Open Journal System (OJS) Universitas Bengkulu
Open Journal System (OJS) Universitas BengkuluNot a member yet
14213 research outputs found
Sort by
Profile of Critical Thinking Skills and Learning Motivation of Students in Biology Learning at SMAN 1 Wirosari: Profile of Critical Thinking Skills and Learning Motivation of Students in Biology Learning at SMAN 1 Wirosari
Critical thinking skills are essential for students to face the challenges of the 21st century, particularly in biology education. This study aimed to describe the critical thinking skills and learning motivation of students at SMAN 1 Wirosari. Using a descriptive quantitative approach, the research involved 36 students selected through purposive random sampling from a population of 396. Data were collected using an essay-based test for critical thinking and a questionnaire for learning motivation, which were analyzed using statistical tools. Results showed that most students’ critical thinking skills were categorized as low, with an average score of 66.11%. Among five indicators of critical thinking based on Ennis' framework, all were in the medium category. Similarly, students’ learning motivation was mostly in the medium category, with an average score of 67.94%. The low performance in critical thinking and learning motivation was attributed to limited teaching methods and a lack of real-life contextual learning. To address this, innovative approaches such as eco-gamification with an Education for Sustainable Development (ESD) orientation are recommended to enhance students' engagement, motivation, and critical thinking skills.Keterampilan berpikir kritis sangat penting bagi siswa dalam menghadapi tantangan abad ke-21, terutama dalam pembelajaran biologi. Penelitian ini bertujuan untuk mendeskripsikan keterampilan berpikir kritis dan motivasi belajar siswa di SMAN 1 Wirosari. Dengan pendekatan deskriptif kuantitatif, penelitian ini melibatkan 36 siswa yang dipilih melalui teknik purposive random sampling dari populasi sebanyak 396 siswa. Data dikumpulkan menggunakan tes berbentuk esai untuk keterampilan berpikir kritis dan angket untuk motivasi belajar, kemudian dianalisis menggunakan diskriptif kuantitatif. Hasil penelitian menunjukkan bahwa sebagian besar keterampilan berpikir kritis siswa berada pada kategori rendah, dengan rata-rata nilai 66,11%. Dari lima indikator berpikir kritis berdasarkan kerangka Ennis, semuanya berada pada kategori sedang. Begitu pula, motivasi belajar siswa mayoritas berada pada kategori sedang dengan rata-rata nilai 67,94%. Rendahnya keterampilan berpikir kritis dan motivasi belajar ini disebabkan oleh metode pembelajaran yang kurang bervariasi dan minimnya pembelajaran kontekstual. Untuk mengatasi hal ini, pendekatan inovatif seperti eco-gamification berorientasi Education for Sustainable Development (ESD) direkomendasikan untuk meningkatkan keterlibatan, motivasi, dan keterampilan berpikir kritis sisw
Value Added Analysis of Pineapple Leaf-Waste Products and Strategic Development for Miwa Producer Cooperative in Prabumulih
Pineapple leaf waste (PALW) is often perceived as an agricultural by-product with limited utility and lacking economic value. This study pioneers the evaluation of added value from pineapple leaf waste in Prabumulih. It explores innovative strategies for developing the Wiwa Producer Cooperative using the Hayami method and SWOT analysis. The findings reveal that all processed products, such as woven fabric and cloths, derived from pineapple leaf waste generated a high and profitable value-added ratio. A key strength factor is that the Miwa Pineapple Producer Cooperative is a pioneer of pineapple leaf processing in Prabumulih. However, significant weaknesses include limited human resources and capital, while opportunities exist in promotional events, and threats arise from the lengthy production process. The cooperative adopts an aggressive strategy, emphasising market penetration, market development, and product innovation through the Strengths-Opportunities (S-O) approach. The findings underline the economic potential of pineapple leaf waste as a sustainable resource, offering a pathway to rural economic empowerment and environmental conservation. This study provides actionable strategies for policymakers and cooperative leaders to enhance competitiveness, foster innovation, and promote sustainable practices in the agricultural sector. By participating in broader promotional events, maintaining product quality, expanding market reach, and innovating product offerings, the cooperative can ensure sustainable growth and contribute to the circular economy
Analisis Perbandingan Kualitas Layanan Grab Food dan Maxim Food Delivery di Kota Bengkulu
Penelitian ini bertujuan untuk mengetahui perbandingan kualitas pelayanan antara Grab Food dan Maxim Food Delivery di kota Bengkulu berdasarkan faktor-faktor yang mempengaruhi dalam pelayanan pesan antar yaitu: waktu pengantaran, keluwesan pelayanan, ketepatan waktu pelayanan, layanan purna jual, manajemen pesanan, pelayanan yang tersedia, pemasaran dan komunikasi serta informasi daring. Penelitian ini menggunakan kuesioner sebagai data pelengkap. Jenis data yang digunakan adalah data primer yang diambil berdasarkan penyebaran kuesioner. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pemesanan makanan atau minuman melalui pesan antar pada layanan Grab Food dan Maxim Food Delivery di kota Bengkulu. Metode pengumpulan data menggunakan teknik non-probability sampling dengan purposive sampling sebanyak 276 responden. Analisis yang digunakan adalah analisis deskriptif dan uji One-way Anova. Hasil penelitian menunjukkan bahwa terdapat perbedaan pada semua dimensi kualitas pelayanan. Dari segi nilai rata-rata keseluruhan, layanan Grab Food lebih unggul dengan nilai 3,96 sedangkan layanan Maxim Food Delivery dengan nilai 3,90. Dari hasil penelitian ini dapat diketahui bahwa persaingan antara kedua layanan tersebut tidak jauh berbeda dan begitu kompetitif. Kedua layanan tersebut harus meningkatkan dan memperbaiki kualitas layanannya, melakukan inovasi layanan secara cepat agar dapat meraih pangsa pasar yang lebih tinggi.
Kata Kunci: Grab Food; Informasi Online; Layanan Fleksibel; Layanan Purnajual; Layanan Tersedia; Layanan Tepat Waktu; Manajemen Pesanan; Maxim Food Delivery; Pemasaran dan Komunikasi; Waktu Pengirima
Pengaruh Content Creator Marketing Platform Instagram Terhadap Purchase Intention (Studi Kreator Konten Postingan Bengkulu Bikin Lapar)
In today's digital era, technology is developing rapidly so that digital developments also develop. With the internet, it is easier for all existing needs to be practical and efficient, including the need for business. Business in the digital era has undergone many changes, including in marketing. According to De Vries and Carlson (2014) continuing the theory from Gensler et al (2013), Presence on social networks has become an important part of marketing strategy: online product promotion through business accounts and advertising on social networking platforms have proven efficient. This study uses quantitative methods in which there is a variable hypothesis testing. In this study, data were collected through online questionnaires using a 5-point Likert scale, the data collection method was non-probability sampling with purposive sampling as a sampling method, and 190 respondents were obtained, data processing techniques used SPSS Statistical Package for Social Science version 21. The analytical method used is multiple linear regression analysis. The results of this study indicate that: 1) Content Creator variable has a positive effect on Purchase Intention, 2) Parasocial Interaction variable has a positive effect on Purchase Intention, 3) Credibility variable has a positive effect on Purchase Intention, and 4) Content Creator, Parasocial Interaction, and Credibility variables both have a positive effect on the Purchase Intention variable.
Keyword: Parasocial Interaction; Credibility; Content Creator; Purchase IntentionDi era digital sekarang ini, teknologi berkembang pesat hingga perkembangan digital ikut berkembang. Dengan adanya internet mempermudahkan semua kebutuhan yang ada menjadi praktis dan efisien, termasuk kebutuhan untuk bisnis. Bisnis di era digital banyak mengalami perubahan termasuk di dalam marketing. Menurut De Vries dan Carlson (2014) melanjutkan teori dari Gensler et al (2013), Kehadiran di jejaring sosial telah menjadi bagian penting dari strategi pemasaran: promosi produk secara online melalui akun bisnis dan beriklan di platform jejaring sosial telah terbukti efisien. Di era milenial sekarang banyak kalangan generasi milenial yang menjadikan content creator sebagai pekerjaan dan fashion, ini dikarenakan banyaknya penghasilan yang didapat jika konten yang dibuat banyak diminati sehingga perusahaan memanfaatkan content creator yang memiliki banyak pengikut dengan mengiklankan produk mereka atau jasa mereka ke content creator tersebut, ini menjadikan content creator juga sebagai celebrity endorser (influencer) karena mengendorse atau mengiklankan produk dikonten mereka.
Studi ini meneliti niat beli produk yang dipromosi dari content creator, yaitu meneliti beberapa faktor yang mempengaruhi niat beli atau purchase intention. Beberapa variabel yang digunakan untuk berpengaruh terhadap purchase intention yaitu content creator, parasocial interaction, dan credibility. Sehingga terdapat empat hipotesis untuk diuji yaitu 1) apakah content creator berpengaruh terhadap purchase intention, 2) apakah parasocial interaction berpengaruh terhadap purchase intention, 3) apakah credibility berpengaruh terhadap purchase intention, dan 4) apakah content creator, parasocial interaction, dan credibility sama sama berpengaruh intention. Penelitian ini menggunakan metode kuantitatif yang dimana terdapat pengujian hipotesis variabel. Penelitian ini, data dikumpulkan melalui penyebaran kuesioner secara online dengan menggunakan skala likert 5 poin, metode pengumpulan data dilakukan dengan teknik non-probability sampling dengan purposive sampling sebagai metode pengambilan sampel, dan diperoleh 190 responden, teknik pengolahan data menggunakan SPSS Statistical Package for Social Science version 21. Metode analisis yang digunakan yaitu analisis regresi linier berganda.
Kata Kunci: Interaksi Parasosial; Kredibilitas; Konten Kreator; Niat Bel
Pengaruh Disiplin Kerja dan Lingkungan Kerja terhadap Kepuasan Kerja pada Sekretariat Daerah Kabupaten Bengkulu Tengah
The Central Bengkulu Regent’s Office is a government agency engaged in providing public services. However, there is still suboptimal job satisfaction among its employees. Several factors contribute to this, including work discipline and the work environment. Therefore, the purpose of this study is to examine the impact of work discipline and the work environment on job satisfaction at the Central Bengkulu Regent’s Office. This study employed a census sampling technique, involving 123 employees of the Central Bengkulu Regent's Office. Data collection was conducted using a questionnaire consisting of 14 statements. The analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS version 3.2.9. The results showed that (1) Work discipline has a significant effect on job satisfaction in the Central Bengkulu Regent Office’s; (2) The work environment has a significant effect on job satisfaction in the Central Bengkulu Regent’s Office; For future researchers, it is recommended that this study be used as a reference to address any shortcomings and improve upon the findings. Additionally, it is suggested that the Central Bengkulu Regent’s Office prioritize efforts to enhance job satisfaction by promoting high levels of work discipline and cultivating a positive work environment.
Keywords: Work discipline, Work Environment, and Job satisfactionKantor Bupati Bengkulu Tengah merupakan instansi pemerintah yang bergerak dalam bidang pelayanan publik. Akan tetapi, kepuasan kerja pegawainya masih belum optimal. Hal ini disebabkan oleh beberapa faktor, antara lain disiplin kerja dan lingkungan kerja. Oleh karena itu, penelitian ini bertujuan untuk menguji pengaruh disiplin kerja dan lingkungan kerja terhadap kepuasan kerja pada Kantor Bupati Bengkulu Tengah. Penelitian ini menggunakan teknik sensus sampling, dengan jumlah sampel 123 orang pegawai Kantor Bupati Bengkulu Tengah. Pengumpulan data dilakukan dengan menggunakan kuesioner yang terdiri dari 14 pernyataan. Analisis dilakukan dengan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS versi 3.2.9. Hasil penelitian menunjukkan bahwa (1) Disiplin kerja berpengaruh signifikan terhadap kepuasan kerja pada Kantor Bupati Bengkulu Tengah; (2) Lingkungan kerja berpengaruh signifikan terhadap kepuasan kerja pada Kantor Bupati Bengkulu Tengah; Bagi peneliti selanjutnya, penelitian ini disarankan untuk dijadikan acuan guna memperbaiki kekurangan dan menyempurnakan hasil penelitian. Selain itu, disarankan agar Kantor Bupati Bengkulu Tengah lebih mengutamakan upaya peningkatan kepuasan kerja dengan meningkatkan disiplin kerja yang tinggi dan menciptakan lingkungan kerja yang positif.
Kata Kunci: Disiplin Kerja, Lingkungan Kerja, dan Kepuasan Kerj
Analysis Of Export Competitiveness Indonesian Patchouli Produce In The International Market : RCA And ISP Approaches
Global demand for patchouli oil reaches around 1,500 tonnes annually, with Indonesia supplying around 70 per cent of total demand. The area under patchouli cultivation in Indonesia has declined by an average of 1.52 per cent per year, and patchouli production in 2024 is estimated to reach only 2,220 tonnes, a sharp decline of 14.17% compared to the 2023 figure. However, the price of patchouli at the farmer level in the domestic market is quite encouraging. Therefore, with the increase in patchouli prices, farmers are expected to be able to increase production and exports of patchouli products in the international market. Indonesia's patchouli export destinations are spread across the continents of Asia, Europe, and Africa. The researcher aims to analyse coffee exports (HS 0901) to the largest export destinations, namely Egypt, Malaysia, Italy, and Japan, although in this case, coffee export volumes have decreased. This study is a secondary data analysis using time series data from 2014 to 2023. The export data analysed pertains to clove exports with HS code 3301 to Vietnam, Thailand, the Philippines, Singapore, and France, using Revealed Comparative Advantage Analysis and the Trade Specialisation Index. Based on the results of the Revealed Comparative Advantage (RCA) and Trade Specialisation Index (ISP) analyses, it can be concluded that Indonesian patchouli products have a very strong competitive position in the international market. The RCA values for several major export destinations, particularly Singapore, the Philippines, and Vietnam, indicate consistent comparative advantages
Bank Sampah sebagai Upaya Pencegahan Pencemaran Lingkungan Dalam Pengembangan Pariwisata Berkelanjutan .
Pengembangan pariwisata di Desa Tapak Gedung menjadi desa wisata merupakan upaya meningkatkan perekonomian dan kesejahteraan Masyarakat tetapi juga menimbulkan masalah sampah baik dari warga desa maupun pengunjung kawasan wisata. Permasalahannya di Desa Tapak Gedung belum ada Bank Sampah, karena BUMDes belum memiliki unit pengelola sampah. Hal tersebut dikarenakan pengelola BUMDes dan perangkat desa lainnya belum memiliki pengetahuan, kesadaran tentang Bank Sampah dan keterampilan mengelola Bank Sampah serta mengolah sampah. Tujuan kegiatan Pengabdian Kepada Masyarakat ini untuk meningkatkan pengetahuan dan kesadaran masyarakat mengenai pariwisata berkelanjutan dan meningkatkan keterampilan mengelola dan mengolah sampah melalui Bank Sampah sebagai upaya pencegahan pencemaran lingkungan. Kegiatan pengabdian kepada masyarakat dengan metode ceramah, diskusi, dan pelatihan ini berupaya untuk memberikan motivasi dan kesadaran dan meningkatkan pengetahuan dan keterampilan pentingnya mengelola dan mengolah sampah. Pelaksanaan pengabdian kepada masyarakat (PkM) ini telah memberikan pengetahuan melalui materi pariwisata berkelanjutan, sampah organik dan anorganik, pilah dan olah sampah serta kelembagaan Bank Sampah. Pelatihan pilah dan olah sampah organik menjadi eco-enzyme dan sampah anorganik menjadi eco-brick. Menyampaikan draft AD/ART dan struktur organisasi Bank Sampah. Setelah kegiatan PkM ini diharapkan di Desa Tapak Gedung melalui musyawarah desa dapat membentuk Bank Sampah Desa.Tujuan kegiatan Pengabdian Kepada Masyarakat ini untuk meningkatkan pengetahuan dan kesadaran Masyarakat mengenai pariwisata berkelanjutan dan meningkatkan keterampilan mengelola dan mengolah sampah melalui Bank sampah sebagai Upaya pencegahan pencemaran lingkungan. Pengembangan pariwisata di Desa Tapak Gedung menjadi desa wisata merupakan upaya meningkatkan perekonomian dan kesejahteraan Masyarakat. Namun tidak dipungkiri juga menimbulkan masalah diantaranya persoalan sampah baik dari masyarakat warga desa maupun pengunjung kawasan wisata. Upaya mengatasi hal tersebut berdasarkan regulasi melalui Peraturan Desa (PERDES) No. 14 Tahun 2023 tentang Pengelolaan Sampah Rumah Tangga dan Sampah Sejenis Rumah Tangga, Pasal 15ayat (4) bentuk lembaga pengelola sampah yaitu Bank Sampah. Permasalahannya di Desa Tapak Gedung belum ada Bank Sampah, karena BUMDEs belum memiliki Unit pengelola Sampah. Hal tersebut dikarenakan pengelola BUMDes dan perangkat desa lainnya belum memiliki pengetahuan, kesadaran tentang Bank Sampah dan keterampilan mengelola Bank Sampah serta mengolah sampah. Kegiatan Pengabdian Kepada Masyarakat dengan metode ceramah, diskusi dan pelatihan, ini berupaya untuk memberikan motivasi dan kesadaran, meningkatkan pengetahuan dan keterampilan pentingnya mengelola dan mengolah sampah melalui Bank Sampah sebagai Upaya mencegah pencemaran lingkungan. Pelaksanaan Pengabdian Kepada Masyarakat ini telah memberikan pengetahuan melalui materi Pariwisata Berkelanjutan, Sampah organik dan anorganik, pilah dan olah sampah serta Kelembagaan Bank Sampah. Pelatihan pilah dan olah sampah organik menjadi Eco Enzume dan sampah anorganik menjadi Ecobrick. Menyampaikan draft AD/ART dan Struktur Organisasi Bank Sampah. Setelah Kegiatan PkM ini diharapkan di Desa Tapak Gedung melalui musyawarah desa dapat membentuk Bank Sampah Desa
Contributions/Roles of Millennial and Gen Z in Utilising Digital Technology
The millennial generation and generation Z play a strategic role in the era of modernization influenced by technological advances and globalization. Generation actively contributes to economic, cultural, and social aspects with the characteristics of being adaptive, digital-savvy, critical and innovative, open, free, critical, and brave by fostering opportunities and chances to innovate. Through qualitative methods based on secondary data analysis, this study reveals how this generation accelerates current social change. Despite facing economic challenges and financial pressures, this generation is still able to contribute to a more advanced and inclusive society. Their technological skills and entrepreneurial spirit create opportunities for innovation, especially in the digital economy and social movements that support inclusivity and diversity. Driven by technological advances, the influence of globalization, these two generations have extraordinary abilities to adapt, think critically, and create innovations that can affect many aspects of life, such as the economic, cultural and social fields
Exploring the dynamic role and cultural meaning of the ‘Berasan’ in Rejang traditional weddings in Bengkulu Province
The 'Berasan' tradition in Rejang traditional weddings in Bengkulu Province shows significant dynamics in its development. Because it is a cultural system of community life, this tradition is important to understand so that it is widely known and studied in depth by experts, both within and outside Bengkulu Province. This study aims to describe the dynamics of the 'berasan' culture related to its history, system, ceremonial structure, meaning, and shifting patterns of variation in Rejang traditional weddings in Bengkulu Province. This study uses an ethnographic survey method and a qualitative approach. Data collection from informants (who meet the requirements for the study of oral traditions) through interviews and documentation in the form of words, sentences, symbolic actions, and objects or equipment used as well as secondary data, such as texts, traditional manuscripts, and videos of the 'Berasan' procession. Data analysis techniques are carried out through the stages of listening, viewing, and recording as well as transcribing, analyzing, and interpreting data according to the problem and drawing conclusions. The results of the research "Dynamics of the 'Berasan' tradition in Rejang traditional weddings in Bengkulu province" can be stated that: (1) the history of the origins of the 'berasan' tradition as a hereditary legacy from ancestors or since the existence of the ancestors of the Rejang tribe in Bengkulu; (2) the 'berasan' tradition system as an essential procession in Rejang traditional weddings; as a continuation of the introductory relationship between the man (bachelor) and the woman (girl), (3) the structure of the 'berasan' tradition is a deliberation process to formalize the engagement through a meeting of the man's family with the woman's family, witnessed by traditional figures, village heads, and religious scholars, in order to decide various matters related to the implementation of the 'marriage contract' and the wedding party, (4) the meaning of 'berasan' as a symbol of the value of the certainty of the relationship between the man (bachelor) and the woman (girl), a symbol of commitment to silaturahmi in perpetuating the relationship between the two new families, and a symbol of 'respect' as a form of appreciation for the woman's family, and (5) there is a pattern of variation in the shift in the 'berasan' tradition (culture), such as (a) simplification of the procession time (flexibility), (b) simplification of the use of symbolic equipment (such as tools), (c) shift in the use of language (from Rejang to Indonesian), and (d) differences in the use of technology and (e) variations in the rules for implementing the tradition 'berasan' in various places, in Bengkul
Translingual practice as a rhetorical tactic in the 2024 gubernatorial election debates
With an emphasis on the overall rhetorical tactics used in a political discourse, this qualitative case study investigates translingual practice in the 2024 Jakarta gubernatorial election debates. It specifically examines how the candidates deliberately switched between Indonesian, English, and regional languages to interact with a linguistically varied population and to create compelling political narratives. The study is framed under the frameworks of both translingualism and Critical Discourse Analysis (CDA). Data sources were taken from the transcribed video recordings. The analysis emphasizes the interplay between multilingual communication, voter perception, and identity construction within Jakarta’s multicultural context. The findings revealed that translingual practice was purposefully used to appeal to a broader range of demographic groups. Candidates can improve their political messaging, negotiate their identities, and promote inclusivity by mixing languages. Translingual practice is a dynamic and flexible tool for political communication in Jakarta's diverse language environment. By showing that translingual practice serves as a strategic performative tool in electoral engagement rather than just being a reflection of Indonesia's linguistic diversity, this study contributes to the body of research on political discourse in multilingual cultures. It makes the case that, especially in globalized metropolitan contexts, language choice in political discourse is vital for influencing public opinion and for navigating democratic processes