EJurnal Universitas Negeri Gorontalo
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Analysis of Students' Level of Understanding of Hydrocarbon Concepts Using a Three-Level Diagnostic Multiple-Choice Approach
No full textThis research aims to determine students' conceptual understanding ability of hydrocarbon material using a three-tier multiple-choice diagnostic test instrument. The research was conducted at SMA Negeri 2 Wonosari using a descriptive qualitative approach. The research was carried out in the even semester of the 2024/2025 academic year. The research subjects were the students of class XI B at SMA Negeri 2 Wonosari, with a sample size of 28 students. The instrument used consisted of 15 three-tier multiple-choice questions covering answers, reasoning, and the student's confidence levels. The validity and reliability of the instrument were tested through expert analysis and empirical testing using the Rasch model. Data collection was carried out using the three-tier multiple-choice test. After obtaining the students' responses, the answers were analyzed and categorized based on conceptual understanding levels: Understanding the Concept (UC), Negative Misconception (NM), Positive Misconception (PM), and Not Understanding the Concept (NUC). The results indicate that the average percentage of conceptual understanding was 29.05%, categorized as low; negative misconceptions were 23.10%, also categorized as low; postitive misconceptions were 10.24% categorized as very low; and not understanding the conceptions 37.62%, categorized as low. In conclusion, students of class XI B at SMA Negeri 2 Wonosari showed the lowest average level of conceptual understanding compared to those experiencing misconceptions or lacking scientific understanding of the concept
The Effect of Work Life Balance and Job Crafting on Employee Work Engagement at Rejang Lebong Regional General Hospital
No full textThis study investigates the effect of work-life balance and job crafting on employee work engagement at Rejang Lebong Regional General Hospital. In the healthcare sector, where employees face high demands and stress, enhancing engagement is essential to maintain performance and service quality. This quantitative research involved 180 respondents selected through random sampling from a population of 620 employees. Data were gathered through a questionnaire that utilized a 5-point Likert scale and were examined using Partial Least Squares Structural Equation Modeling with SmartPLS 4. The study aims to understand how personal life balance and proactive job adjustments impact employees’ engagement levels. The findings show that both work-life balance and job crafting have a significant and positive effect on work engagement, with an R² value of 0.758. These results highlight the importance of supporting employees in managing their work-life integration and encouraging job crafting to foster motivation, satisfaction, and productivity within healthcare institutions
Pengaruh Efektifitas Influencer Marketing Terhadap Minat Beli Melalui Brand Image Produk Kosmetik Scarlett Whitening Pada Tiktokshop
No full textThe purpose of this study is to examine the relationship between influencer marketing and purchase interest in Scarlett Whitening products in Bandar Lampung City as it relates to brand image. Questionnaires are used to gather data for the quantitative approach. Scarlett Whitening product users in Bandar Lampung City were the subjects of this study. Due to the lack of precise population size data, respondents were chosen by purposive selection, a non-probability sample technique, with an emphasis on Gen Z customers who had bought Scarlett Whitening products in Bandar Lampung. Data analysis uses Structural Equation Modeling (SEM) and Partial Least Square (PLS) using SmartPLS as an analysis tool. The results of this study show that all constructs are positively and significantly related to each other. First, Influencer Marketing has a significant influence on Brand Image. Second, Brand Image has a significant influence on Purchase Intention. Third, Influencer Marketing has a significant impact on Purchase Interest. And finally, Brand Image acts as a positive mediator between Influencer Marketing and Purchase Interest. This research can be improved with several suggestions, such as expanding the research area outside Bandar Lampung to get more general results, as well as considering conducting an in-depth analysis of Influencer selection and exploring the impact of Brand Image and Influencer Marketing on consumer choices
Eksplorasi Dampak Electronic Word of Mouth Terhadap Perilaku Pembelian Konsumen di Toko Online Shopee
No full textConsumer behavior in online stores is influenced by several factors such as reviews from other users. These reviews greatly affect the attractiveness of online stores and consequently show an impact on consumer purchasing behavior. This study intends to show the impact of electronic word of mouth on consumer purchasing behavior in the Shopee online store. This study uses a quantitative research method with a sample of 100 respondents using a purposive sampling method. Data were collected using questionnaire distribution techniques and simple linear regression analysis. This study shows the results that E-WOM has a significant impact on customer purchasing behavior, by obtaining a calculated t value (2.896) t table (1.960) and a significance t test (0.005) 0.05, then H0 is rejected and H1 is accepted. Thus, E-WOM shows its influence on consumer purchasing behavior in the Shopee online store by 79%
Analisis Perilaku Keuangan Personal, Gaya Hidup Hedonisme dan Pendapatan Dalam Pengambilan Keputusan Berinvestasi Pada Gen Z di Bandar Lampung
No full textThe problem in this research focuses on the low investment awareness among Generation Z in Bandar Lampung, influenced by personal financial behavior, a hedonistic lifestyle, and income. With the growing interest in investing among young people, this study aims to understand the factors influencing their investment decisions. A quantitative approach was applied through a survey method, in which data were collected by distributing questionnaires to one hundred participants. The data were analyzed using multiple linear regression to assess the impact of independent variables on investment decisions. The results indicate that individuals' financial behavior has a positive and significant influence on investment decisions. Additionally, a consumerist or hedonistic lifestyle also shows a positive impact, suggesting that high spending does not necessarily hinder investment activity. Income was also found to have a significant effect, with higher-income individuals tending to participate more actively in investments. The conclusion of this study highlights the importance of financial education in raising investment awareness among the younger generation
Pentingnya Persepsi Merek Untuk Menjaga Reputasi Serta Niat Beli Kembali: Peran Loyalitas Merek Pada Brand Kosmetik Lokal di Indonesia
No full textThe aim of this research is to analyze brand perception and brand reputation on brand loyalty through repurchase intention. This research uses quantitative methods by collecting data from 130 local cosmetic brand users in Indonesia using nonprobability sampling techniques. The research results prove that perceived brand ethical behavior has a positive impact on brand reputation. And perceived brand legitimacy has a positive impact on brand reputation. In addition, brand reputation does not have a positive impact on purchase intentions. And purchase intention has a positive effect on brand loyalty. Furthermore, brand reputation has a positive influence on brand loyalty, and finally brand reputation has an indirect influence on brand loyalty through purchase intention. The managerial implications in this research are expected to continue to improve brand reputation by continuing to provide good service. In this way, brand loyalty can be formed so that consumers make purchases from the same brand.
Pengaruh Kemudahan, Kecepatan dan Keamanan Penggunaan Qris Pada UMKM Halal Kota Medan
No full textThe implementation of the Indonesian Quick Response Code or Qris Standard is the latest development in buying and selling transactions for MSME players. Small, medium, and micro enterprises in Medan City in various industries have grown rapidly. The purpose of this study is to determine the ease, speed, and security of halal MSMEs in Medan City who choose to use Qris by using the assumptions of the technology acceptance model. This research uses quantitative methods and quantitative descriptive methods. The results of this study indicate that convenience and security have a significant effect on halal MSMEs in Medan City that use QRIS, while speed has no significant effect on halal MSMEs in Medan City that use QRIS. The research conclusion regarding the impact of ease, speed, and security of using QRIS among halal MSMEs in Medan City shows that these three factors play an important role in increasing the acceptance and use of QRIS among MSME participants. The ease of use of QRIS has an impact on the ease of transactions, the speed of the payment process, and security that provides a sense of security for businesses and consumers. Overall, the application of QRIS can encourage the development of halal MSMEs in Medan City by increasing transaction efficiency and convenience
Rancang Bangun Sistem Informasi Manajemen Gudang di PT Boma Bisma Indra Pasuruan
No full textEffective warehouse management is a key element in supporting the operations of PT Boma Bisma Indra Pasuruan. However, the use of manual methods such as stock recording using paper and Excel, has led to discrepancies in ending balance data and stock opname in the warehouse, reaching up to 8,233% during March – August 2024. This study aims to design a web-based warehouse management information system using the Laravel Framework with the Waterfall method and Data Flow Diagram (DFD), along with MySQL software for data processing. The research applies a descriptive-applied method using a mixed-methods approach (a combination of quantitative and qualitative data). The results show that the designed system improves stock recording efficiency by 85,7% compared to manual methods. This system is designed to accelerate stock management, reduce recording errors, and optimize inventory management at PT Boma Bisma Indra Pasuruan. The implementation of Laravel based technology provides a significant solution in warehouse management
Presepsi Teori Fraud Hexagon Terhadap Fraudulent Financial Statement
No full textThe purpose of this research to determine the influence of the fraud hexagon theory which is represented by financial targets, ineffective monitoring, change in auditor, change in director, CEO duality, and state-owned enterprises affects fraudulent financial statements. The quantification of fraudulent financial statementsis is using F-Score Model. This research use quantitative methodologies which focuses on infrastructure sector companies listed on the Indonesia Stock Exchange between 2018 and 2022. Eighty samples were gathered by the use of purposive sampling in conjunction with nonprobability sampling approach. The analysis method and hypothesis testing employed SEM-PLS using Warp PLS 7.0 software. The outcomes demonstrated that financial targets and state-owned enterprises contributed to fraudulent financial statements, while ineffective monitoring, change in auditor, change in director, and CEO duality did not contribute to fraudulent financial statements. This research has a novelty that state-owned enterprises contribute inversely to fraudulent financial statements
Analisis Peran Corporate Social Responsibility Terhadap Kecenderungan Perusahaan Mengambil Keputusan Penghindaran Pajak
No full textThis study aims to investigate how corporate social responsibility influences the practice of tax avoidance. The method used in this research is a quantitative method with secondary data obtained from the Indonesia Stock Exchange website and the official websites of related companies. The test indicates that corporate social responsibility has a positive effect on tax avoidance in infrastructure sector companies Iisted on the Indonesia Stock Exchange in 2020 untill 2022. Therefore, it can be concluded that CSR activities reflect the company's commitment to social, environmental, and economic aspects resulting from the company's operations. Carrying out CSR activities will encourage companies to act transparently and comply with applicable laws, so that they tend to avoid practices that are unethical or contrary to company values, such as tax avoidance practices