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A Study on the Influence of Green Advertising on the Consumer View of Green Technology and Sustainability: With Special Reference to Millennials in India.
No full textThis study examines how green advertising affects Indian millennials' views of green technology and sustainable practises and their likely to adopt them. This research examines how Indian millennials perceive and embrace green technologies and sustainable practises after seeing green ads. This research used structured questionnaires to collect primary data. The sample consisted of Indian 20- and 30-year-olds who had seen eco-friendly product ads. This study considered perception of green technology, adoption of sustainable practises, level of awareness and comprehension of green advertising, different types of green advertising strategies, key factors that motivate adoption of green technology and sustainable practises, influence of green advertising campaigns on motivating factors, and demographic variables. This study analysed data using two statistical approaches. Many-variable correlation and regression analysis are examples. The research found that informative, emotive, and comparison environmental advertising can influence millennials to adopt environmentally friendly technologies and sustainable practises. The research also examines how green advertising may influence millennials in India to choose environmentally friendly technologies
A visual and linguistic approach to the representation of celebrity news on Instagram as observed on the accounts of E!News, Entertainment Tonight, and Page Six
No full textThis study investigates the visual and linguistic portrayal of celebrity cheating scandals on Instagram, exploring the interplay between news circulation on social media and the reporting techniques of entertainment journalism. As a result of the digitalisation of news production and circulation, celebrity journalism has adapted its business strategies and reporting techniques to the new platforms emerging in the media landscape. By conducting a mixed quantitative and qualitative content analysis of 23 celebrity news posts, the present paper determines the means through which cheating scandals are visually and linguistically depicted on the Instagram accounts of three entertainment news platforms: E!News, Entertainment Tonight, and Page Six. Employing academic research on images’ role in the news and on journalistic reporting styles as a springboard, this study identifies a range of visual and linguistic tools employed in the cheating scandal posts. Taking into account the sensational nature of celebrity journalism, as well as the business strategies and application-specific features of Instagram, this paper determines that the use of visual and linguistic tools in the posts contributes to the creation of sensationalism by functioning as attention-grabbing devices. This dissertation delves into a variety of interrelated aspects concerning the digitalisation of news circulation, the ad revenue system of social media platforms, and the sensational reporting style of entertainment journalism. The content analysis of celebrity cheating scandal posts on Instagram, has served as an important method to foreground some of the issues and lacunae in the contemporary news media, such as the lack of transparency and the unfair advertising revenue systems on social media. This dissertation highlights the importance of spreading more awareness among consumers with regard to news production and dissemination across the ever-expanding media landscape
A Study on Customer Perception on Social Media Marketing by the Brand "Herbal Strategi"
No full textIn the current era social media social media plays the major role in transferring information to the customers from the company and the sales revenue completely depends on the customer’s perception. So, the study aimed to find out how customers can utilise social media marketing promotions to learn about products and improve their understanding of these things.
Henceforth, the study followed to identify customer perception on social media activities by the brand, to understand the perception of consumers regarding information to be seen on Herbal Strategi’s social media handles, to inspect the trustworthiness of social media pages based on information provided by the brand and other consumers and to recommend some changes required in existing strategies.
A survey on different social media and consumer perception on social media marketing distributed to 208 participants conducted and results identified that, majority of the participants agreed that those social media platforms provide positive and trustworthy contents to the consumers and perception of consumers on the marketing strategies will affect the brand value.
Based on the data analysed, we could conclude that mean response for each statement is significantly different from neutral (p value=<0.05). Also, we could prove that there is a significant relation between gender and responses (p value=<0.05). Regardless of the weakness, future studies may concentrate on individual demands and may require more participants and time
Challenges in the Adoption of Biosimilars in India
Get PDFThe main aim of this research was to identify the main challenges faced by the pharmaceutical companies of India for the adoption of biosimilar drugs in the most recent scenario. Although there are several factors affecting the wide development and usage of biosimilars, in this study it was found that the lack of consumer or patient awareness followed by concerns on the safety and efficacy of biosimilars and lastly the lack of physician education and the inadequate regulatory framework for their development and approval. It was also noted that most of the study participants believe that India has a promising future for biosimilar drugs and the market is attractive for investment. The primary methodology of the study was quantitative survey which was carried out among 158 random pharmaceutical professionals of India to get their insights on the factors hindering on biosimilars. In addition, market analysis was carried out to provide comprehensive understanding of biosimilar landscape in India and a case study on a safety incident of biosimilar product approved in India showed how a more streamlined regulatory network could help in raising the quality of biosimilar drugs to other international standards. The multiple linear regression was carried out on the collected survey data and the findings showed there is no significant relationship between the experience of pharmaceutical professionals to the knowledge on biosimilar products and to the willingness to adopt a biosimilar product. Inorder to overcome the barriers, public education initiatives, trainings for healthcare professionals and conducting thorough pharmaceutical surveillance for analyzing the safety and efficacy of biosimilars can be carried out. Overall, by identifying and examining the key challenges, this research adds to the ongoing discussions about the adoption of biosimilars in India. The outcomes can guide future policy choices and strategic actions aimed at encouraging the widespread use of biosimilars, which will ultimately result in improved access to reasonably priced and high-quality biologic therapies in India
An Evaluation Of The Use Of 3D Technologies In Developing Patient Specific Medical Devices For Interventional Radiology, And Its Potential Use For Producing A Personalised Embolic Coil for Peripheral Vasculature Embolization.
Get PDFIn this study it was shown that patient specific embolic coils for peripheral intervention can be
produced utilising 3D patient scans and current materials and industry standard processes.
The use of patient specific medical devices is growing since the invention of 3D technologies. This study investigated using this same technology to design a patient specific embolic coil. A key objective of the research was to establish if a patient specific coil could address complications and issues that are encountered with Off The Shelf (OTS) embolic coils.
Literature on patient specific medical devices, 3D imaging, and embolization were reviewed to map the current landscape of embolic coiling, patient specific medical devices, costs, and regulatory considerations. There was a gap in the literature regarding patient specific embolic coils. Primary
Research was conducted via individual interviews with 13 subject matter experts (SMEs) from the
fields of Interventional Radiology, Research & Development, Marketing, 3D Design and Process
Development Engineering.
The research found that there was no barrier to rendering a 3D anatomical scan into a patient
specific embolic coil. Opinion of the SMEs was that current materials and standard manufacturing
processes can be used to fabricate the same. The necessity for secondary devices, such as stents, can
be overcome by producing a coil tailored to the patient’s anatomy. Prolonged procedure time can be
reduced by delivering coils with a patient specific length. A wide range of OTS coils and liquid
embolics exist, which provide the Interventional radiologist with a level of customization for each
patient. It was found that a patient specific coil could be produced but that there may be only niche
use for peripheral vascular treatment. The emergent nature of peripheral embolization procedures
was deemed incompatible with the planning, design and manufacture required to produce a patient
specific device. It was recommended the study be carried out in the field of Neuro Interventional
Radiology as the level of planning, risk-reward and the specificity of tools required were greater than
in Peripheral Vascular field. Also, it was recommended that research be conducted into the
development of resorbable coils for Musculoskeletal (MSK) condition
Assessing the Regulatory Role of GMP audits for APIs
Get PDFThe pharmaceutical sector is crucial to global economics as well as the preservation and advancement of human wellness. For people to live healthier and longer lives, the industry closes the gap among their health and lifespan. Good manufacturing practices audits have been implemented to direct the behaviour and operations of Active Pharmaceutical Ingredients to protect the public's health and safety from phony, illegal, or tampered APIs. This research study has attempted to analyse the restrictions for APIs that have emerged inside the GMP sector in the pharmaceutical business. After conducting a literature search, the research's objectives were informed by the shortcomings in the field. These gaps include the significance of GMP audits for APIs, challenges, and implications in ensuring API quality, the extent to which regulatory authorities mitigate these issues, and the creation of a framework for the role of various regulatory authorities in standardizing GMP audits for APIs. Six participants were chosen for the analysis using the convenience sample approach, which is a type of exploratory design used in qualitative research. Zoom was used to start semi-structured interviews with the participants to get their qualitative information. The gathered qualitative responses were analysed using the Gioia qualitative data evaluation method. The study concluded with 1. the goal of GMP audits is to make sure that a facility is producing pharmaceuticals with efficacy, compliance, and continuous improvement. 2. Audits and manufacturers are facing challenges with complex supply chain, regulatory complexity, and counterfeiting. 3. The biggest implication of noncompliant APIs is patient safety. 4. Participants made recommendations as continuous improvement, corrective actions, and revalidation. Results demonstrate that the regulatory role of GMP audits for API in the pharmaceutical industry has enhanced the sector, yet there still exists a need for advancement and further growth if the sector is to compete with its counterparts in other regions of the developed world, particularly in the context of higher utilization of technology and enforcing of the legal regulations governing the sector. Academia scholars, authorities, pharmaceutical products, producers, buyers, and government agencies will all profit from the present research's input
Application of process improvement tools and methodologies in supply chain logistic management in pharmaceutical industry
Get PDFTo improve a process, tools and techniques are used to identify and analyze problems and implement changes so that it is more efficient and effective. From data collection to problemsolving to monitoring and evaluation, they can be used at any stage of the improvement process. It is crucial to identify inefficiencies, bottlenecks, and quality issues in pharmaceutical supply chain logistics management with process improvement tools as they help organizations reduce waste, increase productivity, and enhance the quality of their products and services. Using these tools, organizations are able to analyze and improve their supply chain processes, resulting in an increase in efficiency, a decrease in lead times, and an improvement in inventory control. It is possible for pharmaceutical companies to improve customer satisfaction, reduce waste, and improve product quality by making use of these tools. A limitation in the research on pharmaceutical supply chain logistics management processes is the lack of understanding about the effectiveness and applicability of these tools in different settings and contexts. Furthermore, empirical evidence on the impact of process improvement tools on performance outcomes such as cost, quality, and customer satisfaction is lacking. This study aims to evaluate whether Lean and Six Sigma are the best process improvement tools for all logistics management or whether there are specific tools for improving specific logistics processes. There were 58 participants in the logistics industry, who were logistic managers, the logistic coordinators, and the logistics engineers, who were surveyed using Microsoft forms with a deductive approach. In supply chain logistics management, Lean and Six Sigma are popular tools for improving workplace productivity and reducing waste. As a result of implementing these tools, reverse logistics, compliance delays, and fines have been significantly improved. More than half of respondents agreed to using thirdparty logistics as a method of process improvement, including reverse logistics. Adapting to emerging trends can be enhanced by outsourcing supply chain logistics internationally. Future researchers will be able to use this study to determine what will be the most efficient and costeffective tools to use to improve your processes
Problems and Introduction of Digital Solutions and Innovations for Improving HRM and Organisational Performance: Case of Unilever, Ireland
No full textThis research study focuses on the possibilities of technological advancements and solutions for enhancing Irish Unilever's human resource management (HRM) and organisational performance. Organisations must use digital tools to optimise processes and create cutting-edge strategies as technology develops. Unilever, a multinational consumer goods corporation, has difficulty attracting and keeping top talent, raising employee morale, and fostering cooperation and teamwork. In order to solve these issues and enhance HRM and organisational performance, Unilever adopted a number of innovative digital solutions. The study evaluates the current adoption rate of digital solutions and innovations in HRM and highlights potential benefits, drawbacks, and best practises for implementation through a review of the literature and a survey of experts in various industries and nations. The research fills information gaps, adds to the body of literature, and offers insights for companies looking to use digital technology in HRM. The study's importance is in recognising current approaches and developments, comprehending their impacts on human resource management (HRM) and organisational performance, and assisting businesses and policymakers in making decisions. The research questions centre on the Unilever-implemented digital solutions, how well they handle problems, the advantages and disadvantages of employing digital solutions, and best practises for implementation. The study also examines how HRM practises and organisational performance are related, as well as performance-influencing factors and the contribution of technology to these areas
