Synthesis Publication (E-Journals)
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Pengaruh Strategi Positioning Dan Citra Destinasi Terhadap Keputusan Berkunjung Pada Dusun Kreatif Marindal
No full textThe aims of this research are to analyze how much influence strategy of positioningand destination image to visiting decisions at Dusun Kreatif Marindal. The sampel sizeconsist of 114 respondents in destination with sample total. It provides whole of member ofthe population to be sample. Data analysis through multiple regression test, data processinguses SPSS. Results shows any effect of the positioning strategy and the image of destination tovisiting decisions. The conclusion of this research are proved that partial strategy ofpositioning has not effect to visiting decision but destination image has positive andsignificant influence on visiting decisions, simultaneous strategy of positioning anddestination image have positive and significant impact to visiting decisions
Pengaruh Kualitas Produk dan Pelayanan Terhadap Kepuasan Konsumen Pada Rumah Makan Mie Kocok Geurugok (MIKOG)
No full textThe purpose of this research is to know how much influence product quality and service to customer satisfactionat rumah makan mie kocok geurugok (MIKOG). The sample are 115 consumers who came more than twice in October 2019, using selected sample technique (purposive sampling), which is a sampling technique with certain considerations. Data analysis using multiple regression test, hypothesis testing using the coefficient of determination (R2), partial test (t test), and a simultaneous test (F test), data processing using SPSS 20. Results showed that of variable product quality and service are able to explain the existence of the variable customer satisfaction, besides the partial product quality has no effect and does not significantly influence to customer satisfactionand service have positive and significant influence on customer satisfaction, simultaneous product quality and service have positive and significant impact to customer satisfaction
Pengaruh Perputaran Piutang Usaha Terhadap Keuntungan Usaha Pada Umkm Koperasi Syariah Anugerah Batang Kuis
No full textThe purpose of this study was to determine whether there is an effect ofreceivables turnover on profits at the Anugerah Batang Kuis Cooperative SMEs.Data analysis using simple linear regression test, hypothesis testing using thecoefficient of determination (R2), partial test (T test), while data processing usingthe SPSS 22 program. 8,730, and T-Test Results with a count of 3701 and Ttable2.13185, with a significant value of 0.000. Thus partially the receivables turnovervariable has a positive and significant effect on profits (profit)
Pengaruh Motivasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Garuda Plaza Hotel Medan
No full textThe research was conducted at Garuda Plaza Hotel Medan. The purpose of this study is to find out the level of motivation, the level of work discipline, the level of performance of hotel employees,as well as whether there is an influence of motivation and work discipline on the performance of Garuda Plaza Hotel Medan employees both partially and simultaneously. the research method used is deskriptif quantitative method. Furthermore, data collection techniques are used by disseminating questionnaires,interviews, and observations. The data analysis technique used is double-digit linear regressionanalysis. based on the analysis of respondents' answers, the results were obtained that the level of motivation and level of employee discipline had a positive and significant effect. While the level of employee performance is in the category of positive and significant influence. The results of this study show that: there is an influence of motivation and work discipline on the performance of Garuda Plaza Hotel Medan employees both partially and simultaneously
Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada PT. Kreasi Lutvi Sejahtera (UKM Keripik Singkong) Di Tanjung Morawa
No full textThis study aims to determine how the effect of price and product quality on consumer buying interest. many types of similar businesses with the same price, causing many competitors / competitors, low product innovation so that they do not have other types of processed cassava, packaging is still manual and product durability is short so that the chips are easily soft
Perancangan Website Sekolah pada SMK Yapim Taruna Bandar
No full textWebsite is one of the promotional media that can be accessed online through internet networks where websites have sites that provide advertising services. Now the website has been used by many companies as one of their promotional media. Yapim Taruna Bandar High School is one of the educational institutions in Trade III, Bandar Subdistrict, Simalungun Regency that does not yet have a website or can be said to have not utilized their internet facilities. The purpose of this study was to facilitate the citizens of Yapim Taruna Bandar High School and the wider community as a means of information and promotion. Where this application has two main functions. The first is a general user, namely the website display page that contains information about Yapim Taruna Bandar High School. Then the administrator is used as data processing or can only be used by the admin
Pengaruh Kualitas laba, Ukuran Perusahaan dan Struktur Modal Kerja terhadap Nilai Perusahaan Otomotif.
No full textTujuan Penelitian ini adalah untuk mengetahui apakah ada pengaruh kualitas laba, ukuran perusahaan dan struktur modal kerja terhadap nilai perusahaan otomotif yang terdaftar di bursa efek indonesia. Sampel penelitian ini adalah 12 sampel perusahaan otomotif, teknik pengambilan sampling pada penelitian ini adalah probability sampling dengan menggunakan pendekatan simple random sampling. Analisis data menggunakan metode regresi data panel dengan menggunakan aplikasi EViews versi 9. Adapun Hasil penelitian menunjukkan bahwa secara parsial kualitas laba dan ukuran perusahaan tidak berpengaruh signifikan terhadap nilai perusahaan, struktur modal berpengaruh signifikan terhadap nilai perusahaan, sedangkan secara simultan kualitas laba, ukuran perusahaan, dan struktur modal berpengaruh signifikan terhadap nilai perusahaan
Pengaruh Segmentasi Pasar, Produk dan Price terhadap Keputusan Nasabah Menggunakan Jasa PT. Pegadaian Syariah Cabang Kuala Simpang
No full textPT. Pegadaian (Persero) is one of the non-banking credit institutions that serve the public in order to get funds quickly through credit. To improve customer decisions PT. Pegadaian is highly demanded for all branch outlets to increase market segmentation. This study aims to analyze the effect of Market, Product and Price Segmentation on Customer Decisions through customer trust in PT. Pegadaian Syariah Kuala Simpang Branch. This study uses a quantitative method involving 133 respondents, sampling using Random Sampling is a sample determinant that provides equal opportunities for each population customer to be sampled. Data collection is done by using questionnaires. The data obtained were analyzed using statistical formulas, with multiple linear regression model, namely path analysis which was processed with SPSS version 18 program. The results of the study showed that partially the quality of service and product had a positive effect on PT. Pegadaian Syariah Kuala Simpang Branch
Pengaruh ROA ROE Terhadap Harga Saham Pada PT. Blue Bird Tbk dan PT. Transportasi Indonesia Tbk
No full textThe purpose of this study was to determine whether Return on Asset and Return on Equity simultaneously and partially affect stock prices in transportation companies PT. Blue Bird Tbk and PT. Transportasi Indonesia Tbk (WEHA) listed on theBursa Efek Indonesia. The population and sample in this study are the company's financial statements PT. Blue Bird Tbk and PT. Transportasi Indonesia Tbk (WEHA) listed on the Bursa Efek Indonesia of the year 2015-2019. The data used are secondary data. The analysis technique used is statistical analysis and multiple linear regression test.Based on the test results it can be concluded thatReturn on Asset (ROA) and Return on Equity imultaneously and significantly influence the stock price.Partially Return on Asset (ROA) have effect and significantly on stock prices and Return on Equity (ROE) has no and significant effect on stock prices
Pengaruh Perputaran Piutang Terhadap ROA Studi Kasus PT. Bank Pembiayaan Rakyat Syariah Adeco
No full textThe purpose of this study is to determine whether the accounts receivable turnover affects the profitability of PT. BPR Syariah Adeco Langsa. The sample of this research is PT. Adeco SRB in 2016-2018, sampling using purposive sampling is a technique used to achieve certain goals. Data analysis using simple regression, hypothesis testing with the coefficient of determination (R2) test, partial test (t test), while processing data using SPSS 24. The results of research using the ttest is known that the pivot rotation variable has no effect on profitability at PT.Adeco Langsa SRB. Where the t-value for the Accounts Receivable Turnover variable is 0.171 from alpha 0.05