Synthesis Publication (E-Journals)
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Analisis Rasio Likuiditas dan Profitabilitas untuk Menilai Kinerja Keuangan Perusahaan pada PT. Astra International Tbk
No full textThe purpose of this research was to know the financial performance of PT. Astra International Tbk based on liquidity and profitability ratios. The research used qualitative descriptive methods, where data collections methods from of library methods, with secondary data types and internal and external data sources. Results showed that of financial statement analysis used liquidity ratios, namely Current Ratio, Quick Ratio and Cash Ratio were not good because it has decreased every years, although still the ability to pay current debt but would have a bad effect if this decline was not overcome well. Financial performance in terms of profitability ratios namely Gross Profit Margin, Net Profit Margin, Return on Assets and Return on Equity were in good condition in produce profits and has increase every years
Perancangan Corporate Identity Sebagai Media Promosi Pada UMKM Fajar Mebel Berbasis Adobe Photoshop Adobe Premiere Pro Dan Coreldraw
No full textThe purpose of this study is to design a corporate identity for Fajar FurnitureUMKM and also as a tool for media promotion in order to introduce the company's productsto the wider community so that can be seen anywhere. The research method used is escriptivequalitative method, the design of corporate identity that can be visualized, one of which is alogo and the logo can later be applied to various promotional media, such as: businesscards, brochures, and others. And the existence of a video profile from the company aims topromote and introduce Fajar Furniture UMKM to the wider community. The results of thisresearch that has made a corporate identity in SMEs Dawn Furniture, so his guess peopleeasily find information about SMEs Dawn Furniture, Corporate Identity can also assist in thepromotion of the products are sold both from home or company
Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Kepuasan Pelanggan PT. Tri Karya Cemerlang (Study Kasus pada Karyawan PT. Nippon Indosari Corpindo)
No full textthe purpose of this study was to determine whether there is an influence of service quality and brand image on customer satisfaction at PT. Tri Karya Cemerlang. The sample of this study was 52 people. Sampling using probability sampling with random sampling technique. The results showed that the coefficient of determination obtained by 0.882 or 88.2% showed that The Quality of Service and Brand Image was able to explain the variation in customer satisfaction in PT Tri Karya Cemerlang, while the remaining 11.8% was explained by other variables not studied in this study such as facilities, product quality, conformity between price and product, etc., The results showed that service quality partially had no effect on customer satisfaction, while brand image had a positive and significant effect on customer satisfaction, while simultaneously service quality and brand image had a positive and significant effect on customer satisfactio
Pengaruh Motivasi terhadap Kinerja Karyawan pada PT. Lika Utama Engineering Medan
No full textThe purpose of this study is to determine whether there was an effect of work motivation on employee performance at PT.Lika Utama Engineering Medan. The sample of this study was 30 employees in 2019, sampling technique used was saturated sampling technique,which was a sampling technique in which all members of the population were sampled. Data analysis was using Simple Linear Regression test, hypothesis test was used coefficient determination test (R2), partial test (t test), while data was processed used SPSS 22. The results of this study showed that work motivation does have a variable on employee performance, other than that,work motivationvariables partialy have no effect and does not significantly affect employee performance at PT. Lika Utama Engineering
Pengaruh Pandemi Covid-19 Terhadap Tingkat Hunian Kamar pada Hotel Garuda Plaza Medan, Skripsi pada tahun 2021
No full textPandemi covid-19 yang melanda dunia saat ini telah merubah tatanan kehidupan manusia. Masyarakat dunia di wajibkan untuk mengikuti aturan yang berlaku di masing-masing negara sesuai dengan standar yang telah ditetapkan oleh organisasi kesehatan Dunia dampak nyata pandemi ini adalah perlambatan ekonomi hampir diseluruh negara di dunia. Pariwisata dan perhotelan merupakan yang paling fatal terdampak. banyak hotel yang tutup dan tidak mampu untuk beroperasional akibat tidak adanya tamu juga adanya pembatasan perjalanan dan bepergian. Dampaknya adalah angka pengangguran meningkat akibat banyaknya pemutusan hubungan kerja. Penelitian disini menggunakan metode kualitatif dimana hasil yang didapat setelah melakukan wawancara dengan informan juga menyebarkan kuisioner adalah bahwa benar pandemi covid-19 sangat berpengaruh terhadap tingkat hunian kamar pada Hotel Garuda Plaza Medan
Pengembangan Dan Pengelolaan Fasilitas Objek Wisata Pemandian Alam Kecamatan Namorambe
No full textthe purpose of ths research is that namorambe natural baths are widely enjoyed bylocal tourists alone but has not been visited by foreign tourists. Though the potential of naturalbeauty is also no less far from tourist attractions in other areas. It is often unable to receivevisitors anymore because the capacity of the gazebo is no longer available. Many groups ofemployees and families come to visit Namorambe nature baths until mat rentals and cottagesexceed availability. The type of research conducted in this study is qualitative research. The datacollection technique in this study used interviews. Based on the results of research on theconstruction of souvenir stalls and restaurants at tourist attraction sites and road repairinfrastructure leading to the location, it is necessary to intervene by the government and findinterested investors. Existing facilities now need to be kept clean and the role of the governmentto conduct counseling and training is needed
Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Dengan Harga Sebagai Variabel Moderating Pada PT. Perdana Agro Mandiri
No full textThis study aims to determine whether there is an effect of product quality and promotion on purchasing decisions simultaneously and partially, and to find out how price moderates product quality and promotion on purchasing decisions at PT Perdana Agro Mandiri for the period January-July 2020. The results showed that the coefficient of determination test (R2) obtained results of 0.807 or 80.7% indicating that product quality and promotion variables were able to explain the variations that occurred in the purchasing decisions of PT. Perdana Agro Mandiri, while the remaining 19.3% is explained by other variables not examined. The results of the study partially and significantly affected product quality on purchasing decisions, while promotions had no effect and were not significant on purchasing decisions at PT. Prime Agro Mandiri. While the simultaneous product quality and promotion have a positive and significant impact on purchasing decisions at PT. Prime Agro Mandiri. And Moderated Regression Analysis (MRA) shows that price does not moderate product quality and promotion on purchasing decisions at PT. Prime Agro Mandiri
Pengaruh Biaya Produksi dan Harga Jual Terhadap Pendapatan Pada UMKM Kolam Pancing Bado Tanjung Morawa
No full textThis study aims to determine whether there is an effect of Cost Of Productions and Selling Prices on Income at Bado Fishing Pond In Tanjung Morawa for the 2017-2020 period. The results showed that the coefficient of determination test (R2) obtained a result of 0.958 or 95.8% indicating that the variables of cost of produstions and selling price were able to explain the variations that occur in the income at Bado Fishing Pond, while the remaining 4.2% is explained by other variables not examined. The results of the partial study of cost of productions have positive and significant effect on the income, meanwhile selling price have negative effect significant on the income at Bado Fishing Pond. Meanwhile, the results of simultaneous testing of cost of productions and selling price together have a significant and significant effect on the income at Bado Fishing Pond in Tanjung Morawa
Analisis Strategi Pengelolaan Penjualan Kredit Pada PT Bronson Prima Industri Cabang Medan
No full textThis study discusses the analysis of credit sales management strategies at Pt Bronson Prima Industri Medan Branch. The problem formula in this research is How to Analyze the strategy of managing credit sales at PT Bronson Prima Industri Medan branch. The purpose of this study was to determine the credit sales management strategy implemented by PT Bronson Prima Industri Medan branch. This research is a qualitative descriptive study. Primary data is needed as a tool to collect information in the form of organizational structure, a brief history of PT. Bronson Prima Industri. The results of this study are: 1. Policy within a maximum credit period of 14 days, credit sales standards at PT Bronson Prima Industri also apply an assessment of the business prospects run by customers and owned resources. Terms of credit sales include KTP, NPWP, and credit application forms. 2. Credit management implemented by PT Bronson Prima Industri Medan branch includes limits on the amount of credit sales, credit ceiling provision, terms of credit repayment, provisions on limits on the number of loans, and the policy on collecting receivables
Pengaruh Struktur Modal, Pertumbuhan Penjualan Dan Ukuran Perusahaan Terhadap Profitabilitas Tiga Perusahaan Ritel Indonesia Yang Terdaftar Di Bursa Efek Indonesia
No full textThe purpose to analyze the effect of capital structure, sales growth and firm size to theprofitability at three Indonesian retail companies listed of the Indonesia Stock Exchange,partially and simultaneously. Methodology/approach – The sample used in this study amountedthree companies. The study used purposive sampling method and multiple regresion analysisanalysis The data analysis technique used in this research is multiple linear analysis. Findings – The results of the partial test (t test) of the Capital Structure (DER) variable have nopositive and insignificant effect to the Profitability (OPM). Sales Growth has a positive andsignificant effect to the Profitability (OPM). Firm Size has no positive and insignificant effect tothe Profitability (OPM). And simultaneously Capital Structure (DER), Sales Growth and FirmSize have a positive and significant effect to the Profitability (OPM). Novelty/value – The salesgrowth variable is the variable that has the largest partial effect compared to other variables inhe 2018-2021 period (quarterly