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The Effects of Social Desirability on Reported Attitudes towards Sustainably Produced Food.
No full textThe primary aim of this research was to examine the effects of social desirability (SD) on
reported attitudes towards sustainably produced food. A quantitative online questionnaire
was created via Microsoft Forms. 178 responses were collected of which 171 were deemed
valid. The questionnaire design consisted of 6 sections, simulated grocery shopping task,
demographics, most important factors when purchasing food, intention to purchase, social
desirability (10 item MCSD-SF) and environmental disposition (NEP scale). The simulated
grocery task was a new measure to try and determine actual behavior from intention.
Multiple regression was analysed on SPSS to evaluate the influence of social desirability. The
results support that SD influences self-reported attitudes, however in a simulated shopping
task, SD does not predict any behaviour. The study also found that participants ranked taste
as the most important factor when purchasing food. 30% of the sustainable offerings were
chosen by the majority of participants, of which, the top two were also the two with the
highest relative price increase. This showed that cost is less of a barrier to sustainability
purchase behaviour than previous studies have found. In conclusion, this research found that
intentions are not a reliable indicator of behaviour. Future research on sustainable consumer
behaviour should try incorporating a measure to control SD and mimic actual behaviour
patterns as close as possible (such as a simulated grocery task)
Investigating the impact social media has on body image, self-esteem, and resilience in adult females
No full textEven though there is a variety of different literature focusing on the impact of social media, there has been relatively little research into the effects of social media use on adult females. Most previous research has focused on its influence on adolescents as they tend to have a heavier presence online. (Anderson & Jiang, 2018). Social networking sites have become a place that not only fosters good communication but also a place that negatively impacts both the mental and emotional well-beings of its users. (Akram & Kumar, 2017). This studies objective is to try and contribute some insight in this area of research. In order to test the current hypotheses 88 social media users were surveyed through a self-reported online questionnaire. The major findings of this research suggests that those who spend increased amounts of time online tend to exhibit signs of lower resilience and lower body image flexibility
Brand Me: The role of digital marketers building a digital personal brand for Mexican millennials
No full textThis study aims to understand the role of digital marketers in building a
successful digital personal brand for Mexico City's millennial generation. A mixed
method was chosen to analyse two sides of demand for this consulting service: the
millennial generation as clients and digital marketers as possible providers.
Two semi-structured interviews were conducted with a marketing expert and a
personal image consultant, and a public survey was sent to 123 volunteers. The results
showed that Mexican millennials care about their digital personal brand and reputation
for professional and social purposes but would not pay an expert to manage it.
In conclusion, digital marketers can contribute with these key points: provide a
clear communication strategy to anyone prepared to pay for the service; inform that
congruency between online and offline personal profiles are prime objectives of the
digital branding process; and educate people about the rewards that hiring marketers
has
Green Recruitment: A Descriptive Study on Job Seekers’ Perspective in Ireland
No full textThis descriptive study is conducted with the objective to understand the significance and
relevance of Green Recruitment from the perspective of the job seekers’ in Ireland. To
understand the job seekers’ perspective on Green Recruitment, it was important to measure
their Green Orientation, and identify the factors that influence their Job Pursuit Intention. The
research philosophy is positivism, and due to time limitation a non-probability method was
used in this study. Primary data was collected from a convenience sample of 92 job seekers in
Ireland using an online quantitative questionnaire. The findings revealed that people in Ireland
are environmentally conscious and their Job Pursuit Intention is influenced by the
organization’s environmental management initiatives
Women’s views and experiences of the perinatal journey during COVID-19 in Ireland: A qualitative study
No full textThe COVID-19 pandemic caused major changes in maternity care access and procedures from the antenatal period to postpartum. Strict maternity restrictions put vulnerable women in the firing line. This qualitative study aims to explore the views and experiences of women’s perinatal journey during the COVID-19 pandemic in Ireland. The study used a qualitative descriptive approach, using purposive sampling for seven women via semi-structured interviews. Thematic analysis was carried out on the interview transcripts to answer the research questions. Four themes reflecting women’s experiences were developed: Uncertainty, Failed by the System, Isolation & Vulnerability and Advocacy. These themes support the current research on the perinatal & maternity care in Ireland. Overall findings report that women were greatly affected by the maternity restrictions and the lack of partner support significantly impacted their pregnancy experience. It is suggested that a balance between infection control and optimal maternity care for the mother is priority
Understanding The Effectiveness and Perceived Trustworthiness of Customer Communication Across the Veterinary Pharmaceutical Industry in Europe: A Mixed Method Study
No full textThe aim of this study is to investigate the effectiveness of client communication strategies
used in the veterinary pharmaceutical sector in Europe. Two separate surveys are used
assessing the difference in true levels of customer preference, trust and understanding for 8
information sources about veterinary pharmaceuticals as well as their influence on the
customer compared to what perceived scores are given by individuals working in sales &
marketing roles in the animal health industry.
The results of this research show certain forms of client communication are significantly less
trusted and understood by the customer than is the perception among the pharmaceutical
industry, thus these communications have significantly less influence on customer buying
decisions and are ineffective forms of client communication.
Companies will need to revaluate their client communication plans and consider retraining
of sales teams to improve trust and understanding levels of their messaging
Working from home with young children: the effect on stress, productivity and work-life balance
No full textThe study aims to examine the effects on stress, productivity and work-life balance for parents and individuals without children who work from home. This is explored by investigating the difference of the variables for parents working from home and in the office and by looking at differences between parents working from home and individuals without children working from home with a focus on gender differences. Employees participated by completed an online survey and the data obtained was analysed. The participants were from the one organisation where there was a variety of employees who worked in the office, from home, as well as parents and individuals without children. The results indicated that there was no significant difference in stress, productivity or work-life balance for parents who worked from home or in the office. Similarly, no significant difference was recorded between parents who worked from home and individuals without children. Finally, no significant difference was noted in stress or work-life balance between mothers or fathers. However, a significant difference was observed in productivity between mothers and father
Creating composites as evidence based research into an approach to counselling therapy (the experience of the propeller model approach)
No full textAs a Post-Doctoral Fellow with Sofia University in Bulgaria, who is a practicing Counselling Therapist with the British Association of Counsellors and Psychotherapists in the United Kingdom and the Republic of Ireland, it has been a challenging and interesting experience introducing and utilizing one’s own therapeutic approach in my own practice. The Propeller Approach to psychotherapy and counselling is an approach that was developed from a Philosophy Doctoral dissertation which aims to be holistic, and can be considered an Existentialist, Gestalt or even Daseinanalytic approach that essentially aims to increase a client’s awareness of themselves. In order to provide an evidence-based backing for the Propeller Approach and understand the experience that clients have had with the approach a qualitative approach to research was implemented in order to receive feedback from five participants through semi-structured interviews after having received ethical approval from the Irish College of Humanities and Applied Science which is the college of which I am Sessional Lecturer. After receiving the data from the participants, the data was transcribed in order to apply thematic analysis to the data. In order to maintain anonymity but also to present the information in a creative and interesting manner, a composite of the data was created in order to fictionalize the data and increase the flow of the presentation of the information received. The use of thematic analysis also led to thematic mapping in order to code and identify the themes derived from the data which the composite contributed to. The project shows not only the potential of a new therapeutic approach to counselling therapy with the Propeller Model, but how to render it as an evidence-based effective approach through applied research methods whilst demonstrating the value that composites can have within thematic analysis
It’ll be grand, priming irish cultural understandings: a randomised pilot study examining self-efficacy, stress and anxiety
No full textThis pilot study looked to assess what impact both a prolonged cultural exposure and an acute exposure, in the form of a textual linguistic representation to It’ll be grand has on an individual’s levels of stress, anxiety and self-efficacy. Data was gathered through the use of an online survey containing a number of measures such as the DASS-21 (Lovibond & Lovibond, 1995) stress and anxiety subscales, Schwarzer & Jerusalem’s (1995) Generalized Self-Efficacy scale, a number of 7-point Likert scales and a randomised experimental controlled trial. In said trial participants were tasked with recreating a novel drawing within a fifteen-minute period, all while abiding by certain rules outlined in an instruction sheet. The task itself was impossible to complete. Instead, the number of written attempts made by participants during the fifteen-minute period was used as a measure of acute levels of self-efficacy. An analysis of the results demonstrated that neither an acute exposure nor a prolonged cultural exposure had any significant impact upon the levels of the aforementioned constructs. Regardless, this pilot study serves as a basis from which one can begin to investigate topics such as the possible impact of a prolonged exposure to, and the priming of, culturally prominent understandings on behaviour and the potential of the experimental measure used as a valid measure for acute levels of self-efficacy
Examination the revolution of reading in the French market over the last ten years and intend to do conjectures for the next ten years.
Get PDFThis research project was conceived in the wake of the last ten years of technological evo-
lution and the recent sociological turn of events with the emergence of a global pandemic, the
COVID-19.
In the space of ten years, reading consumption habits and the book production chain have
been strongly impacted. Although the book market regularly suffers from the throes of the eco-
nomic situation, new challenges for book professionals are emerging in this difficult situation.
Technological and sociological issues that will lead to new communication and marketing
strategies.
This research project is dedicated to the actors of the book industry, their frustrations facing
the closure of their «non-essential» businesses, their struggles to keep their businesses alive,
the precariousness of their situations, and their adversities facing this crisis. The actors of books
play a primordial role that no other can play in animating our social fabric and our local life to
transmit culture and knowledge.
Those actors with the capacity for resilience make culture their primary responsibility to
those who make reading a virtue accessible to all.
«The secret of freedom is the bookshop,» said Bernard Werber