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CONSUMERS PRODUCTS AND SERVICES VALUE PERCEPTION
Get PDFThis article is a theoretical approach on products and services as value satisfiers. Consumers have knowledge about the personal, symbolic values that products, services and brands help them satisfy or achieve. Values are people’s broad life goals. Values often involve the emotional affect associated with such goals and needs (the strong feelings and emotions that accompany success). Recognizing when a value has been satisfied or a basic life goal has been achieved is an internal feeling that is somewhat intangible and subjective. In contrast, functional and psychosocial consequences are more tangible and are more obvious when they occur. Salespeople add value by identifying customer needs and devising or delivering a solution for those needs. Salespeople are able to adapt how products or/and services are presented or even to adapt products/services so that they meet the needs of the buyers. Such adaption powers professional selling, because customers often don’t know what they need or how to configure a solution to their needs. Satisfying a value usually elicits positive affect (happiness, joy, satisfaction), whereas blocking a value produces negative affect (frustration, anger, disappointment). Consumers can have products and services knowledge about products and services attributes, consequences of products or services use and personal values. Most marketing research focuses on one type of products and services knowledge – usually attributes or consequences, where the focus typically is on benefits rather than risks. Values are examined less frequently and usually in isolation. This paper objective is to show the importance of creating, delivering, and capturing buyer value. A company’s ability to deliver value to its customers is closely tied with its ability to create satisfaction for its employees and other stakeholders. Value ultimately depends on the perceiver. Smart companies not only offer purchase value but also offer use value as well
THE FISCAL FRAME OF NATIONAL TRANSPORT SERVICES ASSIMILATED TO INTRA-COMMUNITARIAN GOODS TRANSPORT, ACCESSORY SERVICES AND AFFERENT MEDIATION SERVICES
Get PDFThe unrolling of properly intra-communitarian goods transport services may depend in many cases or be in tight connection with other services performance, such as: national transport services, accessory services (loading, unloading, handling, weighing, sorting, goods storage) or the mediation services concerning the intra-communitarian goods transport or accessory services. The categories of services above mentioned are remarked through a series of specific fiscal aspects, aspects that will be presented in this paper, both from a theoretical point of view, and from the point f view of some short examples
THEORETICAL CONSIDERATIONS ON THE INTRA-COMMUNITARY TRADE STATISTIC SYSTEM
Get PDFWith the integration into the European Union, in Romania has also been implemented the Intrastate statistical system that is based on gathering information on intra-communitary acquisitions and deliveries directly from the economic agents involved in these activities. In the present paper we briefly present a number of legislative issues regarding: the implementation of the Intrastate system in Romania, persons required to provide statistical data in this regard, the Intrastate Declaration and threshold values of intra-communitary trade under which economic operators are relieved to convey this statement
EXTERNAL AUDIT SYSTEMS
Get PDFThe present article has as objective the presentation of a series of external audit systems, together with some of their characteristics and models found in different countries. The purpose of the external audit performed by the Supreme Audit Institutions (SAI) is to assure the proper use of the public funds, a good management and the public and private accountability of the authorities, through the published objective rapports
GROUPS DECISION MAKING WITHIN THE ORGANIZATION
Get PDFIn a highly global market, organizations that have the ability to analyze and rapidly respond to the constantly changing marketplace will have the greatest chance of remaining competitive and profitable. Group decision making is the process of arriving at a judgment based upon the feedback of multiple individuals. Due to the importance of the group decision making process, decision making models can be used to establish a systematic means of developing effective group decision making. Once a decision has been made, the members of the group should be willing to accept it and support its implementations
DISLOYAL COMMERCIAL COMPETITION AND THE JURISDICTIONAL RESPONSIBILITY IN THE ROMANIAN AND E.U. LAW SYSTEM
Get PDFThe esential element of market economy is competition. Foresights of comercial competition are also included in the treaties made with third party states, which are not part of the EU. Besides that, Romania has taken over several firm obligations regarding competitional policies, even by common European agreement on the 1st of February 1993. In this agreement, the progressive elimination of discrimination between romanian economical agents and commons is being provided for, in matters of supplying and distribution conditions of merchandise. This is one of the few things solved regarding this chapter
SOME ASPECTS CONCERNING THE ATTRIBUTES OF CONDUCTING
Get PDFThe activity of the management has a millennial existence, during it have been realized multiple progresses which have contributed to the developement of the society in its assembly. The evolution of the human society makes possible the progress in the science of conducting. In all kinds of companies, without keeping into account their domain of activity (industry, trading, tourism, agriculture etc.) or their dimensions, it appears the atributes of the conducting. In each organization the attributes of the conducting are present at all hierarchical levels. Each manager disposes on authority, power, responsability; they differ sensibly from a hierarchical level to another
THE INFLUENCE OF THE INTEGRATION IN THE EUROPEAN UNION ON THE ROMANIAN FISCAL LEGISLATION
Get PDFFiscal policy constitutes – within the state\u27s economic policy – a system by means of which the taxes and duties owed to the country\u27s consolidated budget are established and collected. Taking into account the role fiscal policy has been playing since Romania\u27s admission in the European Union, one of the goals ceaselessly looked for is its adapting to the international community\u27s acquis through the implementation of the European directives in our context. The EU directives make reference to direct taxes: dividend tax, interest income tax, assets transfer, shares exchange, income taxation for the non-residents, and so on, along with the indirect taxes: value-added tax, excise duties, etc. The paper approaches the main provisions within the contents of the European directives as well as the means of their implementation in the Romanian fiscal legislation regarding various types of taxes. The implementation of the European directives has been simultaneous with the establishing of measures concerning fiscal fraud prevention, frauds liable to have a negative impact on the state\u27s consolidated budget
MARKETING COMMUNICATION IN THE INTERNET
Get PDFCurrently, communication becomes more complex, faster and more dynamic every day. In this context, communication switches channels on traditional media to online applications. Thus, the electronic communication threatens, if not take the physical communication. We live in the era of information and the information they seek more ways than quick, cheap and accessible spread. Among the most common methods of electronic communication including website, electronic newsletter, blog and email custom. Online marketing has its roots in traditional marketing, but branch out and in a very obvious due to a unique features: interactivity. On the Internet, communication takes place in two directions and not just one, as in traditional marketing. At the same time, sellers and buyers can complete transactions from their homes or offices, at any time of day or night. Online marketing offers the advantage of presenting the interactive promotional materials that can meet the expectations of each type of buyer. Instead of creating a single message, as happens in the promotion of mass, marketing online allows the creation of "interactive brochure" that allow potential customers to choose the information that they want to see and when they want to see. Changing consumer behavior have had thoughts of marketing people who understand that the Internet is a very effective tool to attract, retain and loyalty the customer
THE RISK IN MANAGEMENT, DERIVATION FROM INTERACTION BETWEN THE MICRO AND THE MACRO-ECONOMICS
Get PDFThe managerial activity becomes more and more complex, together with the development of the markets on both national and international levels. The manager is subject to information pressure that come from the micro and macro-economics field and the way in which they succeed in being smoothly merged by the managerial team is proof of the activity development of the companies. The present crisis, which has its roots in a financiar crisis, has grown rapidly and transformed into a general economic crisis. The hereby study comprises these aspects and tries in an almost general manner to offer to the managerial activities an adequate support