Jurnal Online LPMP Imperium (Lembaga Pengembangan Manajemen dan Publikasi Imperium Research Institute)
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Green marketing and purchase intention of green product: The role of environmental awareness
No full textAlong with the development of people's lifestyles, the concept of environmental awareness has now become part of their daily lives. For this reason, it is necessary to know the effect of green marketing on purchase intention in a green label tissue with environmental awareness as a moderation. This study uses a quantitative method by distributing questionnaires with Google Forms to 175 respondents, which are then analyzed using Moderate Analysis Regression (MRA). The results of hypothesis testing indicate that green marketing has a positive effect on purchase intention, and the consequences of the second hypothesis test indicate that environmental awareness strengthens the influence of green marketing on the customers' purchase intention. The implications of this research can provide input for companies that want to increase purchase intention of products with a green marketing strategy. 
Pelatihan Penggunaan Social Media Marketing
No full textThe advancement of digital technology today is a great opportunity for entrepreneurs to be able to market their products easily. This community service was carried out for employees of Bang Alief Bangselok Sumenep. This activity is carried out by providing socialization and training on the use of social media marketing. This activity consists of several stages, namely the preparation stage, the activity implementation stage, and the last stage is the activity evaluation stage. From the results of the training that has been carried out, information is obtained on the level of understanding of the participants on the training material provided. And, it can be concluded that the training on the use of social media for Bang Alief Bangselok Sumenep employees that has been carried out, can increase the ability of employees to use Instagram-based social media and create accounts and manage social media as a medium for promoting their service businesse
Pemberdayaan UMKM Melalui Pelatihan Pemasaran Digital di Paguyuban Pusaka Berkarya Karawang
No full textIn fact, the value of entrepreneurship can be utilized as part of a marketing strategy. Empirical studies show the urgency of the practice of marketing strategies to obtain positive trends in the development of micro, small and medium enterprises. Substantially digital marketing includes all marketing efforts that use electronic devices or the internet. Businesses leverage digital channels such as search engines, email, social media, and other websites to connect with current and potential customers. Thus, training is needed for people who have minimal use of digital channels in marketing. The training, which is also a form of community service program in collaboration with the Pusaka Berkarya Association, which was held in Cikampek Pusaka Village, Cikampek District, Karawang Regency, is expected to open up insights into digital marketing strategies to attract customer interest online through social media, websites, and other digital platforms
Sosialisasi Sistem Pengendalian Internal Laporan Keuangan Yayasan Pendidikan Al – Islam Bahrul Ulum Cibubur
No full textThe training program on August 13, 2022, is a series of webinars with three community service activities related to the Internal Control System for the Al-Islam Bahrul Ulum Education Foundation. The results of this program include the implementation of the service has been running as expected, and Participants seem to need knowledge related to the internal control system within the Foundation; sharing knowledge and skills has been carried out and is expected to be helpful for the community, especially the Al-Islam Bahrul Education Foundation. Ulum and good communication have been established between the lecturers as academics of the Faculty of Economics and Business, Pancasila University, and the Al-Islam Bahrul Ulum Education Foundation. This communication can encourage the implementation of further cooperation that can be done by synergizing the programs of these parties
Profitability, leverage, firm size, and tax avoidance model relationship: A case of the manufacturing sector
No full textTax avoidance is one of the issues that has attracted researchers' interest in financial management, and efforts to understand the causative factors are of serious concern. This study explicitly reveals the determinants of tax avoidance using the fundamental factor approach (profitability, leverage, and firm) in the automotive sector manufacturing companies. Moreover, the role of size as a moderator is also tested in the proposed model. The data analysis technique shows that profitability, leverage, and size have a negative effect on tax avoidance. Furthermore, the confirmed size moderates the relationship between leverage and tax avoidance but not profitability. The results of this study provide new insights into the role of size, which has been proven as a moderator of tax avoidance
Mapping Research Problematika Zakat Indonesia Di Era Society 5.0: Systematic literature review-VOSviewer
No full textThis study aims to discuss the development of research related to zakat problems in Indonesia over the past ten years (2011-2021). Based on research using the SLR-Vosviewer method, it was found that ISRA International Journal of Islamic Finance is the journal with the highest impact factor or significance level with the Scopus Q3 category and its SJR of 0.345. The most widely used keywords in zakat journals are themed Zakat Management, while the keyword clusters are divided into 24 clusters. Finally, the latest zakat research links zakat and asymmetric information, bureaucracy, and efficiency. This study limited the sample to only journals indexed by Scopus, Sinta 1, and Sinta 2. The significance of the research lies in the SLR-Vosviewer method as a bibliometric analysis tool for the zakat challeng
Islamic work ethics, komitmen afektif, dan perilaku suara karyawan: Sebuah studi pendahuluan
No full textThis study attempts to uncover the influence of Islamic work ethic (IWE) on employee voice, which has never been explored before. The model was developed by placing IWE as an antecedent of voice behavior, and affective commitment was tested as a mediator. Data were collected using a purposive sample of 100 respondents, and PLS-SEM analyzed the data. The analysis results show that IWE positively and significantly impacts affective commitment and employee voice behavior. Affective commitment is positively related to voice behavior and may mediate the relationship between IWE and voice behavior. The results of this study are preliminary, so further research is needed to retest the resulting model
Analysis of the influence of profitability on company value with dividend policy as an intervening variable
No full textPurpose: This study aims to determine the effect of profitability on firm value with dividend policy as an intervening variable in manufacturing companies on the Indonesia Stock Exchange for the 2015-2019 period.
Methods: This study took a population of manufacturing companies listed on the IDX during 2015-2019. Using the purposive sampling method, this study resulted in a sample of 21 companies with a total of 105 data analyzed. The analysis method used is descriptive statistics and path analysis techniques with the help of AMOS software.
Findings: The results showed that profitability has a significant positive effect on firm value, profitability has a significant positive effect on dividend policy, dividend policy has no impact on firm value, and dividend policy is unable to mediate the relationship between profitability and firm value.
Practical Implications: This study shows that profitability plays an important role in influencing firm value and dividend policy. However, dividend policy does not have a significant effect on firm value and does not serve as a mediator between profitability and firm value. Thus, companies are advised to prioritize increasing profitability as the main strategy and evaluate dividend policy so as not to hinder the growth of firm value, even though the dividend policy does not directly affect the value generated
The Role of Perception of Usefulness and Interest in Using E-Filing for Individual Income Tax
No full textThis study aims to see the role of external factors such as speed, subjective norms, and understanding of taxation in increasing the use of E-Filing. In addition, this study also aims to see the role of internal factors related to attitudes and behaviors such as perceptions and interests in using E-Filing in increasing the use of E-Filing. Speed has no significant negative influence on the use of E-Filing. Subjective norms have a positive and significant influence on the use of E-Filing. Understanding of taxation has no significant positive influence on the use of E-Filing. The perception of the usefulness of E-Filing has a positive and insignificant influence on the use of E-Filing. Interest in using E-Filing has a positive and significant influence on the use of E-Filing
The Relevance of The Firm Performance Status and Corporate Governance
No full textThis study aims to determine the effect of managerial ownership and “Institutional Ownership“ on Firm Performance. This research uses eviews and excel for data processing. There are 7 companies that are sampled in this study. Based on the calculation results, the t-count is -1.305926 > t-table -2.042 with a significance number of 0.2009 > = 0.05, so Ho is accepted and Ha is rejected. This means that there is no influence of Managerial Ownership on Firm Performance. The magnitude of the influence of Managerial Ownership on Firm Performance = -0.881909 or 88.19% with a significance number of 0.2009> = 0.05. To reduce this deviant behavior, there is a need for supervision by outside parties. Share ownership by institutions can reduce deviant behavior by managers by conducting supervision. Based on the calculation results, the t-count is -2.889903 > t-table -2.042 with a significance number of 0.0069 < = 0.05, so Ho is rejected and Ha is accepted. This means that there is no an influence of “Institutional Ownership“ on Firm Performance. The results of this study are in line with agency theory