Food System Dynamics (E-Journals)
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The Influence of Child Food Packaging Design on Perceptions of Kenyan Consumers: Conjoint Analysis Combined with Eye Tracking
Get PDFLocally manufactured, healthy and affordable child foods based on traditional recipes have the potential to improve the high child malnutrition rates in African drylands. Professional, informative packaging is needed by women groups manufacturing such foods to access the formal market. With the aim of identifying suitable packaging designs, a conjoint experiment was combined with eye tracking. 16 packaging designs were created (D-efficient design), randomly displayed and their attractiveness rated by 98 participants. Overall, the results indicate that child food packaging designs displaying food safety marks and detailed nutritional information could help Kenyan consumers to build trust in the offered product. Consumers gain information from pictures displaying the product’s ingredients as well as a logo composed using the colours of the Kenyan flag. The picture of a cute cartoon animal helps consumers identify the product as child foo
Is animal welfare of great importance when purchasing poultry meat? - Results from cross-national focus groups with consumers -
Get PDFFarm animal husbandry is increasingly criticized by consumers across Europe. This paper provides insights into consumer attitudes and perceptions regarding animal welfare poultry meat in the study countries Denmark, France, the Netherlands and the United Kingdom. Animal welfare is stated to be an important product characteristic, although it obtains less importance than other product attributes such as quality and price. However, many participants indicated to be willing to pay a higher price for poultry meat produced under improved husbandry conditions. The main motivating factors for buying improved animal welfare poultry meat are the perception of better quality and ethical concerns
Investigating the Impact of Online Service Convenience on Customer Engagement, Attitude and Intention to Use Food Delivery Apps
Get PDFFurthermore, the role of customer engagement has been examined in relation to attitudes and intentions to use mobile food delivery apps. The data was collected in five malls of the National Capital Region (NCR) of India through a structured questionnaire. The convenience sampling method was employed, resulting in 161 responses. The Adanco 2.2 software was used to analyze the responses. Since this study represents the first attempt in the context of food delivery apps, its findings have implications for both academics and marketers
Healthier Food Choices Made Easy: a Nudging Experiment in a Restaurant Targeting Millennials
Get PDFThe current food environment exposes individuals to continuous unhealthy signals. The present study investigates the effectiveness of a default option nudge - framed as a Dish of the Day - in guiding healthier food choices of Millennials (aged between 19 and 30 years old), a demographic particularly vulnerable to unhealthy eating. A between-subjects field experiment with two opposite treatments (i.e.: healthy and unhealthy default option) and a control group (no default) was performed on a random, convenience sample (N=341). Results show a limited impact of the healthy default option (3.9%) and suggest that this nudging intervention has a stronger influence on individuals who already prioritize health in their everyday lifestyle. Similarly, the default option is more effective on subjects who do not believe that health and taste are conflicting
Urban-Rural Links for Sustainable Food Consumption in Bangkok
Get PDFCurrent food systems fail to directly link urban consumers with rural producers. City-regional strategies need to reconnect consumers with producers through sustainable local food systems. This research developed and distributed a survey questionnaire to 400 consumers in Bangkok. Findings prove that there is a statistically significant association between urban-rural relation and sustainable urban consumer behavior (Pearson’s Chi-square test for independence resulting in a significance level of p < 0.05). Sustainable consumer behavior is influenced by environmental, sociocultural, economic and health drivers, while lack of food traceability, lack of rural experience, lack of access to rural communities and negative social perception disrupt consumer-producer links. Community-based gastrotourism emerges as one of the best practices to link urban consumers with rural producers and plan sustainable food systems in mega-cities like Bangkok
Market Formation and the Role of the Farmer in a Micro-level Agri-food Innovation System
Get PDFThe aim is to investigate the dynamics and driving forces within a micro-level agri-food innovation system, focusing on market formation and the role of the farmer. We applied a qualitative case study approach to the introduction of sweet potato cultivation to Sweden, using the technological innovation systems approach as the analytical tool. The findings highlight the role of farmers as entrepreneurs, and market formation as a driver for the innovation system. Policy implications include that innovation policy instruments need to become more long-term, oriented towards both production development and pre-market formation, and facilitate new arenas for actors’ joint problem-solving
Food risk communication to consumers: The scare of antibiotic resistant bacteria in chicken
Get PDFIn 2014 a food scare following a report on antibiotic resistant bacteria in chicken fillets led to a dramatic drop in sales of chicken. Actors in the food chain as well as the authorities were unprepared for the consequences of the case. The study investigated how risk communicators coped with the crisis through in-depth interviews with 14 relevant actors. The case study illustrated how delayed risk communication from authorities opened for stakeholders with contradictory views and other agendas. Further, although the risk communicators were aware of the concept of risk perception, they may not truly acknowledge the power triggering emotions
Success and failure factors in agricultural cooperatives
Get PDFThe paper presents an integrated framework of success and failure factors of agricultural cooperatives and its applicability based on a review of recent literature and an illustrative case study. We identify six categories of success and failure factors: the societal environment, quality of management, strategy, member base, commitment, and product aspects. Contrary to expectations that failure factors mirror success factors, the framework shows that the two represent distinctive features in at least some of the distinguished categories. The analysis of an agricultural cooperative in Peru, selected and presented as an illustrative case study, shows the applicability of the framework for the analysis of success and failure factors of cooperatives
System Dynamics and Innovation in Food Networks 2023
Get PDFProceedings of the 17th International European Forum on System Dynamics and Innovation in Food Networks,organized by the International Center for Food Chain and Network Research,University of Bonn, GermanyFebruary 13-17, 2023, Garmisch-Partenkirchen, Germanyofficially endorsed byEAAE(European Assoc ation of Agricultural Economists)IFAMA (International Food and Agribusiness Management Assoc.)AIEA2 (Assoc. Intern. di Economia Alimentare e Agro-Industriale)CIGR (Intern. Commission of Agric. and Biosystems Engineering)INFITA (Intern. Network for IT in Agric., Food and the Environment
The Influence from Packaging Design Elements of Child Food on Quality Perceptions of Beninese’s Consumers
Get PDFChild malnutrition is a major problem in Benin, where 31% of children under five are stunted and 5% are wasted. The artisanal production of affordable, tasty and nutritious baby foods by local women entrepreneurs could help alleviate the problem. However, appropriate, professional and attractive packaging is needed to minimize spoilage and access markets in urban and peri-urban areas. The aim of our study was to identify the elements that could potentially communicate positive quality attributes on the packaging of infant formula for mothers. To this end, a photovoice study was conducted in the Parakou community in northern Benin with 15 mothers of children under the age of five. The photovoice methodology describes the experiences and perceptions of participants through photographs. The results showed that thirteen photos of different elements such as nature (fruits, trees, gardens), people (babies) and utensils had a positive value for the mothers. It remains to be verified whether the representation of these elements or their derivatives on the packaging of children's foods would create interest and confidence in the acceptance of these foods by mothers. This could become a competitive advantage for local producers of infant foods in the face of competition from imported products