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Worldwide opinion on climate change as measured via Twitter
No full textThe last Intergovernmental Panel on Climate Change (IPCC) in 2014
has concluded that the earth is warming and human influence is the main
cause. This has not led to the meaningful action by nations around the
world to address the impacts from the report. One would assume that
with overwhelming scientific consensus supporting anthropogenic climate
change, the time for debate would be over. Yet public opinion on the topic
remains divided. Twitter provides access to publicly available data where
people express their opinion on a wide variety of topics including climate
change. This dissertation explores the differences in public opinion between
geographic regions around the world, as expressed on twitter, with 10,006
tweets collected over five days in March, 2020. It further explores the theme
of the tweets to understand the variation in topics being discussed under
the climate change umbrella in the different geographies. In addition, this
paper also examines a number of machine learning models using differing
techniques to assess their respective performance in opinion classification.
The trends seen point to where future research should focus to expand on
the results found in this paper
Impact of information overload on consumer behaviour for fashion brands
No full textThe term Information overload refers to the excessive information that creates confusion or bias in the decision-making process. A decision-making process is a logical approach that helps in finding the main problem and to find out the main possible solutions based on the problems and the existing alternatives. However, in this respect, excessive information always creates challenges for the consumers and thus it affects the entire buying nature of the consumers. This research has shed its light on information overload in the case of fashion brands and their impact on the consumer buying behaviour and also on the rational decision-making process. In the end, it has been identified from quantitative research analysis that excessive information creates confusion and bias and thus it affects the decision-making process. Hence, the retailers must create more useful, attractive product descriptions for attracting more consumers and to get a more competitive advantage
Commuter's behaviour towards the use of mobility services in driving sustainable transport in greater area of Dublin Ireland
No full textThe study examined Commuter’s Behaviour Towards the use of Mobility Services in Driving Sustainable Transport in Greater Area of Dublin Ireland. Survey research design was employed, and questionnaire was used as the research instrument. Moreover, stratified random sampling technique was used to select one hundred and fifty (150) respondents among commuters in Dublin Ireland and they were fully completed and returned. Simple percentage was employed to analyse the responses of the questionnaire while Pearson Moment Correlation was used to test the hypotheses formulated. However, it was found that there is positive significant effect of environmentally friendly options on sustainable public transportation in Dublin Ireland, there is negative significant effect of transportation cost on sustainable public transportation in Dublin Ireland and also that there is positive significant effect of less stressful transport system on sustainable public transportation in Dublin Ireland. It is therefore recommended that structure should be considered important as any entity interested in sustainable urban transportation system, because it will identify the issues and importance of each areas of sustainable transportation. Then will be able to learn about the objectives of that particular area of sustainable transportation, after that will also get an overview of some suggested actions and policy considerations to meet the objectives
How the factors of “social commerce constructs”, “perceive usefulness”, and “trust” shape the “intention to buy” of millennials
No full textThis study was conducted in order to understand how social factors shape purchase
intention in social commerce among millennials. According to the research, social
commerce constructs, namely reviews, communities, recommendations and social media
influencers, have an impact on perceived usefulness, which in turn creates trust among
consumers. Finally, the trust generated through these constructs leads to the intention to
buy on social commerce sites. While this model has been previously tested, this study
makes an important contribution. First of all, the research results demonstrate that social
media influencers can be in fact considered as a part of social factors that affect consumer
behavior in social commerce. Secondly, each individual construct has proved to shape
purchase intention, as opposed to the overall concept of social commerce constructs.
Finally, reviews & ratings turned out to have the strongest impact on consumers among all
other constructs, whereas social media influencers the lowest
Wellbeing and the gentle art: Emotion, engagement, meaning and accomplishment
No full textResearch suggests that subjective wellbeing decreases the risk of chronic illness and mental health issues, and is therefore a pertinent personal and societal concern. Brazilian Jiu Jitsu (BJJ) has been associated with a range of desirable social and psychological outcomes. This quantitative study examined if significant differences would exist between practitioners and non-practitioners in levels of negative emotion and wellbeing (as measured by positive emotion, engagement, meaning and accomplishment). A further aim was to investigate if degrees of practice might influence these variables in practitioners. Participants (N = 653) completed an online questionnaire including a modified PERMA-profiler measure. Analysis showed that practitioners demonstrated significantly higher levels of wellbeing. Advanced practitioners demonstrated lower levels of negative emotion, while frequent practitioners exhibited higher levels of wellbeing. Future research is recommended to establish a causal relationship between BJJ and wellbeing as the sport may show promise as a mental health intervention
Assessing how spirituality shapes cognition; impacting life satisfaction & prosocial behaviour across age & education
No full textThe purpose of this quantitative mixed design study was to examine spirituality across a broad religious and non-religious context, while investigating the associated role of prosocial behaviour, life satisfaction, level of education and age. A convenience sample consisting of the general Irish population (n = 140) was adopted, involving males (n = 58) and females (n = 82) across different age groups and levels of education. Participants completed a self-report questionnaire comprising of the Prosocial Scale for Adults (Caprara G. V., 2005), the Satisfaction with Life Scale (Diener E. D., 1985), and the Beliefs and Values Scale (King, 2006). Analyses revealed both prosocial-behaviour-and life satisfaction were significantly correlated to spirituality and significant differences were observed between spirituality and level of education. No significant differences were found-between age and spirituality, however components of every analysis proved useful for further research. Application of the current study was discussed along with future implications
The challenges faced by India in successful implementation of 5G networks
No full textIn today’s world, the 5th Generation mobile networks play a significant role in expanding knowledge and increasing the creativity of people, thereby making information readily available. Through the investigation of past and recent literatures, it is found that India lags behind in establishing 5G networks successfully. This study lays out a comprehensive summary on the challenges faced by India in establishing 5G network successfully, its applications and future scope. A mixed-method research strategy consisting of both interviews and survey questionnaire has been used for data collection purposes. The chosen sample population for the survey consists of professionals from different levels of the main Indian Telecom Organizations along with a few other mobile phone companies. Fibre Infrastructure Issue is found to be the biggest challenge for 5G in India followed by Availability of Spectrum, Cost of Spectrum and Space Requirement for Spectrum while Affordable 5G devices is found to be the least impacting challenge. 5G can attain long term sustainability in India only if the Fibre Infrastructure Issue is addressed at the earliest
Cross-sectional analyses of self-employed & directly employed workers’ job-specific well-being in creative and corporate workplaces
Get PDFThe current mixed methods study aimed at exploring differences in JSWB amongst SE and DE workers in creative and corporate workplaces. A descriptive research method using cross sectional, non probability purposive sampling was used for the quantitative element. For qualitative, an open ended question was posed regarding respondents relationship with their work. A self report digital questionnaire was used for data collection and respondents (N= were sourced globally. Analyses showed; ( a significant difference in JSWB between total SE and DE workers, ( no significant difference in JSWB between SE workers based on supervisory responsibility, ( a significant difference in JSWB between DE workers based on supervisory responsibility, and ( no significant difference in JSWB between SE workers based on necessity and opportunity sel f employment. Results both supported and countered existing research. Overall findings showed that both self employed and directly employed workers in the current sample were dissatisfied with daily work
Turkish millennial consumers attitudes and beliefs towards paid search engine advertising
No full textAs digital advertising spendings are rising globally, spendings for sponsored search advertising is increasing at the same time. Today, sponsored search advertising is responsible for 22 cents in each ad dollar spending (WARC, 2019). Although organisations are spending a significant percentage of their ad spending on sponsored search ads, the overall click-through rate (CTR) for these ads is around 2% without any discrimination of the industries (Hubspot, 2020). Therefore, the researcher aspired to investigate the reasons why customers do not click on sponsored ads while organisations are spending a vast sum of money on these ads after going through the previous literature.
Accordingly, the researcher aimed to present comprehensive research- a mixed method of study- by mainly focusing on the customer side but also reflecting the organisational side. Considering no enough prior studies is focusing on Turkish Millennials' perceptions on sponsored search advertising, the researcher focused on this group via an online survey through Google Forms with the participation of one hundred and four respondents as the quantitative part of this research. Respondents' Search Engine Awareness (SEA), the factors influential on the click decision for paid search ads, and Customer-Perceived Value (CPV) of using search engines for online searches have been examined with its benefits and costs. Besides, as the qualitative part of the research, telephone interviews have been done with two digital marketers working in two different large-scaled and startup level organisations from finance and e-commerce sectors. Their preferred method of search engine advertising has been investigated with the benefits and drawbacks of both methods among Search Engine Optimisation (SEO) and Sponsored Search Advertising.
The findings illustrated that Turkish Millenials able to differentiate organic results from paid links with a preference for clicking on organic results since they have trust issues with paid search ads.Relevancy and being familiar with the brand of the ad are crucial factors to click on these ads. Furthermore, the data privacy issue is dispensable for Turkish Millennials when it comes to the relevant results gathered conveniently from searching online through search engines. Telephone interviews with employees of the organisations revealed that large-scaled organisations work with advertising agencies prefer focusing on Search Engine Optimisation (SEO) for their long term of interest. In contrast, startup organisations do digital marketing practices inhouse and focus on sponsored search ads as their short-term plan to secure online visibility. Being measurable and controllable are desirable features of sponsored search advertising as a result of real-time results for organisations
Can arousing cognitive dissonance help turn the tide on plastic pollution?
No full textMuch research has pointed to the effectiveness of cognitive dissonance treatments in promoting pro-environmental behaviour and suggested that information-based treatments may have limited effectiveness. The current study sought to examine the impact of arousing cognitive dissonance in relation to the issue of plastic pollution in a between-group experiment, with participants (N = 24) randomly assigned to either a dissonance or information-only condition. Participants’ psychophysiological responses to ocean plastic pollution stimuli were measured via Galvanic Skin Response and Electroencephalography, while self-report questionnaires measured participants’ feelings relating to the issue and intention to reduce their plastic waste, having viewed the stimuli. No significant differences were found between the dissonance and information-only conditions on any of the measures. However, due to the methods used and the limitations of this study, further research is recommended to ascertain the impact of incorporating dissonance-arousing techniques into messaging aimed at encouraging people to reduce their plastic waste