312,575 research outputs found
An integrated marketing communication campaign for Wei Wei Cold Store
No full textWei Wei Cold Store also known as “Wei Wei” is a brand of retail stores in the Philippines selling particularly niche products such as hot pot balls, buns and other hotpot-related food products. Since 1996, Wei Wei has been serving customers who are familiar with hotpot, the Filipino-Chinese community, which is then highly concentrated at the Chinatown, Manila, Philippines. This is why the first store of Wei Wei was located in Arranque, Manila where the target market resides. However, during the course of time, more consumers are being open to other cuisines and Filipino-Chinese community has also expanded its ground outside Chinatown. This provides Wei Wei the opportunity to expand market as well, thus they opened another branch in Cubao, Quezon City in 2013. Another opportunity opened when more and more foreigners who are fond of hotpot (a.k.a steamboat, shabu-shabu) increased in the metro, which mostly resides in Bonifacio Global City (BGC), Taguig City. Thus, the third Wei Wei branch opened at Market! Market!, BGC in 2017.
Despite the niche nature of Wei Wei, Wei Wei is still part of a Php 7B-industry (Euromonitor, 2017) of the processed seafood and meat industry. And the growth is expected to reach even Php 50B by 2020. Awareness of hotpot as a dish is also growing not only in the Philippines but in the entire world with famous hotpot restaurant chains like Hai Di Lao sprouts across continents.
The potential of the Wei Wei business is indeed promising but as an imported frozen product, Wei Wei is faced with high overhead costs for freezers and chillers, importation expenses and large storage facilities. This makes the business require high capitalization and operational
costs, that even if the opportunity is large, Wei Wei is still limited for expansion due to financial and facilities issues. Yet, Wei Wei is a strong business with generated gross sales of Php 103,000.00 in 2019, even with the 9-digit sales; Wei Wei is still not meeting the conservative sales increase of 5% per year now that it has three branches. And interestingly, Wei Wei have a very small competition in the field with only potentially direct competition, Save N Fresh and Jash Mart, both of which may be popular with the Filipino-Chinese community but still not as commercialized and established as Wei Wei. With high capitalization requirement, it is also hard for new entries and competition to compete with Wei Wei especially with almost 25 years of operation. Thus, Wei Wei is faced with the challenge of increasing sales but to increase it conservatively and manageably that the operations can actually manage the potential demand from the existing supply (and the costs it may entail).
Facing this challenge, a consumer profile survey in 2019 was conducted to learn about the characteristics of Wei Wei customers. And the survey revealed that a number of customers have been mid- to long-term customers. They are aware of the brand and highly satisfied but also revealed that they shop at Wei Wei for only 0 to 3 times per month as they do not necessarily make hotpot on a regular basis. Yet, when asked if they are willing to purchase more, most of the customers agreed for the right reasons which they said to be if there is a special occasion and if there are more dishes they can use with Wei Wei. Having new products and sales promo will also encourage them to buy more at Wei Wei.
In this case, customer loyalty then is revealed to be high with Wei Wei and has a potential to increase sales given the right circumstances. It is then considered that if Wei Wei can retain loyal customers, then it can have a potential to increase sales manageably by at least 5% which is a believed trend in loyal customer retention according to research firm, Bain and Co. (Reichheld & Schefter, 2000).
However, customer loyalty requires a customized marketing and communication strategy. In fact, a loyal customer is actually determined by three determinants which is continuous patronage and repeat purchase (Kincaid, 2003) and willingness to recommend (Kuusik, 2007). Thus marketing activities and tools required for Wei Wei loyal customers must meet all three determinants as well as provide a special experience which promotes trust and value to the target market, based on the conducted survey and focus group discussion (FGD).
After determining the consumer profile of the Wei Wei loyal customers which are ages 28 to 35 years old working individuals residing in Metro Manila, it was then revealed that Sales Promotion and Digital Marketing particularly Social Media and Website provides highest value to the existing loyal customers. The research revealed that Wei Wei customers still prefer shopping at Wei Wei stores for the enjoyable experience thus they appreciate immediate gratification of sales promo, and tangible materials like flyers, brochures and posters. Social media was also provided great significance as it meets Wei Wei customers of accessible information, truthful reviews, and even easier recommendation. Some also revealed to be influenced by influencers; yet mixed sentiments were revealed for ads especially the ones with high frequency as it gives negative impression and nuisance to a number of respondents.
For the communication, Wei Wei customers preferred direct and fun-loving key message. It is a factor which also matches their impression of Wei Wei which they perceive as a fun and enjoyable product because of the variety, and variety in shapes and colors. However, they also wanted a direct approach in terms of key visuals – to see food when food is marketed while not forgetting to associate experience with the food.
Since Wei Wei customers also revealed that they consider Wei Wei as a sharing-food, the main key message and visuals revolved around a celebration, which is also one of Wei Wei customers’ potential reasons to buy more.
n summary, Wei Wei customers consider Wei Wei as a fun and enjoyable food that they like to share with their family and friends. Though their top-of-mind idea of Wei Wei is for hot pot, they are willing to use it as ingredients for other dishes because it is easy to prepare or whenever there is a special occasion. Based on these consumer truths, product truths such as long shelf-life, trusted product certified by both global standards and FDA, and well as its variety of different colors and shapes, the big idea “if there’s a meal, there’s a WEI” was developed.
The big idea shall be the anchor for the entire campaign’s key messaging and visuals. Associating the big idea with a popular phrase “where there’s a will, there’s a way” makes it easy for the target market to recall, while the word play of using WEI instead of ‘way’ represents the playfulness and fun nature of Wei Wei as its brand personality.
Anchored on the big idea, the customer loyalty-focused IMC campaign’s main strategy is to create content and materials on marketing tools which are confirmed as influential towards customer loyalty on all previously identified determinants. Sales promotions and social media are top tools which Wei Wei customers has proven to be most effective on all three determinants, thus, tactics of the campaign are centered on these two IMC tools.
As part of the “if there’s a meal, there’s a WEI” campaign, the “Cook Your Wei” series shall be one of the primary tactics of Wei Wei for its loyal customers. The Cook Your Wei series is a monthly online recipe of popular Filipino dishes on special occasions using Wei Wei ingredients to be published on Wei Wei social media and website, integrated in in-store materials via flyers and brochures, and sales promos. The main content shall be in the form of a maximum 10-minute recipe video and a recipe article, supported by 10-seconds teaser video, flyers, brochures and a discount promo. A loyalty stamp card shall also be aligned with the Cook Your WEI series to promote a habit of using Wei Wei products in different dishes as well as to increase purchase frequency of Wei Wei customers. As a secondary influential tool, Wei Wei shall also partner with a mid-tier influencer in the peg of Panlasang Pinoy. The Cook Your Wei series shall be primarily scheduled on lean season of April to August 2020 but shall be available until December 2020.
Moreover, a Birthday with Wei Wei bonus promo shall be executed for the entire year. The mechanics of this promo is that for every purchase of Php 1,000.00 on a customer’s birthday week, the customer will get 200g of Wei Wei assorted balls and buns. The birthday promo is intended to emphasize Wei Wei as an ingredient to birthday celebrations while rewarding the customer for remembering Wei Wei on their birthdays to strengthen customer relationship.
The Christmas Basket bundle promo with free item is also another tactic to associate special occasions with Wei Wei. The Php 1,500 worth of Christmas Basket includes Wei Wei favorite products and a free Wei Wei branded serving dish.
In a nutshell, most of the marketing activities shall be scheduled during lean seasons with peak season promotions to communicate Wei Wei’s key messaging. This integrated marketing campaign costs Php 1,233,450.00, roughly about 25% of Wei Wei’s overall marketing budget, which is only practical as this campaign is entirely dedicated to loyal customers only. The remaining budget for Wei Wei can then be utilized for other marketing activities such as the yearly-participated food expo. Furthermore, the campaign is expected to generate approximately Php 5,815,000.00 gross revenue derived directly from the sales promotions, and engagement from at least 6,000 Wei Wei customers and their extended network
Emphytopsis Wei & Nie 1998
No full textKey to species of Emphytopsis Wei & Nie, 1998 1 Clypeus shallowly incised to a depth about 0.4 × length of clypeus (Fig. 6 c); posterior half of abdominal tergites 3–8 on ventral side black, basal half of ovipositor sheath with a black strip (Fig. 6 f); lower 0.7 of mesepimeron, first abdominal tergite entirely and metapleuron largely black (Fig. 6 e); hind basitarsus 0.75 × length of second to fifth tarsomeres together; malar space 0.9 × diameter of middle ocellus; body length 8.5 mm.................................... E. lii Wei, sp. nov. - Clypeus deeply incised to a depth not less than 0.6 × length of clypeus (Fig. 1 c); ventral side of abdomen entirely yellow brown (Fig. 2 d), or only broad posterior margin of seventh tergite black (Fig. 1g); basal half of ovipositor sheath entirely yellow brown (Fig. 2 f); mesepimeron entirely yellow brown or with a narrow black stripe (Figs. 2 c, 3 f); basal 0.3 of first abdominal tergite and metapleuron entirely yellow brown; hind basitarsus 0.9–1.05 × length of second to fifth tarsomeres together; malar space 0.4–0.6 × diameter of middle ocellus; body length 10–13 mm............................................ 2 2 Abdominal tergites each with a posterior transversal band, if the band divided in the middle then distance between black bands in same tergite not longer than width of a cenchrus (Figs. 1 a– 6 a); posterior margin of mesepimeron with a distinct black stripe (Figs. 2 c, 4 d, 5 c), in one case the marginal stripe absent (Fig. 3 f) but then postocellar area 1.5 × longer than broad (Fig. 3 b); claw with inner tooth slightly shorter than outer tooth or subequal in length (Fig. 1 f); mesoscutellum roundly elevated; distance between cenchri 1.1–2 (usually 1.5–2) × the longest axis of a cenchrus. Eastern Chinese species........................ 3 - Abdominal tergites each with a pair of black spots, distance between black spots in each of basal three tergites at least as long as breadth of a spot (Figs. 7 a, 8 a, 9 a); posterior margin of mesepimeron never with a black stripe; postocellar area 0.8–1.1 × longer than broad; claw with inner tooth much shorter than outer tooth (Figs. 7 d, 9 c); mesoscutellum flat; distance between cenchri 1.1–1.2 × the longest axis of a cenchrus. Japanese species................................................ 7 3 Postocellar area distinctly longer then wide, head in dorsal view roundly dilated behind eyes (Figs. 1 b, 3 b); anterior part of mesepimeron with a distinct black stripe (Fig. 3 f), or mesepisternum densely punctured, most punctures large, about 0.3 × diameter of lateral ocellus; black bands on abdominal tergites contiguous (Fig. 3 a), or almost so (Fig. 1 a)................ 4 - Postocellar area as long as wide or slightly broader than long, head in dorsal view parallel or subparallel behind eyes (Figs. 2 b, 4 b, 5 b); posterior margin of mesepimeron with a black stripe, other parts of mesepimeron pale (Figs. 2 c, 4 d, 5 c); punctures on mesepimeron small or absent; lateral black bands on each abdominal tergite distinctly separated at middle, distance not narrower than diameter of middle ocellus (Figs. 2 a, 4 a, 5 a)....................................................... 5 4 Mesepisternum densely punctured, interspaces between large punctures very narrow; posterior margin of mesepimeron with a black stripe, other parts of mesepimeron yellow (cf. Fig. 4 d); black stripe on posterior margin of seventh abdominal tergite extending to lateral corner (Fig. 1g); first abdominal tergite with distinct microsculpture; distance between cenchri 1.5 × the longest axis of a cenchrus; lancet with about 21 serrulae, middle serrulae as in Fig. 1 h........ E. punctata Wei & Nie, 1998 - Mesepisternum minutely and sparsely punctured, interspaces between punctures very broad; anterior part of mesepimeron with a distinct black stripe, other parts of mesepimeron yellow (Fig. 3 f); black stripe on posterior margin of seventh abdominal tergite remote from lateral corner (Fig. 3 e); first abdominal tergite without distinct microsculpture; distance between cenchri 2 × the longest axis of a cenchrus; lancet with about 27 serrulae, middle serrulae as in Fig. 3 j....... E. unimaculata Wei, sp. nov. 5 Ovipositor sheath clearly longer than metabasitarsus; OCL 1.5 × as long as OOL; antenna dark yellow brown; middle serrulae each with 2 or 3 large outer subbasal teeth (Fig. 5 e); mesepisternum evenly punctured........ E. zhongi Wei & Niu, sp. nov. - Ovipositor sheath as long as metabasitarsus; OCL 1.2 × as long as OOL; antenna dark brown or black; middle serrulae each with 4 or 6 medium sized outer subbasal teeth (Figs. 2g, 2 h, 4 f, 4g); mesepisternum densely or sparsely punctured........ 6 6 Mesepisternum densely punctured, frons with distinct fine punctures; antenna almost black (Fig. 4 c); distance between cenchri 1.1 × the major axis of a cenchrus; middle serrulae each with 6 outer subbasal teeth (Figs. 4g, 4 f); membranous margin between 8 th and 9 th serrulae shorter than neighboring serrulae............................... E. nigricornis Wei & Xu, sp. nov. - Mesepisternum sparsely punctured, frons without fine punctures; antenna dark brown; distance between cenchri 1.5 × the major axis of a cenchrus; middle serrulae each with 4 outer subbasal teeth (Fig. 2g); membranous margin between 8 th and 9 th serrulae longer than neighboring serrulae.......................................... E. quadrata Wei & Xu, sp. nov. 7 Abdominal tergites 1–8 each with a pair of equal sized black macula, distance between maculae within each tergite about as long as breadth of a macula (Fig. 9 a); postocellar area slightly longer than broad (Fig. 9 b); dorsal side of flagellum and apex of middle tibia dark brown; elevated area of mesepisternum microsculptured; middle serrulae in female lancet long and flat, with about 11–13 large teeth (Figs. 9 e, 9 f)................................................ E. flatoserrula Wei, sp. nov. - Black maculae on basal tergites small and remote to each other, distance between them in same tergite much longer than breadth of a macula (Figs. 7 a, 8 a); postocellar area not longer than broad (Figs. 7 c, 8 b); flagellum and middle tibia entirely yellow brown; mesepisternum not microsculptured; middle serrulae in female lancet roundly protruding with minute teeth (Figs. 8 d, 8 e), or oblique with 6–8 large teeth (Figs. 7 f, 7g).......................................................... 8 8 Postocellar area broader than long (Fig. 8 b); sheath in dorsal view as broad as cercus; middle serrulae remote to each other and roundly protruding with many minute teeth (Figs. 8 d, 8 e)............................ E. shinoharai Wei & Niu, sp. nov. - Postocellar area as long as broad (Fig. 7 c); sheath in dorsal view 1.5 × as broad as cercus; middle serrulae close to each other and oblique with 6–8 large teeth (Figs. 7 f, 7g).......................... E. nigromaculata (Takeuchi, 1952), comb. nov.Published as part of Wei, Meicai, Xu, Yi & Niu, Gengyun, 2011, Revision of Emphytopsis Wei & Nie (Hymenoptera: Tenthredinidae) with descriptions of seven new species from China and Japan, pp. 1-20 in Zootaxa 2803 on pages 3-4, DOI: 10.5281/zenodo.27705
Pamphilius qinlingicus Wei 2010
No full textPamphilius qinlingicus Wei, 2010 Pamphilius qinlingicus Wei in Xin & Wu, 2010: 11. Specimens examined. Gansu Province: ♀ (holotype), “Xiaolongshan, Dangchuan Linchang, 2009. 6. 1, Ma Hai- Yan, 1700m alt., E. 106 °08'03.2” N. 34 ° 21 ' 41.3 ” “ Holotype, Pamphilius qinlingicus Wei, 2010 ” (CSCS). Zhejiang Province: 12 ♂, Kaishan Laodian, 1150m, Tianmushan, 10. IV. 2014, A. Shinohara (NSMT); 1 ♂, same data but 14. IV. 2014 (NSMT); 2 ♂, same data but 15. IV. 2014 (NSMT); 3 ♂, same data but 12. IV. 2015 (NSMT); 1 ♀, “Longquan, Fengyangshan, Shangyuqiao, Alt. 1638m, N. 27 ° 53.064 ' E. 119 ° 10.436 ', 2009. iv. 23, Nie Shuai-Guo” (CSCS). Shaanxi Province: 16 ♂, Kaitianguan, 2000m, 34.00N 107.51 E, Mt. Taibaishan, Qinling Mts., 21. V. 2005, A. Shinohara (NSMT); 3 ♂, same data but 23. V. 2005 (NSMT); 19 ♂, same data but 24. V. 2005 (NSMT); 13 ♂, same data but 27. V. 2005 (NSMT); 5 ♂, same data but 30. V. 2005 (NSMT); 8 ♂, same data but 1. VI. 2005 (NSMT); 1 ♂, same data but 29. V. 2006 (NSMT); 1 ♀, same data but 30. V. 2006 (NSMT); 1 ♂, same data but 31. V. 2006 (NSMT); 1 ♂, same data but 2. VI. 2007 (NSMT); 1 ♀, “Jialingjiang, Yuantou, 2007. V. 26, Zhu Xun, E. 106 ° 59.026 ' N. 34 ° 13.177 ', altitude: 1570 m ” (CSCS); 1 ♀, “Zhouzhi, 2009. 5. 5, Wang Pei-Xin” (CSCS). Distribution. China (Gansu, Shaanxi, Zhejiang [new record]). Host plant. Unknown. Remarks. Xin & Wu (2010) listed nine names of Pamphiliidae with “Wei sp. nov. ” Of these, eight are unavailable manuscript names because only names and collection records were given. However, for P. qinlingicus, a comparison with a related species, P. foveatus Shinohara, Dong & Naito, 1998, from Yunnan, China, was made and distinguishing characters were noted in addition to the collection record of one female specimen. Pamphilius qinlingicus Wei, 2010, is an available and valid taxon. The specific epithet of this species is apparently after Qinling Mountains in Shaanxi Province and the distribution of the species is “Shaanxi (Qinling), Gansu (Xiaolongshan)” (Xin & Wu 2010, p. 11), though the only specimen listed (holotype) is from Gansu Province. Wei’s comments (in Xin & Wu 2010, p. 11; original in Chinese) read: “This species is very similar to P. foveatus Shinohara, Dong et Naito, but [in P. qinlingicus] the mesoscutellum is black, the abdominal terga 2–4 are white, the short diameter of the eye is about 2.4 times the length of the malar space, the cell C of the forewing is smooth and glabrous, and the two species are different.” Pamphilius qinlingicus differs from P. foveatus as follows: In P. qinlingicus, the mesoscutellum is entirely black, the tibiae are black on apical 1 / 4 – 1 / 3, the cell C of the forewing is usually entirely glabrous (rarely sparsely pilose), and the abdomen has the 2 nd to 4 th terga, the anterolateral parts of the 5 th tergum and the 2 nd to 4 th sterna usually entirely creamy white, whereas in P. foveatus, the mesoscutellum is largely marked with yellow, the cell C of the forewing is pilose, the tibiae are blackish only at the extreme apices, and the abdomen has the 3 rd and 4 th terga orange above and the 2 nd laterotergite and the 3 rd and 4 th sterna largely orange or pale yellow. This is the first record of P. qinlingicus from Zhejiang Province.Published as part of Shinohara, Akihiko & Wei, Mei-Cai, 2016, Leaf-rolling sawflies (Hymenoptera, Pamphiliidae, Pamphiliinae) of Tianmushan Mountains, Zhejiang Province, China, pp. 301-318 in Zootaxa 4072 (3) on pages 314-315, DOI: 10.11646/zootaxa.4072.3.1, http://zenodo.org/record/26618
Downlink Space–Time Spreading Using Interference Rejection Codes
No full textIn this paper, the authors will investigate the performance of a loosely synchronized (LS) code-based space–time spreading (STS) scheme in comparison to that of classic Walsh code and pseudonoise code-based STS when communicating over dispersive Nakagami-m multipath channels. Closed-form formulas are derived for characterizing the bit-error-rate performance as a function of the number of resolvable paths L and the number of users K. Our numerical results suggest that the employment of LS code-based STS scheme is beneficial in a low-user-load and low-dispersion channel scenario, where a near-single-user performance can be achieved without a multiuser detector. Index Terms—Code-division multiple access (CDMA), Gaussian approximation, interference-free window (IFW), large area synchronized (LAS) codes, loosely synchronized (LS) codes, Nakagami-m fading
Siobla pseudoplesia Niu & Wei 2012
No full textSiobla pseudoplesia Niu & Wei, 2012 (Figs 2 g, 2 h, 5 c, 5 d, 6 j–n, 9 h, 9 u, 10 w, 10 x) Siobla pseudoplesia Niu et al., 2012: 410. f #, type locality: Mt. Shennongjia, Hubei (China). Distribution. China (Ningxia, Shaanxi, Shanxi, Henan, Hubei, Sichuan). Remarks. The species is similar to S. acutitheca Niu & Wei, 2010 but differs from it in the ovipositor sheath distinctly shorter than middle tibia, the apical sheath very narrow in lateral view and acute at apex, the middle breadth of apical sheath about half breadth of the apex of hind tibia; the serrulae weakly sclerotized and almost flat, the 10 th serrula with 10–12 minute teeth; the postocellar area as broad as long; the interspaces between punctures on mesonotum microsculptured, almost mat; the abdominal tergite 1 weakly microsculptured, tergites 2–9 hardly microsculptured; and the first pulvillus small, distinctly shorter than half apical breadth of metabasitarsus.Published as part of Niu, Gengyun & Wei, Meicai, 2013, Revision of the Siobla formosana group (Hymenoptera: Tenthredinidae), pp. 41-68 in Zootaxa 3746 (1) on page 51, DOI: 10.11646/zootaxa.3746.1.2, http://zenodo.org/record/28530
Siobla pseudoplesia Niu & Wei 2012
No full textSiobla pseudoplesia Niu & Wei, 2012 (Figs 2 g, 2 h, 5 c, 5 d, 6 j–n, 9 h, 9 u, 10 w, 10 x) Siobla pseudoplesia Niu et al., 2012: 410. f #, type locality: Mt. Shennongjia, Hubei (China). Distribution. China (Ningxia, Shaanxi, Shanxi, Henan, Hubei, Sichuan). Remarks. The species is similar to S. acutitheca Niu & Wei, 2010 but differs from it in the ovipositor sheath distinctly shorter than middle tibia, the apical sheath very narrow in lateral view and acute at apex, the middle breadth of apical sheath about half breadth of the apex of hind tibia; the serrulae weakly sclerotized and almost flat, the 10 th serrula with 10–12 minute teeth; the postocellar area as broad as long; the interspaces between punctures on mesonotum microsculptured, almost mat; the abdominal tergite 1 weakly microsculptured, tergites 2–9 hardly microsculptured; and the first pulvillus small, distinctly shorter than half apical breadth of metabasitarsus.Published as part of Niu, Gengyun & Wei, Meicai, 2013, Revision of the Siobla formosana group (Hymenoptera: Tenthredinidae), pp. 41-68 in Zootaxa 3746 (1) on page 51, DOI: 10.11646/zootaxa.3746.1.2, http://zenodo.org/record/28530
Siobla foveata Niu & Wei 2011
No full textSiobla foveata Niu & Wei, 2011 (Figs 2 c, 2 d, 5 k, 5 l, 8 b, 12 b, 14 j, 15 j, 18g –l) Siobla foveata Niu & Wei, 2011: 156. Ƥ, type locality: Nantou, Taiwan (China). Variation. There is considerable variation in sculpture of the upper head, mesonotum and 1 st tergite, which may be clearly stronger denser than in the holotype. The metallic blue colour of the head and thorax sometimes turns into coppery green or purple, even if the most common colour is metallic blue. The wings are darkened from apical third to apical two thirds in the females. Females 13-16 mm, males 12-14 mm. Distribution. China (Taiwan). Remarks. This species is similar to S. leucotarsis, but differs from the latter by the following: middle fovea broad and deep; cell C dark brown; inner orbit of female shiny; mesoscutellum strongly elevated, distinctly higher than top of scutum; the apical half of forewing strongly infuscated; the basal half of hind tibia and metabasitarsus entirely yellow, the apex of hind tibia slightly enlarged, 2.2 × as broad as the base of tibia, metabasitarsus 4.5 × as long as broad; each femur, tibia and tarsus of male orange brown. In S. leucotarsis: middle fovea small; cell C brown; inner orbit of female sparsely punctured; mesoscutellum roundly elevated, as high as scutum; the apical 1 / 4 of forewing infuscated; the basal 1 / 3 of hind tibia white, metabasitarsus entirely bluish purple, the apex of hind tibia distinctly enlarged, 2.8 × as broad as the base of tibia in length, metabasitarsus 3.6 × as long as broad; the apical 2 / 3 of fore and middle tibiae blackish brown, apical 2 / 3 of hind tibia and metabasitarsus bluish purple; in male, femora, tibiae and tarsi not orange brown, but similar to the female.Published as part of Niu, Gengyun, Wei, Meicai & Taeger, Andreas, 2012, Revision of the Siobla metallica group (Hymenoptera: Tenthredinidae), pp. 1-49 in Zootaxa 3196 on page 8, DOI: 10.5281/zenodo.28010
Pachyprotasis zhoui Wei & Zhong 2007
No full text<i>Pachyprotasis zhoui</i> Wei & Zhong, 2007 <p>(Figs 31, 32, 33, 34, 55, 56, 72, 73, 85, 97, 101, 106, 109)</p> <p> <i>Pachyprotasis zhoui</i> Wei & Zhong, 2007: 208 –209, figs 208, 209. [female], type locality: Yadinlongba, Daocheng (100°15ˏE, 28°24ˏN, alt. 3760 m), China (Sichuan).</p> <p> <b>Material examined.</b> Holotype: Ƥ, Yadinlongba, Daocheng, Sichuan Province (100°17ʹE, 29°02ʹN, alt. 3760 m), 22.07.2005, Hu Zhou leg.; paratypes: Sichuan Province: 11 Ƥ, Yadinlongba, Daocheng (100°17ʹE, 29°02ʹN, alt. 3760 m), 22.07.2005, Hu Zhou, Wei Xiao leg.; 8 Ƥ, Zhuwoxiang, Luhuo (100°18ʹE, 31°38ʹN, alt. 3413 m), 30.06.2009, Meicai Wei, Gengyun Niu, Zejian Li leg.; 55 Ƥ 4 3, Mt. Queer, Shiqui (98°48ʹE, 32°13ʹN, alt. 3804 m). 29.06.2009, Meicai Wei, Gengyun Niu, Zejian Li leg.; Yunnan Province: 4 Ƥ, Zhongdian (99°72ʹE, 27°78ʹN, alt. 3400 m), 11.06.1996, Wenjun Bu leg.; 2 Ƥ, Xiaozhongdian Zhongdian (99°47ʹE, 27°35ʹN, alt. 3400 m), 11.06.1996, Wenjun Bu leg.; 2 Ƥ, Mt. Yulong, Lijiang (100°06ʹE, 27°04ʹN, alt. 2500 m), 0 4.06.1996, Wenjun Bu leg.; 1 Ƥ, Songzanlin Temple, Xianggelila (99°42ʹE, 27°51ʹN, alt. 3000 m), 18.07.2004, Hu Zhou leg.; 1 Ƥ, Songzanlin Temple, Xianggelila (99°42ʹE, 27°51ʹN, alt. 3100 m), 24.07.2004, Wei Xiao leg; 18 Ƥ, Maibachun, Kangding (101°34ʹE, 30°03ʹN, alt. 3525 m). 0 1.07.2009, Meicai Wei, Gengyun Niu, Zejian Li leg.; 12 3, Zhongdian (99°44ʹE, 27°49ʹN, alt. 3300 m), 17.06.2009, Meicai Wei, Gengyun Niu, Zejian Li leg.; 1 Ƥ, Mt. Baima, Deqin (99°02ʹE, 28°21ʹN, alt. 4349 m), 0 8.06.2009, Meicai Wei leg.; 1 Ƥ, Mt. Baima, Deqin (98°56ʹE, 28°27ʹN, alt. 3460 m), 0 8.06.2009, Gengyun Niu leg.; 1 3, Mt. Gongshan (98°50ʹE, 27°80ʹN, alt. 3031 m), 11.06.2009, Wei Xiao leg.; Tibet Province: 1 3, Bomi 24k (95°41ʹE, 29°48ʹN, alt. 3522m), 21.06.2009, Zejian Li leg.; 1 3, Bomi 60k, (95°34ʹE, 29°42ʹN, alt. 2780 m), 18.06.2009, Meicai Wei leg.; 1 3, Gongbu, Milin (94°14ʹE, 29°14ʹN, alt. 2948 m), 13.06.2009, Zejian Li leg.</p> <p> <b>Distribution.</b> China (Sichuan, Yunnan, Tibet) (Fig. 109).</p> <p> <b>Female</b> (Figs 31, 32): Body length 8.5–9.5 mm. Body muddy yellow, black are: apical half of frons continuing with ocellar area, under margin of occiput, dorsal part of antenna, anterior margin on median part of pronotum, a large central spot on median mesoscutal lobe, lateral mesoscutal lobe except a central butterfly-shaped spot and lateral margins, most of meseparapsis, lower part of meteparapsis, posterior margin of metapostnotum, central band each on terga 2–8, apex of ovipositor sheath. Legs muddy yellow, black are: a narrow stripe each on dorsal part of four front legs from basal 2/3 of femur to claw, a narrow stripe each on outer side of metacoxa and metafemur, an inner band on metacoxa, an apical 1/3 inner stripe of metafemur, dorsal part and apex of metatibia, metatarsus except basal ventral side of each tarsomere. Wings hyaline, fore wing vein C, R1, 2r and stigma pale green, other veins dark brown. Punctures on dorsal part of head large, but sparse, microsculpture dense, luster indistinct; punctures on upper part of mesepisternum shallow, minute and scattered, on lower part extremely minute and shallow, interspaces shiny; punctures on mesoscutellum indistinct, microsculpture dense, interspaces slightly shiny. Malar space 3 times diameter of median ocellus; median fovea ditch-like, shallow; postocellar area slightly elevated, 1.67 times as broad as long (Figs 55, 72); antenna shorter than combined length of thorax and abdomen, flagellomere 1 about 1.1 times length of flagellomere 2. Mesoscutellum distinctly elevated, disc round, without lateral ridge. Ovipositor sheath slightly shorter than hind tarsomere 1 in lateral view, valvula 3 round at apex and as long as valvifer 2 in lateral view. Lancet with 19 serrulae, (Fig. 85), base of each serrula distinctly elevated, middle serrulae each with basal denticles and 6–7 distal denticles (Fig. 97).</p> <p> <b>Male.</b> (Figs 33, 34, 56, 73): Body length 7.5 mm. Color and structure similar to female, otherwise: malar space about 3 times as diameter of median ocellus; postocellar area 2 times as broad as long; antenna longer than combined length of thorax and abdomen, flagellum strongly compressed; gonoforceps and penis valve as in Figs 101, 106.</p> <p> <b>Variation.</b> The width of black band on abdominal terga varies from 1/6–3/5 of width of tergum.</p>Published as part of <i>Zhong, Yihai & Wei, Meicai, 2012, A review of the Pachyprotasis pallidistigma species group (Hymenoptera: Tenthredinidae) from China, with descriptions of three new species, pp. 1-38 in Zootaxa 3242</i> on pages 12-13, DOI: <a href="http://zenodo.org/record/280476">10.5281/zenodo.280476</a>
Fig. 1. – Primulina dongguanica F. Wen, Y. G. Wei & R. Q. Luo. A in Primulina dongguanica F. Wen, Y. G. Wei & R. Q. Luo (Gesneriaceae), a new species from South China
No full textFig. 1. – Primulina dongguanica F. Wen, Y. G. Wei & R. Q. Luo. A. Habit; B. Opened corolla with stamens and staminodes; C. One calyx lobe; D. Calyx and pistil. [Fang Wen 100803, IBK] [Drawing: Wen-Hong Lin]Published as part of Wen, Fang & Wei, Yi-Gang, 2014, Primulina dongguanica F. Wen, Y. G. Wei & R. Q. Luo (Gesneriaceae), a new species from South China, pp. 9-19 in Candollea 69 (1) on page 11, DOI: 10.15553/c2014v691a2, http://zenodo.org/record/576184
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