BI Open (Norwegian Business School)
Not a member yet
6706 research outputs found
Sort by
Fra algoritmer til handling
Get PDFBacheloroppgave i Økonomi og administrasjon fra Handelshøyskolen BI, 2024I denne bacheloroppgaven har vi tatt for oss klesbransjen og undersøkt hvordan kunstig intelligens påvirker salgsprosessene hos Jack & Jones. Bacheloroppgaven er delt inn i seks deler. Innledningen er del 1, her blir formålet, bakgrunnen og problemstillingen med oppgaven presentert. I del 2 tar vi for oss teorien oppgaven dreier seg om. I del 3 legges det frem hvilke metoder vi har brukt for å samle inn relevant data. I del 4 presenteres funnene fra de ulike metodene som er brukt, før vi i del 5 drøfter de ulike funnene. Til slutt avsluttes oppgaven med en konklusjon i del 6.
Oppgavens overordnede problemstilling er: “Hvordan kan bruken av kunstig intelligens påvirke salgsprosessene til Jack & Jones?”
Teoridelen starter med å forklare hva kunstig intelligens er. Deretter blir de ulike feltene innenfor kunstig intelligens tatt inn. Videre i teoridelen blir begrepene salgsprosesser og SPIN-modellen forklart. Her ser vi også på potensielle utfordringer og fordeler disse teoriene har.
I metodedelen vil det komme frem hvilke metoder vi har valgt i denne oppgaven. Ved bruk av en kombinasjon av primær- og sekundær data har vi fått et helhetlig bilde av hvordan KI påvirker salgsprosessene til Jack & Jones. Basert på intervjuene har vi fått en dypere innsikt i hvor langt klesbutikken Jack & Jones har kommet med hensyn til implementering av KI. Vi har også utført en spørreundersøkelse for å få perspektiver fra kunder og potensielle målgrupper angående deres oppfatning ved bruken av KI i klesbransjen generelt, samt deres erfaringer og preferanser. Dette har gitt oss et mer omfattende grunnlag for å evaluere både bransjepraksis og kundens oppfatning i forhold til KI i klesbransjen.
I del 4 presenteres funnene fra de kvalitative intervjuene og de kvantitative spørreundersøkelsene og i del 5 gjør vi drøftinger rundt disse funnene. Her vil funnene blir drøftet i lys av våre valgte teorier. Ved å ta utgangspunkt i problemstillingen om hvordan kunstig intelligens påvirker salgsprosessene hos Jack & Jones, kan vi til slutt konkludert med at kunstig intelligens har vist seg å være svært viktig for å forbedre salgsprosesser og kundeopplevelser hos Jack & Jones, men at det kreves høy grad av teknologisk innovasjon, KI-systemene må også være etisk forsvarlige og Jack & Jones må søke kontinuerlig forbedring for å kunne oppnå langsiktig suksess
Unraveling the Influence of CSR on M&A Decisions - The Effect of CSR on Target Choice and M&A Premiums
Get PDFMasteroppgave(MSc) in Master of Science in Business, Finance - Handelshøyskolen BI, 20224This thesis examines the impact of Corporate Social Responsibility (CSR)
on Merger and Acquisition (M&A) decisions. Specifically, the study assesses
how CSR affects the selection of target companies and deal premiums. The
analysis is based on a dataset of 333 transactions involving acquirers based
in the United States, Canada, and Western Europe. The findings reveal that
a higher CSR score for the acquiring company increases the likelihood of the
target company having a higher CSR score, suggesting that the target’s CSR
practices significantly influence the selection process. Additionally, the analysis
reveals that the CSR score of the target company notably impacts the deal
premium. Furthermore, when assessing the individual pillar score’s effect on
the deal premium, it is found that only the governance pillar has a significant
effect on the deal premium.
Keywords
Nonpecuniary Benefits: Evidence from the Location of Private Company Sales
Get PDFThis paper investigates whether acquisition prices reflect a specific set of nonpecuniary benefits preferred by entrepreneurs: the quality of life (QOL) associated with the business location. Using data on private firm acquisitions, we find that target firms in high-QOL cities sell for a 14% to 20% premium. Traditional financial factors do not explain this premium, which dissipates when the buyer is unlikely to have preferences for high-QOL locations. Using wage-to-housing cost differentials to decompose local amenities and data on migration patterns, we find that QOL amenities have a greater impact on entrepreneurs’ location decisions relative to wage workers. (JEL G02, G32, G34, J32, L26, R39)publishedVersio
Fra tillit til prestasjon: Hvordan NAV kan forbedre motivasjon og produktivitet
Get PDFBacheloroppgave i Bachelor of Management/ Leadership in action fra Handelshøyskolen BI, 2024Effektive ledelsesstrategier avgjørende for produktivitet og medarbeidertilfredshet i dagens arbeidsliv. NAV står overfor valg mellom ulike lederstiler, spesielt tillitsbasert og prestasjonsbasert ledelse, og deres innvirkning på motivasjon og ytelse i kunnskapsintensive organisasjoner.
Tillitsbasert ledelse bygger på sterke relasjoner, gjensidig respekt, integritet og åpen kommunikasjon. Dette skaper et miljø der medarbeidere føler seg verdsatt og har høy jobbautonomi, noe som er viktig i organisasjoner som NAV. Denne tilnærmingen anerkjenner at standard kvantitative mål ofte ikke fanger opp arbeidets kvalitet. Prestasjonsbasert ledelse fokuserer på måling og evaluering av prestasjoner gjennom definerte, kvantifiserbare mål. Denne tilnærmingen gir regelmessig tilbakemelding, belønning basert på resultater, og en klar struktur for forventninger og måloppnåelse.
Oppgaven undersøker hvilken ledelsesstil som er mest effektiv for å motivere ansatte og oppnå best mulig ytelse i NAV. Den reiser spørsmålet om en integrering av prestasjonsbasert ledelse kan øke motivasjonen og effektiviteten, eller om tillitsbasert ledelse allerede er den beste tilnærmingen.
NAV ble valgt som studieobjekt på grunn av deres implementering av tillitsbasert ledelse, som er en del av regjeringens tillitsreform. Denne reformen gir førstelinjeansatte mer frihet til å ta avgjørelser og bruke sin faglige kunnskap, noe som skal øke både effektiviteten og motivasjonen. Gjennom intervjuer og teoretiske undersøkelser kartlegger oppgaven NAV-ansattes preferanser for de to ulike ledelsesstilene. Den analyserer hvordan tillitsbasert ledelse praktiseres i NAV og vurderer om noen medarbeidere ønsker en overgang til mer prestasjonsbaserte metoder.
Til slutt belyser oppgaven potensialet for en hybrid modell som kombinerer elementer fra både tillitsbasert og prestasjonsbasert ledelse for å skape et mer motiverende og produktivt arbeidsmiljø i kunnskapsintensive organisasjoner som NAV. Denne innsikten kan bidra til utviklingen av effektive og menneskeorienterte ledelsespraksiser tilpasset dagens komplekse arbeidsmiljø
Determinants of Capital Structure in Acquisitions: An Empircal Study on U.S Listed Firms between 1994-2024
Get PDFMasteroppgave(MSc) in Master of Science in Finance/(Financial Economics) - Handelshøyskolen BI,2024This thesis examines the factors influencing capital structure decisions in acquisitions by U.S. listed firms from 1994 to 2024. Utilizing a comprehensive dataset from S&P Capital IQ Pro, the study tests hypotheses grounded in theories such as the Modigliani-Miller theorem, Trade-Off Theory, and Pecking-Order Theory. The analysis incorporates various determinants including firm size, profitability, asset tangibility, and macroeconomic conditions to assess their impact on the choice between debt and equity financing in acquisition scenarios.
Our findings indicate that certain firm-specific characteristics such as size, profitability, transaction experience and asset tangibility significantly influence capital structure choices on acquisition financing. Moreover, macroeconomic variables like interest rates environment were found to have nuanced effect on the structure of the financing for the acquisition, suggesting that firms adjust their capital structures based on economic cycles. We also discovered that the impact direction of these variables is crucial; some exhibit positive influences whereas others contribute negatively. Notably, the impact direction of some variables shifts as we transition from examining factors that determine the choice of financing in the acquisition to analyzing factors that affect the level of debt when the acquisition financing is conditional of using debt.
The thesis contributes to the understanding of capital structure in a dynamic acquisition environment, highlighting how theoretical predictions align or diverge under real-world conditions
Requirements for Simulation of the Future Operating Environment and Multi-Domain Operations
Get PDFThe future operating environment is expected to become increasingly complex, lethal, and ambiguous. The operational tempo in high-intensity operations is expected to increase, and effects will be increasingly cross-domain and contemporaneous. An essential question is: How can our forces conduct successful military operations in the envisioned future operating environment? The proposed solution is multi-domain operations (MDO). MDO is an operational concept where the underlying idea is seamless integration of capabilities and activities in all the operational domains (land, maritime, air, space, and cyberspace), to present the enemy with multiple simultaneous dilemmas and achieve overwhelming superiority in time and space on the battlefield. MDO will, however, be inherently much more complex to execute than current operations of the same scale, due to a higher diversity of combat elements and capabilities (from all operational domains), higher requirements for synchronization of capabilities, activities and actions, and higher requirements for operational tempo. Modeling and simulation (M&S) and wargaming will be essential in experimentation with, and further development and detailing of, the MDO concept. However, M&S of the future operating environment and MDO will also be correspondingly more complex. In addition, very few, if any, of the simulation tools currently available can represent combat elements and capabilities in all operational domains at a sufficient and balanced level of fidelity throughout the combat model. In this paper we first give a summary of how the future operating environment is envisioned to be like in a 2025–2045 perspective and what technologies are expected to dominate on the battlefield, based on recent literature. Moreover, we provide a description of the concept of MDO, including definitions, historical origin, characteristics, and challenges. Finally, we outline and discuss a set of overall requirements for simulation of the future operating environment and MDO for concept development, experimentation, and analysis.Requirements for Simulation of the Future Operating Environment and Multi-Domain OperationspublishedVersio
Stakeholder communication, sustainability communication, and perceptions of sustainability in Tanzanian cocoa production: The case of Kokoa Kamili
Get PDFMasteroppgave(MSc) in Master of Science in Digital Communication Management, Handelshøyskolen BI, 2024In this research we investigate the Tanzanian post-harvest handler Kokoa Kamili
and their relationships and communication patterns with their closest stakeholders;
farmers who supply them with cocoa beans, and Fjåk Chocolate Factory who buy
cocoa beans from Kokoa Kamili. We seek to understand how the sustainability
story travels from the farmer to Fjåk, through Kokoa Kamili’s value chain, and
whether the perspectives of communication differs across the different actors. Additionally,
perspectives of communication from UNICEF Tanzania are considered
to further understand the perception of communication in developing nations. In
order to understand the organizational and relational patterns, we look into previous
literature particularly concerning stakeholder environments and networks of communication,
and sustainability communication, CSR communication and narratives
of the global south. Through interviews and thematic analysis, we have defined two
main themes as (1) The Sustainability Story and Perspectives, with additional subthemes
Perceptions of sustainability, Practices and External factors that impact the
perception of sustainability, and (2) Relationships and communication: Trust and
Transparency, with sub-themes Communication in practice and Relationships. We
find that while the farmer’s working conditions and sustainability story have significant
presence in the entire chain’s perspectives of sustainability, the sustainability
story tends to stop when the finished chocolate leaves the factory. Main findings
also include discrepancies in the perceived value of communication initiatives, the
significant impact of relationships on communication patterns, and the substantial
role of collaboration and networking in the bean-to-bar chocolate community
Oppstartsbedrifter og det grønne skiftet i bygg- og anleggsbransjen
Get PDFBacheloroppgave i Entreprenørskap fra Handelshøyskolen BI, 2024Det grønne skiftet er mer aktuelt enn noen gang, som et resultat av global
oppvarming, som igjen nesten alle verdens forskere er enige om skyldes
menneskers klimagassutslipp. Temperaturen på kloden stiger, havet stiger og blir
surere, isen smelter, mer variert nedbør og mer ekstremvær er noen av
symptomene som blir trukket frem i den siste klimarapporten fra FN (FNsambandet,
2023). Klimaet endrer seg på bakgrunn av at det slippes ut mer
drivhusgass i atmosfæren enn det som er naturlig. Et eksempel på en drivhusgass
er karbondioksid, kjent som CO2. Disse utslippene skyldes som ovennevnt oss
mennesker og da spesielt våre vanligste energikilder, som gass, kull og olje.
På bakgrunn av denne situasjonen, ble det i 2016 avtalt at 194 av verdens land
sluttet seg til Parisavtalen. Avtalen går ut på at alle land er forpliktet til å begrense
klimaendringene. For å oppnå dette skulle alle landene lage en nasjonal plan for
hvordan de skal kutte i klimagassutslipp. Norges nasjonale plan kalles "det grønne
skiftet" og handler om hvordan Norge skal bli et lavutslippsland innen år 2050.
For å klare dette må det skje en omstilling i alle samfunnets sektorer hvor vekst og
utvikling skjer innenfor tålegrensene til naturen. Det grønne skiftet vil i praksis si
at det må skje en overgang til produkter og tjenester som minimerer de negative
konsekvensene for klima og miljø, sammenlignet med i dag (Regjeringen, 2021)
Theoretical perspectives on crisis, resilience, and innovation
Get PDFThis chapter describes how the concepts of crisis, resilience, and innovation are well-suited for capturing how Norwegian news media dealt with the Covid-19 pandemic. The pandemic posed threats to public health, leading to increased urgency for accurate information dissemination. As such, the crisis served as a catalyst, accelerating changes in news production, distribution, consumption, and business models. Persistence reflects resilience as the ability to regain stability and get back to “business as usual”, adaptability as resilience refers to large adjustments in professional practices in response, while transformability brings radical long-lasting renewal of the whole organisation. Presenting a normative view of innovation in journalism, this chapter focuses on value creation, improvement, and novelty. Innovation involves adjusting existing products or services and introducing new ideas perceived as novel by audiences. This coincides with the transformation of journalism from physical news products to digitalised services. Summarising insights from different strands of innovation literature, we identify a set of internal factors, or building blocks, of journalism innovation: resources, technology, organisation, management, culture, and business model.publishedVersio
Building Authenticity in Brand Activism: Evaluating Consumer Trust Through Fit and Engagement
Get PDFMasteroppgave(MSc) in Master of Science in Strategic Marketing Management/Masteroppgave(MSc) in Master of Science in Business, Marketing - Handelshøyskolen BI, 2024This study explores how consumers react to social brand activism, highlighting how important perceived authenticity is in influencing consumers' sense of trust. Corporate involvement in socio-political concerns, or brand activism, is a paradigm shift in marketing tactics that has important implications for brand management. In order to close the current information gap, this study examines how the congruence between a brand identity and its activism initiatives, as well as by how frequently these efforts occur.
The study manipulates two independent variables, the fit of brand activism (good vs. bad) and the frequency of activism (high vs. low), using a quantitative experimental approach. Using an online survey platform, information was gathered from 197 individuals in the United States and the United Kingdom.
The results show that a perceived authenticity is much increased when its identity and activism efforts are strongly aligned. This, in turn, builds consumer trust and loyalty. These findings highlight how important it is for companies to participate in coordinated and continuous activism campaigns in order to preserve and grow consumer loyalty and confidence.
By presenting empirical data on the significance of authenticity and strategic alignment, this study advances the theoretical conversation on brand activism. For business-to-consumer (B2C) organizations looking to execute credible and successful brand activism initiatives, actionable advice is provided. The research underscores the crucial function of genuineness in fostering positive consumer reactions and maintaining brand value within the framework of socio political involvement