1,722,064 research outputs found

    Exploring Job-related and Workplace Discourse on a Social Platform: Atomisation of views or Powerful Text?

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    As a site of discussion of a growing number of individuals, the social aggregator Reddit has become a repository of knowledge on a diverse range of topics. Social media users often employ the virtual space and its affordances (e.g. the possibility of anonymity) to express and negotiate their attitudes and ideas towards what they perceive as controversial matters. As stated elsewhere, “Leaving a job is naturally a very defining moment in any individuals’ life, since in current societies having a job means having an economic, as well as a social, status within the world, i.e. being part of the societal system” (Zummo and Tommaso, 2024). The job, and/or working life, is therefore a (subjective) concerning topic, linked to the dimensions regarding the individual’s quality of life, identification(s), and roles within societies. By analysing original posts and comments on a social media platform (Reddit) related to job-related issues and the possibility of radical changes (e.g., resigning), I will frame the boundaries of this online debate and its discourse constructions, examining how they contribute to a reconceptualisation of the job dimension(s). Specifically, I explore what attracts people’s attention and drives discussion in these polylogue exchanges

    USING FORUM COLLABORATIVE SETTINGS FOR TRANSLATION OUTCOMES: A THREAT TO TRANSLATION PROFESSIONALS?

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    Translation and transcreation can both be considered as practices carried out by professionals trained in the communication of languages, cultures and situational settings. However, a growing number of internet users resort to the Internet to equip themselves with language knowledge, exploiting the collaborative setting the Internet provides. Online collaboration is based on the new culture of openness and engagement, which is negotiated via interaction with the final aim of providing a possible good, and “professional-like”, translation. As stated by Guyon (2010, 33), coordination and discussion between participants are part and parcel of the translation process. Although fora have thoroughly been discussed as a locus of empowerment (Zummo 2015, Alfer 2017), this collaborative setting has received little attention in language contexts from scholars. After a brief literature review, I introduce the corpus and methods, and then present my findings. My discussion focuses on the interactions among website users dealing with some generic and specialist words to be translated in the English/Italian cultural, social or professional contexts. Data for analysis were gathered from Wordreference, a popular website dealing with languages, with the aim of studying community practices involved with the mediation and collaboration processes, when negotiating meanings of culturally ambiguous words. Findings show that the collaborative nature of fora contributes to finding the best translation output as a result of the negotiation of meanings between different speakers belonging to different cultures and different professional backgrounds

    Zummo Saludable

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    El proyecto de creación de empresa Zummo Saludable es un proyecto que actualmente funciona en la ciudad de Medellín. Lleva 6 meses en el mercado, con evidencia de resultados positivos en ventas que se acerca a las 80 unidades de producto vendidas mensualmente. Este proyecto nace de la oportunidad de mercado que se abre luego de terminado el confinamiento por la pandemia del Covid-19 y lo ejecutamos mi prometida y yo en conjunto. La empresa Zummo Saludable vende batidos détox congelados con múltiples beneficios y paletas saludables sin azúcar ni aditivos. Nuestro producto va dirigido a un público entre 20 y 55 años de edad que vivan en el Área Metropolitana del Valle de Aburrá, que quieran comenzar a adquirir nuevos hábitos saludables o ya se encuentren en lo que denominamos “vida fitness”. Nuestra ventaja como empresa en el mercado es que los clientes pueden encontrar distintos tipos de productos multifuncionales en un mismo lugar, además del acompañamiento personalizado que le ofrecemos a cada cliente en su proceso. Nuestro objetivo es que los clientes se enamoren de nuestro producto y de lo que representamos, con mucho amor y profesionalismo en nuestros procesos, una comunicación directa y personal y un impacto positivo en la vida de nuestros clientes

    Introduction

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    This collection explores the reconceptualisation of work following the Great Resignation. Focusing on Millennials and Gen Z, it investigates shifting narratives on work-life balance, well-being, and the new power dynamics between employers and employees in a post-COVID world

    Zummo, G.

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    “The war is over”. Militarizing the language and framing the Nation in post-Brexit discourse

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    This chapter analyzes the militarization of political language in digital contexts in the post-Brexit discourse, and how such militarization, which is often constitutive of hate speech, contributes to framing an “exclusive” concept of the nation whose meaning is reproduced and circulated (as well as challenged) in society. It will address the role of emotions and hate in language in fueling and aggregating online communities around a key political issue, i.e. the Brexit negotiations, and a core cultural and social concept, i.e. the nation. The militarization of language, which is based on certain discursive structures, e.g. war metaphors (Lakoff and Johnson 1980, Musolff 2020), is one of the linguistic strategies used by political groups to convey symbolic and material forms of action in signifying practices (i.e. hate and violence) and to accelerate the legitimation of emotive/ideological reception of the values (Pascale 2019). This is particularly evident in the social network environment, which promotes aggressive and denigratory exchanges legitimizing assumptions, narratives and ideologies in over-emotional claims/response (Breeze 2020; Demata 2019, 2020; KhosraviNik 2018: KhosraviNik & Esposito 2018; Musolff 2018; Zummo 2018). During and after the Brexit debate, the identitarian values associated with the nation have prompted British populist politicians and a sizeable share of the public opinion to support an “exclusive” idea of the nation, based on ethnocentric values which marginalised the “Other” (Wodak et al. 2009). This was often done in verbally violent forms, which discriminated certain individuals (e.g. migrants, European citizens) and excluded them from the nation and is part of a wider process prompted by right-wing populist politics (Wodak 2015). The chapter will specifically focus on Nigel Farage's tweet on 24 December 2020 in which he declares that “The war is over” (https://twitter.com/Nigel_Farage/status/1342056303661879297) to celebrate PM Johnson's Brexit trade deal. As in other circumstances, the prominent populist and nationalist politician's words caught the attention of many (offline and online) individuals who struggled to understand whether the 'war' was referred to the EU and the UK trade negotiations, to the EU and the UK ideological positions, or to the big European establishment and the British people. For certain, in only a week since its publication the tweet received 2.522 retweets and 12.287 likes, was cited in 860 tweets, and attracted a growing thread of comments by people who embraced or rejected the ideological value of such claim. Since social media is considered as one of the most prominent way to construct political identities and negotiate political values (Demata 2018, 2019; Zummo 2019, 2020), this chapter analyses the ideological value of the claim and interrogates the corpus of the users' comments, addressing the performative quality of digital political discourse, which takes into account the personalization of politics and the contestation, gamification and derision of/in antagonistic (polarized) exchanges. Data is analyzed with a critical discourse approach informed by Wodak's framework that requires the understanding of the reciprocal relationship between the communicative structure of an event and the situation, institution, and social structure that frame it (Fairclough and Wodak 1997), and Van Dijk's consideration for which “critical-political discourse analysis deals especially with the reproduction of political power, power abuse or domination through political discourse, including the various forms of resistance or counter-power against such forms of discursive dominance” (1997: 11). Results highlight how certain (national) values are conveyed and, more generally, how specific linguistic aspects are used to sustain ideologies and support (or reject) particular messages, e.g. to frame ‘national’ meanings

    Political Identities Constructed on a Social Network: The Labour Party on Facebook Boards

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    This paper is concerned with how an (institutional) political identity is constructed on a Social Network (SN) wall, which represents the political identity of the party as designed in digital interactive contexts, and where political image constructions are eventually accepted or negotiated by the digital audience. Like other political parties, the Labour Party resorts to online platforms for official accounts and political message dissemination (Gerbaudo 2014; Boyd 2014) and constructs its (online) identity. Since interaction is seen (Baumann 2000; De Fina 2011) as the most important locus for the production of identities, this study looks at Facebook boards as interactional sites where the Party (the Opening Posts, OPs, Smithson et al. 2011) and the citizens (the threads resulting from comments and replies to OPs) produce political identities in discourse. The discursive constructions (Wodak 1996; Bamberg/ De Fina/Schiffrin 2011) are used by voters to identify with and respond to the political institution, mirroring or rejecting the political group identity. Posts, comments and replies posted in July 2018 on the page of the Labour Party are taken as examples of (group) identity construction and analysed quantitatively and qualitatively (Partington 2003; Reisigl/Wodak 2009), to find discursive practices and to show how group identities are negotiated

    Recensione a E. Di Giovanni, F. Raffi (eds.), “Languaging Diversity” vol. 3., Language(s) and Power, Cambridge Scholars Publishing, Newcastle upon Tyne 2017, 273

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    This piece is a review of Di Giovanni and Raffii's book, which is a collection exploring the complex relationship between language and power from various critical perspectives and by means of different methodologies. The authors draw on the existing scholarship and research, including the most recent, to show how language and power are interconnected, demonstrating how language mirrors asymmetri- cal political, social and cultural arrangements
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