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Establishing Evaluation Model of Positive and Negative Emotion Perception for Hospital Nursing Staff
No full text[[abstract]]護理人員日夜顛倒忙碌的工作環境中，情緒壓力大。因此本研究蒐集相關文獻建立醫療院所護理人員覺察正負情緒評估模式，以221項五大評估構面與評估指標。個案實證A與B等兩家醫療院的護理人員覺察自我情緒感受，以語意尺度量化評價，應用Fuzzy TOPSIS 進行優化情緒排序，A醫院Ki*值為0.465，排序為第1；B 醫院Ki*值為0.457，排序為第2。依據DMAIC針對排序效果，建立護理人員覺察自我情緒管理改善策略。本研究具有非常重要的價值與貢獻，以利後續專家學者參考與建議。[[abstract]]Nursing staff reverses the busy working environment day and night, and the emotional stress is huge. Therefore, this study collected relevant literature to establish the evaluation model of positive and negative emotions of nursing staff, including 221 questions in five evaluation aspects and evaluation indicators.The nursing staff from two medical hospitals, as A and B, were perceived their emotional feelings, were quantified the evaluation on the semantic scale, and were applied Fuzzy TOPSIS to optimize emotional ranking. The Ki * value of hospital A is 0.465, ranking first; the Ki * value of hospital B is 0.457, ranking second.Based on the DMAIC's ranking effect, the study established a nursing staff awareness self-emotional management and improvement strategy.This research has very important value and contribution which can provide reference and suggestions for follow-up experts and scholars
Senior People’s Medical Record Characteristics and Related Factors of Healthcare Insurance Payment
No full text[[abstract]]台灣已逐步進入高齡化社會，健康照護和醫療保險成為許多人關注的議題。在全世界資訊系統愈來愈發達的情形下，醫療大數據已經重新定義了醫療保健的提供模式。相較大數據在其他行業的運用朝向「客製化」和「精準化」的發展，在未來大數據的浪潮下，醫療大數據的進一步發展就必須建立在資料庫連結的一個前提。醫療行政是政府、醫院、醫師、藥物、患者和醫療保險（花費）六大因素的配置，本研究透過彙集因醫療行業運轉所產生的資料進行連結所產生之數據進行分析，達到資源最佳配置與多贏的局面，降低醫療工作人員的負擔，使其可以更容易做出精準的醫療判斷，為本研究之動機。台灣在1995年實施全民健康保險，讓國人在醫療品質上有安全保障，同時也累積龐大的健保資料庫，於2000年開放產官學界於非商業性質研究，提供醫療用藥安全、醫療健康科技、健保醫療經濟及財務學的研究與政策制定的參考與依據。本研究的範圍為2001年至2013年，依十大死因衍生出十大疾病，分析銀髮族罹患此十大疾病在門診和住院的逐年概況與花費，並進一步調查十大疾病之間的交互作用（共病現象）以及闡述各種趨勢的可能原因。未來影響台灣經濟面向的人口議題，亦是人口年齡的結構變化，而非人口數量的變化，人口老化將導致健康照護、社會保險和福利支出的增加，造成國家整體財政負擔加重，進而使得年輕世代勞動者負擔變大。因此，人口老化帶來國家社會面臨更多挑戰，既然人口老化帶來衝擊無法避免，如何透過政策來提高老人人口的社會價值，為本研究報告探討範圍，提出成果及貢獻。[[abstract]]Taiwan has gradually evolved into an aging society. Healthcare and medical insurance have become concerned issues for many people. Against the backdrop of increasingly developed information system across the world, medical big data has already re-defined healthcare supply pattern.Compared with “customization” and “precision” developments for big data’s utilization in other industries, healthcare big data’s further development under the wave of future big data must be established based on the premise of database linkage. Healthcare administration is the allocation of six major factors of government, hospital, doctor, medicine and patient’s healthcare insurance (expense). This research collected data generated from linkage of materials incurred from healthcare industry’s operation, and conducted analysis accordingly for the purposes of reaching optimal resource allocation and win-win situation, and lowering healthcare workers’ burden to ensure that they are able to make precision healthcare judgement easily. This is the motive for the research hereto. Taiwan implemented National Health Insurance in 1995. This ensures healthcare safety protection for fellow countrymen. Meanwhile an enormous health insurance database was established accordingly. In the year of 2000, it was opened to industry, public and academic sectors for non-commercial research. This provides research on healthcare drug safety, healthcare technology, health insurance economics and science of finance as well as references and basis for policy establishment. Scope of this research spans from 2001 to 2013. Ten major diseases were derived from ten major causes of death. This is utilized to analyze yearly overview and costs incurred from outpatient and inpatient for senior people having these ten major diseases. Meanwhile, a further investigation of interactions (comorbidity) among these ten major diseases is conducted to for the purpose of explaining possible causes for various trends. Going forward, population issue affecting Taiwan’s economy will be structural changes in population age instead of changes in population quantity. Aging population will lead to increases of expenditure in healthcare, social insurance and welfare as well as aggravation on the nation’s overall financial burden. Consequently, aging population brings even more challenges to the nation and the society. Given the fact that aging population is inevitable, exploration scope of this research report aims at presenting future expected achievements and contributions by enhancing senior population’s social values through policies
The Study of Job satisfaction, Personality Traits associated with Job performance - An Empirical Study of Interior Designers
No full text[[abstract]]本研究以室內裝修設計公司的設計師為研究對象。目的在探討室內設計師的工作滿意與人格特質對工作績效的影響，最後提出策略性建議，希望能提供室內設計業管理者及室內設計師在工作績效提升上一個良好的參考建議，並可供室內設計業在人力資源管理上盡一份心力。研究架構包含「工作滿意」、「人格特質」及「工作績效」等變項。「工作滿意變項」包含1.工作本身、2.薪資、3.升遷、4.上司、5.工作伙伴等構面。「人格特質變項」包含1.獨創想像性、2.獨立挑戰性、3.變通性、4.精幹性、5.積極性、6.求知性等構面。「工作績效變項」包含1.效率、2.效能、3.品質等構面。 採測驗表單及紙本問卷調查方式，並透過spss統計分析法，整合有效問卷229份。歸納出研究結論如下：(1)工作滿意方面研究結果顯示：室內設計師在工作滿意構面下只有「工作本身」及「升遷」這兩個變項上對工作績效有顯著正向影響。(2) 室內設計師在人格特質構面下只有「變通性」、「精幹性」及「積極性」這三個變項上對工作績效有顯著正向影響。本研究受客觀條件影響，所受到的限制有：(1)僅針對室內設計師作探究，而不是所有設計人員。(2)問卷為測驗工具，由室內設計師自評填答，過程中恐有保留自我觀念及態度，勢必造成些許的偏差研究結果。最後依據研究結果，提出研究對象、樣本、問卷題目、變項與範疇等建議，做為未來研究者之參考。[[abstract]]The subjects of this research are designers who work in interior design and renovation companies. The purpose of this research is to explore how interior designers’ job satisfaction and personality traits are involved with their job performance. At the end of my research, some strategic suggestions are offered which could provide interior design managers and designers with good reference suggestions. In addition, some strategic suggestions in this research may make contributions for human resource management in the field of interior design industry.The conceptual framework is composed of the variables which are “job satisfaction”, “personality traits” and “job performance”. The variable of “job satisfaction” includes 5 dimensions, which are job itself, salary, promotion, supervisor and colleagues. The variable of “personality traits” includes six dimensions, which contains originality, independent challenge , flexibility, competent , initiative and curiosity . The variable of “job performance” includes three dimensions, which contains efficiency, performance and quality .A survey by questionnaire was applied in this research. Besides, 229 valid questionnaires were integrated in SPSS of statistical analysis. The analysis of this research are as follows.(1) The result of “job satisfaction” shows that only two variables - job itself and promotion have a significant positive impact on interior designers’ job performance.(2) The three variables - flexibility, competent and initiative of the “personality traits” have a significant positive impact on interior designers’ job performance.This study was influenced by some objective conditions；some limitations associated with this study are as the follows.(1) The data collected which focused only on interior designers but not for all designers.(2) As a test tool, the questionnaires were answered by interior designers themselves,and there are objective perception and attitude in the process of assessment which might result some research bias.Finally according to the conclusions of study, many suggestions in this research including interviewers, samples, questionnaires, variables and scope are posed to provide interested researchers for reference in the future
Cultural Heritage, Innovation and Promotion of Taiwanese Opera – A case study of Yeh-Chin Taiwanese Opera Theater
No full text[[abstract]]本研究以葉青歌仔戲劇館為例，旨在探討臺灣傳統歌仔戲之戲曲文化。不僅探討臺灣傳統歌仔戲曲文化之起源，亦探究臺灣歌仔戲曲有關傳承年輕化(Inheritung Youth)、創新技術(Innovation and Technology)、推廣永久(Promote Permanent)，俾使臺灣傳統歌仔戲曲文化能躍升國際舞台，成為國際觀光客來臺灣必看的文化劇種。本研究運用深度訪談及焦點團體訪談等研究方法，訪談臺灣歌仔戲名人，蒐集資料、歸納分析，以探究臺灣歌仔戲之文化傳承、創新、推廣的重要性。研究結果顯示葉青歌仔戲劇館未來關聯性，得以傳承年輕化、創新技術化、推廣永久化為非常正面的影響。研究結論其一：現代的娛樂太多元，農業時代歌仔戲的唯一性已不復存在。其二：要提升年輕觀眾對歌仔戲的喜愛，唯有藝術本體的技術「創新」，有年輕族群喜愛的藝術元素才是根本年輕族群更是文化傳承之本。臺灣歌仔戲曲文化傳承年輕化是歌仔戲的ㄧ線生路。歌仔戲曲創新技術化是為藝術本質的提升、流行元素的注入。歌仔戲推廣永久化是為了全球華夏名族記取祖先的忠、孝、節、義成為最優質的公民。國際觀光平台「葉青歌仔戲劇館」是臺灣歌仔戲的一口活泉。未來的研究方向：以芭雷舞當基礎為歌仔戲的（工）唱腔曲調加入時下流行的元素嘻哈風（Hiphop And Rap)的創新如何能普及為全台歌仔戲團體一起執行，才具備藝術轉型成功。[[abstract]]This study aims to explore the traditional Taiwanese opera culture by conducting a case study of Yeh-Chin Taiwanese Opera Theater. This article not only discusses the origin of traditional Taiwanese opera culture, but also explores the Inheriting Youth, Innovation and Technology, and Permanent Promotion, allowing the traditional Taiwanese opera culture to showcase in an international stage and become a must-see cultural drama for international tourists visiting Taiwan.Facilitated by in-depth interviews and focus group interviews with Taiwanese opera stars, we have collected data and analyzed the results to look into the importance of cultural heritage, innovation, and promotion of Taiwanese opera. The research results show that the future relevance of Yeh-Chin Taiwanese Opera Theater significantly and positively affects the youthfulization, technological innovation, and permanent promotion of Taiwanese opera.The conclusions of the study are as follows : First, the uniqueness of Taiwanese opera in the agricultural era no longer exists, under a diversified entertaining environment as such. Second, the only way for Taiwanese opera to attract the young audience is the technological "innovation" of the artistic body. The foundation is that there are artistic elements that young people love, and young people are the basis of cultural heritage. The youthfulization of cultural heritage brings vitality to Taiwanese opera, whereas the technological innovation helps enhance the essence of art and implant popular elements. The permanent promotion of Taiwanese opera is for Chinese people all over the world to remember the loyalty, filial piety, ethics and justice of their ancestors and become the best citizens. The international tourist platform " Yeh-Chin Taiwanese Opera Theater " is a living fountain of Taiwanese opera.Future research direction: The way to popularize this innovation that is based on ballet, adding the popular elements of hip-hop and rap to the singing tunes of Taiwanese opera shall be further discussed, and in turn let all the Taiwanese opera groups perform together to achieve the success of artistic transformation
The Strategic Planning of Career Development for Post-Crisis Management in Generation Z Self-Media Marketing
No full text[[abstract]]隨網路科技之發展，台灣媒體主流由過去的電視台演變至如今的社群網路，許多素人搖身一變成為家喻戶曉的網紅，走紅之路比起以往需要靠電視圈發展的傳統藝人來得順遂許多；然而在這龐大的商機中，人紅是非多，總是會有人故意挑起話題製造紛爭，導致許多網路紅人出現危機的情況發生。本研究以「自媒體網路紅人」為探討研究對象。首先 以該研究對象於日前所遭遇之危機處理做個案探討；並以安索夫矩陣策略之專業開發、轉換產業、技能開發與再訓練四大構面理論完成訪談問卷初稿後，以半結構方式深入訪談3位學者和3位網紅，並修正初稿問卷內容完成問卷專家效度，再經指導教授審查完成後製成第一次結構式的問卷發放。本研究採取修正式德菲(Modified Delphi Method)研究法，等到第一次問卷回收後，將各項數據予以統計，並以此反覆實施，待問卷方向達到相同目標為止。最終研究結果顯示，研究對象對於目前職涯發展策略規劃或未來轉型需要具備之能力在專業開發有7項、轉換產業有6項、技能開發有7項與再訓練有6項。未來研究可將該理論構面運用於企業或探討更多不同類型研究對象發展策略規劃。[[abstract]]The availability of the Internet and social media has moved Taiwanese media mainstream from TV station to personal digital network, and Internet celebrities have sprung up like mushrooms. The way to be famous seems to be much easier, compared with those traditional artists who had to rely on TV promotion in the past. However, the huge business opportunity comes along with destruction. There are always people who deliberately stir up troubles and provoke disputes, leading to the emergence of crises among many Internet celebrities.Using "Self-Media Internet celebrities" as the research objects, the research firstly conducted the case study on the crisis management they had been working on. The preliminary questionnaire was completed based on the four aspects of Ansoff Matrix – expert development, industry transfer, skill development and retraining. By employing semi-structured interviews with 3 scholars and 3 Internet celebrities, the fore-mentioned preliminary questionnaire was revised to meet the expert validity. After the review by the supervisor, the first structured questionnaire was issued.The Modified Delphi Method used in this study consisted of multiple rounds of questionnaire surveys and statistics analyses, until reaching the consensus. The final research results show that, in terms of current career development strategy planning or further transformation, research objects have to enhance 7 abilities in expert development, 6 in industry transfer, 7 in skill development and 6 in retraining. It is advised that future research can apply this theoretical framework to enterprises or explore development strategy planning for different categories of research object
A Study for the Relationship between Internet Using Behaviors, Psychological Needs of Self-determination and Life Adjustment – Based on the Elementary School Students in Taoyuan City
No full text[[abstract]]本研究旨在探討桃園市國小學童的網路使用行為與其心理需求及生活適應程度之關聯。本研究採網路問卷之調查方式，問卷參考相關問卷和相關文獻集結而成。於 2020年 04月隨機抽樣抽取高年級學童作為研究樣本，回收587份有效問卷，經統計分析後，茲將本研究所得結論歸納如下：一、就現況而言可見，桃園市國小生之心理需求滿足程度，以「歸屬感」是分構面中滿足程度最高，自主感的滿足程度次之，成就感是三者中最低的。二、桃園市國小生之網路使用行為中，可發現受試者最常以搜尋引擎來進行線上學習，並使用線上串流影音來作為休閒娛樂，以及運用通訊軟體進行社交溝通。其中最常使用的是休閒娛樂，線上學習是相對之下最少使用的。三、由分析結果可見，成就感滿足程度愈高者，愈容易使用網路進行線上學習，且心理需求中自主感滿足程度愈高者，愈與網路使用行為有所關連。四、由網路行為對生活適應來看，可發現線上學習與個人適應最有相關，而休閒娛樂以及社交溝通則與同儕適應最有相關。在生活適應整體的相關分數上來看，運用線上學習以及工具性使用相關網路使用行為將對生活適應程度有正向的幫助。[[abstract]]The purpose of this study is to explore the Internet using behaviors of elementary school students, Psychological Needs of Self-determination and Life Adjustment. This study adopts the online questionnaire method, based on related questionnaires and articles. In April 2020, we randomly selected and sampled some of students in the elementary school as a research sample and collected 587 valid questionnaires. With the method of the statistical analysis, the conclusions drawn in this study were summarized as follows: 1. Among the “Psychological Needs of Self-determination” of the elementary school students in Taoyuan city, the perception of “Relatedness” is the highest, and the perception of “Competence” is the lowest.2. Among the “Internet using behaviors” of the elementary school students in Taoyuan city, the most popular are using search engine for online-learning, using streaming media for entertainment, and contact by instant messengers.3. The perception of “Competence” is higher, the more Internet using behavior “ online-learning” appears. The perception of “Autonomy” is higher, the more Internet using behaviors appear.4. The perception of “online-learning” is related to self-adjustment most. The perception of “leisure and entertainment” and “social communication” are related to “peer interaction”.5. The perception of “online-learning” and “instrumental using behavior” can positively affect the life adjustment
A Study on the Selection and Decision of Chefs of Jiangsu and Zhejiang Cuisine
No full text[[abstract]]本研究自1949年國民政府來台，帶來中國各地的菜系,其中又以江浙菜最受大家喜愛，除了來台的名廚，五十、六十年代的江浙菜是「官菜」，黨政軍的公私應酬，流行上館子消費，而自大陸來台的工商界，黨政軍江浙籍的比例又占居多，他們的宴會，自然而然的會以家鄉口味為優先，無論是內在外在是其他菜系難以比較；1973年圓山大飯店由蔣夫人宋美齡打造的「圓苑餐廳」又讓江浙菜帶到至高點。江浙菜主打原汁原味、選料精細、造型精緻，且色、香、味俱全，清淡適中，對於江浙菜的主廚的研究十分少見，故本研究以江浙菜主廚為主題，目的在研究江浙主廚的績效衡量，藉此探討，江浙菜主廚的績效衡量要素，以幫助江浙菜餐廳的經營業者，找到一個可以幫助江浙餐廳並在競爭激烈的市場裡尋找到維持競爭的優勢。本次研究透過國內外文獻資料的整合及行業專家的修訂用以建立層級架構分析，接著評選對江浙菜餐廳或者有相關經驗並豐富的產業界、學界專家實行專家問卷，最後採用層級分析法。希望透過研究設計與實證結果，建立江浙菜主廚之要素並且獲得一套經營江浙菜餐廳之客觀的決策層面與評估因素，以提供江浙菜餐廳業者及經理人做為日後營運方向的建議還有廚師自我能力提升的參考。[[abstract]]This study focuses on the cuisines from all over China since the Republic of China's retreat to Taiwan in 1949. Among them, Jiangsu and Zhejiang cuisines are the most popular ones. In addition to the famous chefs who came to Taiwan, Jiangsu and Zhejiang cuisines in the 1950s and 60s were "official cuisines". The public and private entertainment of the KMT army is known for consumption in restaurants. Furthermore, in the industrial and commercial fields, those who come to Taiwan from the mainland along with the KMT army are mostly from Jiangsu and Zhejiang. Most of their banquets naturally adapt the taste of hometown preferentially. Whether internal or external, it is difficult for other cuisines to compare with them. In 1973, the "Yuanyuan Restaurant" created by Mrs. Soong Mei-Ling in the Grand Hotel brought Jiangsu and Zhejiang cuisines to the highest point.Jiangsu and Zhejiang cuisines are characterized by original flavor, fine selection of ingredients, exquisite outlooks, and complete adaptation of color, fragrance and taste, which is fresh and moderate.The research on the chefs of Jiangsu and Zhejiang cuisines is very rare; therefore, this study takes the theme of the chefs of Jiangsu and Zhejiang cuisine, and aims to study the performance measurement of the chefs of Jiangsu and Zhejiang, in order to help the restaurant owners to find an advantage in the fierce competition on the market.This thesis uses the integration of domestic and foreign literature and the revision of industry experts to establish a hierarchical structure analysis, and then selects and implements expert questionnaires on Jiangsu and Zhejiang cuisine restaurants and industry and academic experts with rich relevant experience, and finally adopts the analytic hierarchy process (AHP). I hope that through research design and empirical results, we can establish the key elements of Jiangsu and Zhejiang cuisine chefs and obtain a set of objective decision-making levels and evaluation factors for operating Jiangsu and Zhejiang cuisine restaurants, so as to provide recommendations for Jiangsu and Zhejiang cuisine restaurant operators and managers as future operating directions, as well as the reference for the chef's self-improvement
The Research on Application of Strategic Human Resource Management of Elementary School Baseball Team
No full text[[abstract]]臺灣民眾對棒球運動情有獨鍾，有著獨特且深厚的情感，而棒球運動的核心價值也不僅止於一般運動賽事的熱血沸騰，更為臺灣社會帶來一股正面的力量。就棒球員之人?資源而言，??是人?資源規劃、招募、甄選、訓?、發展等問題，都應該深入研究探討，並謀因應之對策，畢竟人?資源發展與運用，對臺灣棒球運動之整體發展至關重要。本研究擬從策略性人?資源管???談起，探討策略性人?資源管?對棒球隊經營管?之影響與關聯性，並訪談球隊之教練，與現行球隊經營相互比較，以此給予未來球隊經營之相關建議。本研究依據國小棒球隊的實際情形歸納了國小棒球隊的策略性人力資源管理程序，從一開始的確認國小棒球隊的發展目的，並以此目的進行招募，國中棒球隊人?實務操作不同的是，國小棒球隊不會進行淘汰機制，而是盡量多方位的引導並訓練學生，培養學生打棒球的能力，且因為國小棒球隊學生年齡相對較小，所以不會主動說明身體上的不適，所以國小棒球隊更需要完整的健康評估機制，以保護學生的身體健康，並且注重現場的環境安全，除了學生主動反映球場或器材的損壞之外，學校會定期針對所有場地以及器材做例行性檢查，如有需要補強的會立即補強，如果有需要淘汰也會立即汰換，以免發生危險。[[abstract]]The people of Taiwan have a soft spot for baseball, and they have unique and profound emotions. The core value of baseball not only ends with the enthusiasm of general sports events, but also brings a positive force to Taiwanese society. Human resources planning, recruitment, selection, training, development, and other issues should all be studied and discussed in depth, and countermeasures should be sought. This study intends to talk about strategic human resource management, discuss the impact and relevance of strategic human resource management on baseball team management, and interview team coaches to compare with current team management to give future teams suggestions for management.This study summarizes the strategic human resource management procedures of the national baseball team based on the actual situation of the national baseball team, confirms the development goal of the national baseball team from the beginning, and recruits for this purpose. The difference is that the primary school baseball team will not conduct the elimination mechanism, but guide and train the students in as many ways as possible to develop the students' ability to play baseball, and because the primary school baseball students are relatively young, they will not take the initiative to explain the body The national baseball team needs a complete health assessment mechanism to protect students’ physical health and pay attention to the environmental safety of the site. In addition to the students’ active reflection of the damage to the stadium or equipment, the school will regularly target all venues
A Research of the Key Business Success Factors of the Afterschool Music Education
No full text[[abstract]]本探討目的在幫助音樂教室找到經營成功的關鍵因素。本研究以定性研究(Qualitative Research)為核心，在經過Oliver Mesly的關鍵成功因素CS法則由文獻歸納出五個音樂教室經營成功的關鍵構面（行銷、教學、經營、內部組織及售後服務），並對這五個構面提出問題，並依照與訪談對像-「享音樂藝術空間」的創辦人、教師及學生家長及該地區其它音樂教室之教職員進行深入訪談後，再增加三個關鍵構面（核心價值、地方人際網路及風險管理），最後總出下列八個音樂教室經營成功關鍵因素，並提供建議後續研究題目，提供後繼研究者參考。建立核心價值、具備高度風險管理意識、拓展地方人際網路、具備傳統與創新融合的行銷、具備創新經營思維、教學重視軟硬體的革新與彈性、注重內部管理的進化及提供加值多元的客服。[[abstract]]The purpose of this research is to help the afterschool music education find the key business success factors. The core method of this research is Qualitative Research. With the Critical Success Factor method from Oliver Mesly, five business success dimensions of afterschool music education are organized. The five dimensions are: Marketing, Education, Business Strategy, Management and After Service. And then by the Qualitative Research method, the founder, teachers and parents of a student from a local music school, Enjoy Music Ensemble, are deeply interviewed. To balance the interview information, an interview of an employee from another local music school in the same neighborhood is enclosed. After all information are analyzed, three more business success dimensions are added: Core Value, Local Networks and Risk Management. Finally, suggested topics for future researches are introduced and eight key business success factors of the afterschool music education are introduced as followings: 1. Creating Core Value, 2. Highly Sensitivity of Risk Management, 3. Exploring Local Network, 4. A marketing Strategy Combination with both Traditional and Social Network Patterns, 5. Innovating Business Strategy, 6. Creative Syllabus and Teaching Environment, 7. Employees Oriented Management, 8. Add-On Customer Service
A Study on the Diversified Model of Integrated Marketing Company
No full text[[abstract]]我國家政府相關單位理解休閒運動對於臺灣人民之重要性，故教育部體育署為鼓勵並極力提倡國民運動風氣、不斷提升參與運動人口、促進國民生活品質，達成運動生活化、期望打造臺灣運動島為主要目的之計畫。根據107年度全國人口運動現況調查，有84.5%的民眾有參與相關運動，其中定期、定時規律運動的人口比例為43%，且比例呈現逐年上升，顯示民眾參與運動程度越來越高，並且已漸漸養成規律的運動習慣。依據全國賽事最新統計，我國近五年的路跑賽事，每月份在全國各地所舉辦的賽事最少都維持在45場以上，換言之，全臺每年有登錄在全國賽事網站上的賽事就將近500場以上。我國路跑運動的可看性與知名度，相較於其他國家或是城市而言是處於逐步成長中，如果能善用網際網路宣傳、電子商務整合及精準網路行銷，路跑運動將更具有驚人的成長空間。研究結果發現，不論是研究個案或其競爭對手，於相關多角化與非相關多角化的程度仍是不足，其原因為服務對象專注於主辦單位或是相關企業部門，對於路跑參加者僅服務告知賽事相關活動與規定，鮮少再針對路跑參加者提供後續或是客製化服務。本研究提出以下建議，累積路跑里程制度、套裝式路跑賽事、建立溝通管道，鎖定族群、開發專屬APP。[[abstract]]Relevant units of my government understand the importance of leisure sports for the people of Taiwan, Therefore, the Sports Department of the Ministry of Education plans to encourage and vigorously promote the national sports culture, continuously improve the population participating in sports, promote the quality of national life, achieve sports life, and hope to build a sports island in Taiwan. According to the current survey of the national population movement in 107, 84.5% of the people have participated in related sports. Among them, the proportion of regular and regular sports is 43%, and the proportion has increased year by year. Gradually develop regular exercise habits. According to the latest statistics of national competitions, China ’s road races in the past five years have maintained at least 45 competitions across the country every month. In other words, there are nearly 500 events registered on the national competition website every year in Taiwan. The results of the study found that, regardless of the study case or its competitors, The reason is that the service object is focused on the organizer or the relevant enterprise department, and only serves the participants Inform related events and regulations, and rarely provide follow-up or customized services for road runners. This study puts forward the following suggestions: accumulate road mileage system, package road races, establish communication channels, target ethnic groups, and develop exclusive apps