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FMCG companies specific distribution channels
Get PDFDistribution includes all activities undertaken by the producer, alone or in cooperation, since the end of the final finished products or services until they are in possession of consumers. The distribution consists of the following major components: distribution channels or marketing channels, which together form a distribution network; logistics o rphysical distribution. In order to effective achieve, distribution of goods requires an amount of activities and operational processes related to transit of goods from producer to consumer, the best conditions, using existing distribution channels and logistics system. One of the essential functions of a distribution is performing acts of sale, through which, with the actual movement of goods, their change of ownership takes place, that the successive transfer of ownership from producer to consumer. This is an itinerary in the economic cycle of goods, called the distribution channel
Concerns of European Commission for small and medium size enterprises development
Get PDFEuropean Commission initiated development programs for small and medium size enterprises (SMEs) comprised in SBA initiative. The respective programs establish measures in order tofacilitate: setting up in a short time span of SMEs, access to finance, as well as the possibility of introducing it both European Single Market and global market processed products andperformed services. A concern of European Commission consisted in recommendation made to Member States that,by means of national programs, will support the SMEs development by offering the possibility of attendance to cross-border transactions with European Single Market. European Commission’s programs were supported by European Council and approved by European Parliament, following that every Member State will establish programs and initiatives on national level. European Commission’s strategy concerning SMEs development is the increase of their number, labour force absorption and a faster economic and financial crisis traversing
Implementation of RCM (Retail Classification Methodology) concept in the distribution system
Get PDFRCM is a methodology through which are described the details of identification and clustering (classification) the outlets, and the customers who visit them. Classification is based on variouscriteria, which concern both the seller and the buyer. The information resulted from classification makes possible the clustering of different locations which help improve planningand resource allocation, organize the activities and evaluation decisions. This article’s purpose is to provide clear information as regards: outletsr classification methodology, the importanceof implementation, basic information vs. value-added information, data accuracy and maintainance of information The role of this methodology is to provide clear methods for classification and grouping the locations, based on the identification of clients and retailers.values/ similar needs
Shifts of the Demographic Order with Impact on the Physiognomy of the Community Agro-Food Market
Get PDFThe demographic environment at the community market level can be largely described through an emphasized dynamic of the population, result of the extending process, together with thebirth of the ageing phenomenon on the population and the decrease in the number of members of a household. These shifts, registered on the community area reflects in the changes in thephysiognomy of the markets in general, of the agro-food market in particular, in the context in which - given the phisiologic nature of the needs to which these products address – the entire population is formed of actual consumers of the agro-food consumers
UVA Method – innovative approach in economic and strategic management of an enterprise
Get PDFUVA method has developed starting from the principle “measuring the entire activity of an enterprise with a single unit measure”, announced by Georges Perrin at the beginning of the ‘50’s. The followed aim is that the method would be simple and, respectively, would avoid the global costs treating. As consequence, a minute analysis is needed for every unit of the process. Also, a fundamental principle is imposed: the costs of these activities will generally remain established in relative values at least for the period when major changes in technology do not occur
Banking activity. Management by risk assessment and measurement
No full textRapid innovations in financial markets and the internationalization of the financial flows have created opportunities for developing some new products and supplying a wider product and service range to the banks. Liberalization of the financial markets , the severe competition and the diversification of the offered products expose banks to new risks and provocations. This new approach confirms the fact that the banking management generally and the risk management especially represents essential concern for the security and the stability both of each bank and the entire bankingsystem
The judicial system of credit banking in Moldova
Get PDFIn the transition period to the market economy, the currency, the bank, the credit, play an important role in the national economy. Known since the time of Hamurabi, the credit has expanded, experiencing a growth in Moldavia as well, along with the growth of commercial activity, represented by loans, credit transaction, the apparition of credit title based mortgaged, but especially after 1834, when the birth of a credit institution was planned, in the form of action based anonymus societies
The role and importance of Non-Profit Organizations
Get PDFIn a complex and challenging background of the whole country, and the NGO sector also, the non-profit organizations are established with the aim of providing public services to communities where they operate, making them as an intermediary between citizens and authorities. In any democratic society these organizations are meant to serve different types of needs and interests of the community, from both a strategic perspective and ethics, that those which are not covered by other categories of institutions and organizations, mean time providing a framework for civic participation, where citizens may participate to the public life
Advertising or public relations – which is the organizations choice in the current period?
Get PDFIn the current period, when the issue of efficient use of financial resources is a central, organizations seeking the best ways to both promote their self-image, and products or services they produce and sell. Between the promotional techniques by the mass communication in which organizations can appeal, the makers have to choose between advertising and public relations activities
Enterprise’s performance evaluation on the basis of value added
Get PDFImportant indicator, used in performance analysis, value added expresses enterprise’s contribution to national gross domestic product. The value added through economic activity developed by enterprise should assure the remuneration of all its life participants: employees, investors, state and enterprise itself. Information referring to enterprise capacity of generatingvalue added should be based on decisions concerning future enterprise decisions. The present article presents, by means of a case study, value added calculation (by subtractive and additivemethod) and their analysis