451 research outputs found
Sort by
THE USE OF PUBLIC RELATIONS IN PROJECTING AN ORGANIZATION\u27S POSITIVE IMAGE
Get PDFThis article is a theoretical approach on the importance of using public relations in helping an organization to project a positive image. The study of the impact information has on the image of organisations seems to be an interesting research topic. Practice has proved that the image of institutions has a patrimonial value and it is sometimes essential in raising their credibility. It can be said that an image is defined as the representation of certain attitudes, opinions or prejudices concerning a person, a group of persons or the public opinion concerning an institution. In other words, an image is the opinion of a person, of a group of persons or of the public opinion regarding that institution. All specialists agree that a negative image affects, sometimes to an incredible extent, the success of an institution. In the contemporary age, we cannot speak about public opinion without taking into consideration the mass media as a main agent in transmitting the information to the public, with unlimited possibilities of influencing or forming it. The plan for the PR department starts with its own declaration of principles, which describes its roles and contribution to the organisation
SPECIFIC OPERATIONS FOR ACCOUNTS’ HOMOGENIZATION WITH A VIEW TO CONSOLIDATION
Get PDFThe preparation of annual consolidated financial statements by group companies represents a relatively new problematic issue for regulating bodies, the world of the academia, as well as for accounting practitioners. The current national and international accounting standards undergo a continuous change and updating to the economic and judicial reality of the business environment which, in turn, goes through a permanent transformation as a result of the globalization of national economies. These novelties raise the necessity of debates organised by accounting specialists with the aim of finding solutions that respect legal regulations related to the preparation of financial statements for consolidation. The present article approaches accounting aspects related to the operation of adjusting individual financial statements that are the object of consolidation
THE STATISTICAL ANALYSIS OF LABOR MARKET AND FEMALE LABOR FORCE CHARACTERISTICS IN CENTRAL AND EASTERN EUROPEAN COUNTRIES
Get PDFIn this paper we analyze the characteristics of labor markets and female labor force in the countries from Central and Eastern Europe in order to verify the existence of significant differences in female labor participation rate among the countries that experienced the same political and economic system before 1990. The paper seeks to address the following specific objectives: 1) to identify the variables which are strongly correlated with female labor force participation, objective met using correlation analysis; 2) to define clusters of countries based on the determinants of female participation on the labor market, identified previously, using hierarchical cluster method; 3) to verify if the female labor force participation rate differs significantly among the identified clusters by applying the analysis of variance. The results of this study highlight that, in Central and Eastern Europe, we can identify four clusters of countries that share common characteristics of female labor market and female labor force. The analysis of the variation in female labor force participation rate emphasizes different patterns according to identified groups of countries
MONETARY POLICY BEFORE AND AFTER THE FINANCIAL CRISIS. EVIDENCE FROM INFLATION TARGETING COUNTRIES IN CENTRAL AND EASTERN EUROPE
Get PDFThe aim of our study is to review the monetary framework and instruments adopted by the inflation-targeting countries in Central and Eastern Europe, from 2005-ownwards. We employ a qualitative approach and develop a comparative analysis of the changes that occurred in the conduct of monetary policy after the 2008 financial crisis. The results highlight that the central banks in our sample have adjusted their policy in order to counteract the effects of the financial crisis and adopt different instruments to fulfill this aim. The contribution of our study is twofold. First, we offer a review of the literature regarding the adjustments in the monetary policy after the crisis and their effectiveness. Second, we make a comparative analysis between countries with respect to the path of monetary policy from conventional to unconventional and assess the (potential) way back
BUDGETING, BUDGETARY CONTROL AND PERFORMANCE EVALUATION: Evidence from Hospitality Firms in Nigeria
Get PDFThis study was carried out with the view to address two fundamental issues: first, to determine if there is any association between budget, budgetary control and performance evaluation; second, to ascertain if there is any significant variation in the budget, budgetary control and performance evaluation measures of hospitality firms in Nigeria. The study employed descriptive design and primary data (questionnaire) was the major source of data collection. Questionnaire was administered to a total of six hundred (600) employees of ten (10) selected hospitality firms in Nigeria. The data obtained were analyzed using both descriptive and inferential statistics. Findings indicated that budget and budgetary control could serve as an avenue through which hospitality firms in Nigeria can be evaluated. In addition, it was revealed that there is a significant variation in the budget, budgetary control and performance evaluation of hospitality firms in Nigeria. On the basis of the findings, it was recommended that hospitality firms in Nigeria should carry out performance evaluation on every aspect of their budget and budgetary activities as a way of ensuring that budgeted outcomes are met. Also, budgetary costs should be a basis of choosing the most-fit performance evaluation technique for hospitality firms since suc
ENVIRONMENTAL IMPACT OF TRANSPORTATION IN THE TOURISM INDUSTRY – DIMENSIONS AND ACTIONS
Get PDFThe development of tourism and the increase in the number of travellers at the level of certain areas of touristic interest brings socio-economic benefits and also leads to the damaging of the quality of the environment. Transportation, as component of the tourism industry, has many side effects on the environment due to carbon dioxide emissions, pollution, etc. The work mainly emphasizes the way in which air, road, rail and water transportation influences the quality of the environment, contributing to global warming at the same time. Climate change, a consequence of global warming, is perhaps the biggest problem of the beginning of the millennium, representing one of the most prodigious forces that will affect the progress of humanity in the 21st century and later. In this sense, our paper tries to draw attention to the adaptation measures meant to diminish the vulnerability of climate change at the level of tourism, in general and transportation, in particular
FINANCING POLICY OF FIRMS IN THE CONTEXT OF CRISIS-INDUCED VULNERABILITIES
Get PDFOur study analyses the changes in the financial structure of the firms in the context of the vulnerabilities induced by the financial crisis. The study show that there have been registered a reconfiguration of firms’ financial structure which has triggered an increase in their financial fragility and vulnerability to crises. The results obtained confirm that the effects of financing differ depending on the economic conditions in particular period (normal periods and crisis periods). In tranquil times solvency is more important for the firms than liquidity. After crisis, the firms became more cautious regarding liquidity, solvency and the prospect of securing long-term financial balance. These firms have abandoned the objective of maximizing the positive effects of debt financing adopting a more prudent financing
REGIONAL COMPARATIVE APPROACHES ON POPULATION AND MAIN DEMOGRAPHIC PHENOMENA – BACAU COUNTY OF ROMANIA VERSUS THE CENTRAL REGION OF THE REPUBLIC OF MOLDOVA
Get PDFKnowing the whole population, the role and the place of each person in the reproduction of the population, in the economic and social activity, as well as the correlated analysis on age and sex groups is essential in order to ground economic and social policies. The comparative approach, considering the evolution of the population as well as the main demographic phenomena, aims to assess the demographic situation in Bacau County, Romania, as well as in the Central Region of the Republic of Moldova, over a period of 9 years (2007-2015). In order to quantify the complex demographic situation in the two territorial units for statistics, we took into consideration a relatively small number of indicators, the most relevant ones, which should underline the evolution from a demographic point of view
THE "E TRIANGLE": EMPLOYMENT, EMPLOYEE AND EMPLOYER IN THE EUROPEAN UNION
Get PDFOne of the biggest forces of the European Union is its people, people living and working within this Union. This stands not only for the European Union but for every state, as it is well known that people are the ones that can make a state great or poor. For this reason, the matters regarding labor are a continuous concern both for European Union common institutions as well as for every individual state of the European Union. The main interest, on both sides, is to ensure the best for every part involved in labor process because this means, in the end, added value for everyone. The article focuses on the realities as well as on the expectations regarding the labor field highlighting the most preeminent aspects of the so called "E triangle": employment, employee and employer starting with the most needed definition for each and every one of the above going towards even to proposing remedies for the "spots" needing improvement
PERSONAL SELLING IN MARKETING
Get PDFPersonal selling is a major element in the marketing communication program of a business firm. This article describes in a theoretical way the scope and significance of personal selling in marketing, it outlines the stages of the selling process. Personal selling is the most effective marketing communication tool because it allows salespeople to adapt their presentation to each potential or current client. They use their knowledge of the customer’s buying process to choose effective sales strategies. An effective sales presentation is usually the most important element of a sales job. Most well-managed companies want their salespeople to go through the following sequence in making a presentation: locating and qualifying prospects, a pre-approach, the presentation itself, closing the sale and follow-up. Finding the best prospects may be the key step in this sequence, but the close may be the hardest part