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[[alternative]]The Correlation Research of Tourists’ Motivation and Satisfaction to The Home-Stays in Taipei, U-Lai Scenic Spot
No full text[[abstract]]The Correlation Research of Tourists’ Motivation and Satisfaction to
The Home-Stays in Taipei, U-Lai Scenic Spot
Master’ Thesis,2005 Wu,Wen-Chi
Advisor: Chang, Shao-Hsi. Ph.D.
Abstract
The purpose of this study was to investigate the relationship between the home-stay tourists’ lodging motivation and satisfaction to the home-stays at U-Lai scenic spot also to compare the variances in the lodging motivation and the satisfaction in terms of the “statistical population variable”.
The objects of this study were 407 tourists who took up quarters at the home-stay in Taipei, U-Lai scenic spot, the title of questionnaire was “The Correlation Research of Tourists’ Motivation and Satisfaction to The Home-Stays in Taipei, U-Lai Scenic Spot” had been put to use as the researching tool. All the collected materials were analyzed by descriptive analysis, factor analysis, t-test, one-Way ANOVA, Pearson’s Product-moment Correlation, Scheffe Method and Canonical Correlation and the results were as follows:
Ⅰ. The top five factors of the lodging motivation were in order: “there are beautiful and natural scenes near home-stay”, “service is cordial and sincere”, “close to the main scenery and recreating area”, “environment free people’s mind and physical body”, “home-stay is much simple and private”. Therefore, the home-stays proprietors and the local authority have to maintain and protect those beautiful and natural scenes as well as to provide tourists with a better service and quality accommodations.
Ⅱ. The top five factors of the satisfaction were in order: “hospitality and cordial service”, “sanitation and hygiene”, “sanitary equipments in the room”, “the atmosphere of home-stay integrated with the environment around”, “cheaper expenses”. That proves the home-stays proprietors should furnish tourists not only a cheaper and reasonable room rate but also have to always maintain highly cordial service and offer quality sanitation and hygiene to reach tourists’ satisfaction.
Ⅲ. In different “age”, “education degree”, “occupation”, “monthly income”, “residence”,
“times of staying”, transportation”; these seven factors appeared remarkable difference on
the lodging motivation. It had shown that “statistical population variable” had noticeable
influence on the lodging motivation.
Ⅳ. In different “age”, “education degree”, “occupation”, “monthly income”, “residence”, “transportation”; these six factors presented notable difference on the satisfaction. It meant that “statistical population variable” had outstanding influence on the satisfaction.
Ⅴ.In between the lodging motivation (benefit of staying, social contact, brand-new
experience, natural scenes) and the satisfaction (operation management,
environment services: sanitation and hygiene, the atmosphere of home-stay; basic facilities, additional services) there were two Canonical Correlation factors reached noticeable level, it presented that Canonical Correlation did exist between the lodging motivation and the satisfaction and the higher motivation, the higher satisfaction.
Keywords: Home-Stay Tourists, Lodging Motivation, Satisfaction
