1,721,039 research outputs found
Patrimonio culturale come risorsa per lo sviluppo locale. Processi di valorizzazione e ruolo del marketing
No full textIn this chapter of the volume “La valorizzazione del patrimonio di prossimità tra fragilità e sviluppo locale”, the author deals with the problem of cultural heritage enhancement as a strategic asset for local sustainable development both from a social and an economic perspective.
The chapter may be divided into two parts: in the first, after a review of the different approaches adopted by scholars and international organizations (i.e. Unesco) in defining the concept of cultural heritage, the author points out the most important features of cultural heritage as an economic asset, highlighting how the characteristics of local cultural heritage, i.e. the mix of tangible and intangible resources, may shape social capital and guide the development of the community as a whole.
In the second part, the role of territorial marketing policies for local development are explored, focusing on the most important issues for their successful implementation: the role of meta-organizations; and the involvement of local stakeholders amongst which, first of all, the local community
De Rerum Pareti. On Power Laws and Organization Science, ovvero: Riflessioni sul contributo della teoria della complessità alla ricerca in campo manageriale
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Le relazioni fra grande impresa e soggetti minori innovativi nell'industria farmaceutica
No full textQuadro istituzionale e comportamenti reali nel settore delle telecomunicazioni in Italia
No full textLa diffusione dei servizi telematici nel terziario: considerazioni di metodo in margine al caso italiano
No full textLa valorizzazione del potenziale tecnologico secondo una prospettiva market oriented: c’e’ qualcosa di nuovo nella cassetta degli attrezzi del marketing high tech?
No full textHigh tech marketing face a fundamental paradox: it must help managers to elaborate strategies apt to satisfy market needs, while at the same time it cannot use traditional research tools in order to interpret such needs and elaborate ideas for new products with the same efficacy demonstrated in mature and/or stable contexts, due to the intrinsic uncertainties that characterize high tech markets.
In this paper we outline some features of non conventional marketing research tools (e.g. empathic design and lead users technique) applied by some leading firms in high tech markets, pinpointing advantages deriving from their application, as well as some drawbacks of implementation.
We also outline the main features of emerging phenomena, related to the diffusion of virtual communities and networks of practice, as new organizational mechanisms through which the innovative firm can acquire and combine specific and complementary pieces of knowledge necessary for developing new applications for emerging technologies.
Finally, we conclude by discussing some implications of these new approaches to reduce market uncertainties and illustrate some directions for future research
New Product Development as Knowledge Management in the Italian Auto Industry: How Many Goals Have Been Scored? paper presented at the 5th International Conference on Competence – Based Management, Helsinki University of Technology, Espoo (Helsinki), Finland.
No full textDuring the ‘80s many companies, seeking ways to develop new high-quality products more quickly and efficiently, have introduced major modifications in their new product development (NPD) processes, sometimes imitating organizational innovations developed by leading firms worldwide. Focusing on Italian Auto industry and in particular on its “national champion”, Fiat Auto, our study points out the specific patterns followed when implementing the transition toward a new model of NPD, based on principles emerging in knowledge-management studies and practices
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