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[[alternative]]Analysis of the Award-Winning Works of Taiwanese Students Participating in the International Design Competition–Using plan of International Design Competition as an example
No full text[[abstract]]近年來，海報在眾多國際設計競賽中依舊是非常熱門的設計媒介，學生能夠透過海報創作傳達自己的設計理念，甚至是藉由作品替某些特定族群訴求發聲。而參與國際設計競賽對於學生來說，除了能夠提升自我學習能力，還能培養設計競爭力。教育部自2006年推動「教育部鼓勵學生參加藝術與設計類國際競賽計畫／設計戰國策」，至今仍持續鼓勵臺灣學生積極參與藝術與設計類的國際競賽，在計畫辦理屆滿十五年之際，更編撰「設計戰國策十五年－人才培育成果專輯」。本研究者在回顧2006至2022年間15年來設計戰國策之台灣學生海報類獲獎作品時，發現在主題題材表現上似乎具有兩大趨勢：(1)多數參賽獲獎作品皆與聯合國「2030永續發展目標」中的項目相關(2)運用「東方元素」於作品中之海報較容易得獎。這兩大趨勢不禁使本研究者想進一步深入探究及驗證，是否多數海報作品皆具有此傾向。此外，海報獲獎作品在主題題材及表現手法上類型百百種，也不禁使本研究者思考在全球眾多且頂尖的設計競賽中，這些作品該如何抓住評審們的目光脫穎而出，其中所具備之獲獎要素有哪些，是否這些獲獎作品都有著相似的共通點或是設計規範。基於上述原因，本研究選定以「設計戰國策」2006至2022年間台灣學生之海報獲獎作品進行分析研究，期望能透過從不同面向之深入探討，彙整出獲獎因素觀點及設計建議，藉此提供給後續台灣學生在參加國際設計競賽時作為學習，或是設計教育界在指導學生參加國際設計競賽教學上之參考及幫助。本研究先藉由相關文獻資料探討與整理奠定分析海報基礎，接著進行獲獎作品樣本蒐集，統計共包含463張獲獎海報作品樣本。研究方法先以「KJ法」針對海報獲獎作品進行題材上的分類歸島，再使用「文本分析法」，進一步深入探討分類後獲獎作品樣本在文字、插圖、色彩、編排、視覺構成形式、表現形式等不同面向上之差異。研究結果得知，經由KJ法將全部作品分為8個題材類別：「消除貧窮」、「減少不平等」、「永續城鄉」、「氣候行動」、「保育生態」、「藝術海報創作」、「東方元素」、「其他社會議題」。其中五項類別皆與聯合國所宣布的「2030永續發展目標」中的項目息息相關，共計272張，數量佔了一半以上。而樣本數量前三多的類別為：「保育生態」類108張、「減少不平等」類104張、「東方元素」類88張，前兩項也與「2030永續發展目標」相關，以此結果可得知台灣學生在參與國際設計競賽時，以永續發展目標作為海報題材創作之作品佔了很大一部分，且獲獎機率是非常高的，另外亦可得知台灣學生在參與國際設計競賽時，若以屬於東方的元素進行創作也是佔有很大的得獎優勢的，以此也能驗證在研究動機中所提到的設計戰國策之台灣學生海報類獲獎作品兩大趨勢。而未來在設計教育上，學校也可以加強學生對於「2030永續發展目標」中的「SDG 6 淨水及衛生」、「SDG 9 工業化、創新及基礎建設」、「SDG 17 多元夥伴關係」此三類項目方向的教育概念及關注。而獲獎作品在視覺上之表現特徵結果如下。文字要素方面，以英文「無襯線字體」為最多，其次為「襯線字體」；插圖要素方面，以「電腦繪圖」方式為最多，其次為「手繪插圖」與「攝影插圖」；色彩要素方面，以「黑色」為主體最多，其次為「白色」；編排要素方面，以「垂直型」為最多，其次為「封閉型」；視覺構成形式要素方面，以「形態同構」為最多；表現形式要素方面，以「反諷法」為最多。[[abstract]]In recent times, posters have retained their immense popularity as a formidable medium in numerous international design competitions. They offer students a creative avenue to convey their unique design philosophies, and even serve as a platform to advocate for the demands of specific ethnic groups. Engaging in international design competitions not only elevates students' capacity for self-directed learning but also nurtures their prowess in the realm of design competition. Since 2006, the Ministry of Education began promoting "the Ministry of Education Incentives for Participation in International Art and Design Competition Program and the associated International Design Competition", and to this day, it continues to actively encourage Taiwanese students to partake in international art and design competitions. As the program marks its fifteenth anniversary, a special compilation entitled "Fifteen Years of International Design Competitions - Talent Nurturing Achievements of Album" has been prepared to showcase the outcomes of nurturing talents in this domain.Upon reviewing the award-winning poster designs by Taiwanese students in the "International Design Competition" from 2006 to 2022, two significant trends in theme and content have emerged. Firstly, a majority of the awarded entries appear to be closely related to the United Nations' "2030 Sustainable Development Goals." Secondly, the incorporation of "Eastern elements" in the posters seems to enhance their likelihood of receiving recognition.These intriguing trends have sparked the researcher's curiosity, prompting a desire for further in-depth investigation and verification to ascertain if most poster works indeed exhibit such inclinations. Moreover, the sheer variety of themes and artistic approaches employed by the award-winning posters has led the researcher to contemplate how these creations can captivate the attention of discerning judges amidst the multitude of global and top-tier design competitions.This leads to questions about the crucial winning elements these works possess and whether there are common threads or design standards that contribute to their success across various competitions.Based on the aforementioned reasons, this research has selected the award-winning poster designs by Taiwanese students in the "International Design Competition" from 2006 to 2022 for in-depth analysis and study. The aim is to explore various facets comprehensively, culminating in a synthesis of perspectives on the factors contributing to their success and providing design recommendations. This endeavor seeks to offer valuable insights to future Taiwanese students as they engage in international design competitions, and also serve as a point of reference and assistance for educators in the field of design, guiding and supporting students in their participation in such global contests.This research initially delved into relevant literature to establish a foundation for analyzing the posters. Subsequently, a collection of award-winning poster samples was gathered, totaling 463 pieces. The research methodology employed the "KJ method" to categorize the themes of the award-winning posters, followed by the utilization of the "textual analysis method" to conduct a deeper exploration of the differences among the categorized samples concerning aspects such as text, illustrations, colors, layout, visual composition, and presentation styles.The research results revealed that using the KJ method, all the works were categorized into 8 thematic categories: "No Poverty," "Reduced Inequalities," " Sustainable Cities and Communities," "Climate Action," "Conservation of Ecology," "Artistic Poster Creations," "Eastern Elements," and "Other Social Issues." Among these, five categories, totaling 272 posters, were closely related to the United Nations' "2030 Sustainable Development Goals," accounting for more than half of the samples. The top three categories with the highest number of samples were "Conservation of Ecology" with 108 posters, "Reduced Inequalities" with 104 posters, and "Eastern Elements" with 88 posters. The first two categories were also aligned with the "2030 Sustainable Development Goals."From these findings, it can be concluded that when Taiwanese students participate in international design competitions, a significant portion of their poster creations revolves around the theme of sustainable development goals, and their chances of winning awards are notably high. Additionally, it was evident that incorporating Eastern elements into their works provided students with a substantial advantage in winning competitions, further confirming the two major trends mentioned in the research motivation.For future design education, schools can strengthen students' understanding and attention towards the "2030 Sustainable Development Goals," specifically in the directions of "SDG 6: Clean Water and Sanitation," "SDG 9: Industry, Innovation and Infrastructure," and "SDG 17: Partnerships for the Goals."The visual characteristics of the award-winning works are as follows. In terms of text elements, the majority of posters feature "sans-serif fonts" in English, followed by "serif fonts" for illustration elements, the most prevalent method of illustration is "computer graphics," followed by "hand-drawn illustrations" and "photographic illustrations" regarding color elements, the primary color used in the posters is "black," with "white" being the second most common choice; in terms of layout elements, "vertical layout" is the most frequently employed, followed by "closed layout" among the visual composition elements, the dominant composition form is "isomorphism" or "congruent shapes" as for presentation style elements, the prevailing presentation style is "satirical approach" or "irony."
[[alternative]]The Relationship between the Ratings of ESG Disclosure and Cost of Equity
No full text[[abstract]]近年來永續發展議題成為各界所關注之焦點，企業在此浪潮下，無不積極推動永續發展，提出具體目標並參與實踐以創造競爭優勢。過去文獻較多探討財務資訊揭露程度或企業社會責任與資金成本之關係，較少以整體永續發展排名進行探討。自2023年起證交所要求企業實收資本額達二十億元以上，應編製並申報永續報告書，並頒布施行相關法令，足見我國政府對全球ESG浪潮之重視。本研究旨在探討台灣上市櫃公司之永續發展指標(TESG)排名與企業權益資金成本的關聯性，並進一步分析環境、社會及公司治理等構面之評分是否影響企業的權益資金成本。資料來源為台灣經濟新報資料庫(TEJ)之財務資料與永續發展指標(TESG)。研究樣本之研究期間為2015年至2021年，共計七年。迴歸分析結果發現，TESG評等越佳的企業，其權益資金成本越低。其次，ESG分別以三構面得分來檢視與權益資金成本之關係，發現僅有公司治理構面與權益資金成本呈現顯著負相關，其餘二構面都沒有顯著關係之結論。本研究結果可提供企業管理當局訂定未來ESG實踐策略之參考。[[abstract]]In recent years, sustainable development has become a focal point of concern across various sectors. Companies are actively promoting sustainable development, setting specific goals, and participating in practical initiatives to create a competitive advantage. Previous literature has mostly explored the relationship between the extent of financial information disclosure or corporate social responsibility and capital costs, with less focus on overall sustainability rankings. Since 2023, the Taiwan stock exchange has required companies with a paid-in capital of over two billion to compile and disclose sustainability reports, and relevant laws and regulations have been enacted, indicating our government's emphasis on the ESG.The aim of this study is to investigate the relationship between TESG rankings of Taiwan's listed and OTC companies and their cost of equity. Furthermore, the study analyzes whether scores in the environmental, social, and corporate governance dimensions affect a company's cost of equity . The data is sourced from TEJ's financial information and TESG indicators. The study period covers the years 2015 to 2021, totaling seven years. The results of regression analysis reveal that companies with higher TESG ratings have lower costs of equity. Additionally, when examining the ESG scores across the three dimensions, only the corporate governance dimension shows a significant negative correlation with equity costs , while the other two dimensions do not exhibit a significant relationship. The findings of this study can provide insights to corporate management in formulating future ESG implementation strategies
[[alternative]]THE FORECASTING TOURISM DEMAND DURING COVID-19 IN MONGOLIA BASED ON HOLT-WINTERS METHODS.
No full text[[abstract]]目的-本研究旨在預測 COVID-19 期間蒙古的旅遊業復甦，並為旅遊業和相關業務做出貢獻。那裡有一些詳細目標如下：(1) 確定蒙古和其他國家的旅遊業現狀; (2) 確定蒙古和其他國家 COVID-19 的現狀; (3) 調查預測旅遊需求的方法。方法 – 本研究將使用從蒙古統計信息服務處 (MSIS, 2021) 收集的 2015 年第一季度至 2021 年第一季度到蒙古的季度外國旅遊遊客人數. 數據分析將使用 EViews 11 SV(x64) 執行。[[abstract]]Purpose- This study aims to forecast tourism recovery in Mongolia during the COVID-19pandemic period and contribute to the tourism industry and related businesses. There aresome detailed objectives listed as following: 1 Identify the current situation of the tourismindustry of Mongolia and other countries, 2 Identify the current situation of the COVID-19pandemic in Mongolia and other countries, 3 Investigate methods for forecasting tourism demand.Methodology – This study will use data on the quarterly foreign tourism visitor arrivals toMongolia from 1st quarter of 2015 to 1st quarter of 2021 are collected from the Mongolianstatistical information service (MSIS, 2021), and data on the independent variables such asconsumer price index (CPI), GDP index. Also, this study will forecast tourism demand duringCovid-19 based on the Holt-Winters exponential model. Data analysis will perform withEViews 11 SV(x64)
[[alternative]]A Study on Marketing Strategies and Service Quality in Nonprofit Organizations: A Case of Changhua Branch Office, Taiwan Fund for Children and Families
No full text[[abstract]]近年來，非營利組織是社會服務領域研究關注的議題之一，社會上需要有非營利組織的運作，且逐漸在社會運作中扮演重要角色。國內外關於非營利組織的所提出之相關研究較缺乏，尤其是非營利組織之行銷策略極少數研究以此為研究範疇。因此，本研究目的在探討個案的行銷策略、服務品質、以及公益活動之作業模式。透過個案研究法，以彰化家扶中心為個案研究，透過深入訪談高階主管與行銷經理探索個案的經管議題。本研究結果得知，家扶中心這類社福機構經營關鍵要素、行銷策略的執行模式、以及從事社福機構服務作業的模式，以作為其他社福機構經營管理之參考。[[abstract]]In recent years, non-profit organizations have become a prominent topic of research in the field of social services. The operation of non-profit organizations is essential in society and they play an increasingly important role in social functioning. However, there is a lack of relevant research on non-profit organizations, particularly regarding their marketing strategies. Therefore, the purpose of this study is to investigate the marketing strategies, service quality, and operational models of public welfare activities in a specific case. Through a case study approach, the Changhua Family Support Center is examined, and in-depth interviews with senior executives and marketing managers are conducted to explore the management issues of the case. The findings of this study reveal key elements in the operation of social welfare organizations like the Family Support Center, the implementation of marketing strategies, and the service operation models employed by such organizations, providing valuable insights for the management of other social welfare institutions
[[alternative]]Research on Integrated Automatic Control Design with Antilock Braking-Guided Steering (AB-GS) System for Vehicles
No full text[[abstract]]The brake and steering system are devices to slow down or stop the movement of the wheels on the vehicle and have ease of control and directional stability. Because the wheels are slowed down, the vehicle’s motion automatically slows down. Friction converts the kinetic energy that is wasted into heat. Reduce stopping time, limit slip ratio, and enhance control system performance (by lowering time ratio and overshoot) are the three goals of the ABS brake controller. We create a model based on the motion equations, which are influenced by forces and moments for each axis, to do that. In the ABS system, there is an influence of force or moment towards the lateral (X), longitudinal (Y), and vertical (Z) axes. At the time of braking, there will be a change in directional force (X, Y, and Z) as well as moments that affect the direction of rolling motion, yaw and pitching. So, when you hit the brakes hard, it’s just as important to keep the vehicle stable and make sure you can steer it as it is to stop quickly. We don’t take into account changes in motion along the Z axis or moments that affect yawing and rolling. The pitching motion isn’t taken into account because it doesn’t have much of an effect, which means there isn’t any outside force moving along the Z axis. In this study, the Antilock Braking-Guided Steering (AB-GS) system was developed from the equations of motion derived in the time domain (t) and then transformed into the frequency domain (s) so that a transfer function of the system was obtained. Then, from the system’s equations of motion, we can control it, either using PID control. By controlling the system, it is expected to prevent the vehicle from experiencing sudden locking, which can result in overturning. In this research, control performance was also tested using PID, which can improve vehicle driving ability, safety, and operating stability. To fully maintain vehicle direction stability, its integration with other control systems is needed. Simulation results validating the integrated antilock-braking and steering system not only obtain better optimal braking distances and excellent predictability but also show that the integrated control system outperforms the stand-alone braking and steering system.[[abstract]]The brake and steering system are devices to slow down or stop the movement of the wheels on the vehicle and have ease of control and directional stability. Because the wheels are slowed down, the vehicle’s motion automatically slows down. Friction converts the kinetic energy that is wasted into heat. Reduce stopping time, limit slip ratio, and enhance control system performance (by lowering time ratio and overshoot) are the three goals of the ABS brake controller. We create a model based on the motion equations, which are influenced by forces and moments for each axis, to do that. In the ABS system, there is an influence of force or moment towards the lateral (X), longitudinal (Y), and vertical (Z) axes. At the time of braking, there will be a change in directional force (X, Y, and Z) as well as moments that affect the direction of rolling motion, yaw and pitching. So, when you hit the brakes hard, it’s just as important to keep the vehicle stable and make sure you can steer it as it is to stop quickly. We don’t take into account changes in motion along the Z axis or moments that affect yawing and rolling. The pitching motion isn’t taken into account because it doesn’t have much of an effect, which means there isn’t any outside force moving along the Z axis. In this study, the Antilock Braking-Guided Steering (AB-GS) system was developed from the equations of motion derived in the time domain (t) and then transformed into the frequency domain (s) so that a transfer function of the system was obtained. Then, from the system’s equations of motion, we can control it, either using PID control. By controlling the system, it is expected to prevent the vehicle from experiencing sudden locking, which can result in overturning. In this research, control performance was also tested using PID, which can improve vehicle driving ability, safety, and operating stability. To fully maintain vehicle direction stability, its integration with other control systems is needed. Simulation results validating the integrated antilock-braking and steering system not only obtain better optimal braking distances and excellent predictability but also show that the integrated control system outperforms the stand-alone braking and steering system
[[alternative]]A Study on Community Activity Design Combined with Leisure and Healing Planning Practice
No full text[[abstract]]本研究旨在以綠色療癒力結合休閒活動規劃，探討社區活動設計結合休閒療癒之規劃實務，進行質性訪談調查。整合本研究目的一、瞭解綠色療癒的定義與作法。二、探討社區關懷據點的休閒活動設計實務。三、探討休閒療癒活動的介入方式與策略。四、提供未來其他社區規劃休閒活動之參考。有以下結論：一、社區休閒療癒區規劃休閒療癒區規劃共分三區域，一是農事體驗區，讓長者可以產地到餐桌，每日可以自由農作及作息。二是手作植物區，體驗手作植物盆栽的DIY，庭園種植了許多香草植物，透過五感分為視、聽、觸、嗅、味等五類，並在心中建構出不同場域的獨特印象。參與者可以靜下心來，接受社區腳步的帶領，除了農事體驗、手作植物以外，第三區是香草藝坊區，把參與者的心情抒壓放鬆在創作欣賞空間裡，聆聽在地環境的聲音、觸感、氣味、飲食的五感體驗，更豐富了人對於不同生活文化、地形地貌、自然景觀的綜合認知。二、活動設計本質重視三項本質：提供休閒體驗的機會、創造暖心休閒環境、建構社交機會。以下是幾點未來實務建議，如何重視當地社區文化。1.尊重水汴頭社區文化和社區資源當地社區和文化是每個地方的獨特之處。綠色療癒規劃應該尊重當地的文化和價值觀，並確保社區資源的設計和實施符合當地的文化。透過與當地居民交流，了解當地文化、習俗和傳統，並將其融入農業體驗中，以達到保護和促進當地文化的目的。2.促進當地社區的發展休閒療癒區規劃應該促進當地社區的發展，幫助當地居民參與旅遊產業的發展，提升當地經濟和生活水平。與當地社區合作，尋找合適的旅遊路線，提供就業機會和收入，並支持當地企業和社區發展可持續的旅遊模式。3.鼓勵亞健康病友交流和體驗鼓勵文化交流和五感體驗，讓旅客更深入地了解當地文化和社區。這可以通過與當地居民交流、參與當地文化活動來加深經驗。[[abstract]]This research aims to combine green healing power with leisure activity planning, explore the planning practice of community activity design combined with leisure healing, and conduct qualitative interview survey. Integrating the purpose of this study 1. To understand the definition and practices of green healing. 2. Discuss the design practice of leisure activities in community care bases. 3. Discuss the intervention methods and strategies of leisure and healing activities. 4. Provide references for planning leisure activities in other communities in the future. There are the following conclusions:1. Community leisure and healing area planningThe leisure and healing area is planned to be divided into three areas. The first is the farming experience area, where the elderly can go from the production site to the dining table, and they can farm and rest freely every day. The second is the hand-made plant area, where you can experience the DIY of hand-made potted plants. Many vanilla plants are planted in the garden. Through the five senses, they are divided into five categories: sight, hearing, touch, smell, and taste, and construct unique impressions of different fields in your heart. . Participants can calm down and accept the guidance of the community. In addition to farming experience and hand-made plants, the third area is the vanilla art workshop area, where participants can express their emotions and relax in the creation and appreciation space, listening to the local environment. The five-sense experience of sound, touch, smell, and food enriches people's comprehensive cognition of different living cultures, topography, and natural landscapes.2. The nature of activity designPay attention to three essences: providing opportunities for leisure experience, creating a warm leisure environment, and constructing social opportunities. Here are some practical suggestions for the future, how to value the local community culture.The third area is the vanilla art workshop area, where participants can express their emotions and relax in the creation and appreciation space, and listen to the five senses experience of the local environment's sound, touch, smell, and food, which enriches people's understanding of different living cultures, topography and landforms , Comprehensive cognition of natural landscape
[[alternative]]Research on Consumers’ Cognitions and Attitudes Towards Fire Safety of Restaurants
No full text[[abstract]]台灣民眾外食人口持續增加，餐廳經營者需要提供一個安全無虞的用餐環境給民眾使用。然而，意外總是出乎意料，一旦發生火災時，消防安全觀念的提高，對於火災發生時絕對有其效益，因此，本研究探討民眾對於餐廳消防安全認知與態度進行研究。本研究採用問卷調查法，於民國112年3月16日至04月15日間以自填式google表單發放網路問卷，並以便利抽樣及滾雪球法蒐集問卷，取樣對象為超過18歲以上之一般民眾，回收300份，因為網路問卷，所以回收率為100%。研究發現，民眾對餐廳消防安全認知共有13題，全對者佔4.7%；而最多人答對總題數為10題，佔27.7%，顯示出民眾對餐廳消防安全知識不足；受訪者的職業方面軍警、公教對消防安全認知答對題數明顯高於學生與服務業族群；受訪者教育程度越高，對消防安全認知答對題數越高。態度方面，民眾對「為了公共安全，遵守餐廳場所的消防安全規定是應該的」持有的態度平均數為第一名，顯示受訪者認為餐廳場所業者應有責任建構一個安全無虞的用餐環境，以維護民眾用餐安全。消防知識的建立，不能單純只靠餐廳業者，亦須建立民眾正確的消防安全觀念，才能有效提升自我保護的能力。本研究貢獻，可作為餐廳業者、社區中心、政府、教育單位等參考，透過有效的消防安全教育宣導，降低火災來臨時，能夠做好滅火、逃生，以便於減少人命的傷亡。[[abstract]]The number of people eating out in Taiwan continues to increase, and restaurant operators need to provide a safe and secure dining environment for the public to use. However, accidents are always unexpected. Once a fire occurs, the improvement of fire safety concepts will definitely have its benefits. Therefore, this study explores the consumers’ cognitions and attitudes towards fire safety of restaurants. A self-filling google form was used to distribute online questionnaires, and the questionnaires were collected by convenience sampling and snowball method. The sampling object was the consumers with over 18 years old, and 300 valid samples were collected. Because this was an online questionnaire, the recovery rate was 100%.The results of this study were followings:There were 13 questions for surveyed consumers’ cognitions towards fire safety of restaurants, and 4.7% of them answered all the questions correctly; the most respondents answered 10 questions correctly, accounting for 27.7%, which shows that the consumers had insufficient knowledge of fire safety in restaurants. In terms of consumers’ occupations, the numbers of correct answers for the military, police, and teachers consumers’ cognitions towards fire safety of restaurants were significantly higher than those for students and service industry groups. The higher education levels were the consumers’ education, the higher numbers were the correct answers towards fire safety of restaurants. The average number of consumers’ attitudes toward “For the sake of public safety, it is necessary to abide by the fire safety regulations of restaurants” was the first, indicating that the respondents believed that restaurant operators should be responsible for creating a safe and secure dining environment to maintain public safety. The establishment of fire protection knowledge cannot be solely relied on by restaurant operators. It is also necessary to establish the correct concept of fire safety among the public in order to effectively improve the ability of self-protection. The contribution of this research can be used as a reference for restaurant operators, community centers, governments, educational institutions, etc. Through effective fire safety education and publicity, it is possible to reduce the number of fires when they come, and to be able to do firefighting and escape, so as to reduce casualties
[[alternative]]Discussion on Tourists’ Cognitions and Dietary Behaviors of Sustainable Diets in Leisure Farms in Taoyuan, Taiwan
No full text[[abstract]]近來，假日休閒農場漸漸成為民眾旅遊造訪的重要景點，大多結合在地農業與飲食作為號召。休閒農場往往推廣與強調在地農產品特色，對於推動綠色飲食有很大助益。然則，遊客所具有的綠色飲食認知，可能與他們願意持續造訪此類推動在地農業的休閒農場，與實踐綠色飲食行為意圖有所關聯。故本研究以桃園市為例，探討遊客對休閒農場綠色飲食認知與飲食行為之關聯性。本研究以問卷調查法對桃園市三處休閒農場進行研究，採便利抽樣的方法於2022年12月1日至2022年12月31日進行問卷調查，共回收170份，得有效問卷146份，有效回收率85.9%。研究結果得知：1.綠色飲食認知答對題數與受訪遊客本身的綠色飲食行為有顯著性相關。2.綠色飲食認知答對題數與受訪遊客在農場的綠色飲食行為有顯著性相關。3.受訪遊客本身的綠色飲食消費行為與其在農場的綠色飲食行為有顯著性相關。4.觀光動機與受訪遊客本身的綠色飲食行為有顯著性相關。5.觀光動機與受訪遊客在農場的綠色飲食行為有顯著性相關。本研究建議休閒農場業者可以在餐點的提供上，以農場所提供之當季盛產的食材入菜，並針對各族群的遊客設計相關的體驗課程，透過課程提升其綠色飲食認知，達到教育的意義。[[abstract]]In recent years, leisure farms have gradually become important destinations for tourists during holidays and vacations. Most of these farms combine local agriculture and dining as their appeal. Leisure farms often promote and emphasize the characteristics of local agricultural products, which greatly contributes to sustainable diets. However, the cognitions of sustainable diets possessed by tourists may be related to their willingness to continue visiting leisure farms that promote local agriculture and commit to sustainable diets. Therefore, this study, taking Taoyuan City as the subject, aimed to investigate the relationship between tourists' cognitions of sustainable diets and dietary behaviors in leisure farms. From December 1, 2022, to December 31, 2022, this research employed a questionnaire survey method to explore three leisure farms in Taoyuan City through convenience sampling. A total of 170 questionnaires were collected, with 146 valid questionnaires, resulting in an effective response rate of 85.9%. The summarized results were as follows:1. The number of correct answers on the questions of the cognitions of sustainable diets was significantly correlated with tourists' own sustainable dietary behaviors.2. The number of correct answers on the questions of the cognitions of sustainable diets was significantly correlated with cognitions' sustainable dietary behaviors in leisure farms.3. Tourists' own sustainable dietary behaviors were significantly correlated with their behaviors in leisure farms.4. Tourists' motivations were significantly correlated with their own sustainable dietary behaviors.5. Tourists’ motivations were significantly correlated with their sustainable dietary behaviors in leisure farms.Based on the results of this study, it is suggested that leisure farm managers incorporate their seasonal produces into their meal offerings. Moreover, designing relevant experiential learning program for different tourist groups can help to enhance their cognitions of sustainable diets, and eventually serve an educational purpose
[[alternative]]Factors Affecting Consumer’s Purchase Intention of Health Food in Traditional Pharmacies
No full text[[abstract]]由於台灣邁向高齡化社會，加上預防醫學與自我照護的概念形成，民眾希望能藉保健食品達到強身健體的目標，因此推昇保健食品購買意願。傳統藥局在受到大型連鎖藥局擠壓之下，無法只由調劑處方藥獲得穩定收益，因此開始販售健康食品做為主要獲利來源。本研究以傳統藥局消費者為研究對象，探討傳統藥局的服務品質及健康食品產品品質現況對消費者購買意願關係及現況，結果發現不同年齡、居住區域的消費者對傳統藥局服務品質認知、健康食品產品品質與健康食品購買意願有顯著差異。此外，教育程度為大學/專科的消費者對於對健康食品產品品質看法顯著高於教育程度為研究所的消費者。路徑分析的結果也顯示，傳統藥局服務品質認知、健康食品產品品質與健康食品購買意願有顯著相關。[[abstract]]As Taiwan moves toward an aging society, coupled with the concept of preventive medicine and self-care, people hope to achieve the goal of a strong and healthy body through health food, thus increasing the willingness to purchase health food. Traditional pharmacies, under the pressure of large pharmacy chains, are unable to obtain stable income by dispensing prescription drugs only, and therefore have started selling health foods as the main source of profit. In this study, the relationship between the service quality and health food product quality of traditional pharmacies on consumers' willingness to purchase was investigated, and the results showed that there were significant differences in the awareness of traditional pharmacies' service quality, health food product quality, and willingness to purchase health food among consumers of different ages and living areas. In addition, consumers with university/college education had significantly higher perceptions of health food product quality than those with graduate education. The results of the path analysis also showed that there is a significant correlation between the perception of quality of traditional pharmacy services, health food product quality and health food purchase intention
[[alternative]]Prediction of Waiting Time for Outpatient Appointments
No full text[[abstract]]醫療對於現今社會來說是重要的一部分，更是與生活有著密不可分的關係，人們總是希望能盡量減少到醫院的次數，也總是盼著候診的等待時間更是能夠縮短。因為各種因素，等待時間也會有所不同，尤其像是在大型醫院，更是讓人無法捉摸，如何能夠有效的預測時間，也逐漸變成大家在意的課題。本研究利用診所過去看診的資料，藉由看診時間與各項因素，透過機器學習的方式，建立預測的模型並將預測出來的結果可作為診所管理者改善候診時間之參考。藉由大量的病人預約門診的看診資料，包括時段、科別語科室資訊，以及實際就診時間。將這些數據分為訓練集和測試集，並使用線性回歸 (Linear Regression) 與極限梯度提升 (eXtreme Gradient Boosting) 兩種方式進行模型訓練和預測。本研究目標為減少病人的等待時間，提高就診效率。準確預測候診時間可以幫助醫療機構合理安排醫生和適當的資源，除了可改善就診體驗、提高醫療效率並提供更好的醫療服務。此外，對於未來展望也提供參考，可進一步改進預測模型的準確性和可靠性。[[abstract]]Medical care is an essential and inseparable part of modern society. People always hope to minimize their visits to hospitals and eagerly anticipate shorter waiting times for appointments. However, various factors contribute to different waiting times, particularly in large hospitals, making it difficult to predict effectively. The ability to accurately forecast waiting times has become a significant concern for many individuals.In this study, we utilized historical clinic appointment data, considering factors such as appointment time and various variables related to clinic operations. Through machine learning techniques, we aimed to establish a predictive model that can serve as a reference for clinic managers to improve waiting times. By utilizing a large dataset of patient appointments, including time slots, department information, and actual visit durations, we divided the data into training and testing sets. We employed two methods, namely linear regression and extreme gradient boosting, for model training and prediction.The objective of this research is to reduce patient waiting times and enhance the efficiency of medical care. Accurate prediction of waiting times can assist healthcare institutions in allocating doctors and appropriate resources efficiently. This not only improves the patient experience and overall medical efficiency but also facilitates the provision of better healthcare services. Furthermore, this study provides insights for future improvements, aiming to enhance the accuracy and reliability of predictive models