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دور برامج العلاقات العامة في تعزيز رضا العملاء: دراسة وصفية تحليلية بالتطبيق على بنك الجزيرة السوداني الأردني في الفترة من 2017م إلى 2021م
Research Title: The Role of Public Relations Programs in Enhancing Customer Satisfaction .
An Analytical Descriptive Study Applied to Al-Jazira Sudanese-Jordanian Bank from 2017 to 2021.
Student: Nabta Salah Osman Mohammed
Degree offered: Master
Address [email protected]
The aim of the research is to identify public relations programs within banking institutions and to identify the methods of planning. Implementation and evaluation of those programs that seek to gain customer satisfaction.
To know the means and methods of communication used by public relations and their impact on the external audience (customers).
The researcher used the descriptive approach and the method of analysis using data collection tools (survey) and interview. The research included four chapters and a group of investigations. The first chapter dealt with the methodological framework. The second chapter on public relation,functions, objectives and programs. The third chapter on customer satisfaction, its concept, characteristics, types and the role of public relations in banks, and fourth chapter on the field study in which the interview and questionnaire were used and came up with the results of the most important Al-Jazira Sudanese-Jordan Bank was keen to deal well with their customers , in addition to the weak role of public relations in dealing with the bank's customers. The researcher recommended that the most important is the need to raise public relations in the bank with its higher administrative structure, and intensify advertising campaigns to learn about the bank and its services
الحركة السنوسية وعلاقتها بالخلافة العثمانية من عام (1259هـ – 1336هـ - 1834م – 1917م
The aim of this research is to show the role of the Senussi movement in the middle of the nineteenth century, which assumed the task of reform and rebuilding society and its relationship with the Ottoman Caliphate in the period between (1259 AH - 1336 AH, 1843 AD - 1917 AD) and it used the historical method that enables the researcher to collect information and evidence of the subject of study. And reach the following results the Senussi movement is one of the most prominent reformist movements that contributed to the enrage of the Islamic world, claiming the Book of God and the Sunnah of the Prophet, may God bless him and grant him peace.
Imam Muhammad bin Ali Al-Sunsi did not make the call until after tours in the Islamic countries, in which he became acquainted with the conditions of Muslims.
The Senussi movement turned from a religious movement to a political one due to the circumstances that Libya witnessed, and the weakness of the resistance in it, and the political and military side was linked to the French-Italian collision.
Recommendations
The researcher recommends paying attention to the history of reform movements in the Islamic world
Researchers should pay attention to the history of Libya, especially the Senussi movement that emerged in the Libyan society, and clarify its relationship with the reformist movements.
The researcher recommends writing about scholars and their reformist role in society.
The researcher suggests
Establishment of a cultural center in the name of Muhammad bin Ali Al-Senussi
Teaching courses on behalf of reform leaders in the nineteenth century in Islamic universitie
كشف البريد الإلكتروني المزعج بإستخدام أله المتجهات الداعمه = Detection spam email using Support Vector machines
Today e-mail messages have become one of the most popular and efficient types of correspondence in the world of the Internet. Because of its importance and the degree of dependence on it, its use is fraught with many risks because it contains important information or personal data. Many problems may occur as a result of using e-mail without sufficient experience. The main problem occurs when spam and malicious emails cannot be identified from the start. Machine learning in this field has proven to play an important role in classifying e-mail messages and detecting annoying and harmful messages. The methods of classification and data identification must be effective to classify the data in a good way, especially in the systems-based computer world. In this research, classification techniques were used. Using the SVM support algorithm on the data set of email messages from the Center for Machine Learning and Smart Systems at the University of California. The main objective is to evaluate the accuracy of data classification with respect to the efficiency and effectiveness of the SVM algorithm in terms of accuracy, recall, precision, specificity and F1 degree. The experimental results showed that (accuracy = 98.7%), (precision = 99.8%), (recall = 98.6%), (Specificity = 99.2%) and (F1 score = 99.1%)
Cichorium Intybus:عزل وتحديد الفعالية الحيوية لبعض الفلافونيدات في أوراق نبات الموليته
This study aimed to isolate some flavonoids in the leaves of (Cichorium intybus) and study their biological activity. The compounds were extracted by ethanol (90%). The extract was fractionated into three extracts, depending on the polarity of the solvants. Then they were phytochemically screened and was found to contain (Tannins, saponins, flavonoids, alkaloids, terpenes, steroids, carbohydrates, glycosides and phenols).The total content of flavonoids in chloroform extract found that (13.81mg/g) and in ethyl acetate dry sample was (34.3mg/g). One compound was isolated from the ethyl acetate extract by thin layer chromatography (TLC) .The type of flavonoids present in the ethyl acetate extract was determined by using (UV/VIS spectrophotometer), and the maximum absorbance( ℷ max )apparance at 274nm, which indicates the presence of flavanones specifically. The functional groups were identified using infrared (IR), and the results of them were :( C=O1735.93 V-), (HO 3421.17 V-), (CO 1238.3 V-) and (C= C 1685 V-), which indicates the presence of a benzene ring. Using shifte reaganents, more flavanone derivatives were identified. The antioxidant activity of the isolated compound was also examined using (DPPH) detection, and the results were (69±0.01%RSD±SD), IC50 was calculated, and the result was (0.120mg/ml), which indicates the high effectiveness of flavanones as an antioxidant. The antimicrobial activity of Cichorium intybus (C.intybus) leavies extract was examined taking vancomycin (VAG) antibiotic as standard. Three extracts (aqueous, ethanol and ethyl acetate) were tested on five strains of pathogenic bacteria, namely Staphylococcus aureus, Pseudomonas aeruginosa, Enterococcus faecalis, Klebsiella and Escherichia coli. The ethyl acetate extract showed great antimicrobial activity against S. aureus, (P. aeruginosa) and Enterococcus faecalis. The ethanol extract showed antimicrobial activity against Escherichia coli, while the aqueous extract showed so no inhibition zone activity. In conclusion, the study proved that the leaves of Cichorium Intybus plant contains flavonoids (flavanones), which are compounds that have antioxidant activity and promising antimicrobial activity specially to the drug resistant species P. aeruginosa . Leaves of Cichorium Intybus suitable for use since it is a rich source economically feasible and abundant in the country
توصيف مادة أوكسيد الزنك النانوية بإستخدام التحليل الطيفي المرئي للأشعة فوق البنفسجية , حيود الأشعة السينية والمجهر الإلكتروني الماسح
يتعامل هذا المشروع مع تحضير مادة أكسيد الزنك النانوية حيث نادرًا ما توجد هذه المادة وبتكلفة عالية في السودان. الغرض من هذا المشروع هو تجهيز هذه المادة لاستخدامها في إنتاج مجسات وأجهزة كشف في مجالات الإشعاع والموجات فوق الصوتية.
تم استخدام الطريقة الحرارية المائية عند درجة حرارة منخفضة أقل من 100 درجة مئوية عند الضغط الجوي العادي على طبقة سفلية زجاجية. تمت دراسة الخصائص التركيبية والبصرية والكهربائية للأغشية. تم تمييز العينات المركبة بواسطة التحليل الطيفي للأشعة فوق البنفسجية المرئية ، و XRD- الحيود والفحص المجهري الإلكتروني للمسح الضوئي لـ SEM. تم حساب فجوة النطاق البصري (3.1 فولت) للمادة النانوية لأكسيد الزنك كدالة في الطول الموجي من التحليل الطيفي للأشعة فوق البنفسجية المرئية ، وتم حساب متوسط أحجام الجسيمات للعينات من العرض الكامل بنصف القمم القصوى لبيانات XRD باستخدام صيغة شيرير و تم العثور عليها في نطاق النانو. يُظهر مسح صور المجهر الإلكتروني تغيرات مورفولوجية مختلفة لـ ZnO تم الحصول عليها بالطريقة الحرارية المائية.
جاءت أهمية هذا المشروع من النتائج التي تم التوصل إليها والتي هي ممكنة وسهلة الاستخدام بالطريقة المذكورة أعلاه ولكن في ظل ظروف خاصة ومناسبة
The usage of psychometric equations in processing of master and doctoral theses in the Sudanese universities in the Khartoum – the capital, during (2015- 2020)
This paper aimed to identify the use of psychometric equations (PE) in masters and doctoral theses that were defended at universities in Khartoum from (2015- 2020). The sample consisted of (n = 692) dissertations (Masters = 320, PhD = 372). The researchers used descriptive survey method, and designed a survey form. The researchers reached the following results: Order of use of PE: Cronbach’s alpha (α), Split- half coefficient, and factor analysis. There were differences in the use of PE according to the academic degree variable. There were differences in the use of PE in Masters according to the universities variable. The researchers put forward a number of recommendations including: The need to diversify the statistical indicators used in the interpretation of research results
إيراد الخلاف وتوجيهه بين ابن الجوزي وابن كثير في تفسيريهما :دراسة مقارنة تحليلية في الجزء الثامن والعشرين من القرآن الكريم
This research about the disagreement and guidance between Ibn Al-Jawzi and Ibn Kathir in their interpretations in the eighth part of the holy Qur'an, a descriptive comparative.
The objective of this research are as follow: Getting to know both imam Ibn Al-Jawzi and imam Ibn Kathir and their approach to their interpretation. Highlighting the points of disagreement between Ibn Al-Jawzi and Ibn Kathir in the interpretation of the eighth part of Holy Qur'an. And directing the dispute between Ibn Al-Jawzi and Ibn Kathir in the interpretation of the eighth part of Holy Qur'an. In conducting this research, the researcher used the following descriptive, inductive, analytical and comparative methods, and the research reached serval results, the most important of which are: After research, perusal and extrapolation in this study, the importance and status of comparative science between interpretations Occam apparent to the researcher. Comparative science contributes a lot to the development of understanding to understand the meaning in the Book of God. In terms of her interest in belief, it was found that Ibn Kathir agreed with Ahl al-Sunnah Wal-Jamaa'ah in creed completely, while Ibn Al- Jawzi was the first in many of the verses of the Attributes. The same to say Mu'tazila or Jahmiyyah and philosophers. As for their jurisprudential school of thought, Imam Ibn al-Jawzi's school is the Hanbali school, and Imam Ibn Katheer was a Shafi'i school. The two imams dealt with the two topics of Qur'anic sciences carefully. In light of these results, the researcher recommends the following: Directing specialized researchers to search for the heritage of our distinguished scholars, whose manuscripts are still held hostage by shelves and drawers, and to investigate them. Highlighting the educational aspect of the two interpretations, as well as paying attention to a lot of reading in the books of interpretations that are based on them, and the crowds of commentators to facilitate the understanding and contemplation of the Qur'an