Food System Dynamics (E-Journals)
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Exploring Willingness to Pay for QR Code Labeled Extra-Virgin Olive Oil: An Application of the Theory of Planned Behavior
Get PDFQuick Response Code (QR code) is the representative device of a particular branch of marketing called mobile marketing. The code is found throughout various productive sectors, including the agro-food sector. This work investigates whether consumers are willing to pay a premium price for extra information on a bottle of extra-virgin olive oil (EVOO) by means of the QR-code. Based on data collected from 1006 interviews conducted in Italy, we implemented the Theory of Planned Behavior (TPB) model to ascertain the factors that could influence consumer’s willingness to pay (WTP) for extra QR code information. Empirical results show the influence of attitudes, subjective norms and consumer personal characteristics such as mavenism and motivation for shopping (utilitarian vs. hedonic motivation) in explaining willingness to pay for a bottle of QR code labeled olive oil
A Mixed Methods Approach Towards Mapping and Economic Valuation of the Divici-Pojejena Wetland Ecosystem Services in Romania
Get PDFMapping and valuating ecosystem services has gained increasing attention over the last years and remains high in the research agenda. In this paper, a mixed methods approach is used to valuate ecosystem services provided by the Divici-Pojejena wetland in Romania. A qualitative part relied on focus group discussions and interviews to identify key stakeholders and the ecosystem services provided by the wetland site. The benefit transfer (BT) method was used for the monetary valuation of the identified ecosystem services that the wetland provides. Bird watching opportunities, water quality, and flood prevention services are among the highest valued services, while the amenity services are the least valued among all wetland services
Future Developments in German Fish Market – Integration of Market Expert Knowledge into a Modelling System
Get PDFGlobally fish has become more important in the human nutrition, thus global consumption is expected to highly increase in the future years. Business-as-usual projections for fish market are limited by availability of reliable data that hinders the differentiation on fish category level on the supply and demand side and across EU member states. The Fishmodul in AGEMEMOD provides long term predictions for the fish market by fish categories at EU member state level. For this, a status-quo simulation to the year 2030 is developed in AGMEMOD. Additionally, opinions of market experts from private sector and research institutions through interviews and an elaborated questionnaire is integrated into the model to deal with the insufficient information. Thus, expertise knowledge provides better and accurate information of the sector for market projections. As results, baseline projections were adjusted, showing a slowly increase over the years, but higher production level by 2030
The Role of Trust, Knowledge Diffusion and Contracts in Sunflower Production Chains in Brazil
Get PDFThe replacement of animal protein by plant protein is a trend in human nutrition and sunflower appears as a promising raw material. Dealing with innovation in the food industry requires attention not only to the product development process, but to the whole production chain related to it. Within this context and in face of the potential participation of Brazil in the business of sunflower protein food ingredients, this study aims to describe and analyze the operational dynamics of sunflower production chains in Brazil. To deal with this issue, we adopted the multiple-case study approach based on three production chains of sunflower oil in Brazil. Transaction cost economics and social network are the theoretical background for the analysis. Our findings suggest an environment with high transaction costs in the operation of the production chains of sunflower oil in Brazil. The processing company is the chain coordinator agent, being responsible to attract the farmers to the business of sunflower, using the strategies of crop promotion and verticalization. Crop promotion is in some degree the pattern of chain operation for all cases. It refers to a set of actions generally coordinated by the processing company aiming to encourage and assist farmers in the growing of sunflower. Moreover, it serves as a trust building and supervision strategy. Regional features influence the chain operation in terms of crop promotion applied by the processing company and the role of agents from farm supply retail stores (FSRS). The strategies of crop promotion and verticalization have not been sufficient to easily guarantee the provision of sunflower to the processing companies. Our findings show that if investments in the production of sunflower protein food ingredients are to be made in Brazil, it is necessary to consider the complex institutional arrangements in which the sunflower production chains operate, seeking to guarantee the necessary provision of raw material for the processing company
Identifying Global Value Chain Governance Determinants in Kenya’s Horticultural Oriented Export Sector by Nonlinear Principal Component Analysis
Get PDFThe objective of this work is to empirically assess the determinants used in global value chain governance trade through interfirm relationship and their effect on competitive advantage of horticultural value chains in developing economies. The paper is based on a Kenyan survey of 83 horticultural exporters of fresh fruits and vegetables accessed out of 120 exporters registered with Fresh Produce Association of Kenya (FPEAK) and Horticultural Crops Directorate (HCD). It employs a nonlinear principal component analysis procedure of categorical principal component analysis (CATPCA). From the CATPCA output, five components considered to be key food value chain governance determinants affecting the export oriented horticultural value chain in Kenya were extracted and named as standards & certification, nature of transactions, level of chain integration, nature of contract and relational characteristics. The current research shows that with prioritisation of requisite food safety standards & certification schemes and discernment of transactional demands of heterogeneous export markets, horticultural exporters may expect to be competitive by means of improved product differentiation, process flows, logistical advantage and promotion of marketing & organisation management innovativeness. The implication therefore to the chain managers that standards & certification schemes are taking a critical position in determining food value chain governance especially through remote governance or governance from a distance other than the governance structure continuum of markets and hierarchies previously defined by transactional cost economics
Grass Root Collective Action for Territorially Integrated Food Supply Chains: A Case Study from Tuscany
Get PDFThe literature on environmental policy shows that institutional arrangements are key factors in designing effective environmental policies. Grass root collective action has been advocated as a possible solution for the provision of agro-environmental public goods. Building on this literature, we present a case study using a well-established theoretical framework emphasizing the role played by collective action in maintaining high quality production in a context of severe information asymmetries. We observed that several already known collective action features can be found in this successful experience. Maintaining such form of co-operation would help the chain to face the future challenges of the agricultural sector
Green Root Collective Action for Conservation of Agri-Bio Diversity: a Case Study in Tuscany
Get PDFThe literature on environmental policy shows that institutional arrangements are key in designing effective environmental policies. Besides regulation and market (Coasian) solutions, grass root collective action has been advocated as a possible solution for the provision of agro-environmental public goods. We gauge that the same institutional arrangement can be found in many territorially integrated food chains that aims at re-embedding food production in the local society. Building on this literature, we present a case study - a short supply chain for bread production from ancient local wheat landraces in Tuscany – emphasizing the role played by collective action in maintaining high quality production in a context of severe information asymmetries
Factors Affecting Beneficiaries’ Preference for Biannual Distribution of Food Grains in Public Distribution System of Punjab, India
Get PDFIn 2014, to improve upon the existing scheme, the Punjab government launched a “new wheat-pulses scheme” under the public distribution system. The state decided to distribute grains on a six-monthly basis instead of every month. It claimed various benefits, whereas beneficiaries expressed concerns. The purpose of this research was to identify and understand factors affecting beneficiaries’ preference for successful adoption of six-monthly distribution system. Factors affecting beneficiaries’ preference included monthly hassle, leakages in system, storage challenges, interval of grain distribution, one-time down payment, trade of bulk grains by family, exploitation by middle-men, communication of arrival of grains, gender, area, and nature of employment
Von Hippel, Eric (2017). Free Innovation
Get PDFBook review ofVon Hippel, Eric (2017). Free Innovation. Cambridge, Mass. and London: MIT Press. Hardcover; Free e-book: https://evhippel.mit.edu/books
Climate Database Facilitating Climate Smart Meal Planning for the Public Sector in Sweden
Get PDFFood consumption corresponds to around 25 % of the total consumption-driven climate change impact in Sweden. Dietary change has a considerable potential to reduce this negative impact. To motivate dietary changes adequate information about food climate impact has to be communicated at the decision making point. This study aims at facilitating availability and communication of such information specifically for meal planners at the public sector. Thereby a database is developed and incorporated into the Diet and Nutrition planning software systems used in planning meals in public kitchens. The results provide the meal planners with the opportunity to design climate-conscious and healthy meals by choosing resource-efficient and nutritious ingredients. This provides the potential of reducing the climate impact of an average meal by about 20%. Given the total amount of ca. 3 million public meals served each day in Sweden, use of this integrated tool has the potential to reduce the climate impact by more than 700 tonnes of CO2-eq per day