Spiru Haret University: Open Journal Systems
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Social networks usage implications at the level of medical services consumption in Romania
Get PDFThe social networks usage degree increase is evident in recent years, this having implications for the consumption of the most types of products and services. A very special field of research is presented by the consumption of healthcare services, who, both in terms of consumption motivations, decisional buying process or consumer behavior is having peculiarities and specific traits. In this context, the present article aims to investigate the role that social networks use can have regarding changes within the consumer behavior in case of healthcare services consumption. In order to achieve the scientific endeavor, authors have conducted a quantitative marketing research as a field survey, using a questionnaire administered online to patients from different medical institutions, both from the public and private sector.The research results reveal key issues from the perspective of emotional involvement within consumption for the patients and the influence of key variables such as level of education, personality and lifestyle within social networks usage context
Foreword
Get PDFRecently, the World Economic Forum Annual Meeting took place from 17-20 January 2017 at Davos-Klosters, Switzerland and then key topic was Global Governance and the related issues such as: Fourth Industrial Revolution, responsive and responsible leadership, restoring economic growth and global collaboration.[1]Important changes are expected regarding size, speed and scope of these transformations that Fourth Industrial Revolution generated. The transformations consist mainly of new systems built on the infrastructure of the digital revolution. Also, this will fundamentally change the way in which we produce, consume, move, communicate and interact with one another. Nanotechnologies and given new powers of genetic engineering will impact dramatically who we are and how we think and behave[2] .
IoT E-business applications
Get PDF“Internet of things” (IoT) will develop soon an ecosystem of internet-connected things, that facilitate the mobile commerce experiences and the client need to be informed all the time. It will be associated with a feeling of freedom and capacity of doing very easy what was considered difficult in the past.Nevertheless, these opportunities will not be capitalized upon without overcoming a series of obstacles, including addressing consumer privacy concerns, the long replacement cycles of durable goods and the standardization of operating platforms.Modern E-business web applications are now developed using new technologies such as NodeJS, AngularJS and Bootstrap. The article identifies and solves practical issues regarding the JSON exchanged messages between NodeJS and AngularJS within SMEs E-business environment.
Betawi Traditional Culinary; Reflection The History Of Jakarta (Formerly Known As Batavia)
No full textAbstract. Betawi is a native of Jakarta where once known as Batavia. The concept of modern society in Jakarta, shifting the traditional value of Betawi. So it is important to study about Betawi culinary; as a Betawi cultural product. Research have the Two phases. The first phase to analyzing the potentials and the functions of Betawi Traditional Cuisines; have using secondary data and the second is to analyzing as well as testing the culinary socio-cultural representation in the community of the Special Capital District of Jakarta using the primary data. Geographically, the respondents will be taken from the five administrative areas of the Special Capital District of Jakarta (330 respondents in total). The assessment aspects in the representation test include; knowledge, uniqueness, originality, social value, distribution, sensitivity and seasonalit
European Trade – Where is Going? Retail Entertainment
Get PDFAs competition grows, brand manager imagination needs to work, and sales growth solutions need to focus on customer focus attention. It is a difficult task if all brands offer discounts in the malls they are in, and the announcement of differentiation is put to the attention of specialists who offer solutions for fun of any kind for the clients. The article aims to present the evolution of world trade in recent years and the various ways of diversion invented by retailers to keep customers in store chains longer for them to buy more. I will also present the off-line consumer profile, as found in the specialty studies and the adaptation of the entertainment methods according to these shoper typologies. The conclusion of this article will focus on what the link between entertaiment and retail is, the new concept of RETAILTAIMENT that leads to increased sales and profits of economic agents.
THEORIES REGARDING THE ROLE OF THE GROWTH POLES IN THE EUROPEAN ECONOMIC INTEGRATION
Get PDFThe specialized literature stressed very little or not at all the role of the growth poles in the economic integration, although the development of the national economies depend on connecting the major urban centers in the regional economic system, continental and global levels. Conversely, integration and globalization of the economic, socio-political, cultural and the transition to a knowledge economy seem to be major factors in the transformation and restructuring of the growth poles and the urban systems dependent on them
FACTORS THAT POTENTIALLY AFFECT THE FINANCIAL SUSTAINABILITY OF THE PENSION SYSTEM IN ROMANIA
No full textIn Romania, the State Social Security Budget spending exceeds the revenues, and this situation leads to a growing deficit of the public budget. This evolution is the result of a complex of factors, more or less difficult to be managed, which we analyze in this article. The phenomenon of ageing has a significant role in increasing the pressure on the social protection systems, in general, and on the pension system, in particular. Also, the labour market related factors and the economic factors have an important impact on the sustainability of the pension system. The design of the pension system is equally important
Evaluation in PR through current methods and performance indicators. Future trends
Get PDFAbstract: In today's economic environment, deeply marked by a crisis whose impact continues to spread, there is talk of efficiency. Society efficiency as well as efficiency at company and individual level. Efficiency in the field of public relations professionals is done by evaluating the work done.Although the evaluation is not a new chapter of the communication plan, generated by the economic crisis, but a compulsory one, irrespective of the external environment, we are seeing an increased pressure in this regard. The "client" - the one who runs a campaign - now wishes, more than ever, to know what impact the money has been on. Although the PR world is a complex one, which is generally based on purely creative concepts, in the evaluation the "client" wishes to simplify to the fullest extent of all syllogisms and, finally, a clear answer to one question: what impact did the sum have invested in communication activities
ROLES OF COMMUNITIES OF PRACTICE FOR THE DEVELOPMENT OF THE SOCIETY
Get PDFAt present one of the most important concepts in social learning theory is the idea of communities of practice (CoP), which describes a learning theory with a strong relationship to the social construction of knowledge. A CoP is a collection of people who engage on performing a common activity for the welfare both of members of the community and the society. In modern society, it is used in some form of high levels of skills, knowledge and proficiency to perform the jobs properly. It plays an important role in the sharing of knowledge and creating value for both their members and organizations. A CoP is composed of three crucial characteristics: domain, community, and practice, which provide a guide to the development of community. The paper describes structural components, basic characteristics, and essential elements of a CoP. It also highlights benefits, importance, and the challenges and barriers of a CoP. In addition, it describes virtual CoP in brief. The main aim of this study is to explore the ins and out of a CoP in some details
THEORY AND PRACTICE IN TEACHING ENGLISH ECONOMICSVOCABULARY
Get PDFThe present paper proposes to speak about teaching English economics vocabulary. So, at first, we make references to the key points and the issues which are raised by teaching and learning specific vocabulary: learners usually select the words they want to achieve; once learned, words move between active to passive status; one of teachers’ activities is to help students remember the acquired vocabulary; teachers should provide the correct exposure to words and opportunities for learners to practice them. Secondly, we will study examples of economics vocabulary teaching and show how discovery techniques can aid vocabulary acquisition.In the end we draw the conclusions, showing the importance and the active role of the discovery techniques in teaching English vocabulary