Institut STIAMI Online Journal System (Sekolah Tinggi Ilmu Administrasi Mandala Indonesia)
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Influence of Brand Product Quality, Price and Promotion on the Decision to Purchase You C1000 Products
Get PDFThis study\u27s objective was to investigate the ways in which variables including PROQUALITY , marketing, and pricing affected the decisions of potential buyers to purchase YOU C1000 goods. In this study, the causality technique is employed to clarify the relationship between the variables. A survey that was done a for the research employed a survey as a research technique. During the data analysis phase of this investigation, quantitative statistical techniques were used to test the predefined hypotheses. Data analysis and processing with SPSS software. 150 respondents who utilize YOU C1000 in Jabodetabek make up the study\u27s sample. The Calculator Sample Size Convident Interval is the sampling method that is employed. Tests for multicollinearity, heteroscodesticity, and normalcy are used in this research. To examine data, multiple linear regression analysis is used. The study\u27s findings indicate that, When taken collectively, PROQUALITY , pricing, and marketing have a favorable and significant impact on purchasing decisions, A person\u27s decision to buy is positively and significantly impacted by the quality of the product, Product costs have a favorable and large impact on decisions to buy on an individual basis, Promotions have a positive and considerable impact on individual purchase decisions
The Impact of Brand Image, Service Quality, and Reputation Performance Score on The Purchase Decision: The Role of Customer Engagement
Get PDFBrand image and Service Quality are usually applied as the main variables on the purchase decision. This research aims to include a Reputation Performance Score to influence Purchase Decisions by Customer Engagement as a mediator variable. The analysis of 260 valid respondents was done using PLS-SEM tools Smart-PLS 3.0. The findings indicated that brand image, service quality, and RPS positively and significantly impacted customer engagement. Therefore, customer involvement, brand image, service quality, and RPS have a favourable and considerable indirect effect on purchase decisions. The role of customer engagement as a mediator variable has made a meaningful contribution to the body of knowledge and marketing practitioners in the hotel industry
Peningkatan Kemampuan Tata Kelola Organisasi KONI Cimahi dan Surakarta melalui Kompetensi Manajerial Pengurus
Get PDFKomite Olahraga Nasional Indonesia (KONI) merupakan salah satu organisasi keolahragaan yang membina seseorang dalam ruang lingkup olahraga prestasi. KONI memiliki tanggung jawab dalam perencanaan, pengembangan dan pembinaan dalam olahraga prestasi. Dalam melakukan tugas dan fungsinya, jelas disini pengelolaan dari berbagai aspek perlu diperhatikan oleh KONI. KONI sebagai satu-satunya wadah yang mengkoordinasikan dan membina olahraga prestasi di Indonesia dituntut untuk dapat melaksanakan tugasnya dengan baik serta memiliki pengelolaan manajemen yang efektif. Berdasarkan hal tersebut, kami selaku Akademisi melaksanakan kegiatan pengabdian kepada masyarakat, bekerjasama dengan KONI Kota Cimahi dalam upaya melaksanakan Focus Group Discussion (FGD) bersama KONI Surakarta terkait dengan pengelolaan atau sistem menejerial organisasi KONI, sehingga diharapkan nantinya akan menghasilkan suatu ilmu dan informasi tambahan terkait dengan pengelolaan organisasi KONI yang sebetulnya agar terwujudnya prestasi secara optimal. Beberapa metode pelaksanaan dalam kegiatan ini adalah penyampaian menggunakan metode ceramah, diskusi dan tanya jawab, serta bimbingan secara personal di setiap bidang. Sasaran dalam kegiatan pengabdian kepada masyarakat ini adalah para pengurus KONI Kota Cimahi dan juga pengurus KONI Surakarta. Kegiatan Pengabdian Kepada Masyarakat ini telah dilaksanakan pada tanggal 05 September 2023, dengan hasilnya bahwa organisasi KONI baik di Kota Cimahi maupun di Surakarta sudah menjalankan manajemen organisasi dengan baik dan sudah menjalin kerja sama dengan berbagai pihak yang peduli dengan perkembangan olahraga di Kota Cimahi dan Surakarta serta pembinaan persiapan dalam kejuaraan Pekan Olahraga Daerah/Provinsi sudah terprogram dengan baik melalui Tim Satuan Pelaksana Khusus. Namun masih terdapat kendala dari waktu dan perijinan untuk atlet yang masih bersekolah dan mengenai fasilitas latihan, sehingga pada saat latihan kurang maksimal
Pengaruh Electronic Word of Mouth (E-WOM) dan Promosi Media Sosial terhadap Minat Pembelian pada Produk Cataleyaonlineshop di Jakarta
Get PDFThis study was motivated by the phenomenon of decreased interest in purchasing Cataleyaonlineshop products resulting in a decrease in revenue at Cataleyaonlineshop. The existence of possible causes of declining buying interest needs to be studied so that sales at Cataleyaonlineshop can increase again. This study is a study using quantitative research methods with descriptive research type. The data collection method used is a questionnaire. The population in this study is Cataleyaonlineshop customers with a total of 344 customers, sampling using the slovin formula as many as 77 samples. The results of the questionnaire were analyzed using test data instruments, namely validity test and reliability test, classical assumption test, correlation coefficient analysis and coefficient of determination, multiple linear regression analysis, t test and f test. The results of this study showed that the variable X1 produces positive results and significant to the purchase interest (Y) tthe count showed results of 16.836 > ttable of 0.677. The results of testing on variable X2 give positive and significant results on purchase interest (Y) tthe count shows results of 15.717 > ttable of 0.677. The results of the f test on the variable Electronic Word of Mouth (X1), social Media promotion (X2) together that significantly affect the Fhitung value of 193.831 > 3.12 Ftabel. And the value of the coefficient of determination of 0.840
PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2018-2020
Get PDFThis research aims to determine the magnitude of the influence of Corporate Social Responsibility (CSR) and Profitability on the Firm Value of Mining Companies listed on the Indonesia Stock Exchange from 2018 to 2020. This study employs a quantitative approach. The sample for this research was taken using the Purposive Sampling Method, resulting in 30 samples from 10 Mining Companies listed on the Indonesia Stock Exchange (IDX) from 2018 to 2020. The data were then analyzed using partial and simultaneous Determination Coefficients. The results of the regression test show that the CSR variable does not have a significant influence on the firm value, while the Profitability variable has a significant influence on the firm value. Thus, the analysis results indicate that (1) The magnitude of the influence of Corporate Social Responsibility (CSR) on the Firm Value is 50.6%, with the remaining 49.4% explained by other variables not included in this study. (2) The magnitude of the influence of Profitability, proxied by Return on Equity, on the Firm Value is 64.4%, with the remaining 35.6% explained by other variables not included in this study. (3) The magnitude of the influence of Corporate Social Responsibility (CSR) and Profitability on the Firm Value is 67.0%, with the remaining 33% explained by other variables beyond the scope of this study.
ANALISIS PENGELOLAAN HUTANG DALAM MENINGKATKAN LABA BERSIH PADA PT KERETA API INDONESIA (PERSERO)
Get PDFThis final work report discusses the factors causing the increase in PT KAI (Persero)\u27s corporate debt in 2019-2020 and its relation to the increase in company profits, by conducting a financial analysis of the financial publication reports of PT KAI (Persero). It turns out that an increase in uncertain debt can increase company profits caused by several factors. Then the authors also analyze the significant effect of debt on company profits where there is no influence in the financial statements.
ANALISIS OPTIMALISASI PEMUNGUTAN PAJAK HIBURAN DALAM MENINGKATKAN PENERIMAAN PAJAK DAERAH PADA SUKU BADAN PENDAPATAN DAERAH KOTA ADMINISTRASI JAKARTA PUSAT
Get PDFEntertainment tax is included in the type of tax that is part of regional income. Entertainment tax is taken based on ownership of entertainment venues in administrative areas that have a tax management body. The implementation of entertainment tax collection is carried out in order to increase Regional Tax revenues. This research on the effectiveness of entertainment tax collection aims to analyze Entertainment Tax collection along with obstacles and efforts to improve regional development. In this research the author used a qualitative approach and descriptive method. The results of this research show that the level of effectiveness of entertainment tax collection is seen from the target data and the realization exceeds the target with quite effective indicators. There is also an obstacle, namely the lack of awareness of tax objects in inputting original transaction data so that there is a gap in tax reporting. Even though there are these obstacles, tax collection officers take a communicative approach to resolve these obstacles so that they are completed correctly and efficiently
Implementasi Kebijakan Peraturan Gubernur Nomor 77 Tahun 2020 Tentang Pengelolaan Sampah Di Lingkup Rukun Warga (Studi Kasus Bank Sampah Mawar Putih Rt 009 Rw 002 Kelurahan Tugu Selatan Kecamatan Koja Jakarta Utara)
Get PDFThis research is based on the Primary Tasks and Functions of Waste Management at the neighborhood level in South Tugu Village, Koja District, North Jakarta, referring to Governor Regulation No. 77 of 2020 concerning the establishment of management facilities and infrastructure at the neighborhood level in North Jakarta. This includes managing waste at the neighborhood level and educating the community on proper Waste Management. Various issues related to Facilities and Infrastructure, Budget, and Human Resources were identified. The purpose of this study is to understand and analyze the implementation of Governor Regulation No. 77 of 2020 on Waste Management at the neighborhood level in South Tugu Village, Koja District, North Jakarta. The Waste Bank is a concept that collects dry household waste (Plastic, Paper, Cans, etc.) and converts it into cash through a system that encourages residents to participate in waste sorting and recycling. Daily household waste production is a fundamental problem. According to the Ministry of Environment and Forestry, household waste accounted for 45.9% of Indonesia\u27s total waste production in 2021, which reached 41.38 million tons, with 26.96 million tons of that total estimated to be improperly managed. This study employs a qualitative method aimed at creating a systematic and accurate description of the facts and the relationships among the phenomena investigated by the author. The research results indicate four key indicators: Communication, Resources, Disposition, and Bureaucratic Structure. To ensure the effective implementation of Governor Regulation No. 77 of 2020 on waste management, it is necessary to create a fixed budget for facilities and infrastructure by identifying and recording the detailed needs and proposals for the required facilities and infrastructure
Pengaruh.Kompetensi dan Profesionalisme Kerja.Terhadap Kinerja Pegawai.Pada Kantor Kelurahan Kayuringin Jaya Kota.Bekasi
Get PDFOne of the measures of success for an individual, Team, or Organization lies in its performance. If the performance is high or increases, the organization is considered successful. However, if it is lower than the standard or declines, it can be deemed as not optimal. The purpose.of this.study is to ascertain.how much employee competence affects employee performance at the Kayuringin Jaya Village Office in Bekasi City, to analyze how work professionalism affects Employee Performance, and to assess the combined influence of.Competence and Work Professionalism on Employee Performance. This.research employs a. quantitative method with a sample size of 40 respondents, utilizing Saturation Sampling (Census) technique. Data collection was conducted using questionnaires. Instrument testing, multiple.linear.analysis, hypothesis.testing, and classical assumption testing are all part of the study. The findings indicate.that at the Kayuringin Jaya Village Office in Bekasi City, competence has a positive and significant influence on employee performance of 0.761 or 76.1%. Work Professionalism also has a favorable and significant influence of 0.635 or 63.5% on Employee.Performance at.the same office. The total effect.of.competence.and.work professionalism on.employee.performance is 0.763, or 76.3%, which is good and significant
Logistics Cost Analysis in Fish Supply Chain in West Sumatra Using Activity-based Costing Method
Get PDFPariaman is a city in West Sumatra with many residents whose livelihoods are in the fisheries sector. Usaha Perikanan Mandiri Muaro Cinto (UPMMC) located in the Pariaman area faces challenges in managing logistics costs. This MSME has not been able to identify the components of the logistics costs of the business they run so business improvement strategies have not been formulated considering that key activities along the supply chain have not been mapped. Therefore, a logistics cost analysis was conducted for the UPMMC fish supply chain using the activity-based costing method. Several actors in the supply chain observed include suppliers, distributors, manufacturers/retailers, and customers. Based on the calculations carried out, it is known that the largest costs are in procurement activities, especially in fishing operations with a proportion of 33.15%. In addition, it is also known that shipping costs have a proportion of 32.93% or equivalent to IDR 2,143 per kg of tuna while packaging costs take a proportion of 19.98% of the total logistics costs