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[[alternative]]A Study on the Relationships among the Activity Attractiveness, Experiential Value and Activity Satisfaction in the United Harvest Festival of Taiwan Indigenous People in Hualien County
No full text[[abstract]]台灣四面環海，氣候宜人，花蓮縣坐擁好山好水，並在民族融合上呈現多元文化交疊，且其中原住民族更是分布廣泛與人數眾多。本研究的目的在探討遊客參與花蓮縣原住民族聯合豐年節在活動吸引力、體驗價值及活動滿意度之間的差異與關聯性；以參與花蓮縣原住民族聯合豐年節之遊客為抽樣對象，抽樣方式採便利抽樣方式進行，本次研究回收有效問卷共215份，透過統計軟體 IBM SPSS 25.0 版，進行t檢定與單因子變異數分析、迴歸分析及敘述性統計等資料分析研究。研究結果與建議：一、活動吸引力、體驗價值與活動滿意度彼此間呈現顯著正相關。二、在不同的年齡、教育程度與參與同伴的遊客對於活動吸引力、體驗價值與活動滿意度有顯著差異性。三、花蓮縣原住民族聯合豐年節活動之特色非其他縣市能取代，故在行銷宣傳活動策略上，可以此研究結果提供之思考方向與建議做為日後舉辦活動之參考。[[abstract]]Taiwan is surrounded by the sea and the weather is pleasant. Hualien County has beautiful mountains and rivers, and the ethnic integration presents multicultural The aborigines in Hualien are widely distributed and have an enormous population. The purpose of this study is to explore the differences and correlations among the attractiveness, experience-value and activity satisfaction of tourists participating in the Hualien County Aboriginal People’s United Harvest Festival. Tourists who participated in the Hualien County Aboriginal People’s United Harvest Festival were selected as the sample. The sampling method was carried out by convenience sampling. A total of 215 valid questionnaires were collected in this study. Via the statistical software IBM SPSS version 25.0, data analysis and research such as t-test, single factor analysis of variance, regression analysis and descriptive statistics were carried out. Research results and suggestions: 1. Activity attractiveness, experience-value and activity satisfaction are significantly positively correlated with each other. 2. Tourists with different ages, education levels and participating companions have significant differences in activity attraction, experience value and activity satisfaction. 3. Hualien County's aboriginal peoples united Harvest Festival has unique characteristics that cannot be replaced by other counties and cities. Therefore, in terms of marketing and publicity activities, the research result can be referenced which provide some suggestions in holding the event in the future
[[alternative]]Impact of Inflation and Interest Rate Fluctuations on Taiwan Stock Trading Volume
No full text[[abstract]]台灣股票交易量為敏感性指標，經常受外部影響而劇烈波動。近年通貨膨脹和利率波動造成股市交易量每日萎縮近1000億。所以本研擬以事件研究法探討，台灣股票市場2021-2022年，通貨膨脹和利率急遽提升的事件下，台灣股票交易量的變動情形。本研究實證結果如下 (1)通貨膨脹事件後，股票存在顯著正的異常交易量。(2)利率上升事件後，股票存在顯著正的異常交易量。 (3)通貨膨脹上升，股票交易量顯著下降。(4)利率上升，股票交易量上升。[[abstract]]Taiwan stock trading volume is a sensitive indicator that often fluctuates wildly due to external influences. Inflation and interest rate fluctuations in recent years have caused the daily trading volume of the stock market to shrink by nearly 100 billion. This study intends to use the event study method to explore the changes in Taiwan's stock trading volume under the event of a sharp increase in inflation and interest rates in the Taiwan stock market from 2021 to 2022. This research intends to explore the following hypotheses: (1) After the inflation event, there is a significant positive abnormal trading volume in stocks. (2) After the interest rate rise event, there is a significant positive abnormal trading volume in stocks. (3) Inflation rises, and stock trading volume drops significantly. (4) Interest rates rise and stock trading volume rises
[[alternative]]The Impact of Energy Transition on Renewable Energy Stock in Taiwan- The Case Study of Solar Energy and Wind Energy
No full text[[abstract]]由於地球暖化、氣候變遷的情形愈來愈劇烈，因此降低碳排與緩和環境變化成為現在各國重視的議題。許多國家提出改善環境的各項政策，並發展新的能源使用方法，開始進行能源轉型，促進再生能源的設置。台灣也受其影響，開始能源轉型，發展再生能源，以太陽能與風力為大宗。 本文以台灣為例，探討能源轉型對太陽能與風力相關之企業的股價影響。本研究以台灣上市上櫃的太陽能與風力相關產業鏈的公司為研究對象，透過事件研究法，以2016年5月20日蔡總統上任後，開始積極推動能源轉型為事件日，觀察推動能源轉型期間，是否對太陽能與風力相關之企業帶來顯著正向異常報酬。接著，以迴歸分析，探討研究樣本於2011年至2021年期間，能源轉型對台灣太陽能與風力發電的股價影響差異。 經實證後，能源轉型對台灣太陽能相關之企業有顯著正向異常報酬，對台灣風力相關之企業則是沒有顯著正向異常報酬。在能源轉型後，台灣太陽能相關之企業的績效並非較風力相關之企業來的好。[[abstract]]The global warming and climate change have become more and more severe. Reducing and mitigating environmental changes has become an issue for many countries. Therefore, many countries have begun to establish a consensus on environmental protection. They put forward various policies to improve the environment and develop new ways of energy use by starting energy transition to slow down greenhouse gas emissions. It promotes the installation of renewable energy. Taiwan has been affected by it and started energy transition to develop renewable energy which solar energy and wind power are primary. This study takes Taiwan as an example to explore the impact of energy transition on the stock prices of companies related to solar energy and wind power. This research takes OTC companies of the solar energy and wind power in Taiwan as the research objects. Through the event study method, the event day is on May 20, 2016, when the President Tsai took office and actively began to promote energy transition. It is to observe whether it brings positive and significant abnormal returns to solar energy and wind power enterprises. Then, regression analysis is used to explore the differences and the impacts on the stock prices of solar energy and wind power enterprises in Taiwan between year 2011 to 2021. The result indicates energy transition has positive significant abnormal returns for solar energy enterprises but has no positive significant abnormal returns for wind power enterprises. Moreover, after the energy transition, the performance of solar energy companies is not better than the wind power companies
[[alternative]]The Influence of Oil Prices on the Stock Prices-Before and After the COVID-19
No full text[[abstract]]臺灣在能源方面高度依賴進口原油。當原油價格產生波動時，企業的獲利和生產成本可能會受到影響，進而反映在股票市場上。新冠肺炎的爆發引起全球關注，疫情在世界各地蔓延，導致許多工廠停擺，進而影響原油的需求。國際油價明顯下跌，煉油業者的原油和成品油庫存跌價，進而造成損失擴大。此外，外銷市場的成品油需求下降，進一步影響價格和需求面的表現，對全球經濟造成損失。因此，本文運用事件研究法探討新冠肺炎期間原油價格及其波動是否存在股價的異常報酬。本研究結果如下 (一)新冠肺炎事件對油價異常報酬有負向影響效果。(二) 新冠肺炎事件對股價異常報酬有負向影響效果。(三)新冠肺炎事件前，油價對股票異常報酬有顯著影響，新冠肺炎事件後，油價對股票異常報酬沒有顯著影響。[[abstract]]Taiwan relies heavily on imported crude oil in terms of energy. When crude oil prices fluctuate, the profitability and production costs of businesses may be affected, which can be reflected in the stock market. The outbreak of COVID-19 has garnered global attention, with the pandemic spreading worldwide, leading to the shutdown of many factories and subsequently affect-ing the demand for crude oil. International oil prices have significantly de-clined, causing a drop in crude oil and refined oil inventories for refinery oper-ators and resulting in increased losses. Additionally, the demand for refined oil in the export market has decreased, further impacting price and demand per-formance, causing economic losses globally. Therefore, this study employs an event study approach to investigate whether there are abnormal returns in stock prices during the period of COVID-19, as well as the price and volatility of crude oil. The findings of this study are as follows: (1) The COVID-19 pan-demic has a negative impact on abnormal returns in the oil market. (2) The COVID-19 pandemic has a negative impact on abnormal returns in the stock market. (3) Before the COVID-19 pandemic, oil prices had a significant impact on abnormal stock returns, but after the COVID-19 pandemic, oil prices did not have a significant impact on abnormal stock returns
[[alternative]]Exploring the correlation factors of periodontal disease preventive behavior with health belief model among patients with type II diabetes mellitus
No full text[[abstract]]背景：糖尿病和牙周病為全球兩大健康問題，國內外流行病學研究表示牙周病和糖尿病之間具有關聯性。如果病人同時罹患第二型糖尿病及牙周病，其血糖控制較差，且發生糖尿病衍生的併發症風險較高。目的：根據美國糖尿病學會指出牙周病為糖尿病第六併發症。加強牙周病預防行為可以提升糖尿病患整體健康。本研究採用以健康信念模式理論，調查第二型糖尿病患預防牙周病之行為相關因素，期望未來能用研究結果，加強糖尿病門診病患預防牙周病的行為，提升病患整體健康。方法：本研究為橫斷式之研究，以健康信念模式為模板設計結構式問卷調查。以非隨機方便取樣方式招募南投縣某診所之糖尿病健康促進機構第二型糖尿病患為研究對象。共招募304人。收集到的資料將以IBM SPSS Statistics 26.0之統計軟體進行統計分析。結果：本研究結果發現，過去有被牙醫師診斷罹患牙周炎或是牙周病的人，近三個月內有牙齒鬆動及有口臭的人數顯著較高 ( p < 0.05)。自覺障礙與年齡成正相關( p < 0.01)。自我效能與教育程度成正相關( p < 0.01)。行動線索與糖尿病齡成負相關( p < 0.05)與牙周病知識成正相關( p < 0.05)。自覺障礙是主要影響牙周病預防行為的重要因素( p = 0.013)。[[abstract]]Context: Diabetes mellitus and periodontal disease are two major health problems in the world. They show a two-way relationship between domestic and abroad research. Patients who suffer from diabetes and periodontal disease at the same time have poor glycemic control and a higher risk of diabetes-related complications.Aim: Based on the data from the American Diabetes Association, periodontal disease is the sixth complication of diabetes. Strengthening periodontal disease prevention behavior can improve patients' overall health with diabetes mellitus. This study used the health belief model to investigate the relative factors to periodontal disease prevention in patients with type 2 diabetes mellitus. We hoped the research outcomes can be applied in strengthening the periodontal disease prevention behavior and improving the health of outpatients with diabetes mellitus.Methods: This cross-sectional study conducted a structural questionnaire survey using the template of the health belief model. We enrolled 304 patients with type 2 diabetes by intentional sampling method at the Clinic in Township. The collected data were analyzed by IBM SPSS Statistics 26.0.Results: The study found that patients suffering from loose teeth and bad breath in the recent three months were significantly higher in patients who were diagnosed with periodontitis or periodontal disease by the dentist before ( p < 0.05). The perceived barriers score was positively correlated to age ( p < 0.01). The action to cue score was negatively related to diabetes age and was positively correlated to the periodontal disease knowledge score ( p < 0.05). The perceived barrier was the main factor affected by periodontal disease prevention behavior ( p = 0.013)
[[alternative]]The Influence of Korean Pop Culture and Creation on Consumer Behavior
No full text[[abstract]]本研究專注於探討韓流文化對全球品牌經濟消費轉型所產生的深遠影響。近年來，韓國文化的全球傳播呈現出爆炸性的增長，其中，韓流文化以其獨特的魅力最為凸顯。韓流文化的崛起不僅顛覆了人們對於時尚與美學的傳統認知，更在全球品牌經濟體系中扮演著關鍵性角色。本研究透過深入的文獻回顧與問卷調查，旨在深入剖析韓流文化對全球品牌經濟消費轉型的影響，以Christian Dior（迪奧）為具體案例，並兼顧韓國明星作為品牌代言人所具備的影響力。在實證研究的過程中，本研究共發放320份問卷，並成功回收277份有效問卷。經過嚴謹的數據分析與解讀，本研究得出以下結論：一、 問卷受試者女性多於男性；年齡多位於20-30歲之間：職業以學生最多；月支配收入以11000-20000元最多：而受測者對於精品以香奈兒及迪奧最廣知曉。二、 經由本研究調查發現，年輕消費者對於喜愛的韓國偶像代言的產品，購買意願會增加，而代言人的形象會影響消費者購買產品與否且會影響產品品牌。三、 經由本研究調查發現，若有相似的產品，消費者會傾向購買油喜愛偶像代言的產品。針對上述研究結果，本研究提出各品牌願意斥鉅額請到韓星來代言是因為相中韓星的影響力，由於粉絲對於Idol的打扮以及身上的精品配件都會爭相效仿，因此藉由聘請代言人來達到品牌銷售目的及曝光度。總的來說，本研究為學術界和業界提供了關於韓流文化在全球品牌經濟消費轉型中的角色和影響的寶貴見解，並為未來的研究和品牌策略提供了基礎和參考。[[abstract]]This article discusses the impact of the Korean Wave culture on the transformation of global luxury goods consumption. In recent years, Korean culture has spread rapidly around the world, with the Korean Wave culture being the most prominent. The emergence of Korean Wave culture has changed people's perception of fashion and aesthtics, and has played an important role in the luxury goods economy. Tha rough literature review and questionnaire survey, this study analyzed in-depth the impact of Korean Wave culture on the transformation of global luxury goods consumption (using Dior as an example), including the influence of Korean celebrity endorsements. A total of 320 questionnaires were distributed, with 277 valid responses. The following conclusions were drawn from the analysis:First, female respondents were more than male, with most aged between 21-30 years old, and students being the most common occupation. The monthly disposable income of the respondents was mostly between 11,000-20,000 yuan, and Chanel and Dior were the most well-known luxury brands.Second, through this study, it was found that young consumers' willingness to purchase products endorsed by their favorite Korean idols would increase, and the image of the endorser would affect consumers' decision to buy the product and the brand.Third, through this study, it was found that if there were similar products, consumers would tend to buy the product endorsed by their favorite idols. Based on the above research results, this study suggests that brands are willing to spend huge sums of money on hiring Korean celebrities as endorsers because of their influence. Since fans tend to imitate the dress and accessories of their idols, hiring an endorser can help achieve brand sales goals and exposure
[[alternative]]Discussion on Taiwan CNPC's Smart Green Energy Services from the Dynamic Capability Theory Impact on Industrial Competitiveness
No full text[[abstract]]本研究探討中油智慧綠能服務對企業競爭力的影響。隨著全球綠能產業興起，永續轉型已成為全球重要議題，臺灣政府亦公告永續轉型的路徑與策略，其中「能源轉型」是核心目標之一。中油作為臺灣能源供應的重要供應者之一，具有重大責任。本研究以問卷調查法針對中油智慧綠能服務進行研究，探討其對企業競爭力的影響。研究結果顯示，中油智慧綠能服務在產品品質、技術、創新方面均對企業競爭力有正向影響。本研究以動態能力理論為基礎，假設檢定中油轉型策略：優油、加油站轉型、減碳、潔能、發展氫能產業鏈對產業競爭力之影響，並探討氣候風險管理對中油智慧綠能服務及產業競爭力之影響。本研究強調中油智慧綠能服務對企業競爭力的重要性，以及動態能力理論在企業競爭優勢上的應用，並提供有價值的參考，希望協助企業有效解決永續轉型議題。本研究旨在探討中油智慧綠能服務對於其產業競爭力之影響。以石油作為燃料的交通系統約佔全球23％溫室氣體排放量，因此永續轉型已成為全球重要的議題。臺灣政府在2023年1月公告永續轉型的路徑與策略，其中「能源轉型」是其核心目標之一。而「運輸」是永續轉型的重要一環，預計於2040年市面不再販售以石油為燃料的交通載具。中油作為臺灣能源的重要供給者之一，肩負著「能源轉型」的重大責任。因此，本研究將以中油智慧綠能服務為焦點，提出其對產業競爭力之影響。[[abstract]]This study explores the impact of CPC’s Smart Green Energy Services on corporate competitiveness. With the rise of the global green energy industry, sustainability transformation has become a global priority and the Taiwan government has announced a path and strategy for sustainability transformation, with "energy transformation" being a key goal. As one of Taiwan's major energy suppliers, CPC has a significant responsibility. This study used a questionnaire survey to investigate the impact of CPC's Smart Green Energy Services on corporate competitiveness. The results showed that CPC's Smart Green Energy Services had a positive impact on corporate competitiveness in terms of product quality, technology, and innovation. Based on dynamic capability theory, this study hypothetically examines CPC's transformation strategy: premium gasoline, gas station transformation, carbon reduction, clean energy, and the development of the hydrogen energy industry on industrial competitiveness, and explores the impact of climate risk management on CPC's Smart Green Energy Services and industrial competitiveness. This study emphasizes the importance of CPC's Smart Green Energy Services on corporate competitiveness, as well as the application of dynamic capability theory on corporate competitive advantage, and provides valuable insights to assist companies in effectively solving sustainability transformation issues. The purpose of this study is to investigate the impact of CPC's Smart Green Energy Services on its industrial competitiveness. The transportation system, which uses petroleum as fuel, accounts for about 23% of the world's greenhouse gas emissions, making the sustainability transformation a global imperative. The Taiwan government announced a path and strategy for sustainability transformation in January 2023, with "energy transformation" being one of its key goals. "Transportation" is an important part of sustainability transformation, and it is expected that petroleum-fueled vehicles will no longer be sold in the market by 2040. As one of Taiwan's major energy suppliers, CPC has a significant responsibility for energy transformation. Therefore, this study focuses on CPC's Smart Green Energy Services and examines its impact on industrial competitiveness
[[alternative]]A Study on Education Platform into Math Learning on Second Graders-as an Example of Adaptive Learning
No full text[[abstract]]隨著教育大環境的改變，資訊融入課程已是各國趨勢，教師們會提供更多方式，協助學生達到學習成效，提升學習動機。 研究者在小學任教時，也採用過多種教育平臺，發現國小學童普遍對數學較沒信心，且若從小基礎沒打好，往後也容易有學習低成就的情況發生，到中、高年級才補救，需要花很大的心力與時間才能跟上之前的學習，因此，希望能從國小低年級就幫學生打好數學底子。 本論文旨在探討國小二年級學生在教師教學的基礎下，適時融入教育部因材網教育平臺，結合ICT教學、自主學習及漸進式探究教學等方式進行學習後，觀察學生的學習成效及態度的變化情形。 根據此教學方式，研究者深入探討: 一、探討因材網融入教學後，二年級學生數學領域「數與量」主題成效。二、探討因材網融入教學後，二年級學生數學領域「幾何」主題成效。三、探討學童長期使用教育平臺融入數學課程教學後之態度與接受度。 目前我國對低年級數學領域的研究論文並不多，本研究提供教育部因材網教育平臺使用心得及教師教學自我成長的歷程，研究結果可以提供具體建議，給後續研究者做參考。[[abstract]]With the changing landscape of education, the integration of information technology into the curriculum has become a global trend. Teachers are providing more diverse approaches to assist students in achieving better learning outcomes and enhancing their motivation to learn. As a researcher who has taught in elementary schools, I have used various educational platforms and observed that primary school children generally lack confidence in mathematics. If their foundational skills are not well-established from an early age, they are more likely to experience low academic achievement, necessitating significant effort and time for remediation in later grades. Therefore, I hope to help students build a strong mathematical foundation from an early stage. This thesis aims to investigate the learning outcomes and attitudinal changes of second-grade students in primary schools after incorporating the Ministry of Education's personalized learning platform, combined with ICT teaching, self-directed learning, and progressive inquiry-based instruction, into the regular teaching process. Based on this instructional approach, I will delve into the following research areas:Investigating the effectiveness of integrating the personalized learning platform into the "Number and Quantity" domain of mathematics for second-grade students.Exploring the effectiveness of integrating the personalized learning platform into the "Geometry" domain of mathematics for second-grade students.Examining the attitudes and receptiveness of students after long-term use of the educational platform for mathematics instruction. Currently, there is a limited number of research papers on mathematics education in lower grades in our country. This study will provide insights into the practical use of the Ministry of Education's personalized learning platform and the professional growth of teachers in their instructional practices. The research findings will offer concrete recommendations for future researchers in this field
[[alternative]]Relationships among the perceived risk, job stress and work-related quality of life for firefighters in Taichung City
No full text[[abstract]]本研究以臺中市政府消防局的消防人員為主軸，探討消防人員風險知覺、工作壓力與工作生活品質之間是否存在顯著的影響關係。利用問卷調查，共獲得有效問卷317份，將收集之數據用SPSS軟體進行基本資料分析、因素分析、變異數分析、相關分析、階層迴歸分析等統計方法進行分析。最後驗證其研究假設。研究結果顯示：一、風險知覺與工作壓力成正向關係；二、風險知覺與工作生活品質具有顯著正向關係；三、工作壓力對工作生活品質有顯著正向關係；四、工作壓力對於風險知覺與工作生活品質之間具有中介效果。透過本研究實證，提高消防人員風險知覺、緩解工作壓力、改善工作生活品質和建立良好的職業形象是提高其工作效能和工作生活品質的關鍵因素，相信在不斷改進和完善的基礎上，消防工作必能創造出超出預期的績效。[[abstract]]This study examined the relationships between firefighters’ perceived risks, job stress, and quality of work life with a focus on the Fire Bureau of Taichung City Government. A questionnaire was administered, and 317 valid responses were retrieved. The collected data were analysed statistically in the SPSS software through demographic analysis, factor analysis, analysis of variance, correlation analysis, and hierarchical regression analysis. Finally, the proposed research hypotheses were tested. The results were as follows: (1) perceived risks were positively related to job stress; (2) perceived risks were significantly and positively related to quality of work life; (3) job stress was significantly and positively related to quality of work life; (4) job stress mediated the relationship between perceived risks and quality of work life. The empirical results of this study suggested that, for firefighters, increasing their risk perception, alleviating their job stress, improving the quality of their work life, and establishing a positive job image are crucial for the enhancement of their work efficiency and quality of work life. These measures, when implemented continuously, can be expected to enhance firefighters’ job performance
[[alternative]]Marketing Strategy Analysis for Small and Medium-Sized Fitness Centers in Non-Metropolitan Areas - A Case Study of Yunlin Huwei Sports Muscle Ground
No full text[[abstract]]近年隨著台灣人生活水平提高、科技發展的日新月異，娛樂與休閒產業蓬勃發展，台灣人的生活型態產生了巨大的改變，以健康與身心發展健全為由，健身房因此在都會區或非都會區皆四處林立，因此本研究為探討非都會區中小型健身房行銷策略之研究。本研究之研究目的是以深度訪談法針對虎尾區運動肌地中小型健身房創辦者進行訪談，並針對其投入健身產業的行銷策略進行重點訪談。本研究目的在分析探討運動肌地之經營現況與行銷策略，方法：透過文獻分析、個案研究、創辦者深度訪談等方式，分析運動肌地的行銷策略，透過STP分析與行銷8P分析去探討運動肌地的行銷策略，並透過分析結果給予結論與建議，讓創辦者可以透過這份資料進行更進一步的檢視自己的產業進而放眼未來。[[abstract]]In recent years, with the improvement of living standards and rapid technological development in Taiwan, the entertainment and leisure industry has thrived. This has resulted in a significant change in the lifestyle of Taiwanese people, who prioritize health and holistic well-being. As a result, fitness centers have proliferated in both metropolitan and non-metropolitan areas. Therefore, this study aims to investigate the marketing strategies of small and medium-sized fitness centers in non-metropolitan areas. The research objective is to conduct in-depth interviews with founders of small and medium-sized fitness centers in the Huwei area, focusing on their marketing strategies in the fitness industry. The purpose of this study is to analyze and explore the current status and marketing strategies of Huwei Sports Gym. The methods employed include literature analysis, case studies, and in-depth interviews with founders to analyze the marketing strategies of Huwei Sports Gym. STP analysis and the 8Ps of marketing analysis are utilized to investigate the marketing strategies of Huwei Sports Gym. Based on the analysis results, conclusions and recommendations are provided, allowing founders to further evaluate their industry and plan for the future using this information