3830 research outputs found
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Exploring How Sustainable Business Practices Influence Consumer Brand Loyalty In The Irish Marketplace.
No full textThis study explores the influence of sustainable business practices on consumer brand loyalty in Ireland, where limited research exists in this area. It adopts a mixed-method research design grounded in the Theory of Planned Behaviour (TPB), Stimulus-Organism-Response (S-O-R) model, Brand Equity Theory, and Legitimacy Theory, evaluating the relationships between perceived sustainability actions, brand ethos, and consumer behaviour. Primary data were collected through an online survey (n=100) and secondary data obtained via content analysis of twenty sustainability disclosures. The findings of this study highlight the complex relationship between sustainability disclosures and consumer behaviours within the Irish marketplace. Although consumers generally value sustainability and show a moderate awareness of sustainability practices, transparency in brand reporting by itself has not significantly predicted trust and loyalty behaviour. These findings underline the importance of brands going beyond reporting and fostering authentic emotional connections to build consumer trust and loyalty
Exploring the Role of Matrescence in Supporting Women’s Transition into Motherhood in Ireland
No full textThis qualitative study explored the concept of matrescence, the transformative journey into motherhood, and its representation in Ireland's maternity education. This research aimed to gain a deeper understanding of the experiences and perspectives of mothers living in Ireland regarding their transition into motherhood, the concept of matrescence, and the maternity education provided in Ireland. The study employed thematic analysis to extract insights from semi-structured interviews with six Irish mothers. Findings indicate many mothers do not understand the extent of matrescence before childbirth, receive inconsistent support from maternity healthcare providers, and face a culture of silence around motherhood challenges, all of which negatively affect their wellbeing. The study concludes that including matrescence in maternity education in Ireland could enhance maternal wellbeing by providing essential knowledge and support to help mothers navigate the complexities of motherhood. The study also advocates for a cultural shift in the conversation surrounding motherhood in Ireland
Art and Play Therapy for Autistic Children: Examining Language and Emotional Expression Through Dual Perspectives
No full textThis dual-perspective qualitative study explored the role of Art and Play Therapy in supporting language development and emotional expression among children with Autism Spectrum Disorder. Through thematic analysis, eight core themes were identified: Navigating Systemic and Social Barriers, Child-Centred Experiences, Parental Perspectives, Therapeutic Value of Creative Approaches, Language Development, Emotional Expression, and Professional Practice and System Collaboration. The findings emphasise the importance of child-led methods and emotionally secure environments in enabling authentic communication and self-expression. Although parental involvement and interdisciplinary collaboration emerged as vital to therapeutic success, these were frequently impeded by emotional resistance, logistical challenges, and systemic limitations. The study calls for greater public awareness of creative modalities, increased governmental funding, and the integration of creative therapies within school systems. These insights advance current understanding of the therapeutic value of creative modalities and inform future directions for policy change, clinical practice, and future research
Detecting High-Value Bank Transaction Fraud In The US
No full textFraud during bank transaction is a major problem that causes large financial losses for banks involved in transactions. The US is one of the largest and one of the most important economies in the world and a large number of transactions take placed based on the US. So, finding if a high-value bank transaction in the US is fraudulent or not can help banks avoid being a victim of fraud. A TabTransformer model is proposed in the study for the prediction of high-value bank transaction fraud in the US. The best features in the data are found using the Chi-square feature selection technique. The TabTransformer model is trained using the features, and the model is able to successfully predict high-value bank transaction fraud. The XAI methods like SHAP and LIME are used for finding the feature importance associated with the prediction made by the TabTransformer model
Being and Becoming Father: An Exploration of Paternal Postnatal Mental Health Through a Psychotherapeutic Lens
No full textThis study explores paternal postnatal mental health challenges through the lens of psychotherapists, addressing a gap in existing research around how fathers present in therapy and how therapists experience this work. Using Interpretative Phenomenological Analysis (IPA), three experienced therapists were interviewed, producing rich data. The analysis found three key superordinate themes emerging: The Censored Man, The Conflicted Self, and It Takes a Village. The Censored Man explores how fathers are silenced, by themselves, society, and systemic minimisation. The Conflicted Self captures the internal tension between expectations and realities of fatherhood, and the role that intergenerational dynamics play during this life transition. It Takes a Village looks at the need for connection, belonging, and support during the postnatal period, with the therapist often becoming a temporary 'village' for the client. The findings highlight the complexity of therapeutic work and how the personal and professional lives of therapists play out in the work. This study draws attention to the unintentional exclusion of fathers in postnatal care, with emphasis on the need for further research, awareness, and clinical recognition. Without this, many fathers may suffer in silence, which affects not only their wellbeing, but that of the entire family unit. This research calls for a more inclusive postnatal framework
Enhancing Online Brand Awareness Through Digital Marketing: A Website Redesign for an Engineering Company
No full textThis research analyses the possibility of a new website to raise awareness of the small Czech engineering company Hillex s.r.o. The aim is to build a professional and easy-to-use website that shows the business’s technical expertise, brings in new clients and improves its reputation in the competitive B2B market. Semi-structured interviews with the company owner, project manager, and an external client were used for the research. This was supplemented by an audit of the existing website and an analysis of the competition. The results showed that the current website is outdated, lacking technical information, certification, and multilingual support. This reduces trust and limits growth opportunities. The new website concept addresses these issues. It includes parts focused on specific services, certification and an inquiry form. The research shows that maintaining competitiveness in B2B engineering, improving communication, and building trust all require having a modern user-friendly digital presentation
When will you be mine? A discursive analysis of how motherhood is conceptualised in a Neonatal Intensive Care Unit Setting
No full textAbstract This thesis explores how motherhood is conceptualised within the neonatal intensive care unit (NICU), where medical intervention and institutional protocols often disrupt conventional maternal roles. Through qualitative interviews with neonatal nurses, the study employs thematic and Foucauldian discursive analysis to examine how maternal subjectivity is shaped within this environment. Six key themes emerged, including fractured hope at birth, institutional barriers to bonding, and the emotional labour of mothers under observation. Drawing on psychoanalytic theory, particularly the work of Lacan, Freud, and Stern, the study highlights how early psychic structures, such as maternal desire, separation, and loss interact with the NICU setting to complicate the transition into motherhood. Foucauldian insights further reveal how power, surveillance, and normative expectations regulate maternal behaviours and identities. Despite these constraints, the findings also show moments of resistance and emotional resilience, where nurses help sustain maternal subjectivity by “holding hope†on behalf of mothers. The study offers important implications for clinical care and psychotherapeutic support in perinatal settings, underscoring the need to recognise motherhood as a complex, relational, and institutionally influenced experience. Abstract This thesis explores how motherhood is conceptualised within the neonatal intensive care unit (NICU), where medical intervention and institutional protocols often disrupt conventional maternal roles. Through qualitative interviews with neonatal nurses, the study employs thematic and Foucauldian discursive analysis to examine how maternal subjectivity is shaped within this environment. Six key themes emerged, including fractured hope at birth, institutional barriers to bonding, and the emotional labour of mothers under observation. Drawing on psychoanalytic theory, particularly the work of Lacan, Freud, and Stern, the study highlights how early psychic structures, such as maternal desire, separation, and loss interact with the NICU setting to complicate the transition into motherhood. Foucauldian insights further reveal how power, surveillance, and normative expectations regulate maternal behaviours and identities. Despite these constraints, the findings also show moments of resistance and emotional resilience, where nurses help sustain maternal subjectivity by “holding hope†on behalf of mothers. The study offers important implications for clinical care and psychotherapeutic support in perinatal settings, underscoring the need to recognise motherhood as a complex, relational, and institutionally influenced experience. This thesis explores how motherhood is conceptualised within the neonatal intensive care unit (NICU), where medical intervention and institutional protocols often disrupt conventional maternal roles. Through qualitative interviews with neonatal nurses, the study employs thematic and Foucauldian d
Sorry, your baby isn't viable: Exploring ectopic pregnancy through the discourse of psychotherapy.
No full textAbstract This study explores how psychotherapists experience and conceptualise their work with clients who have experienced an ectopic pregnancy, a medically urgent yet often culturally overlooked form of reproductive loss. Semi-structured interviews were conducted with seven accredited psychotherapists, and thematic analysis was used to explore how they understand and work with the emotional, relational, and identity-based dimensions of this experience. Four key themes were identified: Carrying the Impact, Self in Rupture, Cultural Silence, and Psychotherapeutic Presence and Practice. Findings suggest that clients often feel isolated and struggle to give a name to their grief due to the absence of social and cultural recognition. Psychotherapy was experienced as a space where loss could be voiced, medical trauma integrated, and the self reconnected. The study highlights the importance of attuned, embodied, and creative psychotherapeutic approaches, and calls for increased recognition and integration of ectopic pregnancy within psychotherapeutic practice
Financing Sustainable supply chains: Green investment trends in India
No full textThis dissertation explores the effects of environmental, social, and governance (ESG) practices on the performance of the firms in the financial sector. The study uses a combination of scholarly sources and empirical evidence to cover the question of how ESG adoption affects the efficiency of the operations, financial performance, and the trust of the stakeholders. By employing positivism methodology and quantitative data, the survey-based information was evaluated in SPSS with the view of evaluating the relationship among ESG integration, profitability and sustainability. The results are that ESG positively contributes to the reputation of the company, risk management and long-term financial strength, but some challenges to implementation continue to exist (cost, compliance and organisation-level resistance). In the study, the role of ESG as a strategic imperative and a driver of sustainable finance is brought to the fore. It has a dedicated role in theoretical contributions as it associates ESG adoption with the stakeholder theory and the agency theory, and it provides policy and practical recommendations to corporations, regulators, and investors. At the end of the day, ESG adoption is marketed as a necessity in an attempt to reach resiliency in a dynamic global market
“Food for Thought” Attitudes and Behaviours Towards Food Choices Through Culture, Emotions and Social Influence
No full textThe aim of this qualitative research was to explore the attitudes and behaviours towards food choices through cultural, emotional, psychological and social influences within the general population. Additionally, factors that affect dietary choices and identify opportunities that promote healthier dietary habits and improve overall public health through the development of policies and strategies. The methodology was conducted through semi structured interviews of six participants from Ireland over 18 years. Ethical approval was granted by the DBS ethical committee before the recruitment of participants by using purposive sampling. Through thematic analysis five main themes were developed highlighting the complexities of food choices. Finding many aspects of life and memories that are made around food, particularly through family traditions. Future research of a larger sample size by use of a mixed methods approach within a multicultural society would be beneficial due to the significance of cultural backgrounds in shaping dietary habits