3830 research outputs found
Sort by
Exploring marketing strategies and the market perceptions of autonomous vehicles
Get PDFThe self-driving cars are said to be the future of the automotive industry. The automotive industry was one earliest to adopt the artificial intelligence for the deployment in its products since the 1980’s. A 7 set questionnaire was prepared to understand the market perception regarding the autonomous vehicles. Similarly, a pre-prepared interview consisting of 11 questions was used in this research to gather insights on the marketing plans and strategies for the same, for 5 experts from an OEM (Original Equipment Manufacturer) ‘KPIT ltd’. The analysis showed that social media platform and digital influencers are the key pillars to market autonomous vehicles. Along with that the analysis showed, that under the current market scenario, feature rich videos in the online platforms like YouTube could help create the initial interest for autonomous vehicles. On a closing note, the researcher has told that automotive brands must embrace digital platforms and creative advertising
Everything’s fine: how design and public library communities interact in South Dublin
No full textThe research seeks to understand how physical design strategies are implemented, what priorities are involved and if those strategies are aligned with the goals of engaging communities. Four qualitative semi-structured interviews with senior librarians were conducted as part of the research. International best practices suggest that flexible environments with multi-purpose spaces are best suited to meet the needs of their communities. The research finds that librarians in South Dublin agree that flexible, multifunctional spaces are required in modern library environments. The librarians feel removed from the overall design process, which is driven by architects. Informal knowledge-sharing practices are often used in public libraries, regarding layout and design. Unlike international examples, communities are not involved in the design process. Engagement and facilities in South Dublin libraries appear slanted towards academic and educational activities, especially for younger users. Community exhibitions may prove instrumental in centralising the library conceptually in the community
MBA graduates perception of business competencies gained during an MBA and business competencies sought by employers
No full textAim: The aim of this research investigates the perception of MBA graduates on business competencies gained during the MBA program and business competencies sought by employers in the labour market.
Method: Post-positivist deductive-survey research approach and strategy was used for the study. The participants comprised 400 MBA graduates of Dublin Business School (DBS), Ireland. A sample size of 200 was obtained using the Taro Yamane and Israel sample size determination formular. Convenience sampling technique was used to select the participants for the study. A structured and validated questionnaire copies were administered online through LinkedIn to the participants, the MBA graduates felt comfortable to discuss their experiences and express their opinions freely in an environment they were used to. Data analysis was done using descriptive and inferential statistics on SPSS.
Results: The analysis showed that the level of business competencies of MBA graduates was considered high across all the dimensions measured (competencies related to strategic thinking and decision-making=4.09; context analysis competencies=3.97; interpersonal competencies=3.8 and research and information integration competency=3.67) and attainment of business competence (mean=3.89). Employers’ expectation on business competencies of MBA graduates was also high across all the dimensions measured (competencies related to strategic thinking and decision-making=4.14; interpersonal competencies=4.09; context analysis competencies=4.02; and research and information integration competency=3.91) and expectation of business competence (mean=4.04). Also, there was a significant correlation between business competencies gained by MBA graduates and business competencies sought by employers in the labour market place (r (198) = 0.314, p <.05).
Conclusion/Recommendation: This finding becomes crucial in informing stakeholders in the business industry on the need for education that equips management graduates for 21st job demands. The study recommended that the National and political bodies should increase the budgets and subventions of university education to aid the improvement of MBA curriculum
Occupational stress, compassion satisfaction, compassion fatigue and burnout among Irish nurses
No full textThis study investigated occupational stress, compassion satisfaction, compassion fatigue and burnout among Irish nurses. A quantitative mixed correlational, cross sectional survey design used purposive snowball sampling of (N=224) nurses aged 18 – 68 years, including (N=7) males, (N=216) females and (N=1) identifying as other. The survey included seven demographic questions, two self-reporting questionnaires: The Nursing Stress Scale (Gray-Toft and Anderson, 1981) and the ProQQL (Stamm, 2009, 2012). Analysis showed a negative relationship between occupational stress and compassion satisfaction and a positive relationship between occupational stress and compassion fatigue and burnout. Determinants of stress included workload, inadequate preparation, conflict with other nurses and physicians and lack of support. General nurses, children’s nurses and full-time nurses reported higher stress, with no differences reported across nursing grades and sectors. An inverse relationship was found between age and occupational stress. These results may prompt change in the management of stress, promoting wellbeing among Irish nurses
Experimental exploration of acquired brain injury and stigma; implementing gamified intervention of to reduce stigma towards ABI
No full textAcquired Brain Injury - otherwise known as ABI - affects approximately 13,000 people a year in Ireland. There is minimal literature available surrounding ABI and stigma; this research study attempts to provide empirical data within this realm. This study explores the effect of a between subject’s experimental design focused on mediating stigma around ABI. An experimental intervention implemented Kahoot! Software to develop an interactive quiz, it is hypothesised that gamification would result in more positive attitudes towards persons with an acquired brain injury. A revised version of the community attitudes towards mental illness (R- CAMI) scale was implemented to measure; benevolence, authoritarianism, community mental health ideology and social restrictiveness subscales. Participants (N=68) were randomly allocated to an experimental condition or a knowledge condition. The findings showed non-significance between knowledge and experimental groups on all four subscales (p= < .005). A multiple regression demonstrated that authoritarianism (β .782) and benevolence (β .711) were significant predictors of overall CAMI-R scale scores. Correlations demonstrated that overall scores were not significantly correlated with the level of fun or quiz scores. The analysis indicated that gamification did not result in more positive attitudes; participants scored positively on all four subscales. The findings suggest that psychoeducation is beneficial in promoting positive attitudinal outcomes using both knowledge condition and gamification condition. It is recommended that further research measures baseline attitudes pre-intervention in order to ascertain further information around stigma and acquired brain injury
Role of change management in employee retention, employee effectiveness and eliminating errors in the workplace
No full textThis thesis is focused upon discovering how change management can be used to help in employee retention, increasing employee effectiveness and reducing errors in the workplace. Prior researches have connected change management to the tools used by management to help bring change in an organization. Secondary data was studied in order to determine the relationships proposed by previous studies upon change management practices. Therefore, this study uses a 17-item digital survey distributed amongst 60 participants to determine how change management can help improve the workplace conditions for employees. This study was able to conclude that the more change management practices are used the more workplace obstacles can be removed, which helps in increasing employee effectiveness to in turn improve the employee retention rate. Future studies, can use an experimental design in order to determine how change management can be effectively employed inside an organization in order to reign similar results
An investigation on the relationship between corporate social responsibilities in stakeholders satisfaction with sustainable practices in India: a case study on Pretech Plast Private Limited
No full textThe role of CSR policies is now immensely vital for all Large-Scale to Small-Scale
Enterprises (SME) corporate organizations alike and for the fact that it has become a law making it
open to huge opportunities which now helps to chart out a sustainable business path without
disturbing the balance of the prevailing society at large. This research thesis is an attempt to
understand and analyze the CSR implication of Pretech Plast in venturing into green energy
technology like the vertical axis wind turbine (VAWT). In doing so, this research project has
incorporated a meticulous survey amongst a sample of 103 employees of the company. The survey
responses were then astutely analyzed with the help of SPSS software for finding out the bigger
picture on the stakeholder’s satisfaction and the company’s CSR obligations and to what extent that
could be aided by enlisting technologies like the VAWT. After the completion of this research, with
all its success criteria being met, future scopes to carry out investigations along similar lines have
opened up and also been mentioned with precis justifications
Performance evaluation of ensemble based recommendation system using biased matrix factorization and content based filtering
No full textBoosting product sales is the primary objective of any Recommender System
and it is achieved by providing users a personalized recommendation from the world
of information density and product overload. The suggestions given by RS support
users in their decision-making process such as which item to buy from thousands
of items, which music to listen to from millions of soundtracks or which news feed
to read rst. Recommender System can be implemented by using Collaborative or
Content-based ltering techniques and each of them has its own merits and demer-
its. Aiming at this concern, this research proposed an ensemble model combining
Item-KNN, Biased Matrix factorization and user pro le content-based ltering.
The result for comparative analysis on MovieLens data shows that the ensemble
model outperforms each model when implemented individually and ensemble model
without BMF giving an accuracy score of 0.818 stars as RMSE and 0.629 stars as
MAE
A psychodynamic exploration of the link between childhood trauma and later addiction
No full textAddiction or substance use disorder is prevalent both nationally and globally and has been throughout history and across cultures. There are numerous theories of addiction including the moral theory, disease theory, genetic theory and psychological theory, along with many others. This essay explores the connection between childhood trauma and later addictions from a psychodynamic perspective and seeks to understand the importance of the link for the psychotherapeutic practitioner. Addiction is discussed in conjunction with certain psychoanalytic ideas, complex post-traumatic stress disorder and other stress disorders, attachment theory, the Adverse Childhood Experience study and early developmental processes. The link between childhood trauma and addiction is discussed as having a significant place for the therapist especially in finding the most effective and healing therapeutic path for a client
