3830 research outputs found
Sort by
Research Newsletter: Issue Two
No full textThis edition of the newsletter highlights some research activity in DBS and profiles some of our researchers. The newsletter also previews some upcoming conference and publication opportunities and focuses on in-house research opportunities
Cultural Quotient as a Critical Success Factor in Project Management: A Research within IT/Finance Multinational Companies in Ireland
No full textThis academic paper aimed to study ‘Cultural Quotient as a Critical Success Factor in
Project Management: A Research within IT/Finance Multinational Companies in Ireland’, used
the mixed research method to obtain data from two respondent groups: project managers and
team members. The variables identified were cognitive, metacognitive, behavioral,
motivational dimensions of CQ in the literature review. It has helped to form quantitative and
qualitative questions for the IT/Finance cross cultural teams, and the research instruments for
collecting the primary data were survey and interviews. The sample size of 147 project team
members and 7 project managers data was analyzed using descriptive statistics and thematic
analysis. The findings about cultural intelligence knowledge formation at individual level used
cognitive dimension. This knowledge contributed to utilization of the ways and methods,
related to CQ in project management for overcoming challenges present within IT/Finance
domain.
The role of IT/Finance project managers relate to applying and sharing knowledge for
preparing their team members to adjust cultural distances among multi-cultural groups.
Proficient IT/Finance PM demonstrated the ability to mentor fellow team members, to
develop competencies for cross-cultural adjustment behavior, drive self-efficacy, motivational,
and behavioral expression to gain cultural intelligence to achieve project success
The criminal act of committing insurance fraud: The challenges facing insurers when detecting and preventing insurance fraud.
No full textInsurance fraud is an ever-growing problem globally with major financial impact to insurance companies and policyholders. In Ireland insurance fraud is not a new problem however it is a very important subject which is gaining media attraction in recent years. This study draws on the opinions of claims handlers employed within insurance companies to see if they could be doing more to detect and prevent insurance fraud. Results are discussed considering the importance of a new database which will be accessible by all insurance companies to view a customer’s full claims history and the mandatory introduction of telematics equipment in motor vehicles to help detect motor insurance fraud. This report argues in favour of developing both a national database and the mandatory introduction of telematics equipment in motor vehicles
Attitude towards the LGBTQ community: The effect of age, gender, attachment style and self-esteem
No full textAttitudes towards the LGBTQ community is an important topic in Ireland today. This study aims to assess if attitude towards the LGBTQ community is effected by age, gender, attachment style and self-esteem in the general population of Ireland. Participants (N=104) were recruited from social media to take part in an online questionnaire. This questionnaire used three valid psychological measures to access attachment style, self-esteem and attitude towards the LGBTQ community. This study was cross-sectional and correlational in design. This study found that older individuals had more of a negative attitude towards the LGBTQ community. This study has found that females had more of a positive attitude towards the LGBTQ community than males. Attachment style was found to be a predictor of attitude towards the LGBTQ community. No significant relationship was found between self-esteem and attitude towards the LGBTQ community. This study could be used in educational programmes about this minority
The role of digital marketing as a tool for creating and sustaining competitive advantage
No full textChapter 1 has designed to describe introductory part of this research based on digital marketing and background of canella pharmacy, Ireland. This chapter has identified several pharmaceutical challenges of Ireland which are very prominent. Lastly, significance of this study has been highlighted on customers, company and research. In order to sum up the findings, researches have presented a summary which gives a complete idea of this chapter in a nutshell.
Chapter 2 is designed to explain literature reviews and conceptual framework of this topic. Research has gone through latest published articles and journals in order to get latest research findings with less manipulation of data. Moreover, years are filtered in this case. Literature reviews are done on digital marketing, its tools, implications in pharmaceutical industries and its advantages.
Chapter 3 deals with the methodology chapter which is one of the crucial chapter to determine the direction of the study, based on this chapter the data collection and a data analysis are preceded. In this study which proceeded with interpretive research
philosophy with a deductive approach. Both primary and secondary methodology has been preceded to conduct the whole study.
The Chapter 4 of the study deals with the data analysis and interview. The data that has been collected through the interview and the survey has been analysed thoroughly and the market trend has been gathered. Additionally, a thematic analysis has also been done which is very helpful for analysing the data that has been collected.
Chapter 5 has overall described the actual result and the detail of the gained factors of the implementation of the digital marketing tools in the Pharma industry. The objectives have been clearly proved on the basis of the primary and secondary analysis.
Chapter 6 deals with the recommendations and conclusions for this specific study. Different implications of findings have been retrieved in this segment. Besides this, there are some research limitations also has been discussed in a certain manner. Some of the future scopes of this study also get identified in an organized manner with having relevancy with the objectives
A survey to explore the role of organizational justice on organizational citizenship behavior among Irish healthcare employees
No full textORIENTATION: Organizational Justice is very crucial for an organizations’ success and how it is perceived by employees. It develops great trust between the management and the employees, enhancing their job satisfaction, commitment, efficiency, and thus reduces turnover intention and improves the level of employees’ citizenship behaviour.
AIM: This study is designed to determine the impact of organizational justice on job satisfaction, turnover intention, and organizational citizenship behaviour among healthcare professionals working in Ireland.
MOTIVATION FOR THE STUDY: The selection of healthcare professionals was to add another perspective and research dimension to the currently limited research material on organizational justice and citizenship behaviour among Irish healthcare professionals. Work exhaustion and turnover intention among healthcare professionals are the major issues faced by healthcare employees and management respectively and different forms of organizational justice play a major role in attenuating these factors.
METHOD: An online survey by using validated tools was employed to achieve the research objective. A total number of 53 healthcare personnel participated in the study who completed a questionnaire comprising of organizational justice, job satisfaction, turnover intention, and organizational citizenship behaviour scales and were evaluated for their organizational citizenship in terms of altruism, sportsmanship, and courtesy.
RESULT: It has been identified from this survey that organizational justice, is positively related to job satisfaction and organisational citizenship behaviour whereas negatively related to turnover intention among Irish healthcare professionals.
CONCLUSION: It is concluded that organisational justice is a strong indicator of organisational citizenship behaviour among healthcare professionals and also influences job satisfaction and turnover intention moderately
The impact of social media (Twitter, Facebook and Instagram) on consumer behaviour in Nigeria
Get PDFThe purpose of this study is to research the impact of social media (Twitter, Facebook and Instagram) on consumer behaviour in Nigeria. The objectives of the study are: (i) determine the impact of social media networks on (Facebook, Twitter and Instagram) on consumer purchase decision in Nigeria; (ii) ascertain the impact of Twitter, Facebook and Instagram on the shopping decisions of young consumer segment in Nigeria; (iii) examine the impact of Twitter, Facebook and Instagram on the shopping decisions of older consumer segment in Nigeria. This research adopted the Model of Consumer Behaviour for its theoretical analysis and a quantitative-based cross-sectional survey design for its methodology. Using convenience sampling method, the study selected 128 participants through an Online Google Form questionnaire. Data collected were analysed through Correlation Coefficient and Multiple Linear Regression analysis. Findings showed that while most of the participants were all more likely to buy and/or sell on social media than on any other channel or physical place, when tested, the first hypothesis that examined the impact of social media networks (Twitter, Facebook and Instagram) on consumer purchase decision in Nigeria was rejected because it had no significant association with participants’ consumer purchasing decisions in Nigeria. This study recommends that owners of social media networks pay more attention to the security of their platforms if they want to benefit from the gains of ecommerce. Particularly, owners of Instagram, Twitter and WhatsApp, which are the most used social media networks for e-commerce by participants. Therefore, they should invest more in building the infrastructure and security of their networks in order to gain the trust and confidence of their customers
Benchmarking react library: a developer perspective
Get PDFDevelopers are often reluctant to adapt to the new framework since they need to allocate
time in training and adapt. This study aims to determine the need for benchmarking JS
and ReactJS application in a developer’s viewpoint contributing detailed attention to React
features and in this context, evaluating the gap in comparing JS and React applications by
considering the performance as principal criteria.
To test the hypothesis, considered optimised methods, coding standards, and best practices
using proper design and structure, using event listeners in JS, react-virtualized list, avoiding
mutated values, and considering the production environment in React JS applications. The
results showed a massive difference in the performance between the applications in hightraffic
situations since the React application uses virtual DOM that rendered what is needed
at that point, making ReactJS approximately 97% faster than Javascript.
On this basis, React should be considered for developing apps as its advantages outweigh
its disadvantages, making it easy to migrate for any organisations or developers
Marketing Communication on Instagram: How Instagram is influencing the Irish fashion industry and the impact of influencers/bloggers on Irish fashion brands
No full textThis thesis investigates the influence of Instagram on the Irish fashion industry and how influencers and bloggers are impacting fashion brands in Ireland. The conducted research explores the Irish fashion industry and the influencer community, and describes the link between brands and influencers, as well as customers, which generates brand awareness and sales growth. Primary and secondary data were employed to gather information. The researcher used a mixed methods approach to collect primary data, involving semi-structured interviews with influencers and fashion brands, and an online survey with 155 fashion customers. All the data was collected and then analysed carefully by the researcher. The research findings revealed that Instagram is playing a significant role in the fashion industry and has become an essential tool for Irish fashion brands. It also found that there is a strong relationship between brands, influencers, and customers. These findings supported the research questions: “How is Instagram impacting the Irish fashion industry in terms of brand awareness and sales growth?” and “How are Irish fashion bloggers/influencers affecting consumer behaviour?
Key drivers in digital marketing management
No full textThis eBook will outline the key digital drivers in marketing management through
creative methods such as videos and offer you personal recommendations. Even if
you have no experience in digital marketing, you'll be able to understand as it is
essentially the content covered in a digital marketing management module
delivered by Dublin Business School as part of their Higher Diploma in Science in
Digital Marketing