451 research outputs found
Sort by
PUBLIC RELATIONS IN PUBLIC ADMINISTRATION: ROLE AND MANAGEMENT, IN A SOCIO-POLITICAL MARKETING CONTEXT
Get PDFMany agree that PR and marketing are at their best when used together, when it comes to local public administration institutions there is the need for both an individual and symbiotic approach of the two. Taking into consideration that public interest organizations act within public space, PR represents a public communication strategy. Thus they present the role of generating a climate and state of social normality and, especially in democratic societies, PR plays the part of generator of communication flows between public institutions, citizens and stakeholders. In a social-political marketing context, envisaged as an aggregate of processes, with a multiple purpose, the generator which is PR must unfold coherently for each of the processes. It is our purpose in this paper to depict the PR role and management in the case of one local public administration institution (Bacau Prefect Institution), in a socio-political marketing context
MARKETING AND INNOVATION – A RELATIONSHIP APPROACH
Get PDFThis paper deals with innovation from a relationship marketing perspective, the company\u27s ability to maintain interactions with its stakeholders, to take advantage from the information achieved, and this way to create new products and generate loyalty through customer satisfaction. The analysis of innovation from a relationship establishment standpoint can only be viewed interdisciplinary at its core, with research and development, design, management, and marketing being symbiotically combined, with focus on stakeholders’ involvement. The paper reviwes the most significat literature in the area. There is a two-way connection between relationship marketing and innovation. On one hand, the newly launched product, conceived together with the stakeholders, is likely to generate satisfaction and, hence, customer loyalty and retention, with all known positive consequences. On the other hand, the repeated satisfaction felt by the stakeholder encourages him to expect even more from the innovative organization in what concerns the successfully launched new products. This way, the effective stakeholder involvement in the value creation process provides a strong basis for further innovation
THE PERFORMANCE OF NON-GOVERNMENTAL ORGANIZATIONS
Get PDFOperation of NGOs is dependent on the correct identification of the needs in the community and their ability to attract the necessary funds to cover them. Non-profit organizations interest to performance measuring and fulfilling the objectives has increased lately, this it become an essential element for the survival of the organization. The main reasons that underlie the increasing interest are: increasing the number of new organizations; increasing the budgetary reductions; the decrease in the number of donors; increasing the challenges arising from the multiplicity of social cases. In addition, the majority of the stakeholders associated with the NGOs want to know if the programs or services they claim have a prominent and positive impact on the community. Such organizations felt the need to demonstrate the effectiveness of the programs they provide and the correctness of using the funds are made available. The article intends to present the issues related to the concept of performance for NGOs, to clarify the content of each performance categories, namely economic performance, managerial performance and social performance
THE INFLUENCE OF MACROECONOMIC CONDITIONS ON CREDIT RISK: CASE OF ROMANIAN BANKING SYSTEM
Get PDFThis paper aims to explore the interactions between macroeconomic conditions, such as: real GDP growth rate, inflation rate, market interest rate, broad money supply, foreign exchange rate fluctuation and unemployment rate, and credit risk in Romanian banking sector during 2008-2013. The interrelations of indicators’ complexity imply a multidimensional statistical analysis in order to find a relation between the macroeconomic conditions and the credit risk. Our regression analysis findings confirm the hypothesis according to which the money supply growth rate and the market foreign exchange rate are negatively related with credit risk and the unemployment rate is positively related with it. Furthermore, our findings revealed that the credit risk is significantly and negatively affected by the exchange rate fluctuation and significantly and positively affected by the unemployment rate. The results do not indicate a significant relationship between credit risk and real GDP growth rate
PARTICULARITIES REGARDING THE REFLECTION OF FOREIGN CURRENCY TRANSACTIONS IN FINANCIAL STATEMENTS
Get PDFThe structure and the constituent parts of financial statements are regulated at a national level, mainly by Accounting regulations compliant with European Directives ̶ O.M.P.F. no. 3055/2009, but also by Accounting regulations compliant with International Financial Reporting Standards applied by the trading companies whose securities are rated on a regulated capital market ̶ O.M.P.F. no. 1286/2012. From this latter point of view, an important role is played by IAS 1 “Presentation of Financial Statements”, respectively IAS 21 “The Effects of Changes in Foreign Exchange Rates”. Therefore, this study aims to describe a series of theoretical and practical aspects regarding the particularities of presenting elements generated by foreign currency transactions in financial statements, which are prepared in compliance with the Romanian accounting regulations ̶ balance sheet, profit and loss account, cash flow statement, statement of changes in equity, explanatory notes. The paper also approaches the effect of changes in foreign exchange rates, respectively the accounting recognition of exchange differences, which are specific to different foreign currency operations, according to national regulations (and implicitly, to European Directives), but also according to international regulations (IFRS)
THE INFLUENCE OF FORMAL COMMUNICATION IN THE PROCESS OF ACCESSING EUROPEAN FUNDS
Get PDFPresent article aims, based on direct research, to identify of main sources of information in the process of accessing European funds. Performed within Trotus Valley, Bacau, the proposed research provides pertinent information from the perspective of the main sources of influence on the manifestation of interest in accessing funding and in terms of highlighting the influence of various socio-demographic variables on such information sources. According to the Romanian experience of accessing European funds, apparently formal communication efforts prove ineffective, being less reliable and stimulating compared to the informal interpersonal communication. Because most of the potential beneficiaries of EU funds precept this process as one dominated by sinuous and powerful bureaucracy, we tend to believe that in the expressions of interest in accessing EU funds, formal communication only meet the cognitive structure of attitude, affective and conative entering under the influence of informal communication
THE TAX SYSTEM AND TAXPAYERS BEHAVIOR
Get PDFThe aim of the paper was to examine the behavioural coordinates of tax subjects and the intensity of the interaction between taxpayers and authorities. Research on the behaviour of subjects of the tax system is justified given the tension existing between taxpayers, on the one hand, and the tax system, on the other. The tax systems of the world have been classified into two models: antagonistic and synergistic. As long as in Romania the tax elements have been and continue to be an overwhelming burden on taxpayers, their behaviour has evolved and adjusted to a negative outlook. This type of behaviour, associated with the behaviour of tax authorities built on lack of trust and virulent anti-tax avoidance strategies, has generated a tense and antagonistic tax environment
PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET
Get PDFBased on some results of a research organized in the county of Bacau on consumers of cosmetics, using the questionnaire, this article analyses a number of issues with regard to consumer behavior, namely: cosmetics brand most commonly purchased by consumers, cosmetics category to which are allocated the largest sums of money, the amounts of money that consumers are willing to spend per month to purchase these types of products, the importance of some of the main criteria considered when buying cosmetic products and differences manifested in categories of respondents by a number of variables such as age, sex, marital status, income and living environment. The research was conducted using a sample of 500 respondents non-randomly selected, so that the results presented refer only to the studied sample, being a guide to community from which it was extracted
TEENAGERS AND THE USE OF NEW TECHNOLOGIES (ICT) FOR HEALTH INFORMATION
Get PDFThe spread of health messages through ICTs has raised the issues of source reliability more than ever before. There are many channels for adolescents where they can find information about health, and sometimes these messages are contradictory. In this research I employed a qualitative approach to investigate how adolescents seek information about health through ICTs, what kind of health related topics they search on Internet, whether they rely on their peers, teachers or primary group when they are aware of being in risk, and how they assess a source as trustworthy in covering health information. Additionally, the current study surveys what it means for teenagers to be in a good physical condition, including their habits regarding self-medication, nutrition, physical activity, weight maintenance, and how they communicate with respect to the above-mentioned health-issues through ICTs. On this purpose, I conducted two focus group interviewed with 22 Romanian adolescents, aged between 12 and 17 years, who have Facebook accounts and own smartphones connected to the Internet. The main findings suggest that teenagers search the Internet to some extent as a response to factors that threaten the health condition, such as the presence of physical symptoms that are overwhelming or stressful. The emotional adjustment is rather targeted to social support offline sources (friends, parents and doctors) than online ones
RECENT EVOLUTION OF THE CAPITAL MARKETS IN ROMANIA
Get PDFThe purpose of this study is to emphasize the main aspects regarding the establishment, development and evolution of the capital market in Romania. This study tries to present the main milestones which marked the evolution of the national capital market from the beginning until now. Even if the first Romanian stock exchange was established in 1881, the modern capital market in Romania is a relatively young, which began to function with the reestablishment of Bucharest Stock Exchange in 1995. The capital market in Romania has a great potential of development. Statistical data presented in this paper, regarding the evolution and the development of the capital market in Romania, emphasizes that this market was and is strongly linked to developments in the real economy