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PENERAPAN BAURAN PEMASARAN HOTEL SYARIAH GRAND SAOTA DALAM MENINGKATKAN JUMLAH PENGUNJUNG
Get PDFOptimal marketing strategies can increase the number of visitors. However, several problems in the Grand Saota Syariah Hotel's marketing strategy. Firstly, there is no official website for the Grand Saota Syariah Hotel. Secondly, there is no price promotion banner from the Grand Saota Syariah Hotel. This research aims to determine the application of the marketing mix for the Grand Saota Syariah Hotel, as well as the marketing strategy for the Grand Saota Syariah Hotel to attract non-Muslim consumers. This type of research is descriptive qualitative research to describe the situation at the Syariah Grand Saota Hotel. Types of primary and secondary data obtained through observation, interviews, documentation studies, and reading sources. The results of the marketing strategy research for the Grand Saota Syariah Hotel show 1) the application of the marketing mix consisting of seven Ps (7Ps), namely: Product, Price, Promotion, Place, Process, People, and Physical Evidence, the product offers the principle of service to the community. However, in the name of competition prices, the Grand Saota Syariah Hotel considers the prices of other hotels in Soppeng City so that customers or guests do not move to the hotel.Strategi pemasaran yang optimal dapat meningkatkan jumlah pengunjung. Beberapa permasalahan dalam Strategi pemasaran Hotel Syariah Grand Saota. Pertama tidak ada website resmi dari Hotel Syariah Grand Saota, kedua tidak ada banner promosi harga dari Hotel Syariah Grand Saota. Penelitian ini bertujuan untuk mengetahui penerapan bauran pemasaran Hotel Syariah Grand Saota, serta strategi pemasaran Hotel Syariah Grand Saota untuk memikat konsumen yang Non-muslim. Jenis penelitian ini adalah penelitian kualitatif deskriptif yang menggambarkan situasi yang ada di Hotel Syariah Grand Saota. Jenis data primer dan sekunder yang diperoleh melalui observasi, wawancara, studi dokumentasi, serta dari sumber-sumber bacaan. Hasil penelitian strategi pemasaran Hotel Syariah Grand Saota menunjukkan 1) penerapan bauran pemasaran (marketing mix) terdiri dari tujuh P (7P), yaitu: Product (Produk), Price (Harga), Promotion (Promosi), Place (Tempat), Process (Proses), People (Manusia), dan Physical Evidence (Bukti Fisik), produk menawarkan prinsip jasa kepada masyarakat, dalam penetapan harga pihak Hotel Syariah Grand Saota mempertimbangkan harga hotel-hotel lain yang ada di Kota Soppeng agar pelanggan atau tamu tidak pindah ke hotel lain
PARIWISATA BUDAYA BUGIS: WARISAN BUDAYA MAPPADENDANG DALAM PERSPEKTIF PARIWISATA SYARIAH
Get PDFMappadendang culture is a traditional tradition passed down from generation to generation that is still maintained and held in South Sulawesi. The aim of this research is to identify the potential for sharia tourism reflected in mappadendang culture, evaluate the potential for the attraction of mappadendang culture to become a tourist attraction in Suppa District. This research uses descriptive qualitative. This method was chosen to enable an in-depth understanding of how tourism potential can be integrated into mappadendang culture. Through interviews, observation and documentation. The focus of this research is to analyze the cultural potential of mappadendang in the context of sharia tourism. The results of research on the cultural potential of mappadendang from a sharia tourism perspective in Suppa District, specifically in Alakkang Hamlet, Maritengngae Village, show that the cultural potential of mappadendang is in line with sharia principles. These include dance movements and musical rhythms, traditional clothing, and the cultural meaning of Mappadendang itself. So this tradition has the potential to be used as a cultural tourism attraction, especially tourism with a sharia concept, with the required role of various tourism stakeholders and stakeholders in the Suppa District area so that the promotion of mappadendang culture needs to be maximized in the wider community.Budaya mappadendang sebagai tradisi adat turun temurun yang masih dipertahankan dan diadakan di Sulawesi Selatan. Tujuan dari penelitian ini untuk mengidentifikasi potensi wisata syariah yang tercermin dalam budaya mappadendang , mengevaluasi potensi daya tarik budaya mappadendang menjadi atraksi wisata di Kecamatan Suppa. Penelitian ini menggunakan kualitatif deskriptif. Metode ini dipilih untuk memungkinkan pemahaman mendalam tentang bagaimana potensi wisata dapat diintegrasikan dalam budaya mappadendang . Data diperoleh dari wawancara, observasi dan dokumentasi. Hasil penelitian potensi budaya mappadendang dalam perspektif pariwisata syariah di Kecamatan Suppa tepatnya di Dusun Alakkang Desa Maritengngae menunjukkan bahwa potensi budaya mappadendang selaras dengan prinsip syariah. yang dimiliki diantaranya gerakan tarian dan irama musik, pakaian adat, dan makna budaya mappadendang itu sendiri. Maka tradisi ini, berpotensi untuk dijadikan atraksi wisata budaya terlebih wisata dengan konsep syariah dengan diperlukan peran dari berbagai stakeholder kepariwisataan dan pemangku kepentingan di lingkup Kecamatan Suppa agar budaya mappadendang perlu dimaksimalkan promosinya di masyarakat luas
Pengaruh Financial Management Behavior terhadap Financial Well-Being Penerima Bantuan Program Keluarga Harapan di Kecamatan Paleteang Kabupaten Pinrang
Get PDFThe target beneficiaries of the Family Hope Program (PKH) are impoverished and vulnerable families or individuals. The distribution of assistance under the Family Hope Program in Paleteang District, Pinrang Regency, has not been effective or in accordance with the established guidelines. This study aims to assess the relationship between Financial Management Behavior and the Financial Well-Being of Family Hope Program beneficiaries in Paleteang District, Pinrang Regency, and to examine the impact of Financial Management Behavior on the Financial Well-Being of these beneficiaries in the same area. The research method used is a quantitative approach with an associative approach, employing field research through surveys or questionnaires. The data is analyzed using descriptive analysis, data quality tests, classical assumption tests, correlation tests, hypothesis tests, and simple regression analysis. The results of this study indicate that Financial Management Behavior has a positive and significant relationship with the Financial Well-Being of Family Hope Program beneficiaries in Paleteang District, Pinrang Regency. This is evidenced by a Pearson correlation value of 0.564 with a significance value of 0.000, indicating that the two variables have a moderate, positive, and significant correlation. Furthermore, Financial Management Behavior significantly affects Financial Well-Being, as demonstrated by a t-value greater than the t-table value (6.694 > 1.985) with a significance value of 0.000, which is less than 0.05.Sasaran Program Keluarga Harapan merupakan keluarga dan atau seseorang yang miskin dan rentan. Penyaluran bantuan Program Keluarga Harapan di Kecamatan Paleteang Kabupaten Pinrang belum efektif atau tidak sesuai dengan ketentuan yang telah ditetapkan. Penelitian ini bertujuan untuk menilai hubungan antara Financial Management Behavior dan Financial Well-Being penerima bantuan Program Keluarga Harapan di Kecamatan Paleteang Kabupaten Pinrang, serta mengkaji pengaruh Financial Management Behavior dan Financial Well-Being penerima bantuan Program Keluarga Harapan di wilayah yang sama. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif dengan menggunakan jenis penelitian lapangan (Field Research) dengan menggunakan metode survei angket atau kuesioner yang diuji dengan menggunakan uji analisis deskriptif, uji kualitas data, uji asumsi klasik, uji one sample t-test, uji korelasi, uji hipotesis, dan analisis regresi sederhana. Hasil penelitian ini menunjukkan bahwa Financial Management Behavior memiliki hubungan positif dan signifikan terhadap Financial Well-Being penerima bantuan Program Keluarga Harapan di Kecamatan Paleteang Kabupaten Pinrang yang dibuktikan dengan nilai pearson correlation sebesar 0.564 dengan nilai signifikansi sebesar 0,000 artinya kedua variabel memiliki korelasi sedang dengan bentuk hubungan yang positif dan signifikan. Financial Management Behavior berpengaruh signifikan terhadap Financial Well-Being hal ini dibuktikan dengan nilai t hitung > t tabel atau 6,694 > 1,985 dengan nilai signifikansi sebesar 0,000 < 0,0
PERBANDINGAN EFEKTIVITAS KOMUNIKASI ANTARA ORANG TUA DAN GURU DALAM MEMBANGUN KARAKTER SISWA
Get PDFCommunication is aprocess whereby a person or several people, groups, organizations, and society related information in order to connect with the environment and other poeple. Educationis the internalization of values in the process of human development which has implications for the formation of character which leads to human behavior. Building character is an effort to imrpove, foster, and shape character so that later they are born as human beings with good character. Communication is a method in the process of character building, meaning that in building character, effective communication is needed. This paper describe a comparison of the effectiviteness of communication between parents and teachers in building student character, especially for fifth grade students at sdn 11 Parepare. Komunikasi adalah suatu proses dimana seseorang atau beberapa orang, kelompok, organisasi, dan masyarakat terkait informasi agar terhubung dengan lingkungan dan orang lain. Pendidikan merupakan internalisasi nilai pada proses perkembangan manusia memiliki implikasi pada pembentukan karakter yang mengarah pada tingkah laku manusia. Membangun karakter adalah usaha untuk memperbaiki, membina, dan membentuk karakter sehingga nantinya terlahir sebagai manusia yang budi pekerti. Komunikasi menjadi metode dalam proses pembangunan karakter, artinya dalam membangun karakter diperlukan komunikasi yang efektif. Tulisan ini menjelaskan perbandingan efektivitas komunikasi antara orangtua dan guru dalam membangun karakter siswa terlebih khusus siswa kelas V SDN 11 Parepare
Implementasi Program Corporate Social Responsibility PT UPC Sidrap Bayu Energi dalam Meningkatkan Kesejahteraan Masyarakat
No full textPT UPC Sidrap Bayu Energi realises that, in the long term, its existence must not only produce electricity but also be able to provide benefits to the surrounding community. This study looks at how planning and implementing CSR programs has an impact on improving community welfare. This research uses a qualitative descriptive approach and focuses on CSR programs' planning and implementation processes. The research results show that the first stage in planning a CSR program is assessing the community's environmental, social, and economic needs. CSR plans by respecting local culture, cultural heritage, and community rights. The company committee, CSR employees, local government, Sidrap District CSR Forum, and community leaders were involved in the planning. Every December, a program planning mechanism is carried out with a meeting between local governments to find government work programs that can be combined with CSR programs. Implementing CSR programs and providing benefits to the company must obtain approval and support from the company's top management. This ensures that program implementation is fully supported by the company's resources, including financial resources, namely the budget allocated for program implementation, and human resources, namely the employees employed by the company.PT UPC Sidrap Bayu Energi menyadari bahwa dalam jangka panjang keberadaannya tidak hanya harus menghasilkan listrik tetapi juga dapat memberikan manfaat bagi masyarakat sekitar. Kajian ini melihat bagaimana perencanaan dan pelaksanaan program CSR berdampak pada peningkatan kesejahteraan masyarakat. Penelitian ini menggunakan pendekatan deskriptif kualitatif dan fokus pada proses perencanaan dan pelaksanaan program CSR. Hasil penelitian menunjukkan bahwa tahap pertama dalam perencanaan program CSR adalah menilai kebutuhan lingkungan, sosial, dan ekonomi masyarakat. CSR melaksanakan perencanaan dengan menghormati budaya lokal, warisan budaya, dan hak-hak masyarakat. Komite perusahaan, karyawan CSR, pemerintah daerah, Forum CSR Kabupaten Sidrap, dan tokoh masyarakat dilibatkan dalam perencanaan. Setiap bulan Desember dilakukan mekanisme perencanaan program dengan pertemuan antar pemerintah daerah untuk mencari program kerja pemerintah yang dapat dipadukan dengan program CSR. Melaksanakan program CSR dan memberikan manfaat kepada perusahaan harus mendapat persetujuan dan dukungan dari manajemen puncak perusahaan. Hal ini memastikan pelaksanaan program didukung penuh oleh sumber daya perusahaan, termasuk sumber daya keuangan yaitu anggaran yang dialokasikan untuk pelaksanaan program, dan sumber daya manusia yaitu karyawan yang dipekerjakan oleh perusahaan
Strengthening Strengthening the Islamic Identity of Students through ODOS2 (One Day One Short Surah) Religious Habituation Program
No full textIslamic religion is enriched with various teachings, including brief verses in the Qur'an that contain the values of faith and Islam. To integrate this, strategies are needed to strengthen the religious identity of students that can help them gain a deeper understanding of the religious teachings and values they adhere to with religious habituation programs. The purpose of this study is to explain the ODOS2 (one day one short surah) religious habituation program and contribute further understanding regarding the effectiveness of religious habituation methods in increasing students' understanding of Islamic religious teachings in the ODOS2 (one day one short surah) method. This research is qualitative with a case study approach to see the reality of ODOS2 (one day one short surah) religious habituation activities carried out at SMA IT Asy-Syakur as a superior religious habituation program. The source of this research data was sourced from religious habituation activities of students at SMA IT Asy-Syakur and scientific articles relevant to the research focus. Data were collected through observation, interview, and documentation studies. There are many religious habituation programs implemented in every school that have become redundant. One of the religious habituation programs that can be applied in schools to strengthen Islamic identity is the ODOS2 (one day one short surah) religious habituation program implemented at Asy-Syakur IT High School. The program is proven to strengthen the Islamic identity of students
The View of Islamic Law and Positive Law in Indonesia on The Alimentation of Children towards Parents
Get PDFParents must care for their children based on Islamic and positive laws in Indonesia. Indeed, parents and children have an alimentation relationship, that is, a reciprocal relationship in maintenance or bread. However, in general, in society, the understanding of income is only imposed on parents to children, so there are many cases of parental neglect. So the question arises: What is the view of Islamic law and positive law in Indonesia regarding the provision of alimentation of children to parents? This research uses qualitative, juridical-normative research as its approach and descriptive as its research nature. The Qur'an, Hadith, the opinions of imams of madhab, laws and regulations, journals, books, and encyclopedias are sources for obtaining data, so this research is classified as literature research. The findings of this study on Islamic law and positive law in Indonesia indicate that children are obligated to support their parents under specific circumstances. According to Islamic law, this obligation arises when the parents are in need, and the child possesses the means to work or owns property. In positive law, the obligation arises when parents are in financial distress, require assistance, reside in their children's homes, among other conditions.Parents must care for their children based on Islamic and positive laws in Indonesia. Indeed, parents and children have an alimentation relationship, that is, a reciprocal relationship in maintenance or bread. However, in general, in society, the understanding of income is only imposed on parents to children, so there are many cases of parental neglect. So the question arises: What is the view of Islamic law and positive law in Indonesia regarding the provision of alimentation of children to parents? This research uses qualitative, juridical-normative research as its approach and descriptive as its research nature. The Qur'an, Hadith, the opinions of imams of madhab, laws and regulations, journals, books, and encyclopedias are sources for obtaining data, so this research is classified as literature research. The conclusion of this study in Islamic law and positive law in Indonesia requires children to maintain their parents with certain conditions. In Islamic law, the condition is that the parents are poor, and the child can work or have an area of property. In positive law, the conditions are that parents are poor, need help, live in their children's households, and so o
The Influence of Spiritual Therapy and Relaxation on Anxiety in the Elderly During Health Crises
No full textThis article aims to investigate the effectiveness of combining dzikir (Islamic remembrance) and progressive muscle relaxation therapy in reducing anxiety among the elderly. The study employs a mixed-methods approach with a quasi-experimental design for the quantitative aspect and semi-structured interviews for the qualitative aspect. The respondents consist of 50 elderly individuals experiencing moderate to severe anxiety. Data collection was conducted through surveys using the Geriatric Anxiety Scale and in-depth interviews. The results indicate that the combined intervention significantly reduced anxiety levels, with 60% of the elderly experiencing a reduction from moderate to mild anxiety. Additionally, 50% of the respondents reported improved sleep quality after undergoing therapy. Social support was also found to play a crucial role in moderating anxiety reduction, with those receiving higher levels of social support showing more significant decreases in anxiety. This study highlights the importance of a holistic approach that encompasses physical, psychological, and spiritual aspects in managing anxiety among the elderly. The findings contribute valuable insights for developing more comprehensive mental health programs for the elderly.Artikel ini bertujuan untuk meneliti efektivitas kombinasi terapi dzikir dan relaksasi otot progresif dalam menurunkan kecemasan pada lansia. Penelitian ini menggunakan metode mixed-methods dengan desain quasi-experimental untuk pendekatan kuantitatif dan wawancara semi-terstruktur untuk pendekatan kualitatif. Responden terdiri dari 50 lansia yang mengalami kecemasan sedang hingga berat. Pengumpulan data dilakukan melalui survei menggunakan Geriatric Anxiety Scale dan wawancara mendalam. Hasil penelitian menunjukkan bahwa intervensi kombinasi tersebut berhasil menurunkan tingkat kecemasan secara signifikan, dengan 60% lansia mengalami penurunan kecemasan dari tingkat sedang menjadi ringan. Selain itu, terdapat peningkatan kualitas tidur pada 50% responden setelah menjalani terapi. Faktor dukungan sosial juga ditemukan berperan penting dalam memoderasi pengurangan kecemasan, di mana lansia dengan dukungan sosial tinggi menunjukkan penurunan kecemasan yang lebih signifikan. Penelitian ini menegaskan pentingnya pendekatan holistik yang mencakup aspek fisik, psikologis, dan spiritual dalam menangani kecemasan pada lansia. Temuan ini memberikan kontribusi penting bagi pengembangan program kesehatan mental yang lebih komprehensif untuk lansia
Trends in the Use of CBT to Reduce Anxiety in Bipolar Patients at Islamic Hospitals
No full textThis study aims to evaluate the effectiveness of Cognitive Behavioral Therapy (CBT) in reducing anxiety symptoms and improving mood stability in patients with bipolar disorder at an Islamic hospital. The research employs an experimental method with a randomized controlled trial (RCT) design, dividing participants into two groups: one receiving individual CBT and the other participating in group CBT. Data were collected from patients diagnosed with bipolar disorder and comorbid anxiety, using surveys, structured interviews, and psychometric tools such as the Beck Anxiety Inventory (BAI) and Young Mania Rating Scale (YMRS). The results show that CBT significantly reduced average anxiety scores by 48% after 12 therapy sessions, both in individual and group formats. Social support in group therapy enhanced the effectiveness of CBT in reducing anxiety and improving mood stability. Additionally, the duration of therapy influenced outcomes, with participants undergoing more than 12 sessions showing more stable results. However, challenges in adherence to CBT tasks outside of therapy sessions were noted, indicating the need for a more flexible approach to increase patient engagement. The study concludes that CBT is an effective intervention in the context of an Islamic hospital for patients with bipolar disorder and anxiety.Penelitian ini bertujuan untuk mengevaluasi efektivitas terapi kognitif perilaku (CBT) dalam mengurangi gejala kecemasan dan meningkatkan stabilitas suasana hati pada pasien dengan gangguan bipolar di Rumah Sakit Islam. Metode yang digunakan adalah eksperimental dengan desain uji coba terkontrol acak (RCT), di mana partisipan dibagi menjadi dua kelompok: satu menjalani CBT individu, dan yang lainnya mengikuti CBT dalam format kelompok. Sumber data diperoleh dari pasien dengan diagnosis bipolar dan komorbiditas kecemasan yang dirawat di Rumah Sakit Islam, dan data dikumpulkan melalui survei, wawancara terstruktur, serta alat ukur psikometrik seperti Beck Anxiety Inventory (BAI) dan Young Mania Rating Scale (YMRS). Hasil penelitian menunjukkan bahwa CBT secara signifikan menurunkan skor kecemasan rata-rata sebesar 48% setelah 12 sesi terapi, baik dalam format individu maupun kelompok. Dukungan sosial dalam kelompok terapi meningkatkan efektivitas CBT dalam mengurangi kecemasan dan memperbaiki stabilitas mood. Selain itu, durasi terapi terbukti memengaruhi hasil, di mana partisipan yang menjalani lebih dari 12 sesi menunjukkan hasil yang lebih stabil. Namun, ditemukan juga tantangan dalam kepatuhan terhadap tugas CBT di luar sesi terapi, yang mengindikasikan perlunya pendekatan yang lebih fleksibel untuk meningkatkan keterlibatan pasien. Penelitian ini menyimpulkan bahwa CBT adalah intervensi yang efektif dalam konteks rumah sakit Islam untuk pasien dengan gangguan bipolar dan kecemasan
Transformation of Consultation Services at P2TP2A: Case of Children Victims of Physical Violence
Get PDFThis article evaluates the transformation of consultation services by the Integrated Service Center for the Empowerment of Women and Children (P2TP2A) in Malang City for child victims of physical violence. The research utilizes a mixed-methods approach with a descriptive quantitative and qualitative design. Quantitative data was collected through questionnaires measuring the stress levels and psychological recovery of children, while qualitative data was obtained through in-depth interviews with victims and counselors. The results indicate significant transformation in consultation services, particularly in the consistent implementation of SOPs. This is reflected in the reduction of stress, improved understanding of personal rights, better social behavior, and reduced aggressiveness in children. However, challenges such as limited session time and suboptimal family involvement still persist. The study concludes that the transformation of consultation services at P2TP2A Malang is effective in supporting the recovery of child victims of physical violence but requires further adjustments to address existing challenges. These findings are expected to serve as a reference for improving the quality of consultation services at P2TP2A and similar institutions.Artikel ini mengevaluasi transformasi layanan konsultasi oleh Pusat Pelayanan Terpadu Pemberdayaan Perempuan dan Anak (P2TP2A) Kota Malang untuk anak-anak korban kekerasan fisik. Penelitian menggunakan metode campuran dengan desain deskriptif kuantitatif dan kualitatif. Data kuantitatif dikumpulkan melalui kuesioner yang mengukur tingkat stres dan pemulihan psikologis anak-anak, sementara data kualitatif diperoleh melalui wawancara mendalam dengan korban dan konselor. Hasil menunjukkan transformasi signifikan dalam layanan konsultasi, terutama dalam penerapan SOP yang konsisten. Ini tercermin dalam penurunan stres, peningkatan pemahaman hak-hak pribadi, perbaikan perilaku sosial, dan pengurangan agresivitas anak-anak. Namun, tantangan seperti keterbatasan waktu sesi dan keterlibatan keluarga yang belum optimal masih ada. Penelitian menyimpulkan bahwa transformasi layanan konsultasi di P2TP2A Malang efektif mendukung pemulihan anak korban kekerasan fisik, tetapi memerlukan penyesuaian lebih lanjut untuk mengatasi tantangan yang ada. Hasil ini diharapkan menjadi acuan untuk peningkatan kualitas layanan konsultasi di P2TP2A dan lembaga sejenis