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ROMANIAN BRANDS AWARENESS AMONG YOUNG PEOPLE. THE CASE OF COMMON FOOD PRODUCTS
Get PDFAwareness is a prerequisite in the development of successful brands; in this paper are highlighted, for certain categories of common food products, brands enjoying the highest spontaneous awareness among young people. On the basis of this work are some of the results of a direct research conducted on a sample of 100 students, aged between 18 and 30 years. Common foods are intended for current consumption, serving to meet the dietary needs of consumers. Thus, we studied certain categories of food products with characteristics which make them fall within the common products category: milk and dairy products, meat and cooked meat (except fish), fish and eggs, canned meat (including pate), canned vegetables, bakery, milling products, pasta, breakfast cereals, sugar, eggs, nuts and seeds, oil, margarine. The conducted research has an exploratory character
STATISTICAL MODELS OF REPRESENTING INTELLECTUAL CAPITAL
Get PDFThis article entitled Statistical Models of Representing Intellectual Capital approaches and analyses the concept of intellectual capital, as well as the main models which can support enterprisers/managers in evaluating and quantifying the advantages of intellectual capital. Most authors examine intellectual capital from a static perspective and focus on the development of its various evaluation models. In this chapter we surveyed the classical static models: Sveiby, Edvisson, Balanced Scorecard, as well as the canonical model of intellectual capital. Among the group of static models for evaluating organisational intellectual capital the canonical model stands out. This model enables the structuring of organisational intellectual capital in: human capital, structural capital and relational capital. Although the model is widely spread, it is a static one and can thus create a series of errors in the process of evaluation, because all the three entities mentioned above are not independent from the viewpoint of their contents, as any logic of structuring complex entities requires
RISK MANAGEMENT MODEL WITHIN AN ALTERNATIVE INVESTMENT FUND (AIF). SIF MOLDOVA CASE STUDY
Get PDFRisk management has become a primary objective in the management decision. Particularly, in case of investment processes, the focus on risk management is becoming more pronounced, as a reaction to the increase in the complexity of financial products and processes of analysis, decision and implementation of investment projects. Currently, it is in progress the implementation of the European legislation in the field of investment funds, with a significant orientation towards the regulation of risk management models / processes. In this context, capitalizing the constant concern of the management for effective administration of the risk, SIF Moldova has structured and implemented a risk management model based on capital adequacy that includes quantifiable prudential indicators as objective support which is essential in optimizing the investment decision. As in the secondary legislation that is specific to AIF / AIFM it is not proposed and described a standard method of risk management and it is not stipulated a set exposure limits, it was decided to develop a model for risk management in accordance with the requirements of AIFM legislation by applying the principles stipulated in the banking norms
STOCK MARKET PERFORMANCE AND THE AUGMENTATION OF FRONTIER ECONOMIES: A Comparative Scrutiny of Nigeria & Mauritius
Get PDFThis paper provides a comparative analysis on stock market performance and augmentation of frontier economies: Nigeria and Mauritius. Using a Paired-Samples T-test statistical modus-operandi, data of Market Capitalization and Gross Domestic Product were obtained from the Central Bank of Nigeria Statistical Bulletin and Annual Financial Services Commission Statistical Bulletin of Mauritius during 2006-2010. The findings revealed that stock market performance for Mauritius was superior to Nigeria and same for GDP. In addition, the negativity shows that stock market performance has a negative impact on economic progress in Nigeria and Mauritius. This may be due to the fact that frontier markets give attention to money market while relegating stock market to the background. On this note, since stock market contributes significantly to economic growth, efforts by both governments should be that of developing policies aimed at further strengthening stock market. These policies should not be ‘written-policies’ but policies that can be put into practice. Also, market capitalization can be stimulated by encouraging investments in stock market. This can be done by ensuring investors are fail-safe of their investments. When investors perceive a safety of their investment, they may want to commit their resources and in turn make the economy to flourish
BUSINESS PLAN - MANAGEMENT TOOL OF THE ENTREPRENEUR
Get PDFThis paper proposes to highlight the importance of developing of a business plan, which is an indispensable tool for any entrepreneur, aims to reduce the degree of uncertainty in entrepreneurial activity, to reduce the company\u27s environmental vulnerability. Thus the objectives of the paper consist on presentation of the concept define, the role, the functions of the business plan, also the typology, the stages concerning the preparation and the content. of it. The research method was to use a comparative study of the specialty literature. The business plan represents a logical flowchart of action, which involves perspective on thinking on a business, starting from certain objectives, helping to create an overall picture of the whole business. Basically it covers all stages and resources which will be necessary to an entrepreneur to achieve the proposed objectives in a predetermined time period. The business plan offers the possibility to assess the chances of success of businesses, representing a means to control for the entrepreneur on profitability and business viability through a systemic analysis of a comprehensive set of rigorously structured informations, providing thereby the knowing of all aspects involved in business and the effective and in depth preparing
PARTICULAR ASPECTS REGARDING ENTREPRENEUR AND ENTREPRENEURIAL CULTURE
Get PDFThe goal of this article is to emphasize the main aspects which characterize the notions of entrepreneur, entrepreneurship and entrepreneurial culture. The notion of entrepreneur has been introduced in the economic literature since the late seventeenth century. Entrepreneurial culture is a newly concept that has been introduced in the economic literature since the 60s of last century. Entrepreneurial culture is a complex notion that refers to values, beliefs and attitudes shared in a society, which characterize entrepreneurial lifestyle. Also, this paper contains a study case, which consists in presentation and interpretation of the responses to a questionnaire regarding specific aspects of the entrepreneurship and entrepreneurial culture. The responses to this questionnaire show, among others, the student’s interest for business and the entrepreneurial values which can contribute to business success
THE INFLUENCE OF RETAIL STORE IMAGE AND INDIVIDUAL FACTORS ON CONSUMER BUYING DECISIONS
Get PDFIn this article is examined the relationship between store image, individual factors and consumer purchase behavior. First link is made between consumer attitudes and his buying decisions. Second, the relationship between store image and consumer purchase behavior is mediated by attributes of retailer that include merchandising, store atmosphere, in-store service, accessibility, reputation, promotion, facilities and post-transaction service. This article is a theoretical approach on what is known about how people decide whether or not to buy something and then how they decide which item or items to buy and what retailer is the best choice. In the process of doing this, we will discover that the process of making a buying decision is not nearly as simply as it may seem. A good understanding about how consumers make buying decisions is very important in developing effective marketing plans. Marketers can change the design of the store interior, aisle layout, carpet and wall textures, scents, colors, shapes, and sounds experienced by the customers. Thus store image is a result of many variables which can be manipulated by the retailer to influence consumer mood and, subsequently, the buyer\u27s behavior
THE ALGERIAN ECONOMY GOVERNED BY BLACK CORRUPTION: AN EMPIRICAL STUDY FROM 2002 TO 2015
Get PDFThe main objective of this paper is to highlight the concept of corruption and analyses our cumulative knowledge about corruption’s effects on the economic growth in Algeria during the period 2002–2015. This article emphasizes the major source of corruption and how the quality of institutions and government policies could mitigate the risk of corruption or increase it. The findings also show the great role of free media in most developing countries which created a new tendency to talk about the effects of corruption especially in recent years. Using a multiple regression model, we find that a 1% decrease in the corruption index CPI level increases the GDP growth rate by approximately 2,005%. The analysis also revealed that there is a negative relationship between the country rank and the economic growth. Finally, the results suggest that more economic freedom, social and political stability lead to less corruption
SMART SPECIALIZATION, ELEMENT OF REGIONAL DEVELOPMENT
Get PDFResearch-Development and innovation expenditure (conditions of a few high specializations in different fields of science) know an increasing importance, both at countries level and regions, on the background of challenges that occur in economic growth, at European Union level, involving investment increase in knowledge, respectively, education, professional training, research and development. The existence of a good model of territorial development means finding a strategy and governance able to create new economic activities that capitalize the competitive and comparative advantages of territorial potential, in global context. The new strategy of economic transformation at local level, the smart specialization, aims to promote efficient and effective use of public investment in research, based on innovation encouragement, at regional level, that should lead to economic growth and prosperity of regions. The implementation of strategy`s instruments involves an integrated approach, by using own forces and potential of each region, that should meet the requirements of European Agenda, for growth and competitiveness achievement. By identifying the fields with high potential, at regional level, and their strengthening, the smart specialization can concur to regions access on global markets and international value chain. The study briefly expounds the concept of smart specialization and its constituent sizes, principles of action in the field of research-development and innovation. There are also considered the implementation stages of "strategy", in the interventions at regional level, as well as the advantages and risks that it entails
CREATIVITY AND ENTREPRENEURSHIP. METHODS OF STIMULATING CREATIVITY
Get PDFCreativity as producing new information system, you can put in what seems unconnected connection, after so many forms of the unfold plan and in content. An entrepreneur will think and do new things or old things in a new form trying to transform ideas into tangible things, products and services. Entrepreneurship is the process through which all functions, activities and actions are shared to identify business opportunities and creating organizations through which they will be used in order to obtain profit and meeting social interests. Boosting creativity is justified in that creative activity is educated, even if some native elements have their own importance in the creative process. If we start from the idea that most barriers to creative thinking are all human creations, tributaries of the left hemisphere, will have to find alternative responses to stimulation, shaping and maintaining the creative process and even create organizational culture conducive to the creative process. Ideas are our tenement dwellers and often are near us in the simplest and quickest form. Just educate us the activation process and instituting the ideas process which involves methods fall under three broad categories: imaginative, heuristics and logical approach. Subject to the risk taken, the combination of these methods can provide as many alternatives to a reality whose details they ultimately determines who assumes the risk of their own decisions