Food System Dynamics (E-Journals)
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Implementing Sustainable Business Models in the Hospitality Sector with the Help of a Mission Statement
The article gives insights into the implementation process of sustainable management strategies in the food service sector. Furthermore, the normative requirements for sustainability in form of a mission statement, called “sustainable food services” are presented. The authors perceive this mission statement as a means to transfer current political demands (as in the SDG of the UN) into the sector. It could serve as a model for the entire food service sector to support and facilitate implementing aspects of sustainability into business practices with the help of sustainable management tools
The Difficulties in Measuring Individual Utilities of Product Attributes: A Choice Based Experiment
The study combines different theoretical approaches in the field of conjoint analysis to estimate the im-portance of product related attributes. This is of major importance in food marketing, where we still try to find a valid answer, in particular, how to measure the real willingness to pay (WTP) for specific product specifica-tions. Based on a comprehensive literature analysis, a common method was used to approximate the im-portance of several product attributes. As usually suggested in literature, we used discrete choice modeling and developed a choice based experimental design considering selected product attributes. The study object was frozen pizza, a convenience good frequently bought by most households.Up to this point, there is nothing special about the choice based experiment in comparison to direct measure-ment of the importance of product attributes. However, one of the core problems of discrete choice modeling – the approximation of individual utility functions – was then addressed by transforming the choices of con-sumers into scores. With these scores traditional conjoint measurement can be used to approximate individual utilities even in choice based experiments. The individual part-worth utilities will be compared with a usual but very complex approach to approximate individual part-worth utilities, the hierarchical Bayes method. Our ap-proach addresses methodological considerations concerning the restrictions of discrete choice modeling, namely the complexity of approximating individual utilities which is of huge importance in particular for market segmentation
Importance of Organic Agriculture and Food in Argentina: An Explorative Analysis of the Domestic Situation and its Regional Context
Argentina substantially contributes to the global organic agriculture and food sector due to its large areas of organically managed agricultural land. However, most of the organic production is foreseen for export. Overall, food supply for the domestic organic market is hardly tapped. This study investigates the current importance of organic agriculture and food production as well as its consumption within the country. The novelty of the study also lies in the observation, documentation and analysis of latest stakeholder-driven developments towards organic agriculture and food. The publication allows to make the Argentinian organic market significantly more visible for the international audience
FoodAuthent – Developing a System for Food Authenticity by Collecting, Analyzing and Utilizing Product Data
The research project FoodAuthent aims at providing the technical framework and incentives for the routine use of “fingerprinting” to secure and monitor food quality. The planned system captures, analyses and processes data on the chemical fingerprint of food and can prove its authenticity. For this purpose, cloud-based fingerprinting databases are combined with methods of data analysis and batch-specific product information. The project focuses on proof of origin and fraud detection of food as well as on analytical methods for the product categories cheese, oil and spirits
On Complexity, Ecosystems, and Sustainability in Local Food Supply: A Case Study on Fresh Seafood Supply
The research question considers how local foods as networked food production may be studied from an ecosystem’s perspective, being explicitly sensitive to process complexity. This implies integrating complex-process thinking with ecosystems thinking in cases of managing in local foods networks. First, the paper discusses what differentiates this form of food production based on features of interdependencies, information technology, traceability, and complex ecosystems. Supply chain management is expanded to conceptually model local food supply as complex ecosystems. The single case study provides a detailed description of the local foods network of a small Norwegian fresh seafood retailer and wholesaler. Findings include demonstrating the importance of complexity in achieving the sustainable production of local foods, and that this implies management following a paradoxical frame, as opposed to a business model frame. The conceptual model describes how food supply may be considered as an ecosystem mainly driven by economic concerns that are not in conflict with environmental and societal concerns. Since management in food chains is engulfed in a deterministic discourse on how to supply, the model also includes the role of paradoxical framing in managing networked food production operations. This model represents the basis for further investigation on local foods networks as complex ecosystems
Public Food Procurement: A Systematic Literature Review
Public food procurement (PFP) is a policy instrument that has been used to “link” different objectives at once. We undertake a first systematic review of the scientific literature that deals with PFP in order to 1.) assess the progress of the scientific literature concerning PFP in different areas of the world, 2.) look for differences among them and try to identify the topics on which these studies focuses the most. Accordingly, our research questions deal with the definition of the main conceptual dimensions developed by the academic literature on PFP as well as with the geographical and temporal differences among the dimensions identified. The first evidence is the increase in the number of papers per year during the last decade. Furthermore, the literature on PFP is centred on the concepts of localisation and structured demand and its impacts on food chain actors, on citizen-consumers and on sustainability at large. As a main research result, we provide a conceptual framework of the PFP literature largely based on the concept of linkage that has been first proposed in law and regulation studies
Communication Strategies on Palm Oil Sustainability: Agri-Food Chain Actors Use of Social Media Twitter?
From production to consumption, palm oil is a global food chain facing various sustainability dimensions. The study focuses on Twitter social media communication strategy of world agri-food chain actors on sustainability of palm oil. The study focused on a content analysis of twitter messages of palm oil producers, agri-food manufacturers and retailers. Preliminary results show that palm oil producers aim at promoting public opinion’s positive image of palm oil. Food manufacturers and retailers instead limit their communication on reacting to consumers’ solicitations, such as questions, doubts or complaints on palm oil use
Nutrition Sensitive Consumption as a Way to Achieve a Healthy Diet: Working with Dissonance as Revaluation of Foods and Respecting Nutritional Norms
This paper deals with a new methodological approach allowing us to bring nutrition sensitive consumption closer to consumers’ attention. We establish a theoretical model in which individual choices (subjective utility) shall correspond better with choices at societal level (objective norms). A first hypothesis is that individual households, in their decisions on what foods to buy, additionally may depend on norms; not only taste. But this creates dissonance. A second hypothesis is: dissonance is minimized. This results in a modification of perceptions and valuation (preference ordering) on possible diets. The idea is to show how norms can modify individual households’ choices
Challenges and opportunities in South Africa’s indigenous plants industry: De Fynne Nursery
De Fynne Nursery, a black-owned agribusiness, has cemented a unique position in South Africa’s indigenous plants industry against all odds. With an undying passion for the horticulture industry, Jacky Goliath and Elton Jefthas, De Fynne’s cofounders, continue to live the dream that began in their backyard. Today, they sit in their new 22-hectare farm and muse over strategic decisions as they navigate the challenges of doing business in an emerging economy. This case study focuses on opportunities and challenges for De Fynne as it pushes into its next growth phase by looking at the changing competitive landscape, the balance between marketing existing products and innovating new products, and ways to become operationally efficient and profitable in both its nursery and the farm
Consumers’ Acceptance and Attitude towards Bioactive Enriched Foods
The aim of our research was to explore the consumers’ attitude towards healthy diet and food consumption and measure the acceptance of these types of products on the product portfolio developed in PATHWAY-27 projects. The benefit of the experiment was to have a better understanding on HTAS based questionnaire with using real prototypes of bioactive enriched foods with potential health claims. The results showed clearly, that unusual appearance and flavour have negative effect on the opinion of the product and the positive health effect also increases the acceptance of the products