Journal of Extension Education
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Development of a Scale to Measure the Marketing Behaviour of Vegetable Farmers
Get PDFMarketing behaviour is the attitude and/or conduct of a person towards marketing activities. Marketing decisions made by the farmer are based on factors such as commodity, quantity and quality of produce, distance from market, transportation facilities, risk bearing ability, innovativeness, etc. The study of marketing behaviour of the farmer could help in promoting inclusive markets with the direct participation of farmers leading to better profit margins. In the present study a scale was developed to measure the marketing behaviour of vegetable farmers. The items generated rated for relevance by expert judges and after item selection; it was administered to respondents for scoring. This was followed by factor analysis using principal component analysis. The scale was standardized after reliability testing using Cronbach's alpha and scale validation using content analysis. The final scale covered seven dimensions, viz., production oriented decisions, planning orientation, farm enterprise management, enterprise planning, technology oriented marketing, market based production preferences and quality oriented production with 27 statements
Determinants in the Adoption of Climate Change Adaptation Strategies: Evidence from Wheat Farmers in Bundelkhand Region, India
Get PDFBy using systematically collected field survey data of 200 farmers and binary logistic regression, results of this study reveals that wheat farmers of Bundelkhand, Uttar Pradesh, India are well-aware of changing climate and adjusting their farm practices to enhance climate resilience capacity. Farmers use their indigenous knowledge coupled with extension services provided by the government to diversify their occupation and cropping pattern as adaptation strategies. The Binary logistic regression results show that information on climate, access to institutional credit and having crop insurance motivate farmers to improved irrigation facilities. Further, farmers perceive that increase in temperature, decline in rainfall and water tables jointly change cropping pattern from the high water-intensive crop (wheat) to low water-intensive crop (chickpea) as a climate adaptation strategy. The study suggests developing a common platform for government services for the region. Community participation and regular training programmes in the sample villages are benefiting farmers to channelize their indigenous knowledge and optimize local resources, which leads to sustainable farming
Impact of Agricultural Extension Institutions on Farm Efficiency among Rice Farmers in Kerala, India
No full textThis study assesses the role of agricultural extension institutions in improving efficiency of rice production in Kerala, India. Data were collected through a primary survey of 72 purposively selected rice farmers. Three major extension institutions were identified. Satisfaction of farmers from extension was measured using principal component analysis and technical efficiency through Stochastic Frontier Analysis. Satisfaction scores were poor. However, extension services were found to be significantly contributing to technical efficiency of rice production. Efficiency of extension services could be improved through reforms in the current institutional structure
Constraints in Production and Marketing of Arecanut in Salem District of Tamil Nadu, India
Get PDFArecanut is an important cash crop in our country. The study was carried out to ascertain the constraints faced by arecanut farmers in Salem district of Tamil Nadu with a sample size of 120, by employing proportionate random sampling technique. Majority of the respondents expressed lack of specific grading of nuts in marketing as a constraint. More than three-fourths of the respondents suggested that there should be a mechanism to regulate import of nuts from other countries and to create market potential for nuts in the local markets
Farmer Producer Companies of Kerala: Group Dynamics Assessment of Shareholders
Get PDFThe study focuses on the group dynamics of shareholders in the selected FPCs (Farmer Producer Companies) of Idukki district, Kerala. A sample of 120 respondents among 13 FPCs was identified using proportionate random sampling. Results of the study indicate that majority of the shareholders in the selected FPCs exhibited a low to medium group dynamics and shareholders of four FPCs exhibited a high level of group dynamics. But the variation of GDI (Group Dynamics Index) among companies also point that some firms have better intra-group understanding and exhibit higher degree of group cohesiveness and team work along with a favourable attitude towards the management which caters to a smooth decision making procedure. Principal component analysis of the selected indicators revealed that decision making procedure and team work has a significant effect on variance of the GDI
Impact of Watershed Development Projects Implemented in Kerala
Get PDFIn the present study we look into the impact of 12 different watershed projects implemented in Kerala under the Western Ghats Development Programme on the water availability and soil conservation. The impact of the watersheds was assessed by examining the benefits that each watershed offered to the sample respondents, people participation in watershed programmes at different stages, budget utilization and target achieved with the help of a semi-structured interview schedule. The data collected were analysed using cluster analysis and ANOVA. The results of the data differentiate 12 watersheds into two different clusters with 4 watersheds in one cluster and the remaining watersheds in another. The results of the study found that there is a significant difference in people's participation with respect to different stages of project execution in different watersheds and also within each watershed. The study also pinpoints difference in achieving target and budget utilization among different watersheds
Farmers’ perceptions on Drought, Technological preferences in Drought mitigation and their Implications in Mulberry Sericulture in South India
Get PDFDue to widespread monsoon irregularities, farmers are facing drought situations intermittently. Farmers’ participatory rural appraisal was conducted in selected silkworm growing clusters of South India covering 300 farmers to determine how sericulture farmers perceive and cope with drought, to study the technological preferences and their implications in mulberry, Morus alba leaf production & rearing of silkworm, Bombyx mori. The study revealed that drought is a major constraint for silk cocoon production among 84 per cent of total farmers surveyed. The local drought perceptions described by farmers were acute water shortage, dry and desiccating wind, drying of leaves in the silk worm rearing shed disease outbreak in silkworms, spinning of small size cocoons, higher melting of cocoons and lesser Silk Ratio. While studying the technological preferences, it was observed that farmers gave more importance to technologies which have direct impact on silk cocoon yield
Awareness about Muga Culture among the College Students in Jorhat District of Assam, India
Get PDFA study was undertaken to compare the awareness about muga culture among the college students in Jorhat district of Assam. Significant differences were found between the male and female students, and between rural and urban students. On the other hand, significant differences were found in the case of awareness on muga culture between Arts and Science stream students, and Arts & Commerce stream students
Agripreneurial Behaviour of Awardee Farmers of Kerala
Get PDFThe study was conducted in Thiruvananthapuram and Pathanamthitta districts of Kerala to study the agripreneurial behaviour of awardee farmers. Altogether, 70 awardee farmers, 35 each from the two districts constituted the sample. The results showed that majority of the awardee farmers belonged to medium to high category of agripreneurial behaviour. Profile characteristics like decision making ability, dealing with failure, creativity and trainings acquired had a significant relationship with agripreneurial behaviour