University of Sri Jayewardenepura: Journals & Proceedings
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The Mediating Role of Perceived Authenticity on Relationship Between Social Media Influencers and Domestic Tourist Travel Decision: A Study Focusing on Multiple Tourist Places in Sri Lanka as Travel Destinations
Get PDFPurpose: This study explores the impact of social media influencers (SMIs) on travel decision-making in Sri Lanka, aiming to fill a research gap on their role in shaping traveler behavior. It highlights the potential for SMIs to assist the country's tourism recovery post-crises like the 2019 Easter attacks and COVID-19. The findings offer strategic insights for marketing Sri Lanka as a tourist destination and fostering sustainable tourism growth.
Design/methodology/approach: The study uses a quantitative approach and deductive reasoning to investigate how social media influencers (SMIs) affect Sri Lanka's domestic tourism destinations. Also, this study collected 368 qualified responses from Google form as the sample which was collected as primary data other articles and books referred to this as the secondary data source. For the data analysis, this study adopted the IBM SPSS software tool.
Findings: This study examines how Social Media Influencers (SMIs) impact domestic travel decisions, focusing on SMI Content Relevance, Attractiveness, Expertise, and Trustworthiness. A strong correlation is found between these characteristics and travel decisions, with perceived authenticity playing a key mediating role. The analysis reveals a significant combined effect of these factors on shaping travel preferences.
Originality: This research offers a unique exploration of social media influencers' impact on tourism decision-making in Sri Lanka, focusing on the often-overlooked mediating role of perceived authenticity. By examining how SMI attributes—such as content relevance, expertise, and attractiveness—affect independent travel choices, the study sheds new light on the intricate dynamics between influencers and tourists. Its findings provide novel insights for marketers and policymakers aiming to harness influencer power for sustainable tourism growth.
Implications: This research enriches social influence theory by highlighting how social media influencers shape travel trends, particularly within Sri Lanka's cultural context. Practically, it emphasizes integrating influencers into strategic tourism marketing, especially for post-crisis recovery, enhancing domestic and foreign tourism appeal. The study provides a foundation for evidence-based decision-making, helping stakeholders align strategies with evolving consumer behavior trends
සැළලිහිණි සංදේශයේ අලංකාර පිළිබඳ විමර්ශනාත්මක අධ්යයනයක්
No full textThe Sinhalese sandesha literary tradition first emergedduring the Gampalola period. In this period, twoSandeshas called Thisara Sandeshaya and Mayura Sandeshaya were created. During the Kotte period, The development of this new literary tradition. Can be observed the sixth king Parakramabahu, who ruled the state during this period, provided the ptronage of the state to develop literature and art. As a result, Paravi Sandeshaya, Gira Sandeshaya, Kokila Sandeshaya, Hansa Sandeshaya and Salalihini Sandeshaya were umposed. This literary tradition has unique characteristics. Such as having a famous man or woman as the leader, having a message bearer, praising the ability and image of the message bearer, praising the path, praising the king, delivering the message, blessing the messenger etc it. The purpose of the research was to study the Embellishments of the Salalihini sandeshaya, which includes these features. The significance of this research is to study the use of embellishments in the literary tradition of the message in the form of four words, and the poetic ability to compose poems using embellishments. The limitation of the research was on the Salalihini Sandeshaya. The author uses thirteen embellishments in Slalalihini Sandesaya. Among them, metaphorical embellishment, natural embellishment, Most prominent. It was possible to discover that ten more Embellishments ones been used literar
Refining Human Capital Insight: An Elegant Exposition of Enriching Essentials: A Book Review
Get PDFThis book review pertaining to “Advanced HRM” offers a panoramic view relating to intricacies of managing people, the most “precious” resource in any organization. The author, having produced a masterpiece “Human Resource Management”, has extended the depth and breadth of its coverage in adding much value, inclusive of concepts, frameworks, applications, cases, tools as well as reflections. In the logically sequenced twelve chapters, the author offers valuable knowledge enriched with objectives and a series of real life examples. Visual depictions such as frameworks, process flow charts, models and figures have enriched the clarity of thoughts associated with an increased appeal for reading. From a critical perspective, providing useful web links for further reading, additional tools, or latest statistics can be a further improvement. Also, reference to the contribution towards HRM by regional and local resource personnel could have been meaningfully incorporated into the discussion. Overall, the author invites the reader for an impactful interaction of reflecting and relating the richly covered content towards the betterment of individuals and institutions alike
Youth Civic Engagement in the Philippine Uplands: The Case of the Higaunons in Brgy. Kiabo, Malitbog, Bukidnon, Philippines
Get PDFMeaningful civic engagement that is inclusive of cultural minorities is vital for thriving democratic societies. This study investigates civic engagement among Higaunon youth, an indigenous community in the Southern Philippines, addressing a gap in the literature on minority engagement in democratic processes. Through focus group discussions (FGDs) with the youth and tribal leaders, key informant interviews (KIIs), and personal interviews, the research explores four engagement domains: grassroots community organizing, civic activism, community service, and political participation. Findings reveal that Higaunon youth actively engage across these areas, driven by social ties, cultural traditions, communal identity, and leadership influence. Notably, indigenous frameworks of engagement, promoted by tribal leaders, shape their civic behaviors. However, challenges such as religious divisions, economic constraints, cultural erosion, and lack of institutional support hinder participation. Despite these challenges, engagement yields significant benefits to the youth through strengthened youth empowerment, community cohesion, and cultural preservation.
DOI: http://doi.org/10.31357/fhss/vjhss.v10i01.0
Factors Influencing the Property Valuation Accuracy: A Systematic Literature Review
No full textWithin the context of property valuation practice, the accuracy is intensively concern around the globe. The paper examines fifteen scholarly articles published contemporary to attain the objective of the study. Especially the articles, observed related to both developing and developed market therefore, it is accepted that the study refers the entire global context. This research attempts to evaluate the factors influencing the property valuation accuracy. The study specifically follows thematic analysis to identify, analyse and interpret the patterns of shared meanings within existing literature. Findings reveal that three majorfactors with its sub variables, influencing the Valuation Accuracy including Expertise of the Valuer, Behavioural factors of the Valuer and External factors and further divided by its own sub variables.
 
A Review and A Reflection on Branches of Human Resource Management
No full textThe objectives of this review were to explore the branches of human resource management (HRM) and investigate interconnections and interdependence among the branches of HRM and to identify the possible research gaps regarding the branches of HRM. In order to achieve these review objectives, a systematic literature review was conducted using 65 relevant and appropriate secondary sources of information which are available and accessible. Findings of the review identified 15 branches of HRM and almost all branches are interconnected and interdependent with each other branches of HRM. In addition, this review also figures out several research gaps which are very useful to the academic and practitioners who are interested in further exploring this research area.
Key Words: Branch, Human Resource Management, Literature Review, Research Ga
Cocos nucifera (Coconut Palm): A Holistic Appraisal of Its Bioactive Compounds, Therapeutic Potential, Industrial Utility, and Role in Sustainability
No full textCocos nucifera, commonly known as the coconut palm or the "tree of life," is a versatile plant with significant nutritional, therapeutic, industrial, and ecological importance. This review highlights the bioactive compounds, health benefits, industrial applications, and sustainability contributions of the coconut tree. A comprehensive literature search across PubMed, Scopus, Web of Science, Google Scholar, and ScienceDirect was conducted using standardized inclusion and exclusion criteria. Findings reveal that coconut-derived phenolics, flavonoids, cytokinins, and medium-chain fatty acids contribute to robust antioxidant, antimicrobial, anti-inflammatory, wound-healing, and anti-cancer activities, supported by assays such as 2,2-diphenyl-1-picrylhydrazyl (DPPH), Ferric Reducing Antioxidant Power (FRAP), 2,2′-azino-bis(3-ethylbenzothiazoline-6-sulfonic acid) (ABTS) and Anti-inflammatory. Virgin coconut oil demonstrates superior free-radical scavenging compared to refined oil due to its rich phenolic and lauric acid content, while coconut water shows significant cytoprotective and anti-ageing effects attributed to its cytokinins. Industrially, husk and shell by-products are valorized into bio-composites, activated carbon, biochar, and construction materials, advancing principles of the circular economy. In agriculture, coir pith enhances soil fertility and water retention, while copra meal serves as a protein-rich livestock feed. Emerging frontiers include nanotechnology, where coconut-derived carbon and nanocellulose are applied in drug delivery, water purification, and tissue engineering. Despite promising laboratory and preclinical results, translational research gaps remain, particularly in clinical validation of coconut’s anti-cancer and metabolic benefits. Overall, this review highlights the coconut tree as a holistic bioresource with potential to address global challenges in health, sustainability, and renewable innovation, underscoring its enduring role as a “tree of life.”
KEYWORDS: Antioxidant activity, circular economy, natural therapeutics, sustainable agriculture, Coconut tre
Public Awareness of the Exposure and Effects of Microplastics on Humans: A Descriptive Cross-Sectional Study in the Colombo District, Sri Lanka
No full textPlastic particles less than 5mm in size are a growing global concern, making the environment more vulnerable. Raising public awareness of their harmful effects might help to reduce plastics entering the environment. The study aimed to assess public knowledge and attitudes towards microplastics and their adverse health effects in the Colombo District, Sri Lanka. A descriptive, cross-sectional study design was used, and data were collected from the general public using an online Google Form. The online questionnaire included questions on knowledge and attitudes towards microplastics. A total of 510 responses were received; after excluding 21 incomplete responses, 489 (95.8%) were included in the analysis. The responses were analysed for descriptive statistics: frequencies and percentages with SPSS version 26. Out of 489, 405(82.8%) had a university degree, and 313(64%) were females. Regarding knowledge, 473(96.7%) and 446(91.2%) recognized that microplastics harm human and marine life, respectively. Only 228 (46.6%) identified improper disposal as a primary cause. Even though 363 (74.2%) knew about the toxicity of microplastics, only 179(36.6%) and 212(43.4%) knew about its crossing into gastric epithelium and food chain integrations, respectively. Regarding attitudes, while 370(75.7%) considered living with fewer microplastics, only 37(7.6%) believed they could completely live without them. All individuals (n=489[100.0%]) advocated for biodegradable alternatives. However, 6(1.2%) individuals firmly expressed their unwillingness to reduce the use of microplastics. The study identified knowledge gaps and uncertain behavior to reduce pollution, highlighting the need for effective public education and stronger waste management policies.
KEYWORDS: Microplastics pollution, Knowledge and Attitudes, Health effects, Sri Lank
Cover Page and Preliminary Pages
No full textTHE EFFECT OF INSTITUTIONAL INJUSTICE ON INTENTION TO MIGRATION AMONG EMPLOYEES IN SRI LANKA WITH THE MODERATION EFFECT OF JOB ENTRENCHMENT
Eshadi, S.H.A.H and Lakchan U.G.C
PROMOTING UNDERUTILIZED INDIGENOUS FRUIT MARKET IN SRI LANKA AS A NEW AGRIBUSINESS VENTURE: A SYSTEMATIC LITERATURE REVIEW
Silva K.N.N. and Rasanjalee P.H.N.
DETERMINANTS OF YOUTH LABOR FORCE PARTICIPATION IN AGRICULTURAL SECTOR: EVIDENCE FROM BUTTALA DIVISIONAL SECRETARY’S DIVISION IN SRI LANKA
Erangajith R.M.D., Thayaparan A. and Phillip P.M.G.
ETHICAL IMPLICATIONS OF COMMISSION-BASED INCENTIVES ON LOTTERY AGENT MOTIVATION IN GALLE DISTRICT SRI LANKA
Jayaratne T.A. and Rathnayake H. D.
HOUSEHOLD INCOME DIVERSIFICATION AND FOOD SECURITY IN SRI LANKA
Dharmadasa R.A.P.I.S., Sanjeewa K.A.S., Tharsalan M., and Subasingha S.A.T.P
MACROECONOMIC DETERMINANTS OF YOUTH UNEMPLOYMENT IN SRI LANKA: AN ARDL APPROACH (1990–2021)
Rasara A.A.B.
ARTIFICIAL INTELLIGENCE IN GREEN VALUE CREATION OF SMES:
AN EMPIRICAL INVESTIGATION IN THE NORTHERN PROVINCE OF SRI LANKA
Sivashanker R
An Anthropological Study on the ‘Killa’ (Defilement) Concept Related to Paddy Farming
No full textThis research investigates the relationship between the concept of Killa and paddy farming. The main purpose is to study the socio-cultural impact of the practices related to the killa concept among the taboos and practices of paddy cultivation. Specific objectives include identifying the concept of Killa as an important part of rites of passage and human life, studying the socio-cultural value of the concept of Killa, and its present practice and interpretations. The Applied Anthropological study selected fifty farmers from Uhana Divisional Secretariat in Ampara district as primary respondents, through judgmental sampling method. Respondents were of the opinion that apart from birth, puberty, monthly menstruation and death, food is also associated with killi. The most significant entity about Killa was that it was feminine and primarily affected. The farmers said it was a taboo for women to come to the threshing floor, and it was mentioned as an age-old custom. In addition to this, threshing is also prohibited for the male who have been exposed to killa. If a baby is born in the home of a farmer, he is prohibited from threshing for 30 days due to the vadum killa on his crops. The onset of puberty is known by the villagers as Kotahalu Killa and lasts for fourteen days. When a householder or close relative dies, it is forbidden to come to the threshing floor for three months. Therefore, it was realized from the comments of the villagers that the barriers among paddy cultivation are very strong and have remained secure from the past to the present. It may be concluded that farmers who were carrying on paddy farming with divinity believe the concept of killa. According to that, since the past till the present days, the same taboos were followed and the cultivation was carried out with great reverence.
DOI: http://doi.org/10.31357/fhss/vjhss.v10i01.1