1,721,067 research outputs found
Post-it
Full text linkThe history of the invention of post-it, the famous small piece of yellow paper with a re-adherable strip of glue, help us see how designing can be a way of redesigning more than a creation ex nihilo. A designer is who works on the meaning of things, focusing on the relations an artifact creates with humans and non humans. Standing in front of an object, then, the question changes: not what is design but when
Quando è design
Full text linkQuando è design è il titolo di un convegno che, per iniziativa di Paolo Fabbri, si è svolto nel Centro Internazionale di Semiotica dell’Università di Urbino nel settembre del 2018, e che abbiamo organizzato insieme a Dario
Mangano con la collaborazione di Projekt (EA 7447), Laboratorio di ricerca in innovazione sociale attraverso il design dell’Università di Nîmes (Francia). Gli articoli presenti in questo numero di Ocula sono il risultato dell’evoluzione delle riflessioni della maggioranza dei relatori presenti al convegno anche in seguito agli scambi iniziati proprio in quell’occasioneWhen is Design, we find those characteristics and values of “design culture” that regard design processes and methods, designers’ skills and attitudes. When these necessary preconditions are fulfilled, in many cases it is design. In some other situations, it is just a matter of finding a strategy to light up night dinners under the starry sky. In the Introduction of Ocula 24 we investigate the conditions that favor the emergence of design processes typical of design and of its evolution, up to social design which, by overcoming incremental and inertial innovations, drives radical social innovatio
Il senso del dolce
No full textOn the basis of which relations does the semiosphere of Sicilian sweets take shape, meant as a coherent structure inside and effective outside it? In what way does each sweet, as a component of this system, take on its virtuality? To what extent does it do so? How cohesive is the system that is created? These are all questions that have repercussions on the cultural value that this particular set of gastronomic products that are sweets produces, ending up by generating within the vast hive of culture a specific field that we have called gastrosphere. Therefore, dealing with the gastrosphere of Sicilian sweets means looking for how these particular elements of the culinary identity of this culture mean and not what they mean, or have meant in a given time and place
Tecnologie in cucina
No full textThere is no better inorganic actor than Vorwerk's Thermomix to demonstrate how the kitchen is a fertile ground for investigating the relationship between humans and non-humans. We can think of this particular blender as an exemplary text, a cultural product that, if properly analyzed, allows us to reconstruct the mechanisms that dominate a much broader class of artifacts. What interests us is in fact that objects (in general, and therefore kitchen objects) have nothing objective and therefore that their nature as "tools", as we commonly call them, does not imply either a gregarious role or a presumed inertia that makes them dumb helpers able to perform more or less well a function that is given independently from them. As we shall see, it is rather necessary to consider them as a fundamental and constitutive part of broader phenomena of a socio-technical nature
Propaganda alimentare
No full textHow can we investigate the symbolic meaning of food without reading the thoughts of those who eat? The answer can be found in the slogans that advertising proposes. Advertising, in fact, has precisely the role of constructing the "good to think" of which anthropology speaks, and not because of some kind of occult power that is occasionally attributed to it, but because of the social function it performs. What it does is to make a given product relevant within a wider system composed of many others, but also of values, problems, traditions, tastes, disgusts, principles and practices. Advertising has, in a certain sense, made its own the function of the ancient storytellers who, by declaiming their tales, offered not something in which to blindly believe, but an opportunity to reaffirm the organization of the culture in which every single story found its place. A political function that posters and commercials take up and revive in the contemporary world. Semiotic analysis will then allow us to reconstruct this semantic background and the mechanisms that bring it into being
Una certa idea di pulito
No full textWhatever one's age, advertising has provided him or her with a robust imagery around what clean is. About how to recognize it, how to achieve it, why it is appropriate to seek it always and at all costs, whether on people or things. And, of course, to how to identify his arch-enemy, dirt
The Exhibition of a Mud-brick Monumental Complex in a Stratified Mound: the Case of 4th Millennium Arslantepe (Malatya)
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