3830 research outputs found
Sort by
Transference and the establishment of the therapeutic relationship: A psychoanalytic and psychodynamic exploration
No full textMost commonly held views suggest the phenomenon of transference is a part of everyday life. Yet for those experiencing distress and seeking help from psychotherapy, the transference of strong emotions onto the therapist can be confusing and disruptive to the treatment. Freud initially described transference as the greatest obstacle to psychoanalysis but over time came to view it as its greatest asset. The paper below explores transference for the purpose it serves and the disruption it causes. It asks if transference can ultimately serve to prevent rather than feed a rupture in the therapeutic relationship.
In consideration of the phenomenon and its role in therapy, the paper posits that transference must be employed by the therapist to establish a secure base for the client and ultimately serve as a cornerstone rather than hammer for the therapeutic alliance. It is essentially our capacity to encourage, interpret, contain and resolve the powerful, primitive emotions brought forth in transference that will forge the bond and secure the base within which the hard work of therapy can be carried out.
The research was carried out from a reading of established and contemporary literature and helped the author develop a deeper understanding of the central role of transference and its impact on therapeutic relationship. The outcome suggests further investigation into the precise nature of rupture in the therapeutic relationship would be of great value
Predictive analysis and deployment for credit card fraud detection using machine learning techniques
No full textIn 2016, the total value of fraud for credit cards issues within the SEPA region was €1.8 billion (Whatman, 2019). The company with which I am employed works in the domain of financial crime prevention software, so I chose to focus this project on one of the key challenges in this area. My project delivers an end-to-end solution that uses an Azure hosted predictive model, accessed via a separate Shiny R dashboard, to assess individual credit card transactions in real time for the likelihood of fraud.
A dataset of 25K+ historical US credit card transactions (2104), each one labelled as ‘Fraud’ or ‘Not Fraud’, is engineered to train and deploy a model to predict if ‘future’ transactions appear to be fraudulent.
The Machine Learning modelling process is managed through the online Microsoft Azure Machine Learning Studio (classic) platform. This includes the hosting of a REST Endpoint for the model, to be accessed as a Web Service by an external application for fraud prediction.
A separate Shiny R dashboard is included in this project to access the predictive fraud model through an API call, passing the details of ‘new’ card transactions as parameters one-by-one in real time to the Azure Web Service.
This Shiny dashboard is hosted on the ShinyIO platform and also provides a secondary interface to provide key data visualisation graphs on the original dataset
All by myself An exploration of perceptions and experiences of single adults in Ireland
No full textDespite being the fastest growing demographic in the world, there is a paucity of research on the lives of single people. In a society structured for couples, the goal of this research study is to explore societal perceptions and the real-life experiences of single adults in their thirties, living in Ireland and give a voice to this overlooked minority. A qualitative study was carried out using semi-structured interviews conducted with four participants. A thematic analysis was used to examine the dataset that emerged from these in-depth interviews. Four overarching themes emerged from the data obtained: Perceptions, social comparison, pressure and how singles feel about their own singlehood
Impact of communication in maintaining quality and timely delivery of projects
No full textPurpose: This research is conducted with the purpose of analysing the impact posed by
communication on the quality management and prompt delivery of Indian IT projects.
Methodology: The research data has been acquired through the survey process wherein 20
participants comprising project managers, project team members, were interrogated with the
questionnaire.
Findings: The research-oriented findings uncovered that communication with the support of
modern techniques like Skype, email, video conferencing and voice calls, has strong and
positive impact on the assurance of IT projects' quality along with their delivery as per
schedule.
Practical Implication: This research imposes implication on the practical usage of the
communication strategies in the project. The research depicts that if the viewpoints of the team
members are not recognised and interpreted in a correct manner, then it may generate
communication problems which further degrades the flow of information
To engage or not: Identifying the content characteristics of brand Instagram stories that impact engagement behaviour in Irish consumers.
No full textSocial media networks have significantly changed the way consumers engage with brands in the online space, with Instagram Stories among the most recent feature to make an impact. The aim of this study is to identify the characteristics of brand Instagram Story content that impact on engagement among Irish consumers. Focus was placed on the characteristics of media type, interactivity and length of brand content. To address this aim, data was collected by way of an online survey shared via Instagram Stories. Data analysis was conducted using SPSS and Excel programmes. The results of this quantitative study demonstrate that Irish consumers are more likely to engage with brand Instagram Story content that is image based, interactive and of moderate length. It is concluded that, the characteristics of brand content on Instagram Stories, namely media type, interactivity and length of brand content, impact on consumer engagement behaviour and therefore should be considered by brands in the development of digital marketing strategies
How TikTok has impacted Generation Z’s buying behaviour and their relationship with brands?
No full textAIM : This research aims to explore the new phenomenon of TikTok and how using this
application has impacted Generation Z as consumers. The study contributes to further identify if
this social media platform has had any change in attitude towards brands by gaining
comprehensive views and mindset into the evolving needs and expectations of iGen.
DESIGN : Due to the subjective nature of the study, a qualitative design approach has been
utilised to discuss the experiences and opinions of Generation Z on TikTok. For data collection,
semi-structured interviews have been conducted with participants who were in the 18- 23 age
group.
METHOD: To analyse the data, thematic coding by Braun and Clarke (2006) has been
employed and the six-phase assisted in uncovering several patterns and themes. The findings and
insights could offer academic researchers and practitioners to implement marketing strategies to
engage with these younger consumers
Abortion attitudes in post-repeal Ireland: the role of the law, ethical ideologies and empathy
No full textThe aim of this experimental, quantitative study was to examine if receiving a salient reminder of the new legislation for abortion in Ireland influences abortion attitudes and whether ethical ideologies and empathy levels are predictive of abortion attitudes. Irish residents, over 18years (n=434) were accessed through online snowball sampling and randomly assigned to 1 of 2 questionnaires, 1 of which contained a reminder of the law. Both groups were asked to complete abortion attitude and approval questionnaires, Ethical Position questionnaire and the Toronto empathy measure. Findings did not show a relationship between having a legal reminder and attitudes however, they did reveal correlations between ideologies and empathy with attitudes and approval. This would suggest that strong moral beliefs and empathy levels, rather than legality, can predict abortion attitudes. Further research could identify how these findings could have implications in the changing face of abortion laws worldwide
Fast-evolving consumer behaviour: physical stores versus the COVID-19 outbreak
No full textThe history of society has many records of pandemic outbreaks in which fear of what is to come
evolves. In 2020, the ongoing pandemic has caused a huge impact on society, businesses and
governments. This demonstrated the need to undertake research on the main objective of this
dissertation, to identify the effects of COVID-19 on changes in consumer behaviour affecting
physical stores. To answer this, a combination of a questionnaire and previous research was
used. The questionnaire focused on millenials and genz, since these groups are already used to
purchasing products online. The research showed that the majority of consumers mention their
purchasing habits have changed due to COVID-19, with many consumers moving more towards
online shopping. Many consumers are avoiding to shop at physical stores due to fear of
contamination and are transitioning to online alternatives. However, the unique selling point
for physical stores remains, which is the experience, being able to see, touch and try products
you buy
An exploration of the formation of shame and its treatment in the therapeutic space
No full textThis dissertation set out with two primary aims. Firstly, to outline a theoretical understanding
of the development of shame in the individual. The second aim was to develop an
understanding of how a shamed client may present for therapy and how best to treat them.
The findings of this dissertation were that shame develops in the individual as the conscience
begins to form; the result of repression of desires and the incompatible idea. Shame also can
manifest through the relationship with the primary caregiver. Finally shame can be the result
of societal interaction, whereby the individual feels of lesser worth compared to societal
expectations. Clients suffering from shame are far less likely to disclose their feelings to the
therapist, thus the therapist must remain vigilant of shame dynamics and regressive behaviour
on the part of the client. Empathy, genuineness and understanding seem to be key attributes
for the therapist hoping to build a secure attachment with the shamed client
A phenomenological exploration of stress within the Irish Traveller ethnic minority group
No full textResearch has revealed that minority groups face above average levels of stress compared to the wider society. Meyer (1995) proposed a comprehensive model of the different aspects of minority stress. The model is most often applied to sexual minorities. This study used Interpretative Phenomenological Analysis to examine stress within the Irish Traveller ethnic minority group with an aim of examining how their stress fits Meyer’s model of minority stress. Four participants were involved. Semi-structured interviews were conducted and analysed using Interpretative Phenomenological Analysis. It was found that Irish Travellers are a distinct group who endure specific stress that is extraneous to the stress faced by the general population of Ireland. The findings propose that Irish Traveller minority stress fits Meyer’s model in unique ways - particularly in relation to issues around identity concealment and loss