144 research outputs found
Arousal in sports marketing: the effect of arousal state and emotional appeals on purchase intention
No full textThe influence of the advertising environment on the relation between green advertising and consumer trust
No full textSaving the Planet. How to attract switching accountholders with socially responsible saving products?
No full textThe role of nostalgic appeals in personalized advertising on attitude and purchase intention
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Who do you compare yourself to? Unattainably attractive models vs. normally attractive women
No full textTo what extent do human emotions respond to different color and font combinations on the packaging of a hedonic product and how does this impact the likelihood to purchase?
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The effect of emotions and emotion regulation strategies on the purchase decision between premium brands and private labels in the FMCG industry
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