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The Impact of Korean Cosmetic Products on Consumer Behaviour: A Case Study in the Indian Market
Get PDFThis research investigates the impact of Korean cosmetic products on consumer behaviour within the Indian market. By employing a quantitative approach with 80 participants, the study seeks to analyse factors driving the popularity of Korean cosmetics, including purchasing behaviour and preferences among Indian consumers. The study also assesses the influence of social media and marketing strategies, evaluates perceived product quality and identifies both challenges and opportunities for Korean cosmetic brands in India. A positivist and deductive approach are utilized, focusing on primary data collected through structured questionnaires. The findings reveal that the primary factors driving the popularity of Korean cosmetics include high product quality, reputation, peers, social media and effective marketing strategies. The study highlights the significant role of social media, particularly Instagram, and influencer marketing in shaping consumer perceptions and purchasing decisions. Data analysis shows a predominance of participants from the age group 25 to 34, with a higher proportion of females, reflecting the target demographic for beauty products. The research also indicates varying spending patterns on Korean cosmetics, with most respondents spending between 500 to 2000 INR monthly. The popularity of Korean beauty products is attributed to their high quality and eco-friendly attributes, alongside strategic marketing and celebrity endorsements. The study identifies that urban consumers are more inclined towards these products, suggesting a need for Korean brands to expand their reach into rural areas through targeted pricing and promotional strategies
Assessing Legal Responsibilities and Accountability Mechanisms of Big Data Companies Through the European Convention on Human Rights (ECHR)
No full textThe increasing expansion of big data companies and technologies have raised concerns about the protection of the right to privacy, data protection and the principle of non-discrimination. ‘Datafication’ through collecting, storing and processing of massive amount of personal data raise questions of legal obligations and accountability. This study examines the role of the European Convention on Human Rights (ECHR) in addressing these concerns through ethical practices that protects individual rights in this digital era. This study made a comprehensive analysis of the ECHR’s provisions that is key to the operations of big data companies. It focused on Article 8 (the right to respect for private and family life) or the right to privacy, Article 10 (freedom of expression) and Article 13 (right to remedy) in relation to emerging issues of the datafication of the society. This thesis evaluated the impact of these rights on big data activities using doctrinal and socio-legal methodology in scrutinizing the ECHR and case law from ECtHR principles applicable to the digital age. This study identified the gaps and challenges in regulating the big data operation through the ECHR, while proposing a balanced approach between data analytical process and human rights. This study investigated the ECHR regulatory frameworks including the GDPR on enforcement efficacy and standards. It assessed the role of European and national data protection authorities and cross-border collaborations for accountability mechanisms. This study argued that the ECHR remains a relevant framework in the regulation of data protection but requires adaptation to effectively address the challenges posed by the pace of emerging technological innovations by integrating the principles of transparency, accountability and fairness. The ECHR can enhance legal responsibility and accountability mechanisms through ethically driven practices by big data companies as a catalyst for safeguarding the right to privacy and data protection. The findings contribute to the current discourse on privacy rights, data protection and offering insights for policy makers, regulators and big data companies. Keywords: Big Data, ECHR, ECtHR, Legal Responsibilities, Accountability Mechanisms, Data Protection, GDPR, Human Rights, Digital Rights, Regulatory Framework
Unleashing patient empowerment in Indian healthcare through mobile applications: A critical analysis of user engagement and health outcome
No full textObjective: The research objectives include evaluating the adoption and effectiveness of mHealth apps, analysing user engagement metrics, exploring their impact on patient access to health information, measuring the correlation between user engagement and health outcomes, and identifying unique challenges and opportunities in India's mHealth implementation. Methodology: The data was collected through surveys which collected information about the opinions and expectations of healthcare professionals, patients, and other end users of mobile health apps in India, which was distributed through LinkedIn and other professional social networks. A structured questionnaire was prepared by means of Google Forms which included both open-ended and closed-ended questions. The responses from primary research were compared with the secondary sources. Result: The study revealed key insights into mobile healthcare app usage in India. Health metrics tracking was universally important, especially among 26-35-year-olds. Personalized health info mattered to 18-25 and 46-55-year-olds, while health education was crucial for 26- 35 and 56+ age groups. Remote consultations were valued by 26-35 and 36-45-year-olds, with peak usage in the 26-35 group. Challenges like technical issues and data privacy affected all ages, with integration problems for 26-35 and 36-45-year-olds, and comprehension issues for 18-25 and 46-55-year-olds. Occupation influenced usage patterns, with employed nonhealthcare pros using apps the most, followed by healthcare pros and students. Customizable features, enhanced privacy, and local service integration were key across all occupations. Recommendations included collaboration with healthcare professionals and government support. Addressing demographic-specific barriers is crucial for improving engagement and health outcomes nationwide. Conclusion: Despite the widespread recognition of the benefits of mobile healthcare applications in India, significant barriers remain that hinder their full potential. While health metrics tracking and personalized health information are valued across various age and occupational groups, issues such as technical difficulties, internet connectivity, and data privacy concerns continue to pose challenges. Addressing these issues, along with improving the integration of mHealth apps into existing healthcare systems and enhancing user comprehension, is essential. Tailored strategies that consider age, gender, and occupation specific needs can bridge the gap between current usage and optimal functionality. Collaborative efforts between app developers, healthcare professionals, and policymakers, supported by government initiatives and emerging technologies, are crucial for enhancing the adoption and effectiveness of mHealth applications, ultimately leading to better health outcomes in India. Further research is needed to evaluate and refine these strategies, ensuring they meet the diverse needs of the Indian population
Weaponizing State Hierarchy: The Enforcement of the Treaty on the Non Proliferation of Nuclear Weapons and its Implication on the Principle of Sovereign Equality among UN Member States
No full textNuclear weapons are subject to some of the most stringent international regulations, and the United Nations (UN) is central to the successful regulation of these potentially destructive weapons. Under its auspices, the 1967 Treaty on the Non-proliferation of nuclear weapons (NPT) was negotiated, and it remains the primary nuclear regulatory agreement in operation. A major criticism levelled against the NPT is that it creates a system within which a few states enjoy more favourable positions than the majority, and such a system is contrary to the principle of sovereign equality championed by the UN. In this dissertation, the patterns of enforcement of the NPT are considered in an effort to interrogate these criticisms. To ensure that the considerations are robust, the origins and provisions of the NPT are explored, and its available enforcement mechanisms are identified and examined in the process. Case studies are also undertaken to gauge the level of enforcement or non-enforcement against particular states. The findings show that five state parties are able to violate the provisions of the NPT and face no consequences while the remaining parties are held to strict standards of compliance. This work concludes with recommendations for a fairer system of enforcement in hopes that the principles of sovereign equality will be respected in future attempts at nuclear enforcement
The Importance of Protecting Trademarks For Small To Medium-sized Coffee Retailers in Dublin, Ireland
No full textThis research investigates the current practices and challenges faced by small to medium-sized coffee retailers in Dublin in protecting their trademarks and examines the impact of trademark protection on their business performance. The study aims to explore the role of trademarks in safeguarding daily business operations, analyse the collaborative management of trademarks,
and evaluate the impact of intellectual property (IP) strategic decision-making on competitive advantages through a survey conducted with key stakeholders. A positivism research philosophy was applied, supporting the collection and analysis of quantifiable data. A deductive approach was utilized, aligning with the quantitative research method, and a descriptive research design was chosen to focus on the importance of trademark protection for coffee retailers in Dublin. A total of 92 voluntary respondents participated in the survey, and the data were analysed using SPSS 25. The findings reveal that trademark rights are of significant concern for small and medium-sized coffee retailers in Dublin. While most retailers prioritize acquiring trademark rights in Ireland, a considerable portion also holds rights for the European Union, though few have pursued international trademark protection. The results indicate that 35.9% of respondents are uninterested in obtaining proper knowledge about trademark protection, while most participants express a desire to learn more about property rights. Additionally, the majority of respondents regularly seek legal advice, highlighting the
importance of legal consultation in avoiding legal issues and gaining knowledge about property acts. This research underscores the crucial role of trademarks in the business strategy of Dublin's coffee retailers and the need for continued education and legal support in this area
Finding a home away from home
No full text"Finding a Home Away from Home" is a radio documentary that delves into the experiences of international students in Ireland. This first part of a seven-part documentary series is an audio portrait of one student. Through the students’ personal narratives, the documentary examines the culture shock experienced and its challenges, focusing on initial struggles, its psychosocial impacts, the students’ coping mechanisms and eventual integration into Irish society.
This 36 minute long documentary aims to offer insight into the peculiar challenges, experiences, and triumphs of educational migration and was structured based on the five stages of culture shock as identified by Peter Adler. This work is valuable for future research on international student experiences and migration studies
An Exploration on the Influencing Factors of Investment Decisions of Healthcare Professionals in Pathanamthitta District, Kerala, India
Get PDFThis dissertation investigates the investment practices of medical professionals in Kerala,
India's Pathanamthitta District, with an emphasis on how socioeconomic factors, risk
tolerance, and external influences affect their financial choices. The study seeks to
identify the major factors influencing investment decisions within this population.
Using a mixed-methods approach, quantitative survey data and qualitative interview
insights were combined. While the interviews gave a deeper knowledge of the impact of
social networks, market movements, and legislative changes on investing strategies, the
survey investigated characteristics including income level, educational background,
employment status, and risk tolerance.
The results show that healthcare workers have a high preference for low-risk assets, which
aligns with a risk-averse attitude, such as gold and fixed deposits. Socioeconomic
characteristics, including income and education, have a substantial impact on these
investing preferences, as the research indicates. It is noteworthy that even with advanced
degrees, a considerable number of professionals maintain a conservative stance, implying
that education is not a proper way of reducing risk aversion.
Furthermore, the analysis shows that although outside variables such as economic and
market developments are considered, they do not significantly influence investing
choices. It was discovered that socioeconomic origins and individual financial objectives
had greater influence. The study also identifies obstacles that prevent healthcare
personnel from making wise investing decisions, including time constraints and restricted
access to financial guidance.
In summary, this dissertation offers insightful information about the investment habits of
healthcare professionals in Pathanamthitta. It also makes actionable suggestions for
policy makers and financial advisors to raise the level of financial literacy among this
population and encourage wise investment choices
Unity in Play: Photographic Narratives of Diversity and Integration in Sports in Ireland. A book of photography.
Get PDF"Unity in Play... “is a photographic project documenting the history of the Gaelic football team Columbus, made up mostly of immigrants. In a sport traditionally played by the Irish since school age, the Columbus team is challenging the norms and redefining the meaning of belonging and community within Gaelic football.
Through a collection of images, this book explores their training sessions as well as their participation in matches against other GAA schools.
As well as their diverse backgrounds, the images show their passion for learning more about Irish culture, particularly through these sports so characteristic of the Emerald Isle.
The book captures the beginnings of Columbus, its early members and some of their struggles for integration and acceptance within the Irish sporting community. The story of each player's journey to the team highlights the cultural and social barriers they faced, as well as the personal stories of overcoming and resilience.
It also aims to raise awareness of the importance of inclusion and diversity in traditionally homogeneous sports, showing how Gaelic football can function as a cultural bridge and catalyst for social integration.
Through this book, readers will not only discover the world of Gaelic football from a new perspective but will also be immersed in the lives of immigrants who use sport to find a sense of belonging and community in their new home.
The Columbus team thus becomes a symbol of sport's ability to unite people from different backgrounds and cultures, promoting values of inclusion, solidarity, and respect
Evaluating Efficiency Gains and Security of LLM-Driven Test Generation for Computerised System Validation: A Compliance-Focused Analysis of Life Sciences Testing Processes
Get PDFPharmaceutical computerized system validation remains documentation-intensive, consuming substantial project effort and impeding Pharma 4.0 adoption. The CSV market grew to 14.02B by 2037, highlighting the scale of optimization opportunity. This thesis addressed the tension between regulatory assurance and agility by
developing and empirically evaluating a compliance-aware framework that uses Large Language Models to automate Operational Qualification (OQ) test generation from User Requirements
Specifications (URS) under GAMP 5 (2nd ed.), 21 CFR Part 11, EU Annex 11, and ALCOA+ constraints. The methodology employed a five-agent, event-driven architecture (GAMP
classifier, context provider, research analyst, SME consultant, OQ generator) with confidencegated handoffs, a fail-closed no-fallback policy, and full audit trails; evaluation used 30 synthetic
URS spanning GAMP Categories 3–5, K=5 self-consistency, risk-based scoring aligned to ALCOA+, and predefined quantitative metrics. Results demonstrated 96.7% requirements
coverage (target ≥95%), 91.3% categorization accuracy, and 7.4 minutes average processing per document. Migration to the open-source DeepSeek model reduced cost by 91% while preserving
performance. Security controls achieved 100% semantic preservation with zero unsafe transformations; however, end-to-end completion was 76.7%, below the 90% reliability target,
indicating variance and edge-case sensitivity. This research contributes the Compliance-Aware AI Engineering paradigm, establishing regulatory constraints as first-class design parameters,
and validates a practical multi-agent architecture for auditable, GxP-aligned OQ generation. In practice, the framework offers a staged implementation path with measurable efficiency gains
and clear governance (traceability, authority checks, documentation) suitable for regulated deployment. Future work should focus on variance reduction via reproducible multi-run
protocols, expanded adversarial testing, and extension beyond OQ to IQ/PQ and multilingual corpora
Evaluating the Impact of Generative AI Technologies (ChatGPT and its Analogues) on Enhancing Project Management Efficiency within Corporate Strategies in Global IT Companies
Get PDFThis research investigates how Generative AI technologies, such as ChatGPT and similar tools, may enhance project management efficiency within the corporate strategies of global IT firms. The study focuses on how these technologies impact decision-making, risk management, and project overall optimization, among other areas of project management. Experts with experience using Generative AI to project management are consulted through semi-
structured interviews and direct observation, as part of a qualitative data collection approach. Grounded Theory methodology is employed for data analysis, facilitating the development of new theoretical insights based on empirical evidence. This approach enables a deep understanding of the impact of Generative AI on project management practices in the quickly evolving IT sector.
Incorporating Generative AI into project management leads to significant improvements in decision-making efficiency and the optimization of routine tasks, which in turn strengthens strategic planning. However, cautious risk management, data security, and human monitoring are required for successful adoption. Although the Cynefin Framework and GenAI together can enhance analytical capabilities, many firms continue to rely on on intuitive decision-making.
Finally, incorporating Generative AI into project management may greatly enhance effectiveness, the quality of decisions made, and strategic flexibility. Nevertheless, realizing these advantages necessitates careful risk management, reliable data practices, and a strategic approach to Generative AI integration. Companies that implement Generative AI effectively might achieve a competitive advantage by improving their adaptability, innovation, and response to changing market conditions