Food System Dynamics (E-Journals)
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Interaction with customers: The Application of Social Media within the Austrian Supply Chain for Food and Beverages
Get PDFSocial media marketing has become a powerful tool of interaction with stakeholders. An increasing number of companies are using social media platforms to initiate active interaction and communication with current and prospective customers. Within this study, certain content and contact features, as well as social media activities of companies of the Austrian food and beverage industry were evaluated. Empirical findings concerning the threats, risks, and opportunities connected with the application of social media are presented. The results imply that social media applications are innovative alternatives for customer relationship management. However, more knowledge on how to properly use social media marketing seems to be necessary
US Consumers’ Perception of Local and Organic Food: An Analysis Based on Means-End Chain Analysis and Word Association
Get PDFThe market of local and organic food is still a niche market in the USA, despite its strong growth rates. Both offer consumers an alternative to a globalized anonymous food supply chain. Yet local food and organic food seem to be overlapping and to some degree competing food concepts. While the organic food market somehow has managed to “mature”, being widely distributed in national supermarket chains, local food in the US still seems to be tied to a “grassroots food movement”, being mainly distributed over short food supply chains. With several trends indicating sustained growth for local and organic consumption, this paper first addresses different connotations of local food and compares them to standard definitions of organic food. The main focus is to explore the perception of US consumers towards local and organic food, using results from two different studies, both using laddering techniques and word association tests, which were undertaken at Cornell University in New York State and at the University of Florida in the city of Gainesville. These findings are used to arrive at a better understanding of the image of local and organic food, and the motives and values of local and organic food consumers’
Efficiency and Integration in the Food Supply Chain
Get PDFDue to the nature of the food supply chain, an increase of the integration's degree in the chain may be an important aspect in the context of increasing the efficiency of agri-food companies. Therefore, exploring the relationships among these variables was found as an important research area and adopted as the goal of the paper. The paper is focused mainly on the theoretical background showing the relationship between integration and performance. A description of the theoretical and methodological aspects of performance measurement and its extension (including the integration aspect) was also made within the framework of the paper.For an empirical illustration of the analyzed relationships two steps were made. Firstly, the integration's degree in the food chain was measured. Secondly, the efficiency of the companies from the cereals processing industry in Europe was assessed. The SFA models (e.g. Translog and Cobb-Douglas functional form) were used for assessment of efficiency. By using stochastic method (e.g. the SFA, Stochastic Frontier Analysis), one may show the influence of external variable (the integration in the supply chain) on the efficiency performance of enterprises. Efficiency of economic entities is not an unambiguous term. There are several different concepts of efficiency, its measurement and expressions. Within the framework of efficiency, many terms of similar meaning may be applied. However, these concepts are not identical. The actual concept of efficiency is derived from the structure of the production function, therefore it is conditioned by changes in the productivity of production factors and their remuneration and refers to the allocation of production factors in the most technically efficient way
Economic Impact of Integration in the Food Supply Chain
Get PDFDue to the nature of the food supply chain an important aspect in the context of increasing the efficiency of agri-food companies may be an increase of the integration's degree in the chain. Therefore, exploring the relationships among these variables was found as an important research area and adopted as the goal of the paper. The paper is focused mainly on the theoretical background showing relationship between integration and performance. A description of the theoretical and methodological aspects of performance measurement and its extension (including the integration aspect) was also made in the paper.For an empirical illustration of the analyzed relationships two steps will be made. Firstly, the integration's degree in the food chain was measured. Secondly, the efficiency of the companies from the cereals processing industry in Europe was assessed. The SFA models (e.g. trans-logarithmic and Cobb-Douglas functional form) were used for assessment of efficiency. By using stochastic method (e.g. the SFA), one may show the influence of external variable (the integration in the supply chain) on the economic performance of enterprises
Consumer Preferences for Animal Source Foods in Uganda: Quality, Retail Forms and Retail Outlets
Get PDFThis paper presents the results of a rapid consumer survey undertaken in Uganda. The survey aimed at identifying preferred quality and safety attributes, retail forms and retail outlets for major livestock products and by type of consumers. Results of the survey, combined with nationally representative household datasets, allows description of both the quantitative and qualitative dimensions of the developing market for animal-source foods, which is anticipated to provide major business opportunities for small-scale livestock producers in the short and medium terms
Network Learning and Innovation in SME Formal Networks
Get PDFThe driver for this paper is the need to better understand the potential for learning and innovation that networks canprovide especially for small and medium sized enterprises (SMEs) which comprise by far the majority of enterprises in the food sector. With the challenges the food sector is facing in the near future, learning and innovation or more focused, as it is being discussed in the paper, ‘learning for innovation’ are not just opportunities but pre‐conditions for the sustainability of the sector. Network initiatives that could provide appropriate support involve social interaction and knowledge exchange, learning, competence development, and coordination (organization) and management of implementation. The analysis identifies case studies in any of these orientations which serve different stages of the innovation process: invention and implementation. The variety of network case studies cover networks linked to a focus group for training, research, orconsulting, networks dealing with focused market oriented product or process development, promotional networks, and networks for open exchange and social networking
Food labelled Information: An Empirical Analysis of Consumer Preferences
Get PDFThis paper aims at analysing which kinds of currently labelled information are of interest and actually used by consumers, and which additional kinds could improve consumer choices. We investigate the attitude of consumers with respect to innovative strategies for the diffusion of product information, as smart-labels for mobile-phones. The empirical analysis was organised in focus groups followed by a survey on 240 consumers. Results show that the most important nutritional claims are vitamins, energy and fat content. Consumers show a high interest in the origin of the products, GMOs, environmental impact, animal welfare and type of breeding
Identifying Expectations for Innovations in Management Practices in Dairy Sector by Using Q Methodology
Get PDFfarming systems are identified. Four focus group discussions and three interviews for low input and organic dairy supply chain members were performed. The Q Methodology was used to highlight common ground and divergence in the expectations that organic and low input dairying can deliver. The common view is that innovation in housing aimed at improving animal welfare should be fostered. Animal welfare innovations were highlighted especially by the consumer group. Other supply chain members encouraged in accordance with consumer group animal welfare, but also innovations linking with the efficiency of production and feed quality. Common understanding between actors is that innovations linking to genetic modification are not acceptable. Many respondents also considered unnaturally those innovations that were linking with acceleration of genetic selection, speeding up calf development, and supporting in 100 % indoor dairy systems
Network Competence and Open Innovation Behaviour in the Food Sector: An Empirical Investigation
Get PDFIn today business world where knowledge and resources are increasingly spread among organizations, enterprises often develop a wide variety of relationships with other organizations in order to access new technologies, know-how and resources. Increasingly, the use of external resources for innovation – also referred as inbound open innovation in literature – is seen as a key factor to remain innovative and hence competitive. While the impact of open innovation on the firm’s innovativeness and performance has received quite some attention by scholars, the mechanisms that push firm to open up their innovation process remain under investigated. The aim of this paper is to contribute to fill in this gap by developing and testing empirically a research framework on the firm specific factors impacting the firm’s degree of openness. In order to reach the research objective, an extensive literature review was performed based on which several research hypotheses were developed. A web-questionnaire was then designed and distributed to the CEOs of food SMEs in Europe. A major result of this study is that network competence – defined as the firm’s ability to establish and use relationships with other organization – drives the firm’s openness in terms of ambidexterity (i.e. new versus existing relationships) and breadth (number of external sources or search channels that the firm relies upon in its innovative activities)
A Study of Small Business Owners’ Personal Characteristics and the Use of Marketing Information in the Food and Drink Industry: A Resource-Based Perspective
Get PDFMarket orientation (MO) – which is the propensity of a firm to collect and utilise information from the market – is an important leverage of competitive advantage. This paper helps to better understand why some owner-managers engage with market intelligence why others simply do not. The relationship among the owner-manager’s personal characteristics, entrepreneurial orientation (EO) and MO are explored, despite existing literature neglected testing these simple but important relationships. We adopt a resource-based view (RBV) of the firm perspective. This study aims to establish whether the personal characteristics of the entrepreneur impact the use of marketing information. More specifically, this study tests entrepreneurial attitude orientation, marketing expertise and demographic variables for an effect on the use of different types and sources of marketing information as well as the frequency of information usage. Data were collected through a regional survey of 296 small business owners and senior managers in SMEs in the Scottish food and drink industry. Canonical correlation analysis (CCA) and regression analysis was used to test hypothesised relationships. Personal characteristics such as age (p.05). Implications for policy makers and practitioners involving small business subsidies and entrepreneurs’ marketing training are discussed