1,721,112 research outputs found
Information and communication technology-facilitated e-citizenship, e-democracy and digital empowerment in Kenya:the opportunities and constraints of community-based initiatives
No full textIntroduction
No full textIn May 2015 the journal Communication Theory published a special issue entitled ‘Advocacy and Communication for Social Change’, guest edited by Karin Wilkins and Jan Servaes.</p
African youth, media and civic engagement
Get PDFSpeaking Up and Talking Back? Media, Empowerment and Civic Engagement
among East and Southern African Youth. This is the title we have given to the
book. The fundamental aim is to question if and how citizens in Africa engage
with media and communication technologies and platforms in their pursuit to
be included in the change processes of their societies. The theme echoes some
of the claims made by disenchanted and frustrated youth and other citizens in
the streets of the North African cities of Tunis and Cairo in 2012. Severe critiques
were articulated against the governance structures of their countries; mass social
mobilisations were seen, governments fell, and in the aftermath, the slow process
of deep change continued, now with one tyran less, but still with huge challenges
in the social and economic development of these countries.
Youth in particular engaged massively, visibly, loudly and dramatically around
claims to be involved and included in their countries’ development process. Our
book taps into the less visible and dramatic, but nevertheless highly dynamic
and influential process of media development and enlargement of youth-driven,
deliberative spaces which sub-Saharan Africa seems currently to experience
Representation of Distant Suffering: A Contemporary Case Study of Post-Humanitarian Communication
No full textUdenfor - en receptionsanalyse af en kampagnefilm
No full textThis project conducts a study of reception analysis based on the film Udenfor (‘Outside’), produced by the project group in October 2015. The film concerns homelessness, and the study examines how informants reflect on this subject in seeing the film, through a reception analysis based on two group interviews with a sample of the target group; this has been defined as ‘the middle class’. The initial motivation behind the production of the film was the lack of relevance and identification projected by the existing audiovisual communication of the intended sender, Projekt Udenfor (‘Project Outside’), an organisation that is concerned with the homeless and the challenges they face. The main aim of the film has been to induce reflection on the subject of homelessness through a construction of the film which does not explicitly suggest a defined action or position from the recipient, but leaves this open to interpretation; thus the study is concerned with how, rather than if this reflection occurs in the informants. In including theoretical concepts from these science-theoretical perspectives in the reception analysis, the project is founded in hermeneutics and social-constructivism. It was found that the reflection on the subject occurred in relation to the informants’ individual life-worlds and previous experiences. Additionally, their reflection on the presentation of homelessness was influenced by general prejudices concerning the homeless, and it is found that while the informants aim to view the homeless as equals, there is a predefined distance towards this group. The project concludes that the film’s construction as one that is open to interpretation is a precondition for the reflection. This being said, this openness to interpretation in the construction and narrative of the film leads to an uncertainty concerning which actions or positions that are desired from the recipients, consequently leaving them confused. Thus it is concluded that the construction of the film, while being a precondition for the reflection in the informants, additionally makes basis of a confusion in the recipients; this further shows that there is a potential need for a different approach concerning the communication on the subject of homelessness.This project conducts a study of reception analysis based on the film Udenfor (‘Outside’), produced by the project group in October 2015. The film concerns homelessness, and the study examines how informants reflect on this subject in seeing the film, through a reception analysis based on two group interviews with a sample of the target group; this has been defined as ‘the middle class’. The initial motivation behind the production of the film was the lack of relevance and identification projected by the existing audiovisual communication of the intended sender, Projekt Udenfor (‘Project Outside’), an organisation that is concerned with the homeless and the challenges they face. The main aim of the film has been to induce reflection on the subject of homelessness through a construction of the film which does not explicitly suggest a defined action or position from the recipient, but leaves this open to interpretation; thus the study is concerned with how, rather than if this reflection occurs in the informants. In including theoretical concepts from these science-theoretical perspectives in the reception analysis, the project is founded in hermeneutics and social-constructivism. It was found that the reflection on the subject occurred in relation to the informants’ individual life-worlds and previous experiences. Additionally, their reflection on the presentation of homelessness was influenced by general prejudices concerning the homeless, and it is found that while the informants aim to view the homeless as equals, there is a predefined distance towards this group. The project concludes that the film’s construction as one that is open to interpretation is a precondition for the reflection. This being said, this openness to interpretation in the construction and narrative of the film leads to an uncertainty concerning which actions or positions that are desired from the recipients, consequently leaving them confused. Thus it is concluded that the construction of the film, while being a precondition for the reflection in the informants, additionally makes basis of a confusion in the recipients; this further shows that there is a potential need for a different approach concerning the communication on the subject of homelessness
The role of the Mozambican journalist in the digital era
No full textIn this thesis, the aim is to analyse and discuss how digitalisation has benefitted or challenged Mozambican journalists in fulfilling their assigned role in society. It has been found that Mozambican journalists are expected and enabled by law to take part in constructing and developing society but also to do this objectively. The theory of McCombs (2014) was used to shed light on how this makes Mozambican journalists agenda-setters. However, new developments have the potential to influence the journalists striving to fulfil this role. Specifically, this analysis showed that digitalisation has become part of the Mozambican news production in the sense that the media landscape has been disrupted by non-journalist contributors. In addition, social media and online publication also play a part in at least some journalists’ work flow. However, the journalists are not necessarily benefitted by digitalisation in relation to fulfilling their assigned role. Firstly, digitalisation brings increased challenges in terms of staying true to the objectivity norm due to the large amount of false information online. Secondly, security concerns and a lack of transparency mean that certain stories might not be published although access to the right sources should in theory be increasingly enabled by digitalisation. Lastly, the online journalists remain to be agenda-setters for only the minority of people using internet actively in Mozambique. The methodological approach used to reach these conclusions was inspired by the ideas of grounded theory meaning that the empiric data was the foundation for the analysis. In the analysis and discussion separated in three levels, the role of the journalist was firstly identified through a text analysis of the press law, the right to information law and two ethical codes. In the second and third level of the analysis, it was firstly evaluated whether and how digitalisation is part of the Mozambican newsroom and subsequently discussed how this affects the journalists in fulfilling their assigned role. Here, qualitative interviews comprised the main part of the empiric data analysed. In addition to McCombs, the thesis amongst others includes theory of Schudson (2001) to explain the objectivity norm and Castells (2001 & 2009) and Curran (2002 & 2016) to understand the role of the journalist in the digital era specifically
Distortions Street Wristband: Testing a commercial video
No full textThis project is based on a fictional campaign made for the street festival Distortion. The campaign itself is a commercial film made to be distributed through Facebook sharing. The purpose of the film is to create awareness and increase sales of a wristband made by Distortion in order to financially secure the festival. This project examines the reception of the film based on a group interview with represents from our main target group. The group interview is created with the purpose of making a reception analysis, which allows us to analyze how our target group is reacting to the campaign film. This analysis is based on the multidimensional model presented by Kim Schrøder and Henrik Dahl's theory on unsolicited inquiries. Our analysis shows that the informants mainly perceive the campaign film negatively and therefore our message towards the target group has failed. They are sceptical about the premise that the festival actually need financial support from its guests. Our project is therefore also focused on a discussion on how to optimize the campaign film. We discuss the validity behind our motive in making the film and theorize about how to engage more effectively with our target group. This project is based on a fictional campaign made for the street festival Distortion. The campaign itself is a commercial film made to be distributed through Facebook sharing. The purpose of the film is to create awareness and increase sales of a wristband made by Distortion in order to financially secure the festival. This project examines the reception of the film based on a group interview with represents from our main target group. The group interview is created with the purpose of making a reception analysis, which allows us to analyze how our target group is reacting to the campaign film. This analysis is based on the multidimensional model presented by Kim Schrøder and Henrik Dahl's theory on unsolicited inquiries. Our analysis shows that the informants mainly perceive the campaign film negatively and therefore our message towards the target group has failed. They are sceptical about the premise that the festival actually need financial support from its guests. Our project is therefore also focused on a discussion on how to optimize the campaign film. We discuss the validity behind our motive in making the film and theorize about how to engage more effectively with our target group. <br/
Tubas My Child Video: Analysing the Communicative Perspective of Tuba's Mit Barn Video for Individuals who Experienced Parental Substance Abuse
No full textDenne undersøgelse undersøger virkningen af Tubas videokampagne på at fremme ændringer i holdninger og adfærd over for personer, der er vokset op med forældre, der kæmper med stofmisbrug. Tolv deltagere i alderen 20 til 30 år blev udvalgt til at danne en sammenhængende forskningsenhed. Deltagerne deltog i fokusgruppesessioner, individuelle interviews og undersøgelser. Fokusgruppesessionerne involverede eksponering for Tubas Mit Barn-video og individuelle interviews udført efter fokusgruppesessionen. Alle deltagere gennemførte en undersøgelse, som fungerede som et komplementært element til de kvalitative data indsamlet fra fokusgruppen og interviews.Dataanalysen afslørede overbevisende indsigt i, hvordan videokampagnen skildrede livet for personer, der voksede op med forældre, der står over for stofmisbrugsproblemer. Deltagerne udviste nuancerede svar, der understregede videoindholdets resonansvirkning. De udtrykte en dybere forståelse og empati over for de afbildede oplevelser, hvilket fremhævede videoens evne til at fange og repræsentere deres unikke omstændigheder. Derudover demonstrerede deltagerne en øget intention om at engagere sig yderligere i videomaterialet efter fokusgruppesessionen, hvilket indikerer kampagnens succes med at fremkalde et ønske om fortsat interaktion.Disse resultater kaster lys over Tubas videos kommunikationsevner ved præcist og meningsfuldt at repræsentere erfaringerne fra individer opdraget af forældre med stofmisbrugsproblemer. Integrering af fokusgruppesessioner, individuelle interviews og undersøgelser gav et omfattende og gensidigt forstærkende datasæt, hvilket øgede troværdigheden af undersøgelsens resultater. Implikationerne af disse resultater understreger værdien af at udnytte videokampagner som et effektivt værktøj til at øge bevidstheden, fremme empati og stimulere positive holdninger og adfærdsændringer. Nøgleord: Tuba, videokampagne, holdninger, adfærd, stofmisbrug, kvalitativ forskning, fokusgruppe, interviews, undersøgelser.This study investigates the impact of Tuba's video campaign on promoting changes in attitudes and behaviours towards individuals who grew up with parents struggling with substance abuse. Twelve participants, aged 20 to 30, were selected to form a cohesive research unit. The participants participated in focus group sessions, individual interviews, and surveys. The focus group sessions involved exposure to Tuba's Mit Barn video and individual interviews conducted after the focus group session. All participants completed a survey, which served as a complementary element to the qualitative data collected from the focus group and interviews. The data analysis revealed compelling insights into how the video campaign portrayed the lives of individuals who grew up with parents facing substance abuse issues. The participants exhibited nuanced responses, emphasizing the resonating impact of the video content. They expressed a deeper understanding and empathy towards the depicted experiences, highlighting the video's ability to capture and represent their unique circumstances. Additionally, the participants demonstrated a heightened intention to engage further with the video material after the focus group session, indicating the campaign's success in prompting a desire for continued interaction. These findings shed light on the communication skills of Tuba's video in accurately and meaningfully representing the experiences of individuals raised by parents with substance abuse problems. Integrating focus group sessions, individual interviews, and surveys provided a comprehensive and mutually reinforcing data set, enhancing the credibility of the study's findings. The implications of these results emphasize the value of leveraging video campaigns as a powerful tool for raising awareness, fostering empathy, and stimulating positive attitudes and behavioural changes. Keywords: Tuba, video campaign, attitudes, behaviours, substance abuse, qualitative research, focus group, interviews, surveys
Extreme online communication phenomena: Exploring how public figures make use of communication strategies to build and maintain an online presence using the case of Andrew Tate as an example
No full textThis research paper aims to showcase the way in which public figures make use ofcommunication strategies to build and maintain loyal fanbases. We chose Andrew Tate as acase study because we found it intriguing how he maintained a strong fanbase despitecontroversy that resulted in cases such as being jailed in Romania in 2022.The analysis on Andrew Tate’s relationship with his fanbase is conceptualised through theuse of communication theories which include echo chambers and confirmation bias, primingbias, as well as using the critical and rhetorical communication traditions. In order to makeuse of these theories and turn knowledge into applied knowledge, we constructed ananalytical framework based on Critical Discourse Analysis (CDA). This is analysed throughthemes, studying his persona and how he communicates it, leading into how he developed hisfanbase and consequently continues to sustain a strong relationship. Through CDA it is clearthat Andrew Tate has managed to maintain his fanbase through mediums such as Twitter andappearing on podcasts, but also by building more exclusive platforms dedicated to his moreloyal fans, those being Hustler’s University and The War Room. Ultimately, this researchproject provides a clearer understanding of the case of Andrew Tate as well as an analyticalframework for similar case studies on other extreme online communication phenomena.This research paper aims to showcase the way in which public figures make use ofcommunication strategies to build and maintain loyal fanbases. We chose Andrew Tate as acase study because we found it intriguing how he maintained a strong fanbase despitecontroversy that resulted in cases such as being jailed in Romania in 2022.The analysis on Andrew Tate’s relationship with his fanbase is conceptualised through theuse of communication theories which include echo chambers and confirmation bias, primingbias, as well as using the critical and rhetorical communication traditions. In order to makeuse of these theories and turn knowledge into applied knowledge, we constructed ananalytical framework based on Critical Discourse Analysis (CDA). This is analysed throughthemes, studying his persona and how he communicates it, leading into how he developed hisfanbase and consequently continues to sustain a strong relationship. Through CDA it is clearthat Andrew Tate has managed to maintain his fanbase through mediums such as Twitter andappearing on podcasts, but also by building more exclusive platforms dedicated to his moreloyal fans, those being Hustler’s University and The War Room. Ultimately, this researchproject provides a clearer understanding of the case of Andrew Tate as well as an analyticalframework for similar case studies on other extreme online communication phenomena
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