Institut STIAMI Online Journal System (Sekolah Tinggi Ilmu Administrasi Mandala Indonesia)
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    2340 research outputs found

    Strategi Pemasaran UMKM Berbasis Marketplace di Desa Pantai Sederhana Kecamatan Muara Gembong Kabupaten Bekasi

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    Desa Pantai Sederhana Muara Gembong, memiliki kegiatan ekonomi yang terkait dengan sumber daya pantai dan kelautan seperti Perikanan, dimana Desa Pantai Sederhana Muara Gembong memiliki akses ke perairan laut yang kaya akan sumber daya ikan seperti ikan bandeng,.   Kegiatan perikanan seperti penangkapan ikan, budidaya ikan, dan pemrosesan hasil tangkapan seperti pengolahan ikan asin, ikan kering, atau ikan olahan lainnya menjadi salah satu mata pencaharian warga Desa Pantai Sederhana. Salah satu produk unggulannya adalah bandeng presto Kendala yang dihadapi warga Desa Pantai Sederhana adalah masih belum paham memasarkan olahan bandeng presto baik secara online atau digital   Dari kendala tersebut tim Pengabdian Kepada Masyarakat UTA 45 Jakarta memberikan sosialisasi secara langsung mengenai pengolahan ikan bandeng, pengamasan sampai kepada pemasaran kepada masyarakat Desa Pantai Sederhana mengenai strategi   pemasaran olahan bandeng presto berbasis digital marketing atau marketplace. Sosialisasi dilakukan agar perekonomian warga desa tersebut meningkat.

    The Effect of Attractions, Amenities, Accessibility on Tourist Satisfaction at Garuda Wisnu Kencana Bali

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    Garuda Wisnu Kencana (GWK) Bali is one of the most popular tourist destinations in Indonesia. The beauty of the Garuda Wisnu Kencana statue and the various attractions it offers attract many tourists to visit. This research aims to analyze the influence of attractions, facilities, and accessibility on tourist satisfaction at GWK Bali. This research uses quantitative methods and data collection techniques through surveys of 100 tourists who visited GWK Bali. Data were analyzed using validity, reliability, normality, heteroscedasticity, multicollinearity, multiple linear regression, and F tests. The research results showed that attractions and accessibility had a positive and significant influence on tourist satisfaction at GWK Bali. On the other hand, facilities do not have a significant influence on tourist satisfaction. The coefficient of determination of 0.776 indicates that 77.6% of the variation in tourist satisfaction can be explained by a combination of attractions, facilities, and accessibility. Attractions and accessibility are important factors that influence tourist satisfaction at GWK Bali. GWK Bali management needs to improve the quality of attractions and accessibility to increase tourist satisfaction

    Digitalisasi Pelayanan dan Inovasi KPU Kabupaten Sleman Sebagai Upaya Meningkatkan Kualitas Penyelenggaraan Pemilu 2024

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    Komisi Pemilihan Umum Kabupaten Sleman dalam penyelenggaran Pemilu 2024 menjalankan tugas yang tidak ringan. Pada saat tahapan Pemilu berlangsung seperti saat ini, KPU Kabupaten Sleman mengalami peningkatan beban kerja yang sangat tajam.. Saat tahapan pemilu berlangsung, pekerjaan rutin tersebut bertambah dengan pekerjaan tahapan pemilu yang terdiri dari berbagai macam kegiatan seperti pendaftaran dan verifikasi peserta pemilu, pembentukan badan adhoc penyelenggara Pemilu, pemutakhiran data pemilih, penyiapan logistik Pemilu, kampanye, pemungutan dan penghitungan suara serta sengketa hasil pemilu. Banyaknya kegiatan-kegiatan yang termasuk dalam tahapan pemilu membuat beban kerja pegawai KPU Kabupaten/Kota bertambah berat. Dengan penerapan digitalisasi pelayanan, beban pekerjaan lembaga tersebut diharapkan lebih ringan. Berdasarkan latar belakang di atas, maka rumusan masalahnya adalah sebagai berikut. Pertama jenis pelayanan apa saja yang berbasis teknologi informasi (digital) yang diterapkan KPU Kabupaten Sleman dalam penyelenggaan Pemilu 2024? Kedua, Apa yang menjadi faktor penghambat pelayanan digital yang diterapkan di KPU Kabupaten Sleman dalam penyelenggaan Pemilu 2024? Menuju penyelenggaraan Pemilu 2024, KPU Sleman melakukan digitalisasi layanan dan juga sejumlah inovasi. Digitalisasi layanan antara lain dalam bentuk website, media sosial (medsos), E-PPID hingga digitalisasi tahapan pemilu antara lain dalam seleksi PPK dan juga PPS melalui SIAKBA. Ada beberapa faktor yang menjadi kendala. Kendala itu adalah terkait dengan Sumber Daya Manusia (SDM), budaya dan infrastruktur Kata Kunci: Digitalisasi Layanan, Inovasi, Pemil

    Beyond Automation: Unleashing The Future Of Artificial Intelligence In Indonesian Tax Administration

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    Many governments, including Indonesia, consider Artificial Intelligence (AI) as an essential tool for promoting economic growth and improving national competitiveness. However, the rate of AI adoption remains sluggish and the Indonesian Tax Administration is either not completely ready for AI adoption. This paper investigates the early stage of Artificial Intelligence’s (AI) function in Indonesian Tax Administration using the Technology Acceptance Model (TAM). The researcher explores tax administrator’s perceptions, attitudes, ease of use, usefulness, intentions to use, and system utilization. An in-depth qualitative interview with four tax administrators shed light on the formation of AI through two technologies: Business Intelligence (BI) and chatbots. The research highlight diverse views on AI\u27s ease of use due to unclear definitions, emphasizing the need for a shared understanding aligned with the national AI strategy. AI\u27s perceived usefulness is recognized while varied attitudes toward AI adoption underscore the significance of training and data quality management. The informants revealed positive intentions for AI integration, particularly in compliance analysis and taxpayer supervision. While acknowledging limitations, future research must involve a wider variety of AI applications and a more diverse participant cohort in order to address the unique aspects of AI integration in taxation

    Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Minat Beli Konsumen Pada Brand Local Sepatu Compass (studi Kasus Pada Pengguna Sepatu Compass Di Kab. Bekasi)

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    This   study   aims   to   determine   the   extent   to   which Product Quality and Price Perception influence the Purchase Intention   of   consumers   for   Compass   shoes   in   Bekasi Regency, both individually and simultaneously. The sample of this study consisted of 150 respondents who are users of Compass   shoes.   The   method   used   in   this   study   is descriptive quantitative. The results of the study show that Product   Quality   has   a   61.9%   influence   on   Purchase Intention, and the t-test indicates a positive and significant influence.   Price   Perception   has   a   53.1%   influence   on Purchase Intention, and the t-test indicates a positive and significant influence. The simultaneous test results indicate that Product Quality and   Price Perception collectively have a   66.0%   influence   on   Purchase   Intention. Based   on   the Anova F-test, the calculated Sig. value is 0.000 < 0.05, thus it   can   be   concluded   that   Product   Quality   (X1)   and   Price Perception (X2) simultaneously influence Purchase Intention (Y)

    Pengaruh Tax Planning Dan Beban Pajak Tangguhan Terhadap Nilai Perusahaan (Studi Empiris Pada Perusahaan Manufaktur Sub Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode Tahun 2017-2021)

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    This study aims to empirically test and prove the effect of Tax Planning and Deferred Tax Expenses on Company Value. This research was conducted on food and beverage companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The type of research used is quantitative with purposive sampling in sampling. The population in this study is the annual financial reports from 2017 to 2021, namely 65 are the sample in this study. Statistical testing uses Eviews 9. The results of this study show that tax planning and deferred tax expenses on company value in food and beverage sub-sector manufacturing companies listed on the Indonesian stock exchange for the 2017-2021 period simultaneously or jointly have an effect on company value. Partial Research Tax Planning Has no effect and is on firm value and Deferred Tax Expenses have a positive and significant effect on firm value

    PENGARUH CURRENT RATIO DAN NET PROFIT MARGIN TERHADAP PERTUMBUHAN LABA (STUDI EMPIRIS PADA PERUSAHAAN SUB SEKTOR KONSTRUKSI DAN BANGUNAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2020)

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    This study aims to analyze how much influence the current ratio and net profit margin have on profit growth in construction and building sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2018-2020.This type of research is quantitative associative research. The sampling in this study used the purposive sampling method so that 40 samples were obtained from 8 construction and building sub-sector companies listed on the Indonesia Stock Exchange during the 2018-2020 period. The data collection used is secondary data in the form of financial statements from the IDX. The data were then analyzed using partial and simultaneous coefficients of determination. Based on the results of the study, it shows that (1) The influence of the Current Ratio on Profit Growth is 5.2%. (2) The influence of Net Profit Margin on Profit Growth of 67.2%. (3) The influence of Current Ratio and Net Profit Margin simultaneously on Profit Growth of 67.6% and the remaining 32.4% is influenced by other variables that are not studied in this study

    Pengaruh Promosi dan Kemudahan Terhadap Keputusan Penggunaan Dompet Digital Shopeepay Pada Mahasiswa Institut Stiami Bekasi A Angkatan 2019

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    This study aims to investigate the factors influencing the decision of STIAMI Institute students in Bekasi A to use the ShopeePay digital wallet for online shopping activities. In an era of rapid technological development, human shopping activities are increasingly facilitated by the presence of digital wallet applications. The focus of this research is on promotion and ease of access as two main variables that may affect students\u27 decisions in choosing ShopeePay. Based on survey data conducted, ShopeePay emerges as one of the most preferred digital wallets among STIAMI students. Research results indicate that ShopeePay\u27s vigorous promotions, such as free shipping and special discounts, have successfully attracted students\u27 interest. Additionally, ease of transaction process and ShopeePay balance top-up also play crucial roles in influencing usage decisions. Although some previous studies have shown results consistent with these findings, there are differences to be noted. A previous study found that ease of access is not significant in influencing students\u27 decisions. This may suggest that students who are accustomed to technology tend to focus more on promotional factors. In conclusion, promotion and ease of access are two significant factors influencing students\u27 decisions to use ShopeePay for online shopping activities. The findings of this research can provide valuable insights for e-commerce companies and digital wallet providers to enhance promotion strategies and ensure ease of access for usage, especially in the context of students

    Pengaruh Insentif Pajak Dan Digitalisasi Pajak Terhadap Penerimaan Pajak Penghasilan Badan Di KPP Pratama Jakarta Pasar Rebo

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    The tax revenue data of the KPP Pratama Jakarta Pasar Rebo over the past few years reflects a downward trend, indicating the impact of limited accessibility and transparency of tax incentive information, as well as the lack of readiness and accessibility to technology among taxpayers, hindering optimal utilization of tax incentives and tax digitization adoption. This study aims to identify and analyze the impact of tax incentives on tax revenue, the impact of tax digitization on tax revenue, and the combined impact of tax incentives and tax digitization on tax revenue at the KPP Pratama Jakarta Pasar Rebo. The research employs a descriptive quantitative method with a population of all corporate taxpayers who filed tax returns in 2022 at the KPP Pratama Jakarta Pasar Rebo, totaling 966 corporate taxpayers. A sample size of 97 respondents was determined based on Arikunto\u27s theory, which suggests sampling 10% of the population. Based on the research findings, it is concluded that Tax Incentives partially influence tax revenue positively by 50.3% at the KPP Pratama Jakarta Pasar Rebo, while Tax Digitization partially influences tax revenue positively by 57.7%. Furthermore, Tax Incentives and Tax Digitization together significantly influence tax revenue positively by 60.8% at the KPP Pratama Jakarta Pasar Rebo. To enhance tax revenue at the KPP Pratama Jakarta Pasar Rebo, it is recommended to improve tax incentives by refining incentive procedures, enhancing communication and transparency, and encouraging active participation of corporate taxpayers in providing accurate data to minimize tax calculation errors

    Evaluasi Penerapan Kebijakan Tarif Pajak Progresif Pajak Kendaraan Bermotor Di Kantor SAMSAT Kota Bekasi Tahun 2018-2022

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    The role of the vehicle as a means of transportation makes the vehicle a major requirement. With the addition of vehicles each year, it is expected to be able to increase regional income from the taxation sector. One type of local tax revenue is obtained through motor vehicle taxes. Motor vehicle tax is a tax on motor ownership. The phenomenon in this study is that until there is an issue of abolishing vehicle tax fines and the abolition of progressive taxes, this is considered the right way to make people more obedient in paying taxes and to make motorized vehicle data records more valid. The purpose of this study is to evaluate the application of the Progressive Tax rate policy for Motor Vehicle Tax as an effort to increase local revenue at the Bekasi City Samsat Office, as well as the obstacles and efforts faced by the Samsat and Taxpayers in evaluating the implementation of the Progressive Tax rate policy. This research was conducted at the Bekasi City Samsat Office and the informants in this study were Progressive Taxpayers of Motor Vehicle Tax. This study uses a qualitative approach and descriptive research type. Collecting data in this study are observation, documentation, and interviews. The results of this study indicate that the progressive tax on motorized vehicle taxes in Bekasi City has been effective. Based on the theory of Evaluation Criteria according to William N. Dunn (2013, 28-29) which according to him to reassess a policy, criteria are needed, namely Effectiveness, Efficiency, Adequacy, Alignment, Responsiveness, and Accuracy which shows that the overall results have been running according to provisions of the progressive tax rate policy for motor vehicle taxes that apply at the Bekasi City Samsat office. Obstacles experienced by the Bekasi City Samsat Office, such as the lack of counseling on progressive tax collection, which causes a lack of public knowledge regarding the existence of progressive taxes

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