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Pengaruh Konten Instagram Wensen School Indonesia Terhadap Brand Image
Get PDFThe Influence of Wensen School Indonesia\u27s Instagram Content on Brand Image Andini Amelia CG191120543 The phenomenon of branding in Indonesia at this time has begun to shift, because the intended target consumer comes more from social media. The use of social media to improve brand image is considered appropriate through interaction with the audience on the content it creates. Many schools in Indonesia have used Instagram social media to create a brand image, one of which is a school called Wensen School Indonesia. Instagram is used by Wensen School Indonesia to upload photos and videos of various activities, and programs that are being run, as well as create interesting content to build a good view for followers. Therefore, the purpose of this study is to determine and analyze how much influence Instagram content has on the brand image of Wensen School Indonesia. This type of research uses quantitative descriptive method of distributing questionnaires online to Instagram followers @wensenschoolindonesia. The results of this study showed that with a sample of 100 followers, the output value of the coefficient of determination (R Square) is 0.588 or 59.3%. This shows that wensen School Indonesia\u27s Instagram content has an influence on brand image of 59.3% while 40.7% are influenced by other factors
Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Penggunaan Jasa Layanan pada JNE Express Tanjung Priok Jakarta Utara
Get PDFThe phenomenon in this research is related to the increasingly fierce competition in the shipping service industry. Some of the problems that occur regarding complaints of \u27delivered\u27 status sent but the package has not been received, the package received is wrong or confused with other packages, employees are not friendly in providing services, and payment transactions cannot use e-payment. The purpose of this research was to determine the impact of price and service quality on the decision to use services at JNE Express Tanjung Priok, North Jakatta. This research uses quantitative method with a descriptive analysis approach. The population is consumers at JNE Express Tanjung Priok North Jakarta. The sample was taken using the Slovin formula calculation. Data analysis using multiple linear regression models, T test, F test, and R2 coefficient of determination test. The results showed that simultaneously the variables Price and Service Quality affect the Decision to Use Services. This is evidenced by the results of the F test which has a significance value of 0.00
Pendampingan Penyusunan Unique Selling Point di Desa Wisata Borobudur, Kabupaten Magelang
Get PDFThe presence of Borobudur as one of the five Super Priority Areas (DSP) Tourism development needs to be carried out by participating in developing the surrounding area: first, so that the duration of tourist visits in Borobudur can be longer because there are other geographically integrated magnets that can be visited, and secondly so that it is sustainable If a tourist destination can maintain its presence, the community around the location of the Borobudur Temple destination must benefit from the existence of that destination. The existing Borobudur Temple is surrounded by a number of villages which support it, so the Directorate of Regional Tourism Destination Development I of the Ministry of Tourism and Creative Economy then agreed that 3 villages around Borobudur Temple should be prioritized for developing tourist villages, namely Karanganyar Tourism Village, Karangrejo Tourism Village and Borobudur Village. Borobudur Village itself has responded to this business opportunity with plans to develop the unique potential in each hamlet through the Thematic Village Program, and of the 21 new hamlets, 6 hamlets have started to discover potential and develop it, 15 other hamlets are still in the process of exploring potential. The Tidar Magelang University Community Service Team responded to this situation and provided education about the need to develop a tourist village based on the unique potential that exists in the village. The uniqueness of the product/service must differentiate it from products from other tourist villages and be in line with what tourists expect. This understanding is useful for the management of a tourist village so that they can focus on its development and have an optimal impact on improving the welfare of the surrounding community.
Perlindungan Hukum Hak Kekayaan Intelektual Merek Dagang
Get PDFBernung adalah salah satu desa yang berada di Wilayah Kecamatan Gedong Tataan, Kabupaten Pesawaran, Provinsi Lampung. Penduduk di Desa Bernung berjumlah 5.218 ( lima ribu dua ratus delapan belas ribu ) jiwa, yang terdiri dari laki-laki berjumlah 2.654 ( dua ribu enam ratus lima puluh empat) jiwa dan perempuan berjumlah 2.564 (dua ribu lima ratus enam puluh empat) jiwa. Mata pencaharian warga Bernung bertani, berkebun dan beternak. Dari hasil pertanian, perkebunan dan peternakan diolah menjadi industri rumah tangga berupa keripik melinjo, keripik pisang dan keripik kulit ikan. Proses pengolahan dan pemasaran dilakukan secara tradisional. Permasalahan yang ada di Desa Bernung adalah bahwa hasil pengolahan makanan tersebut belum mempunyai merek sehingga kurang dikenal masyarakat meskipun cita rasa cukup diminati oleh masyarakat. Solusi terhadap permasalahan yang ada di Desa Bernung adalah pelaksana pengabdian melakukan edukasi mengenai pentingnya hak kekayaan intelektual bagi kegiatan usaha terutama yang berbentuk penganan. Metode pengabdian berupa ceramah dan diskusi mengenai hak kekayaan intelektual khususnya tentang merek. Hasil yang ingin dicapai adalah warga di Desa Bernung Kecamatan Gedong Tataan Kabupaten Pesawaran dapat memahami proses pendaftaran merek dan memahami artinya pentingnya merek pada label makanan yang di produksi. Target luaran dalam kegiatan pengabdian kepada masyarakat berupa terbitnya artikel pada jurnal pengabdian masyarakat terakreditasi nasional
Peningkatan Pemahaman Pelayanan Prima melalui Workshop bagi Siswa SMK Yaspi Jaya - Jakarta Utara
Get PDFKegiatan Pengabdian pada Masyarakat ini bertujuan untuk memberikan penyuluhan kepada siswa SMK bagaimana memberikan pelayanan prima bagi konsumen, hal ini dilakukan untuk meminimalisir keluhan dari konsumen dan untuk meningkatkan kepuasan dari pengguna jasa atau produk. Metode kegiatan pengabdian masyarakat ini menggunakan metode ceramah secara offline, diskusi dan tanya jawab. Metode ceramah digunakan untuk menyampaikan gambaran secara umum mengenai strategi yang dapat diterapkan untuk meningkatkan pelayanan. Dalam pelatihan ini, peserta akan belajar mengenai prinsip-prinsip pelayanan prima, karakteristik pelayanan prima, serta bagaimana melakukan evaluasi dan monitoring terhadap pelayanan yang telah ditingkatkan. Dengan adanya pelatihan ini, diharapkan peserta mampu meningkatkan kepuasan pelanggan dan memperoleh keuntungan yang lebih baik dalam bisnis mereka. Hasil kegiatan ini diharapkan akan menambah wawasan bagi para siswa SMK Logistik dalam menangani pelanggan dan kegiatan ini dapat dinyatakan berhasil karena diikuti oleh seluruh siswa smk logistic sebanyak kurang lebih 100 siswa dan juga para sejumlah 10 orang. Hasil penyuluhan dinyatakan sangat baik sesuai dengan rencana, serta para siswa antusias mengikuti kegiatan sampai selesai.
Efektivitas Pemeriksaan Pajak Dalam Upaya Meningkatkan Penerimaan Pajak KPP Pratama Kendari Tahun 2022
Get PDFThis research aims to analyze and evaluate the effectiveness of tax audits at the Kendari Pratama Tax Service Office in 2022. The theory used in this research refers to the opinion of Musaroh (2010).The research method used is descriptive qualitative by interviews, observation and documentation, measure the level of effectiveness, and then analyze the obstacles and efforts to resolve the problem. The results obtained during the research show that the tax audit at KPP Pratama Kendari 2022 is very effective with an effectiveness ratio of 104.37%. Then, the obstacles faced by tax auditors and taxpayers include limited knowledge of taxpayers regarding applicable regulations/regulations, limited taxpayer profiles, availability of audit data and raw materials, as well as the condition of the audit object. In order to minimize the various obstacles faced, these include providing outreach and education regarding tax rights and obligations to taxpayers; increasing the capacity of tax auditors; provide quality and accountable data; and increase taxpayer awareness of their tax obligations
Pengaruh Pemeriksaan Pajak Dan Penagihan Pajak Terhadap Kepatuhan Pajak Pertambahan Nilai (PPn) Pada KPP Pratama Jakarta Pasar Rebo Pada Tahun 2022
Get PDFOne of the Primary Revenue Streams for the State is Value-Added Tax (VAT). However, revenue deficits often stem from taxpayer non-compliance with Tax Regulations. This study aims to explore how tax audits and collection procedures affect VAT compliance at the Jakarta Pasar Rebo Tax Office in 2022. Employing a Quantitative Approach, this study employs the Slovin formula for sample selection. Data collection involves distributing questionnaires via Google Form, sourced from the Jakarta Pasar Rebo Tax Service Office. The findings of this study indicate that (1) Tax Audits and Collections significantly Influence VAT Compliance at the Jakarta Pasar Rebo Tax Office in 2022, (2) The results of the hypothesis t-test show a significant influence. From the t-test results yielding 2.176 > t-table 2.03. Tax examination yields an Unstandardized value of 0.388 points, (3) In the t-test, the result of the F-statistic is 48.823 > f-table = 3.28, meaning that all independent variables together have an effect on the dependent variable, (4) The determination test results reveal an R ² value of 0.742, suggesting a robust simultaneous relationship among all variables, contributing to 74.2% of compliance. The remaining 25.8% variation is attributable to unexamined factor
PENGARUH LIKUIDITAS, SOLVABILITAS DAN PROFITABILITAS TERHADAP PERTUMBUHAN LABA (STUDI KASUS PADA PERUSAHAAN MANUFAKTUR SEKTOR OTOMOTIF YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019-2020)
Get PDFThis research aims to determine the magnitude of the influence of Corporate Social Responsibility (CSR) and Profitability on the Firm Value of Mining Companies listed on the Indonesia Stock Exchange from 2019 to 2019. This study employs a quantitative approach. The sample for this research was taken using the Purposive Sampling Method, resulting in 30 samples from 10 Mining Companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2019. The data were then analyzed using partial and simultaneous Determination Coefficients. The results of the regression test show that the CSR variable does not have a significant influence on the firm value, while the Profitability variable has a significant influence on the firm value. Thus, the analysis results indicate that (1) The magnitude of the influence of Corporate Social Responsibility (CSR) on the Firm Value is 50.6%, with the remaining 49.4% explained by other variables not included in this study. (2) The magnitude of the influence of Profitability, proxied by Return on Equity, on the Firm Value is 64.4%, with the remaining 35.6% explained by other variables not included in this study. (3) The magnitude of the influence of Corporate Social Responsibility (CSR) and Profitability on the Firm Value is 67.0%, with the remaining 33% explained by other variables beyond the scope of this study
Pengaruh Bauran Pemasaran dan Fasilitas terhadap Loyalitas Konsumen Kafe Day Coff Cifest Kecamatan Cikarang Selatan
Get PDFThis study aims to analyze the phenomenon of decreasing the number of loyal consumers in the Day Coff Cifest Cafe located in South Cikarang District.This phenomenon is a major concern because loyal consumers have a crucial role in maintaining business stability and making a positive contribution to company sustainability.The decline in the number of loyal consumers can be caused by changes in consumer trends, business competition, shifts in market preferences, or even the impact of the economic crisis. Therefore, this study will focus on identifying the main causes of declining consumer loyalty and its impact on business performance.The research method used is a quantitative method involving a consumer survey of 98 respondents who are loyal consumers of Day Coff Cifest Cafe Cikarang Selatan and the analysis of historical sales data.The results of this study show that the Marketing Mix has a significant and positive effect on Consumer Loyalty by 24.5%. Facilities have a significant and positive effect on Consumer Loyalty by 26.1%. Both Marketing Mix and Facility has a significant and positive effect on Consumer Loyalty by 32.1%. This research is expected to provide in-depth insight into factors affecting consumer loyalty, strategies that can be implemented to maintain or increase the number of loyal consumers, suggestions to improve business competitiveness,giving contribution to stakeholders at Day Coff Cifest Cafe Cikarang Selatan in developing more effective and sustainable marketing strategies. In addition, the results of the research can be the foundation for the development of corporate policies that are more adaptive to the changes in market dynamics and consumer needs
PENGARUH GAYA HIDUP DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOPI JANJI JIWA DI SUMMARECON KOTA BEKASI
Get PDFThis study aims to analyze the influence of lifestyle and word of mouth on the purchase decision of soul promise coffee. This research is a quantitative research. The sample in this study amounted to 130 respondents taken using purposive sampling techniques. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis used is multiple linear regression analysis, t test, F test, and determinant coefficient. The results in this study showed that based on the t test, the Word of Mouth variable was partially significant. Silmutantly, the Word of Mouth variable has a positive and significant effect on the decision to purchase soul promise coffee in Summarecon Bekasi city. While the Lifestyle variable partially has a significant effect, simultaneously the Lifestyle and Word of Mouth variables have a positive and significant effect on the decision to purchase soul promise coffee in Summarecon Bekasi cit