpose and assumption of the study, it was identified that the variables used in the measurement of brand awareness levels are recognition, remembering, being first in remembering, brand dominance, brand knowledge and brand opinion. A conceptual model showing the relation between these variables and mobile tagging awareness levels of social media consumers and hypotheses connected to this model were developed and a survey form, loyal to the relevant literature, was prepared in order to obtain the data necessary for the analyses. The universe of the study covers the consumers who are members of social media sites Facebook, Twitter and Linked In. For the analysis of the data obtained as a result of the survey conducted, descriptive statistics containing percentages and frequencies, factor analysis and Pearson’s Correlation Coefficient was used in the analysis of the hypotheses
Food Quality Certificates and Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in Hitit University Feas Business Department
Get PDFNowadays, food and food industry has become one of the most important sectors for manufacturers and consumers. Many countries of the world including Turkey have been developed and implemented many standards for food safety and presentation of food to ensure safe consumption. In this study, we studied on the most common of these standards through HACCP and ISO 22000 standards.The purpose of this study is, to determine students' awareness and ignores of level of food quality and food quality certification during their food shopping. This research has conducted with survey in the Hittite University, Faculty of Economics and Administrative Sciences, Business Administration by 256 students are attending to this department. Department student number is 775 in totally. We have determined some hypotheses in the context of research and we applied cluster analysis, chi-square analysis and correlation analysis to the research. According to results of a significant relationship was found between hypotheses.We considered 260 students. After calculating with 0,95 confidence interval and 0,05 tolerance we have to reach 258 students. We used the Cronbach’s Alfa for testing the reliability of survey. Cronbach’s Alfa is settled between 0 and 1 and for reliability of scale and it must be over 0,60 for acceptance to survey. Our survey’s scale has been 0,79 and we can said that, it is a reliable scale for this survey study.According to result of research, there is no relationship between demographic specialties of students and ignored of food and quality legislation. But there is relationship between sexuality and ignored of food and quality legislation
Consumer Attitude and Behavior towards Bio-products in Slovak Republic
Get PDFBio-product market is very challenging and developing rapidly. Consumers have raised great interest in healthy and tasty diet with high nutritional compounds, confidence in food safety, environmental and animal welfare concern and also sustainability. The aim of this paper is to analyze consumer attitude and behavior as well as the factors influencing purchasing behavior when deciding to buy bio-products or their substitutes. The essential part of the article presents the partial results of the research, which was directed to consumers buying bio-products in Slovakia.
Evolution after 1990 of the Legal Framework with the Incidence on the Managerial Ethics of the Romanian Firms
Get PDFAbstract. Firms with an ethical behaviour, which satisfy the conditions of morality, namely to respect applicable law articles, have certain characteristics: “balance between profit and ethics; ethical values underlying the daily behaviour of individual actions; penalty system which provides penalty and correction actions by unethical nature; set of values that involves treating others with respect and honesty as you want and to be treated; manufacture and marketing of the products so that you are be thankful if you use them; treating the environment as it would be your property”. In Romania, although the law has improved methodologically according to the European Directives, but problems arise in its implementation. The Commission report to the European Parliament and the Council on Progress in Romania under the Cooperation and Verification Mechanism {SEC (2008) 2539} show that Romania continues to face important difficulties in the functioning of its judiciary and fighting the corruption. In 2013, the political clienteles and corruption have worsened the Romanian state budget, representing, however, the greatest threat to the economic growth (MCV Report - 2013 - Brussels, 30.01.2013 COM (2013) 47 final). What are the solutions? There are the political stability and, not least, that constitutional
The development of ethics in business and the importance of human and intellectual capital
Get PDFThe development of ethics in business and the importance of human and intellectual capita
Knowledge, attitudes and behaviour regarding waste management options in Romania: results from a school questionnaire
Get PDFThis study analyses knowledge, attitudes and behaviour in the area of different waste management approaches of pupils in Romania. Examining school students’ knowledge about waste management options and finding out the reasons that prevent them from participating in environmentally sound disposal options is essential for teachers and legislators. For this purpose, questionnaires were designed and distributed in two schools in Romania.The analysis revealed that knowledge is highly developed in Romania regarding the potential of recycling, while the concepts of waste management technologies are far less known about and understood. Landfill is seen as a problem for human health and the environment. However, recycling behaviour is low - partly as a result of limited possibilities. In general, the treatment hierarchy that is recommended in the "European waste hierarchy" is only partly reflected in students’ attitudes towards waste management options
Actual cash financing situation of SMEs in Romania and further recommendations
No full textThe world is experiencing a revolution in the digital and mobile technologies, with more information available more quickly and for more media than ever before. In this context, SMEs can turn to cloud solution. Although the advantages of using the cloud are compelling for SMEs still involves financial costs. In Romania the rate of access to funds is very low. In this context, SMEs need additional assistance to obtain funding
Social Innovation Role in Creating a Methodological Framework Adapted to Reality
Get PDFInnovation remains a complex concept that can’t be analysed and researched by ignoring the definition and influences of all aspects and interactions which were identified in the innovation cycle. Consequently the paper initiate the development of a modern methodological framework to be applied for analysing business social innovations in its continuity to be used by companies to adapt their activities to the current market demands. These innovations are intended for running innovative company, with employees ready for new ideas. The research development has taken into analyse several approaches: the concept of social innovation, the manner of which social innovation can be analysed, focusing on methodological aspects and the third part presents the conclusions. Given the present economic crises effects, its societal and social consequences in a reduced interest for applied social innovation, people tend to choose not making changes in their life and work despite new and innovative ideas; this can be taken as an approach for to avoiding risks and activity disruptions. As results our expectations merge within the idea that a complex society requires complex answers at all problems and personalised applications of any new theory or idea. Therefore the purpose of the paper is to propose concrete ideas of social innovation that can be easily put into practice
Recycling of the MSW in the Slovak Republic
Get PDFThe Paper aims at recycling of the MSW in the condition of Slovak Republic. Waste management is facing big criticism in Slovakia. It is one of the environmental policies that is written in political strategies but not taken seriously. Environmental policy has not been given any priority in the government for many years. The changes came together with EU membership. Standard scientific research methods included synthesis, analysis and comparative metho